GRADUATION PROJECT

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1.FAM PAGESketches, failed attempts,final outputMETHODOLOGY : The initial strategy behind the ‘Team Page’ was to create interestinganimated illustrations of each member of the NBNW family. I started withnormal sketching and illustrations which eventually got rejected due to lack creativityand NBNW aesthetics. In order to match the wacky aesthetics of NorBlack Nor-White, I tried to create something by mixing collaging and free hand illustrations.This definitely gave it a touch of what Amrit and Mriga (founders of NBNW) wanted,but it still lacked an element of uniqueness which catches everyone’s eye to the page.After multiple attempts of animated characters, the whole idea got rejected.When I started everything again from the scratch, I took the ‘Vintage Bollywood’and 80s famous TV shows as inspiration. When I came up with fewbrain-stormed ideas, Amrit showed interest and gave a Go ahead with the same.The final team page had only one video introducing all the members one afterone, instead of creating a separate video for everyone because it might borethe viewer to watch each video separately. I used Adobe Photoshop and AdobeAfter effects to create the collages and video. The video starts with a vintagetelevesion box and a glitch screen, to match the NBNW vibe completely.The television screen multiplies with the ongoing countdown, and starts displayingthe characters on every screen one after one. I tried my best to createthe best visual which catches the maximum eyes to the website.23 Norblack Norwhite
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Page 8 and 9: ACKNOWLEDGEMENT
Page 10 and 11: Design#MADEWITH100%PURELOVE1 Norbla
Page 12 and 13: 1 Norblack NorwhiteMriga Kapadiya a
Page 14 and 15: First studio in Mumbai (2009), sour
Page 16 and 17: NBNW FAMAMRIT KUMARCo-founder ofNor
Page 18 and 19: ELEMENTS7 Norblack Norwhite
Page 20 and 21: COLOR PLAY9 Norblack Norwhite
Page 22 and 23: IDENTITYDESIGNThe brand, NorBlack N
Page 24 and 25: WHAT MAKESDIFFERENT?Tag of Norblack
Page 26 and 27: NorBlack NorWhite’s work stands o
Page 28 and 29: SOCIALMEDIAPRESENCEWith more than 6
Page 30 and 31: 19 Norblack Norwhite Image created
Page 32 and 33: PROJE19 Norblack NorwhiteIllustrati
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Page 41 and 42: 2.the video, the television screen
Page 43 and 44: 4.reach zero in every screen, it st
Page 45 and 46: CT 2BRIEF :2.1 ASSISTING E-COMMERCE
Page 51 and 52: YIN-YANGGraduation Project22
Page 55 and 56: Photo clicked by Bhavya Ahuja;Photo
Page 61 and 62: CT 3PROCESSVIDEOSBRIEF :3.1 PROCESS
Page 63 and 64: Image source - Instagram Graduation
Page 65 and 66: 1. The first shoot given to me was
Page 67 and 68: Screenshots of the teasersGraduatio
Page 69 and 70: Video link : https://www.youtube.co
Page 71 and 72: Video link :https://norblacknorwhit
Page 83: CT 4SOCIAL MEDIACREATIVESBRIEF :Alo
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SHIPMENTGRAPHICMETHODOLOGY : NorBla
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METHODOLOGY : I was asked to create
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SONG :DDLJGARMENT :1.BOLLYWOODPAINT
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1.2.3.Slider for sale before the ou
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4.5.6.Graphic created with the styl
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VISUAL MOODBOARDSMETHODOLOGY : Afte
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SALEPOSTMETHODOLOGY : I wasasked to
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LEARNING&NORBLACK NORWHITE being a
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GRADUATION PROJECT

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