Finalcoursecatalog7.6.20

Course Catalog
Fall 2020 - Spring 2021
Business for a Better World
EXECUTIVE
EDUCATION
Education for a Better Leader

Overview
COURSE About Executive TITLE Education
LEARNING OUTCOMES
At the College of Business, we know that as a business leader, you need to be at the top of your game. You
need nimble business and leadership courses that teach practical knowledge on the most current business
topics. Our flexible Executive Education modules provide just-in-time skills and specialized learning for the
executive-level mind.
Intensive two-day sessions taught by highly accomplished instructors teach you the skills you need to succeed
in your role and beyond. Our instructors will give you tools and resources to solve a problem specific to your
business, so you get results in real time. In addition to practical skills you can apply immediately to your career,
you’ll DESCRIPTION
have opportunities to connect with professionals and learn from special “cameo” speakers who will share
their expertise gained from a successful career in industry.
Participants will receive a Certificate of Completion at the conclusion of each course.
Susan Schell is the Director of Senior Leadership and Organizational
Development Programs of the College of Business at Colorado State
University. After a long career as a business executive, she is now
positioned to help the business world with training and development
programs that improve company performance, assist with retention of
employees and maintain a pool of trained personnel. Susan spent five
years as an instructor in the College of Business and eight years as
director of the Career Management Center. Prior to joining the College,
she spent 7 years as an investment banker at Citadel Advisory Group,
a boutique investment bank in Fort Collins, Colorado, and 18 years as a
principal and executive at Advanced Energy Industries, Inc.
Susan Schell, MBA
2
College of Business

Innovation & Engagement
Why the College of Business at CSU?
Since the 1970s, the College of Business has been a pioneer in distance education. The College of Business is
accredited by the Association to Advance Collegiate Schools of Business, which places our academic programs
in the top 5% of business colleges worldwide. In 2020, U.S. News and World Report ranked the College of
Business #1 as the top Online MBA in the state of Colorado.
Following our long-standing history of innovation and engagement, the College of Business is proud to offer
Executive Education courses on campus and through our Mosaic classroom, which brings remote learners into
the classroom and enhances their learning like never before.
Apply Here:
www.csubiz.com/executive_courses
College of Business
3

Mosaic
COURSE The Next TITLE Evolution in Online Learning LEARNING OUTCOMES
Welcome to Mosaic. Everyone Collaborates. Everyone Contributes. The Executive Education courses in the
College of Business are delivered through in-person attendance or via Mosaic, a transformational engagement
platform that deepens connectivity and collaboration among online learners. Mosaic creates an immersive
classroom experience that allows online students to participate in courses in real time. Mosaic delivers a flexible,
seamless learning experience on mobile, tablet and desktop technologies, so you can connect to your learning
in the best way for you. During lectures, Mosaic enables simultaneous interactions with instructors and peers
through a raised hand feature, polls and group discussions. Using chat and breakout groups, you can engage
with your peers in group work and discussions, enhancing learning for all.
DESCRIPTION
Mosaic is the perfect fit for executive education. It allows you to learn from the comfort of your home or office
while offering all the benefits of an in-person learning experience. You can engage with instructors in real time,
receiving immediate answers to your questions and personalized feedback on the specific business challenge
you bring to the course. Mosaic’s ability to scale can connect groups of any size, so you’re sure to get the most
out of your executive education experience.
4
College of Business

Table of Contents
Finance................................................................................................................................... 6
Leadership.............................................................................................................................. 7
Design Thinking...................................................................................................................... 8
Organizational Communication............................................................................................ 9
Marketing and Data Analytics..............................................................................................10
Talent Management.............................................................................................................. 11
Sales.......................................................................................................................................12
Team Dynamics.....................................................................................................................13
Disruptive Technology...........................................................................................................14
Supply Chain..........................................................................................................................15
Project Management............................................................................................................16
Women in Leadership...........................................................................................................17
Mergers and Acquisitions.....................................................................................................18
Data Privacy..........................................................................................................................19
Sustainability....................................................................................................................... 20
How to Enroll.........................................................................................................................21
College of Business
5

Finance
COURSE DELIVERY:
09/11/20 - 09/12/20
COURSE TITLE
Demystifying Financial Information and Informed
Decision-Making
DESCRIPTION
DESCRIPTION
Demystifying Financial Information and informed Decision-
Making teaches non-financial business executives and
professionals to use financial information to make strategic
contributions to their organizations. No matter what functional
background you have, you’ll learn concepts around finance in
a straightforward, easy-to-grasp manner, enabling you to use
financial instruments to add value when your company makes
growth and strategic allocation decisions.
LEARNING OUTCOMES
1. Understand financial terminology and
significance.
2. Master the names and uses of various financial
statements.
3. Become confident with decision-making based
on financial information.
4. Learn calculations fundamental to business
success.
5. Read, interpret, and appropriately respond to
critical financial information.
6. Make smarter decisions that deliver higher
profitability.
7. Understand financial risk analysis.
8. Improve financial competence and career
promotability.
Frank Smith received his BSE from the Air Force Academy, MBA from Chapman
University and Ph.D. from Texas Tech University. His research includes Exchange
Traded Funds, Market Valuation, Market Efficiency and Options Financial Modeling.
Frank has published sixteen articles in seven years as a professor. They include
topics ranging from financial distress and bankruptcy to the efficiency of exchange
traded funds versus mutual funds. He has won three separate awards both for
teaching and research.
Having started and owned his own business, Frank brings real-world experience
into the classroom. He has also performed consulting work for both regional banks
and nationally recognized nonprofit organizations. He is proud of his two CFA
Global Investment Challenge MidSouth Regional winning teams as well as the firstplace
award for the hybrid division for the student managed fund he developed
and ran at his previous school. He is a husband and father of two, and enjoys road
biking, golf and spending time with his family.
Instructor: Dr. Frank Smith
6 College of Business

Leadership
COURSE DELIVERY:
09/25/20 - 09/26/20
COURSE TITLE
Techniques for High-Impact Leadership
DESCRIPTION
DESCRIPTION
Through interactive discussions, small group simulations,
360-degree feedback, and one-on-one coaching, this course
will give you a deeper understanding of high-impact leadership
and help you apply that understanding to take your leadership to
the next level. After completing the course, you will have a solid
foundation in the science-tested principles of leadership and
understand your own leadership style and preferences. You will
bring these principles and your personal practices together for
form a Personal Leadership Analysis Plan. The course includes
some pre-work.
LEARNING OUTCOMES
1. Leadership Impact - What leadership is and how
it drives individual, team, and business results.
2. Leadership Actions - What high-impact leaders
do differently, and which actions come most
naturally to you.
3. Decisive Leadership - How to use data to make
smart and impactful leadership decisions.
4. Leading through Stories - How to craft a vision
and story to make leadership a reality.
5. Cultural Leadership - How you can create an
impact that lasts.
6. Impacted Leadership - Develop an action
plan for improved leadership based on selfawareness,
external feedback, and sound
science.
Troy Mumford enjoys doing research that explores leadership at different
organizational levels (e.g., supervisory, managerial, and executive), in teams,
and in shaping organizational culture. In addition, he investigates the types
and determinants of leadership team roles as well as the connection between
leadership actions and systems in driving organizational quality culture. He has
published his research in multiple premier journals. Troy is also passionate about
teaching, and has taught undergraduate and graduate courses in Organizational
Behavior, Human Resource Management, Compensation and Benefits, and
Management, receiving and being nominated for several teaching awards. He
has also been involved in variety of independent consulting and applied research
projects for organizations in the biomedical, manufacturing, financial, legal, and
airline industries as well as the United States government.
Troy received his Ph.D. in Organizational Behavior and Human Resource
Management from the Krannert Graduate School of Management at Purdue
University.
Instructor: Dr. Troy Mumford
College of Business
7

Design Thinking
COURSE DELIVERY:
10/09/20 - 10/10/20
COURSE TITLE
Make It Matter: How to Use Design Thinking to
Fight Through the Bureaucracy and Build What
People Want
DESCRIPTION
DESCRIPTION
This executive education module will introduce you to design
thinking, a method for creative problem solving and continuous
innovation. Design thinking is a collaborative process that
emphasizes diverse thinking and creative problem solving
to create value. Participants in this sprint will build creative
competence, appreciate and experience the value of failure, risk,
and experimentation, and gain confidence in adapting design
thinking processes and tools to fit their industry.
LEARNING OUTCOMES
1. Opportunity Recognition – Recognize areas that
are ripe for innovation and improvement.
2. Stakeholder Recognition – Understand how
your designs impact your customer, your
team, and others that may be affected by your
business lines.
3. Creative Problem Solving – Practice framing
problems, navigating uncertainty, discovering
insights, and scoping design challenges.
4. Value Creation – Be able to quickly prototype
and test possible solutions to assess market
potential.
Scott Shrake serves as the Director for the Institute for Entrepreneurship in
the College of Business at Colorado State University. As the Director of the
Institute, he promotes entrepreneurship, innovation, product development, and
commercialization for students, faculty, and community members. Previously,
Scott served as an engineering faculty member and the Executive Director of
Entrepreneurial Advancement at Arizona State University.
Shrake was the co-founder and COO of Vicinity Health Inc., a digital health startup
that was selected as a finalist for the TiE 50 Awards Program and recognized
as one of the 100 hottest global tech startups in 2014. He has also served as a
mentor and advisor to multiple startups in education technology, health care, and
sustainability.
Scott received his B.S., M.S., and Ph.D. in Civil Engineering from the University of
Pittsburgh’s Sustainability and Green Design Group.
Instructor: Dr. Scott Shrake
8 College of Business

Organizational
Communication
COURSE DELIVERY:
10/23/20 - 10/24/20
COURSE TITLE
Communication: One of the Key Elements of
Impactful Leadership
LEARNING OUTCOMES
1. Learn the elements of impactful communication.
2. Understand how to tailor communication to
different audiences.
3. Realize the importance of clarity, consistency
and transparency in communication.
4. Discover how impactful communication can
accelerate achieving corporate results.
DESCRIPTION
DESCRIPTION
This course will provide insights into and understanding of
the critical and strategic importance of internal and external
communication using actual corporate examples. As a result
of this course, students will know how to identify the right
elements of communication for an intended audience and the
importance of timely, clear, and transparent communication to
build a community and drive results.
Mary Peery is the President of Mary Peery & Associates. She has 23 years
of experience as a business manager with Hewlett Packard including
global business management, executive leadership, strategy development,
operations, transformation leadership, and organizational change management.
From the time Mary joined HP in 1984 until she become Senior Vice President
of Digital Imaging and Publishing in 2000, she held positions in R&D and
Manufacturing in developing and bringing to market many leading-edge
technology products and solutions for consumer and commercial customers.
In 1993, Mary assumed a rotational role as the Northern Colorado regional
diversity manager. For 18 months, Mary worked with the business leaders in this
region to help them understand the importance of diversity to their businesses
and to implement diversity strategies within their organizations.
Mary holds a bachelor’s degree in electrical engineering from Colorado State
University.
Instructor: Mary Peery
College of Business
9

Marketing and
Data Analytics
COURSE DELIVERY:
01/08/21 - 01/09/21
COURSE TITLE
Inform Your Decision-Making: Sleuthing with Data
to Analyze the Competitive Environment and Gain
Critical Information
DESCRIPTION
DESCRIPTION
This course will introduce you to the fundamentals of primary
and secondary data analysis with the aim of applying analytic
techniques used by marketers to transform data into decisionmaking
information. The course will instruct you in the concepts,
methods, and applications of these research practices. A variety
of research approaches will be examined, including methods for
collecting primary research as well as analytical methods applied
to both primary and secondary data. The use of secondary data
from numerous data sources to inform marketing decisions has
become more widely accepted in business practice.
LEARNING OUTCOMES
1. Learn the primary marketing research design
approaches.
2. Review basic data tabulation and basic statistical
analysis.
3. Understand regression analysis in the context of
predictive analytics.
4. Learn cluster analysis in the context of
segmentation and targeting.
Professor Gina Slejko holds a Bachelor of Arts in economics from the University
of Colorado Boulder (2002) and a Ph.D. in marketing from the Leeds School
of Business at the University of Colorado Boulder (2009). Gina’s expertise is in
consumer behavior and her research efforts focus on topics of consumer wellness,
and sensory marketing. Her research appears in the Journal of Consumer
Research, the Journal of Marketing, the Journal of Consumer Psychology, Health
Psychology, Food Quality and Preference, Appetite and has appeared in media
outlets including The Wall Street Journal, BBC News, The Telegraph, Boston
Globe, and NPR.com.
In her consulting, Gina focuses on the use of straight-forward analytical methods
to help companies leverage the data they have to make better business decisions.
She currently teaches these analytical methods in Marketing Research and
Marketing Analytics in the undergraduate program at the College of Business as
well as in the Data Analytics Specialization of the MBA.
Instructor: Dr. Gina Slejko
10 College of Business

Talent
Management
COURSE DELIVERY:
01/22/21 - 01/23/21
COURSE TITLE
Success Factors in Talent Management: The
Strategic Advantage for Managing Your Workforce
in the New Economy
DESCRIPTION
DESCRIPTION
Strategic talent management is the association between a
company’s strategies, objectives and goals and its people
programming. This course will underscore the importance
of alignment and execution in hiring, training, managing
performance, compensating and retaining people in all roles
including employees and contractors. You will gain insight into
moving beyond traditional “Human Resources” and explore the
many ways to facilitate organizational success by linking your
people strategy to your organizational strategy.
LEARNING OUTCOMES
1. Understand and influence organizational
culture to address changing internal/external
patterns and trends (including the evolving “gig”
economy).
2. Learn to build engagement and commitment
among leaders and teams.
3. Examine performance management and total
rewards to reinforce culture and achieve
meaningful results.
Diane Zile is a passionate, experienced strategic partner working with
organizations to achieve “the promise of success earned.” Prior to founding
JERA Partnerships, Diane was Chief People Officer at OtterBox, an exponentially
growing and successful company, that has achieved Top Ten national recognition
by the Great Places to Work Institute.
Diane has led teams at Fortune 100 & 500 companies in developing innovative
strategies that engage leaders, teams and organizations to align around what is
important and get things done.
Diane received her Master of Science from Johns Hopkins University and speaks
nationally on the topics of business strategy, organizational culture and leadership.
Instructor: Diane Zile
College of Business
11

Sales
COURSE DELIVERY:
02/05/21 - 02/06/21
COURSE TITLE
Best Practices in Professional Selling: Chart the
Course for Successful Sales Outcomes Based on a
Strong Link to Buyer Behavior
DESCRIPTION
LEARNING OUTCOMES
1. Gain an overview of personal selling.
2. Learn to build trust through sales ethics.
3. Understand the range of buyers.
4. Hone communication skills.
5. Understand strategic prospecting and preparing
for sales dialogues.
6. Learn to plan presentations.
7. Understand how to make effective sales calls.
8. Appreciate concerns to earning commitment.
This course blends managerial and theoretical perspectives
in an examination of sales strategies, sales tactics and best
practices in professional selling. The primary context for the
course is business-to-business (B2B) selling, although many
of the course concepts are relevant for direct-to-consumer
situations. The course examines the entire sales process, with
particular emphasis on relationship selling, planning and delivery
of sales presentations, and trust-building techniques.
John Weiss has had a relationship with the College of Business at Colorado
State University for nearly 40 years. He received his bachelor’s degree in finance
from CSU in 1979 and then a master’s degree in Marketing in 1988. In over 30
years of employment at the College, he has served in both faculty and senior
administrative roles.
John began a private sector career in 1979 with Georgia-Pacific Corporation’s
Distribution Division, where he initially held several product-management positions
before moving into outside sales and sales management roles. After completing
his graduate degree at CSU, he moved into an academic career, joining the CSU
College of Business, Department of Marketing as a faculty member.
For over 20 years he has also maintained business relationships with a wide
variety of large and small private sector firms providing consulting in both
marketing research and sales force management.
Instructor: John Weiss
12 College of Business

Team Dynamics
COURSE DELIVERY:
02/19/21 - 02/20/21
COURSE TITLE
Better Together: Leading and Developing High-
Performance Teams
DESCRIPTION
DESCRIPTION
LEARNING OUTCOMES
1. Learn to maximize your team’s potential.
2. Leverage your team members’ roles for high
team performance and understand how to
match the right people to the right tasks.
3. Apply proven tools in communication, decisionmaking,
and learning to strengthen your team’s
motivation, alignment and collaboration.
4. Empower yourself and your team by learning
how to influence others.
This course will introduce the participant to the importance
of creating and empowering teams to fuel an organization’s
success. Team dynamics, appropriate role assignments,
and effective leadership are fundamentals of positive team
outcomes. Students will learn ways of leveraging their behavioral
style as a team leader and to successfully lead diverse and
cross-functional teams.
Travis Maynard teaches team effectiveness and leadership classes at both the
undergraduate and graduate levels at CSU, where he has been nominated for
a variety of teaching awards. In addition to teaching, Travis has also conducted
extensive research in the areas of team effectiveness and leadership.
He is currently conducting research projects with the U.S. Army and NASA looking
at team resilience and adaptation. He has received several research awards for his
publications in premier journals.
Travis holds a BBA in Accounting from the College of William and Mary, an
MBA from the University of Denver Daniels College of Business, and a Ph.D. in
Organizational Behavior from the University of Connecticut.
Instructor: Dr. Travis Maynard
College of Business
13

Disruptive
Technology
COURSE DELIVERY:
03/05/21 - 03/06/21
COURSE TITLE
Creating Opportunities from Disruptive Innovations
DESCRIPTION
Rather than just trying to survive the never-ending cycle of
change, learn to apply analytical skills, tools, and disruption
strategies to identify current and emerging innovations that will
impact your organization. This includes the ability to prioritize
impacts so that you can leverage innovations to create a
unique competitive advantage. After the course, you will be
ready to leverage innovations such as AI, quantum computing,
autonomous decision making, IOT, synthetic biology, cloud and
new business models to your competitive advantage.
LEARNING OUTCOMES
1. Use case studies to look at organizations and
industries that were impacted by disruptions,
how it happened and what could have been
done.
2. Gain an understanding of current and emerging
disruptive innovations.
3. Develop business skills, tools, and strategies to
identify, analyze and understand the impact of
emerging technologies.
4. Become equipped to apply timing analysis.
5. Understand the steps and skills needed to bring
disruptions to fruition at the right time to achieve
success.
6. Identify and scope the first disruptive innovation
experiment for your organization.
Phil McKinney is President and CEO of CableLabs, the nonprofit research and
development and innovation lab funded by the global cable industry. During his
career, McKinney has held leadership positions in major companies, including
serving as CTO for Hewlett-Packard. While at HP, McKinney created the Innovation
Program Office (IPO). The IPO identified, incubated, and launched adjacent and
fundamentally new technologies, products, and services that became the growth
engines for HP.
An author, speaker, and innovation guru, McKinney shares his rule-breaking
approach to innovation and creativity in his book Beyond the Obvious. He has
been recognized by Fast Company, BusinessWeek, MSNBC, Vanity Fair and other
media outlets for his industry contributions. In 2016, his podcast, Killer Innovations,
became a nationally syndicated talk radio show, carried by more than 65 radio
stations.
Instructor: Phil McKinney
14 College of Business

Supply Chain
COURSE DELIVERY:
03/19/21 - 03/20/21
COURSE TITLE
Fundamentals of Supply Chain Management
DESCRIPTION
LEARNING OUTCOMES
1. Understand how businesses achieve strategic
competitive advantage through effective supply
chain management.
2. Learn the fundamentals of supplier
management, including supplier selection and
evaluation and quality and cost management.
3. Understand the core processes for service and
manufacturing operations, purchasing, capacity
planning, and logistics.
Very few businesses have the capability to do everything
themselves, and almost all businesses rely on suppliers,
contractors, service providers and other external partners to
deliver products and services to their customers. Businesses
that optimize their supply chains and effectively manage their
suppliers as an extension of their internal operations gain
a competitive advantage that enables them to serve their
customers and maintain profitability.
Tim Rodgers has been employed at the CSU College of Business since
2014, teaching graduate-level courses in project management, agile project
management, supply chain management, quantitative business analysis, and
strategic decision making.
Tim’s career includes 25 years at Hewlett-Packard and Lockheed Missiles &
Space in a variety of roles, including management of manufacturing engineering,
international supply chain management, and quality engineering teams. He was
Director of Manufacturing and Quality at Foxconn eMS in Shenzhen, China, from
2009-2011. Tim also held positions at Eastman Kodak Co. and Advanced Energy
Industries, Inc.
Tim has a Ph.D. in chemistry from the University of California (Santa Cruz), and
an MBA from the University of Oregon. He is a Project Management Professional
(PMP) and a Six Sigma Black Belt. He hosts the podcast Dare to Know, which
features interviews with quality and reliability thought leaders.
Instructor: Dr. Tim Rodgers
College of Business
15

Project
Management
COURSE DELIVERY:
04/09/21 - 04/10/21
COURSE TITLE
Charting the Course Using Agile Project
Management
DESCRIPTION
A growing number of businesses are realizing that their ability to
successfully execute projects is closely tied to revenue growth
and profitability. Business leaders are entrusted to manage the
resources and assets of the firm, and their understanding of
project management principles helps them ensure that they
apply those resources in a way that maximizes shareholder
value. This course helps the participant understand the basic
skills associated with traditional and agile forms of project
management, including making tradeoffs between schedule,
cost, performance, risk managment, stakeholder management,
project monitoring, release planning, and iteration management.
LEARNING OUTCOMES
1. Understand and apply common project
management tools and techniques such as
work breakdown structures, project networks,
Gantt charts, critical path analysis, earned value
management and schedule buffering.
2. Understand the major differences between agile
and traditional project management and where
each method is more appropriate in business.
3. Provide a foundation for professional
certifications from the Project Management
Institute (PMI), including the Project
Management Professional (PMP).
Tim Rodgers has been employed at the CSU College of Business since
2014, teaching graduate-level courses in project management, agile project
management, supply chain management, quantitative business analysis, and
strategic decision making.
Tim’s career includes 25 years at Hewlett-Packard and Lockheed Missiles &
Space in a variety of roles, including management of manufacturing engineering,
international supply chain management, and quality engineering teams. He was
Director of Manufacturing and Quality at Foxconn eMS in Shenzhen, China, from
2009-2011. Tim also held positions at Eastman Kodak Co. and Advanced Energy
Industries, Inc.
Tim has a Ph.D. in chemistry from the University of California (Santa Cruz), and
an MBA from the University of Oregon. He is a Project Management Professional
(PMP) and a Six Sigma Black Belt. He hosts the podcast “Dare to Know,” which
features interviews with quality and reliability thought leaders.
Instructor: Dr. Tim Rodgers
16 College of Business

Women in
Leadership
COURSE DELIVERY:
04/23/21 - 04/24/21
COURSE TITLE
Embracing the Power of the Female Leader:
Expanding Influence and Leading Change
DESCRIPTION
Inclusive organizations outperform those that are not, yet women
remain underrepresented in all levels of management. This
program will help all leaders navigate the business landscape,
develop and leverage female talents, and provide roles of
greater influence and contribution. After completing this course,
participants will gain an appreciation of behaviors and strategies
that enhance leadership in the workplace and positively impact
success and promotability for women.
LEARNING OUTCOMES
1. Clarify goals and cultivate a network of
champions who will help to achieve an inclusive
mission.
2. Learn strategies to successfully advocate for
women and/or yourself and gain visibility for
accomplishments.
3. Develop effective and productive
communication tactics in an array of contexts.
4. Assess your level of comfort with taking risks
and adopting a new framework for thinking
about uncertainty and failure.
Diane Zile is a passionate, experienced strategic partner working with
organizations to achieve “the promise of success earned.” Prior to founding
JERA Partnerships, Diane was Chief People Officer at OtterBox, an exponentially
growing and successful company, that has achieved Top Ten national recognition
by the Great Places to Work Institute.
Diane has led teams at Fortune 100 & 500 companies in developing innovative
strategies that engage leaders, teams and organizations to align around what is
important and get things done.
Diane received her Master of Science from Johns Hopkins University and speaks
nationally on the topics of business strategy, organizational culture and leadership.
Instructor: Diane Zile
College of Business
17

Mergers and
Acquisitions
COURSE DELIVERY:
05/07/21 - 05/08/21
COURSE TITLE
Seeking Competitive Advantage Through
Mergers and Acquisitions
LEARNING OUTCOMES
1. Learn the steps involved in a successful merger
or acquisition.
2. Understand the tools used in each step.
3. Know when to walk away from a deal versus
proceeding to close.
4. Gain insight into the overall market and the
need to acquire or be acquired.
DESCRIPTION
This course will forward your understanding of each step in
the acquisition process, including understanding the need
for acquiring, prospecting, valuing the target, creating and
presenting the offer, doing due diligence and closing the
deal. Participants will gain an understanding of the various
components of mergers and acquisitions in the small and middle
markets, including tools and advisors. You will learn to recognize
red flags, how to move past them, and make better decisions on
when to kill a deal vs. moving forward.
Scott Myatt joined Caber Hill Advisors in 2017 as Managing Director on the
firm’s healthcare team with a primary responsibility to lead M&A activities in the
audiology and hearing aid industry. He has been recognized as one of the most
transformative executives in the audiology and hearing aid industry, completing
over 60 transactions.
Scott spent the previous 11 years working in corporate M&A for numerous hearing
aid manufacturers. Prior to entering the audiology and hearing aid industry, Scott
worked as an acquisition professional in the energy industry and as a valuation
professional for a consulting firm.
Scott holds a B.A. in Japanese from Brigham Young University, an MBA from
Colorado State University, and a Master of International Management from
Thunderbird School of Global Management.
Instructor: Scott Myatt
18 College of Business

Data Privacy
COURSE DELIVERY:
05/21/21 - 05/22/21
COURSE TITLE
Managing Data Privacy for Competitive Advantage
DESCRIPTION
LEARNING OUTCOMES
1. Know the fundamentals of data privacy.
2. Gain insight into the psychology of privacy.
3. Understand current global legal frameworks.
4. Understand firm best practices for keeping data
safe.
5. Audit your own organization for data privacy
strengths and weaknesses.
6. Learn ways of using data privacy for competitive
advantage.
This course will offer a data privacy framework that explains
drivers and outcomes, as well as overviews of both the customer
and organizational risks that are involved. The instructor takes a
synergistic approach to examining data privacy from individual,
organizational, regulatory and global perspectives. Participants
will have a comprehensive understanding of the data privacy
landscape and will be able to identify the most serious privacy
elements in the organization and proactively improve practices
for strategic advantage.
Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research
Fellow at Colorado State University in Fort Collins. She joined CSU in 2007, and
currently teaches Quantitative Business Analysis across the College of Business
MBA Programs.
She is coauthor of the book The Intelligent Marketer’s Guide to Data Privacy. Kelly
is incoming Co-editor-in-Chief of the Journal of Public Policy & Marketing.
Kelly holds a bachelor’s degree from Gonzaga University, an MBA from the Heider
College of Business at Creighton University, and a Ph.D. from the Carson College
of Business at Washington State University, where she was Outstanding Graduate
Student for Research. Prior to academia, she worked as a marketing director in the
assisted living industry.
Instructor: Dr. Kelly Martin
College of Business
19

Sustainability
COURSE DELIVERY:
07/09/21 - 07/10/21
COURSE TITLE
Strategic Opportunities and Topics in Corporate
Sustainable Enterprise
DESCRIPTION
Sustainability issues are having increasing effects on corporate
strategy and action. While such issues present substantial risks,
they also create substantive opportunities. The course offers
insight into the central issues of sustainability, the increasing
business case for sustainability, and an overview of the
concepts, tools, and techniques of sustainable enterprise. The
course will begin with an overview of sustainability and move
to addressing the opportunities present in the transition to a
more sustainable economy. The course will also address the
various languages and tools used by sustainability professionals,
overviewing various topics such as environmental marketing,
carbon accounting, life cycle analysis, certification systems,
systems innovation, and greenhouse gas policy approaches.
LEARNING OUTCOMES
1. Recognize the economic sources of social and
environmental problems and the transformation
necessary to eliminate those underlying
conditions.
2. Develop an understanding of the importance
of sustainability issues to corporations and
consider the various elements of risk and
opportunity inherent in the transition to a more
sustainable economy.
3. Provide an overview of the various concepts,
systems, and tools of corporate sustainable
enterprise.
Dr. Thomas J. Dean is Research Fellow and Professor of Entrepreneurship
and Sustainable Enterprise in the College of Business and School of Global
Environmental Sustainability at Colorado State University. A pioneer in the field
of sustainable and environmental entrepreneurship, he authored the first known
environmental entrepreneurship course in 2001, won accolades for his rigorous
theoretical examination of environmental entrepreneurship in 2007, and published
the first textbook on sustainable venturing in 2013.
He teaches in CSU’s Impact MBA Program and has consulted with numerous
companies and start-ups. He has published over 60 manuscripts and book
chapters. He holds a B.S. in Environmental Management from Penn State
University, an MBA from Oklahoma State University, and a Ph.D. in Strategic
Management from the University of Colorado.
Instructor: Dr. Tom Dean
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How to Enroll
COURSE TAKE YOUR TITLENEXT STEP
LEARNING OUTCOMES
Wherever you want to take your career, executive education at the College of Business can help you
take that next step. All of our courses are offered independently, so you can learn the skills that are most
important to you. There are no prerequisites, and professionals at all levels of industry are welcome to
enroll.
Courses are 16 hours in length and are held on Fridays and Saturdays either on campus in Fort Collins,
Colorado, or online via Mosaic. We offer two courses per month. Upon completion of a course, participants
who attend both days of the course will receive a certificate. There are no formal examinations or grades.
DESCRIPTION
The content in some courses is related and may be bundled for a Certificate of Mastery. Those course
combinations are available on our website.
CONTACT US
For more information about executive education at the College of Business or to enroll, visit www.csubiz.
com/executive_courses or send us an email at cob_executiveprograms@colostate.edu.
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College of Business
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