GRADUATION PROJECT

PROJECT
OVERVIEW
The projects completed in the duration of 16 weeks
i.e. Jan - Apr in NorBlack NorWhite, under the
‘Graphics and content creation’ team. I was working
in motion graphics and social media communications
for the advertising of the brand.
Most of the work was digital and done for the real time
promotion of the same. I helped in the promotion of
the already launched and upcoming new collections,
followed by assisting in editorial shoots and photography
/ videography for the same. I also got a chance
to record the process videos i.e. making of a garment,
which required visits to the factories, manufacturing
units, dyeing units and printing units. The process
video shoots were followed by recording the stitching
of the garments in the production lab of studio, after
the fabrics being sent from the manufacturing units.
Social media project on the other hand required
multiple campaigns for instagram stories, posts
and IGTVs, sliders, shout outs, graphics and
post production for the editorials and websites.
Graduation Project
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