GRADUATION PROJECT

Graduation Project 2

CERTIFICATE

1 Norblack Norwhite

ABSTRACT

The objective of the Graduation Project was to experience

and learn the mannerism and operations

of the industry, along with a self proposed project

done under the same guidance. I was lucky to be in

the hands of one of the leading high end street wear

brands in the country. I am indebted to the graphics

and production team of the label for teaching me the

processes and techniques involved. In addition to the

technical knowledge and skills, I was lucky to have exposure

to field visits which helped me to experience

the actual production, printing and dyeing of fabrics.

I was assigned to the Graphics and Content Creation

team of the brand, under the guidance of my mentor

Mr Bhavya Ahuja. I am greatful for the opportunity

given to me by the brand to understand operations

of a high end street wear brand in a diverse market.

ACKNOWLEDGEMENT

The internship opportunity I had with NORBLACK NORWHITE was

a great chance for learning and professional development. Therefore, I

consider myself as a very lucky individual as I was provided with an opportunity

to be a part of it. I am also grateful for having a chance to

meet so many professionals who led me through this internship period.

I would like to express my deepest gratitute and special thanks to

my industry mentor, Mr Bhavya Ahuja, who inspite of being extra

ordinarily busy with his duties, took time out to hear, guide and

keep me on the correct path and allowing me to carry out my project

at their esteemed organization and extending during the training.

I express my deepest thanks to Mr Ajeet Kumar, my academic mentor

for taking part in useful decision and giving necessary advices and guidance.

I choose this moment to acknowledge his contribution gratefully.

I perceive this opportunity as a big milestone in my career

development. I will strive to use gained skills and knowledge

in the best possible way, and I will continue to work on

their improvement, in order to atain desired career objectives.

I would also like to thank my friends and family for their constant support.

Design

#MADEWITH100%PURELOVE

1 Norblack Norwhite

CONTENTS

1. About Norblack Norwhite ........................................2

2. where ? ............................................................................3

3. NBNW FAM .........................................................................5

4. elements and color play ...........................................7

5. IDENTITY DESIGN ..............................................................11

6. SOCIAL MEDIA PRESENCE ...............................................17

7. project overview ........................................................19

8. project 1 .........................................................................21

9. project 2 .......................................................................34

10. PROJECT 3 .......................................................................50

11. PROJECT 4 ........................................................................71

12. LEARNING .......................................................................98

13. CONCLUSION .................................................................100

NOBLACK NORWHITE

1 Norblack Norwhite

Mriga Kapadiya and Amrit Kumar - Founders of Norblack Norwhite

ABOUT

NorBlack NorWhite is a brand which pays respect to the past,

questions the present and creates for future. Mriga Kapadiya and Amrit

Kumar raised their brand in Toronto, and moved to Bombay in 2010 to

explore their Indian roots with a different way of living. They’ve always been

keen in exploring the culture around craft and travelling the country, being

exposed to the diverse streets, people, villages and craftsmanship of India.

Learning about the process of Bandhani (tie-dye) textiles, these women were

drawn to develop fresh ways to re-interpret and re-create these old school

textiles and create awareness among people around the world about how

precious these under-rated art forms truly are, from an aesthetic, process and

value point of view. NBNW’s iconic ‘BomBombers’ reversible Bandhani silk

track suits opened up the floodgates to exploring more crafts and textile families

of India that applied to the world of street wear and contemporary fashion.

Without any formal design education, the ladies built NBNW from the base

up, designing passionately and building community while spending the first

6 years living in and working from their 600 sq feet Mumbai studio with

their Master Tailor (Mohammed Ji). Fast forwarding to a decade later, they

are based in a more spacious studio space in the capital city of Delhi surrounded

by a sweet team and in-house production headed by Mohammed Ji.

NBNW has evolved into a cultural platform, exploring it’s grey space, and has

always prioritized women and independent POC voices and artists long before

they became buzzwords. Along with designing, producing and promoting

Indian crafts to the world, NorBlack NorWhite works as a creative studio

which provides design and diversity consultancy, services and collaborations.

Life ain’t black and white, and our work explores the gray space

of culture, not just the clothes, hence the name NorBlack NorWhite

- says Mriga Kapadiya.

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2

First studio in Mumbai (2009), source: unknown

“

We gravitated toward

each other as

two weird Indian

girls who appreciated

some overlapping

aesthetics.

- says Mriga Kapadiya,

co-founder

of Norblack Norwhite

“

Mriga Kapadiya, the co-founder of NBNW, was

the first to shift the pilgrimage out to Mumbai

in 2009, before Amrit Kumar (co-founder)

joined her six months later. It was during their

travel to the Kutcch district, working with a library

of indigenous textiles at the Kala Raksha

preservation center, making tie-dyed fabrics

alongside a local artisan family, when the idea of

NorBlack NorWhite suddenly crystallized. Currently,

in their mid-30s, both of them have almost a

decade of design experience in their hands. Remarkably,

neither Kapadiya nor Kumar have

taken formal fashion education. Rather, they’ve

opted for a more intuitive route of “learning

through creating”—embracing the multiple

test runs, mistakes, and missteps along the way.

MUMBAI

5 Norblack Norwhite

WHERE?

DELHI

In 2015, NorBlack NorWhite decided to relocate

it’s office to Delhi to be closer to manufacturers

and young, new upcoming brands. NBNW didn’t

just rise out of the earth to become the popular

streetwear brand it is today, it was nurtured by the

age-old traditions of families of textile-makers.

When they were asked about the roots of

their brand, Kapadiya and Kumar go back to

their early travels to the time when they met a

multi-generational artisans family in Kutcch,

Gujarat, located in the north of the country,

the Khatris. With these artists, they learned

the Kutcch technique of bandhani, a kind of

tie-dye featuring a repeated diamond pattern.

“

We work to recognize

that indigenous

skills, stories and

trades are becoming

extinct by the day, so

if we don’t create the

space for it now, the

whole world will become

one big monocultural

plastic bubble

and that’s boring

and depressing.

“

Delhi studio, image source: Anushka Singh

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NBNW FAM

AMRIT KUMAR

Co-founder of

NorBlack NorWhite

MRIGA KAPADIYA

Co-founder of

NorBlack NorWhite

5 Norblack Norwhite

SWAPNIL

Studio Manager

MJ

Master Ji

BHAVYA AHUJA

Content Creator

PRAGYA

Public Relations

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ELEMENTS

7 Norblack Norwhite

Image source - Anushka Singh

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COLOR PLAY

9 Norblack Norwhite


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IDENTITY

DESIGN

The brand, NorBlack NorWhite doesn’t relate to

contemporary fashion and aesthetics with strictly

black or white, rather it says that color and pattern

often get pigeonholed into ‘ethnic,’ ‘flamboyant,’

or ‘boho.’ The brand loves the idea of life being

lived in color and created from the same space.

Without a doubt, these mood-brightening

and vibrant colours (influences) are reflected

in both Kapadiya and Kumar’s personal

wardrobes and their front line too. The designers

spread a wide net for inspiration, often

crisscrossing northern India for sourcing

new fabrics, or jetting back and forth to North

America for fashion pop-ups. And that makes

packing for a last-minute trip a ‘no-brainer’.

They’re just as influenced by American’s 90s

R&B music videos as they are by old vintage

Bollywood films and the maze of colorful

wares at Mangaldas Market in Mumbai.

Whether they’re dressing for a usual weekend

at home or for a meeting at the studio,

there’s a sense of purpose and optimism.

I don’t want to be in a room

where I just look like anyone else.

- says Amrit Kumar.

11 Norblack Norwhite

Discharge print, image source: unknown

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WHAT MAKES

DIFFERENT?

Tag of Norblack Norwhite - Made with 100% pure love


The high end street wear brand, NorBlack NorWhite, stands

in vibrant opposition to the minimalistic sportswear status

quo. It’s in this cacophony that the brand NorBlack NorWhite

merges classic Indian handicraft with modern silhouettes.

They traveled across the country, met artists and communities

who worked within centuries of tradition. Some of their art forms

were vanishing as handicrafts gave way to mass-production.

NBNW was born out of a desire to maintain, reinterpret, and merge

these traditions to give them new life in a modernizing world.

This energy is contagious. When Major Lazer came to India

to film his music video “Lean On,” they wore NBNW. The label has

even received major accolades from former Gucci Creative

Director Frida Giannini and fashion critic Suzy Menkes.

But NBNW didn’t just rise out of the earth to become

the popular streetwear brand it is today, it was nurtured

by the age-old traditions of families of textile-makers.

The connection to their production shines through all the designs

that NBNW does — their clothing is connected to the

land and its people. In fact, NBNW prides itself on its deep

roots to the humanity of its production. They often share pictures

of the Master Ji(s), tailors and dyers they work with.

But NBNW isn’t just about fashion, it’s about how fashion exists

in a much larger world. In one of their campaign “Shimmy

Shimmy Ya”, a collection of unisex holographic oversized separates

that look like what we’ll all be wearing through the eventual

nuclear fallout, they teamed up with local artists and dancers.

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NorBlack NorWhite’s work stands out against the typical fashion

milieu, popping with bright colors and distinct personality.

They’re built on a foundation of tradition, combining new and

old to create streetwear for a new generation of world citizens.


We don’t come from a formal fashion

education, which means no rules,

many mistakes and lots of play along

the way.

- says Mriga Kapadiya

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SOCIAL

MEDIA

PRESENCE

With more than 6800 thousand followers on instagram

to thousands of subscribers on facebook

and other social media platforms, the brand Nor-

Black NorWhite has strong media presence.


Facebook - 8115 followers

Instagram - 68.4k followers

Twitter - 585 followers

Tumblr

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19 Norblack Norwhite Image created by Anushka Singh

PROJECT

OVERVIEW

The projects completed in the duration of 16 weeks

i.e. Jan - Apr in NorBlack NorWhite, under the

‘Graphics and content creation’ team. I was working

in motion graphics and social media communications

for the advertising of the brand.

Most of the work was digital and done for the real time

promotion of the same. I helped in the promotion of

the already launched and upcoming new collections,

followed by assisting in editorial shoots and photography

/ videography for the same. I also got a chance

to record the process videos i.e. making of a garment,

which required visits to the factories, manufacturing

units, dyeing units and printing units. The process

video shoots were followed by recording the stitching

of the garments in the production lab of studio, after

the fabrics being sent from the manufacturing units.

Social media project on the other hand required

multiple campaigns for instagram stories, posts

and IGTVs, sliders, shout outs, graphics and

post production for the editorials and websites.

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PROJE


Illustration by Anushka Singh

CT 1

FAM PAGE

BRIEF :

The project required the creation of a minimum

45 seconds Motion Graphic Animation video

using character animation and storyboards

for the Fam (Team) page of NorBlack Nor-

White, to be uploaded on it’s official website.

The purpose of this project was to introduce the

viewers and customers of NorBlack NorWhite with

the team members of the this family and highlight

their skills in a smilutating way. Hence, using

my communication design skills, I was asked

to create a single video showing how all the members

of the team work together as a family, make

the impossible ends meet and create magic.

This is an effective way to get them to trust

you and to convince them that you are definitely

the right source to fulfill their needs.

The video is supposed to follow the aesthetics,

elements and colours of NorBlack Nor-

White to create the similar vibe and feel.

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1.

FAM PAGE

Sketches, failed attempts,

final output

METHODOLOGY : The initial strategy behind the ‘Team Page’ was to create interesting

animated illustrations of each member of the NBNW family. I started with

normal sketching and illustrations which eventually got rejected due to lack creativity

and NBNW aesthetics. In order to match the wacky aesthetics of NorBlack Nor-

White, I tried to create something by mixing collaging and free hand illustrations.

This definitely gave it a touch of what Amrit and Mriga (founders of NBNW) wanted,

but it still lacked an element of uniqueness which catches everyone’s eye to the page.

After multiple attempts of animated characters, the whole idea got rejected.

When I started everything again from the scratch, I took the ‘Vintage Bollywood’

and 80s famous TV shows as inspiration. When I came up with few

brain-stormed ideas, Amrit showed interest and gave a Go ahead with the same.

The final team page had only one video introducing all the members one after

one, instead of creating a separate video for everyone because it might bore

the viewer to watch each video separately. I used Adobe Photoshop and Adobe

After effects to create the collages and video. The video starts with a vintage

televesion box and a glitch screen, to match the NBNW vibe completely.

The television screen multiplies with the ongoing countdown, and starts displaying

the characters on every screen one after one. I tried my best to create

the best visual which catches the maximum eyes to the website.






1. The first frame starts with an old vintage television screen

filled with glitch and a similar disturbing glitch sound. After a couple of seconds,

NorBlack NorWhite name flashes on the glitched screen in PX SANS

NOUVEAUX font. This particular font gives a vibe of pixelation and old

computer games, therefore making it perfect to fit in the video and mood.


2.

the video, the television screen multiplies

into a total of six screens, with the continued

glitch effect in the background.

The whole composition has been created

in such a way that it gives the

vibe of 80s television with a monochrome

grainy background yet sticking

to the glitched screen since it

shows all the rainbow colours,

which NBNW is actually all about.

In the second frame of

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3.

television screens change to countdowns. Every screen starts the countdown

from a different number with a monochrome, grainy and scratchy

background. The video has not mentioned the purpose yet, so that the

viewers hold their curiosity to know what exactly the video is all about.

In the next frame, continuing with same background, the


4.

reach zero in every screen, it starts

displaying every character’s individual

video in every screen. The whole

purpose of having multiple televisions

was to show each character in separate

screen, yet compiled in a single video.

The video ends with a remote entering

the frame and playing each video

one after one, on every click.

Once the countdowns

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PROJE

Image source - Bhavya Ahuja

CT 2

BRIEF :

2.1 ASSISTING E-COMMERCE SHOOTS : I was given

opportunities to assist in all the shoots for upcomig collections

during the period of my internship period. I was

taught how to set the studio lighting, setting up the reflectors

and key lights, making the model comfortable and setting

the camera (with the tripod) at the correct position. I

was given all sort of work by my mentor during an editorial

shoot to make understand each and every perspective

of it, and prepared me to do the next shoot on my own.

2.2 POST PRODUCTION : After the e-commerce and

editorial shoots were done, it was my responsibility to do the

post production of all the raw images, which usually exceeded

250 raw images per shoot. Post production includes colour correcting

all the raw images at the same time, editing the images

by adjusting HSL (hue, saturation, luminance), rescaling and

resizing the images according to the website’s requirement and

cleaning up the unnecessary spots from the final edited images.

2.3 PROMOTIONAL SOCIAL MEDIA CREATIVES :

Once the shoot images were ready to be uploaded

on the website before the launch of the collection,

my next job was to make ‘n’ number of promotional

stories, posts, GIFs, newsletters and IGTV

videos of the new collection to be uploaded on every

social media platform, for the promotional purposes.

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2.1

ASSISTING

for e-commerce shoots

METHODOLOGY : I assisted my mentor in few

e-commerce shoots i.e. Yin-Yang collection, multi

check, moon shimma and the holi saree collection.

A day prior to the shoot, the whole setting of studio was

changed and adjusted according to the requirement of

shoot. All the lights, reflectors and camera were placed

followed by a test shoot. I was given all kind of work

related to the shoot to make me understand and experience

everything. I tried my best to grasp everything

and also made notes as reference for future purpose.

By the end of every shoot my mentor made sure that

I’m prepared enough to do the next shoot on my own.





2.2

POST PRODUCTION

for e-commerce shoots

METHODOLOGY : The basic methodology I used while

editing the shoot images was to match the lighting, colour

contrast and brightness of all the selected images which

show the correct colour of the fabric to the customers. I used

Adobe Lightroom for the colour correction because the software

allows me to use a base image for the comparison and

apply the same effects on the rest of the images in one go.

Once the images are done with editing, Adobe Photoshop has

been used to resize the photos and clean the untidy areas. I

was given this work for two new collections i.e. Yin Yang and

Holi saree, which were launched during my internship period.


YIN-YANG

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2.3

PROMOTIONAL

GRAPHICS

METHODOLOGY : The basic methodology I used in

this particular project was being active on social media and

finding new and interesting ways to engage NorBlack Nor-

White’s customers into being updated about the new collections

launched by the brand. Being a socially active person

it was very interesting for me to find new ways to make

a story interesting and bringing traffic to the website.

I tried to maintain the NBNW aesthetics and design while

creating the stories, blended with my ideas and creativity.

I tried my best to emphasise the fabric of the garment

in my graphics, along with the garment itself.


Photo clicked by Bhavya Ahuja;

Photo edited by Anushka Singh

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All graphics created by Anushka Singh





PROJE

Image source - Bhavya Ahuja Image (Industry source - mentor Bhavya Ahuja

CT 3

PROCESS

VIDEOS

BRIEF :

3.1 PROCESS VIDEO SHOOTS : One of my

main responsibility was to shoot the process and

making of a garment, from it’s manufacturing unit

to it’s stitching in the production lab. I was given opportunities

to visit the manufacturing, dyeing and

printing units to experience and record how the fabric

gets dyed, printed and dried before reaching the

production labs for stitching. The purpose of this

was to capture how beautifully a fabric is pampered

and prepared before reaching it’s final customers.

3.2 PROMOTIONAL TEASERS : NorBlack Nor-

White has always been into capturing the making of

their garments from it’s start to end. Before I joined

the brand and took the responsibility of continuing

the ritual, there had already been few process

videos made by the previous interns. Hence,

my another responsibility was to create stories

and teasers of all the process videos, to be uploaded

on the social media platforms. The purpose

of this was to show the customers and viewers

the beautiful journey of their garments.

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3.1

PROCESS VIDEOS

METHODOLOGY : The basic methodology behind

shooting the making of a garment, was to capture from

the best possible angle which emphasises the main task

being done along with mainting the balance of negative

and positive space. During my first shoot my hands were

not stable enough, which ended up in taking poor angled

pictures, with a lot of distraction in the background.

Despite of making n number of mistakes, my mentor

always tried his best to teach me everything with patience.

By the time I was shooting my second process

video, my hands were set on the camera, I had perfect

knowledge of balancing the light with silhouettes,

balancing the negative and positive space, and most

importantly I could manage to show a beautiful story

emphasising the task through my recorded clips.

I would like to mention that the only methodoly that could

be applied here was practise, and it could not have been

possible if me aur mentor had given up on the situation.


Image source - Instagram Graduation Project

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3.

check print. The location was in again somewhere in the industrial areas of Noida, U.P.

Some shoots also required more than one visit to record the complete process. This particular

shoot took really long since it started with the cleaning of tables, preparation of colours,

followed by washing of screens after every layer of application and drying of fabric.

The last process shoot done by me was Black and White check and Multi


1. The first shoot given to me was Screen printing on Bomber jackets

of NorBlack Norwhite. The printing mill was located somewhere in Noida,

U.P. We recorded the preparation of colours, screens, printing on the fabric,

and finally drying of the fabric in three stages. It almost took us 3-4 hours to

record the whole process. After being done from the location shoot, we recorded

the stitching of the same fabrics in the production lab by Master Ji.

2.

dyed fabric. This location was situated in the outskirts

of Faridabad. The only con of doing the outdoor shoots

was travelling since all of the factories and production

units are situated away from the main city. Unlike screen

printing, discharge print is done by applying chemicals

on the fabric and letting it dry, which later turns out

to leave an impression on the pattern area. The discharge

print was realy interesting to capture, followed

by it’s stitching in the production lab of the studio.

The next shoot was Discharge print on a


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3.2

PROMOTIONAL

TEASERS

METHODOLOGY : To start with the teasers,

I looked upon some of the promotional

videos and inspirational videos of other competitive

brands followed by scketching out

the ideas about how the videos will go about.

The software to be used for the same was Adobe

After Effects over which I had good command

and after approval and improvisation.

It took me almost two hours make three teaser videos

for each process video, along with finalisation.

I also played with the music to choose the best

suitable audio for the teasers. The only purpose

behind this was to make the videos interesting

enough to catch our viewers’ attention,

make them fall in love with the process their

garments are made, hence making them

irresistible to buy more products from the store.


Screenshots of the teasers

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Video link : https://www.youtube.com/watch?v=r50qAMvzwks&t=7s

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Video link :

https://norblacknorwhite.com/blogs/projects/nbnw-x-fila-protect-your-spirit

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Video link : https://www.youtube.com/watch?v=KhH-nY7b4Vg

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Video link : https://www.youtube.com/watch?v=SPuHnQsCBdg

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Video link : https://www.youtube.com/watch?v=E2ceTIJz8H4

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Video link : https://www.youtube.com/watch?v=7pEYkCCcUQA

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PROJE

Image Image source source - Anushka - Anushka Singh Singh

CT 4

SOCIAL MEDIA

CREATIVES

BRIEF :

Along with the main projects I was working on, my

mentor expected me to make additional creatives

for social media platforms and the official website.

The creatives included sliders for the website, newsletter

graphics, free shipment graphics, sales graphics

and stories, collaboration posts, valentine’s posts

and stories, font explorations, instagram carousels,

visual moodboards and ‘Oh Aunty Ji’ (NorBlack

NorWhite’s alternate page on instagram) graphics.

Though these creatives were on second in my priority

list, but the creatives took the majority of my time

during the internship. Also this one section of my

project was segregated into further many small creatives,

which might not look like a major investment

of time and hardwork but, it rather took

the maximum energy and time to be created.

The purpose of this was to engage the audience

and customers with our page and keep

them updated and active about our brand.

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NEWSLETTER

GRAPHIC

METHODOLOGY : I was asked to create a newsletter

graphic for the multi check collection. The basic

methodology behind was to pick elements from

tom the fabric and silhouttes of this collection. The

background has been created from a mat, which is

usually used during stylised shoots, and match perfectly

with colours of multi check fabric. I tried to

create an illusional background using the mat, giving

it a three-dimensional effect. I had to use four silhouettes

in the graphic so I decided to create a GIF.

The GIF has a continuously rotating illusional

background, along with displaying

the changing silhouettes of the fabric.

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SHIPMENT

GRAPHIC

METHODOLOGY : NorBlack NorWhite gives

worldwide free shipment on orders above 100$.

This is one of those information which catches

customer attention and increases sales, hence

this information needed an interesting graphic

to be displayed on the website. The basic methodology

was to show straight how NBNW fills

the world map with it’s fabric scans, showing it’s

worldwide reach and availability. I’ve used Adobe

Photoshop to create the map masked with NBNW

fabric scans, and Adobe After effects to show the

movement from India to other places in the world.

I tried to create multiple graphics which

couldn’t match the aesthetics of the website

somehow, and eventually got rejected. Even

after several attempts, my mentor was not

satisfied with the graphics so we ended up putting

the graphic on hold for the time being.




MUSIC

COLLAB

GRAPHIC

METHODOLOGY : NorBlack NorWhite collaborates

with Music Artists for promoting the process videos of

their garments, which means they use the artist’s music

as a base and background of every video they create.

This not only enhances the beauty of the video, but also

promotes the new artist’s music through their brand.

Hence I was asked to create a graphic for a shout out to

all music artists who feel their music matches with the

NBNW aesthetics and story. The methodology behind

this was to communicate this message through a simple

animated graphic. The softwares I’ve used for this is Adobe

Illustrator and Adobe After effects. I created an illustration

of a monkey wearing the headphones, constantly

vibrating/shaking on the beats, along with a rotating rainbow

background giving it an absolutely NBNW vibes.

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METHODOLOGY : I was asked to create some

Valentine’s graphics for post. The basic methodology

behind this was to re-create 1960s iconic

Bollywood Couples masked in NorBlack Norwhite’s

fabrics. I took the iconic monochrome

scenes from movies and masked only their

garments in colourful NBNW fabrics. I’ve

placed a vintage camera reel as the frame of the

post, to give it a complete Vintage Bollywood

vibe. I’ve used Adobe Photoshop for the

editing of images and Adobe After effects

for creating an animation of the same.

The camera frame has been rotating slowly

with every changing picture in the frame.

METHODOLOGY : This was the first

trial for the post. The methodology followed

in this particular graphic was to

create heart shaped balloons (as a symbol

of love), masked in NBNW’s fabrics

(made with 100% pure love). The ballons

are held by a girl wearing the banana

split dress of NBNW. I tried to create a

GIF of this where the balloons are swaying

in the air, creating a beautiful mood.

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SONG :

DDLJ

GARMENT :

1.BOLLYWOOD

PAINTED ORGANZA


METHODOLOGY : The valentine post’s methodology has been followed in the stories

as well. I picked up famous bollywood love songs and incorporated NBNW models flaunting

their garments. Therefore, recreating the iconic bollywood songs with an NBNW touch.

2.

BOLLYWOOD SONG :

BADAN PE SITARE

GARMENT :

DOTTY DRESS

3.

BOLLYWOOD SONG :

DEKHO VO AA GYA

GARMENT :

WORKER’S JACKET

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1.

2.

3.

Slider for sale before the outbreak of

COVID-19

Slider for multi check collection

Slider for the closing of store during the

lockdown


METHODOLOGY : NorBlack NorWhite

changes it’s sliders at every ten days, or to

anounce anything specific. Sliders are the foremost

graphics/visuals which are visible when

you visit the website. The basic methodology

behind this was to create interesting visuals

that show the best silhouettes and most selling

style on the website, to attract more customers.

I’ve used only Adobe Photoshop to

create all the sliders, and tried to maintain the

maximum elements and aesthetics of NBNW.

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4.

5.

6.

Graphic created with the stylised shoot

of Gold Shimma

Collaging of Moon Shimma and Dark

and Stormy dower dress

Slider for 20% off sale on all dip-dye

styles



VISUAL MOOD

BOARDS

METHODOLOGY : After the drop of two new

collections (i.e. Yin-Yang and Holi Saree) I was

asked to create swatch cards, interactive mood

boards and visual boards showing the elements

of both the collections together. The Yin-Yang

collection has nothing but black and white check

on it’s fabric. Whereas the Holi Saree collection

is itself a representation of each beautiful flower

through every saree. Hence I started with creating

swatch cards of holi sarees, which shows the texture

and feel of the fabric and print. Adobe Photoshop

has been used to create these swatch cards. The

visual boards have also been created the same way,

with an added animation of rotating flowers, moving

lines and sliding swatches in the background.


Lilies

Bougainvilleas

Tulips

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All graphics Graduation created by Anushka Project Singh 92

S

A

LE

P

O

ST

METHODOLOGY : I was

asked to create sale posts

for khus-khus and banana

split dress (dip-dye fabrics).

The methodology behind

this was to create interesting

visual graphics to flaunt

the beautiful dip-dye fabrics

and catch customers’ eyes.

I came up with many interesting

ideas out of which

only four got selected for

the posts. I’ve used the fabric

scans of the same as the

falling background of the

posts, to maintain the colour

harmony and to connect

with the customers.


D

IP

D

YE

** I’ve used repetition and

disproportionate scaling of

the subject to follow and

maintain the NBNW design

aesthetics as well. Adobe

after effects has been used

in all the visual graphics.

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92



LEARNING

&

NORBLACK NORWHITE being a high end street

wear brand provided me a close hand experience

of TEAM WORK and PROFESSIONALISM. I

worked in the CONTENT CREATION team as an

intern, but was an equivalent contributing member

of the team. Along with betterment in SOFT-

WARE SKILLS, I also developed skills in VERBAL

COMMUNICATION. Talking about technically,

major development of skills was in ADOBE PHO-

TOSHOP, LIGHTROOM and AFTER EFFECTS


EXPERIENCE

The major learning acquired during this

graduation project experience was to

learn MOTION GRAPHICS to the core,

professional E-COMMERCE SHOOTS,

and video and photo editing at it’s best.

As vast the field apperars as much scope

of innovation it carries. Another major

thing which I learnt was how to run

such a big brand by working in a small

team of 10-12 workers and emplyees.

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98


CONCLUSION

The entire duration of Industry Internship came out to be a personality

and skill developing experience. With the help of a supportive

team at NORBLACK NORWHITE, I was able to unlock

multiple dimensions to my skill and myself. My time in this internship

has helped me in directing my energies towards making

best of my time. The entire experience of working in NBNW as a

Content and Graphic designer was extremely helpful in not only

building my portfolio, but also my socio skills. I’m really grateful

to work under the guidance of Mr Bhavya Ahuja who was constantly

mentoring me regarding different design approaches and

also providing me with a comfortable yet challenging environment

to work in. In conclusion, I would like to state that the objective of

Industry experience through internship was successful endevour.

REFERENCES

https://norblacknorwhite.com/pages/about-us

https://www.vogue.com/article/mriga-kapadiya-amrit-kumar-fila-sportswear-delhi

https://www.teenvogue.com/story/indian-streetwear-brand-norblack-norwhite

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100

GRADUATION PROJECT

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