HEAT WAVE VOL2 ISSUE12

CREATORSMAG.COM
Irena Eastington
Q. What was the transformation like going from amateur to
Professional photographer?
I have to say that was a fairly fast transformation. I used to
work as a make up artist and used to own a photo studio . I
was always on the set watching how people used lighting and
then one day I just picked up a camera and used my hair stylist
as a model. My models at that time were my own colleagues:
make up artist, stylists, people I have met through the make up
jobs. It was about a year until I felt confident to charge people
money for my job.
I remember my first job was published in Maltese magazine
and that felt absolutely awesome. Then came a publication in
Haya magazine (one of the biggest magazines in the Middle
East) and since then, I always strive to improve. This job never
drains me and there’s always something to learn to get better
....
Q. Where did you learn all of your skills in the industry?
I’m self taught. I used to work in an advertising company so I
had knowledge of photoshop and illustrator, so it helped me
a lot when I decided to become a photographer. I have to say
my route to the leading lighting was magazines ... I used to
buy vogue, bazaar and other leading magazines and look at the
images. It was mainly the advertising photos that I would spend
time studying. I would look how the light would hit the clothes,
face, hair and, step by step, I would try to put my own signature
on photos. Until now, I’ve always looked at the eyes of the
model on the photo.. the eyes tell a story of what light has been
used, reflectors they used, etc
Q. We love ALL of your work, How do you come up with
such incredibly unique photoshoots?
I’m really passionate about my work and I’m also lucky I
was able to shoot in the middle east for two years in a row. I
definitely fell in love with the locations, weather and I love
what nature it has to offer. Plus, I have built a fantastic network
out there and it helps to create strong imagery.
Now I’m back in London and I can’t wait to shoot new work
here! :)
Q. What would you tell other inspiring creatives looking to
get started in the industry?
It’s important to have a team. It’s best to find like minded
creatives. It’s really important to NOT give up. Rejections
will happen but continuously do research and find your
signature in photography. Remember that you need to be able
to be versatile. Challenge yourself and set yourself goals. Be
personable and, yes, treat your equipment with love and get
insurance. :)
117