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NG3 July/August 2020

Local business directory and community magazine

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BUSINESS NETWORKING<br />

THAT ACTUALLY WORKS!<br />

We are all looking for a return on our investment<br />

with whatever marketing activity we undertake for<br />

our businesses.<br />

What if we were to tell you that there is a tried and<br />

tested method to generating referrals? One that<br />

works worldwide, but runs on a local level as well.<br />

One that doesn’t provide cold leads, but fully<br />

warmed up introductions where the ‘potential’ client<br />

is already in the market for your services, and is<br />

expecting your call. This is because a fellow member<br />

will already have done the groundwork for you.<br />

In a nutshell, that’s how BNI works.<br />

It’s like having your own external marketing<br />

department keeping their eyes peeled and their ears<br />

to the ground, listening out for when their friends,<br />

family, clients and contacts mention a need, that<br />

they know a fellow member can fill.<br />

You might ask “Why would they go to all that trouble<br />

for me?” It’s because the ethos of BNI is ‘Givers<br />

Gain’... “If I find an opportunity for you, you are likely<br />

to want to try and find one for me”, it’s reciprocal and<br />

human nature that when someone does you a good<br />

deed, you want to help them in return.<br />

At BNI Business Team, (based in Arnold), our sole<br />

aim is to make our members more money by finding<br />

them referral opportunities.<br />

Here’s what our resident printer has to say on how it<br />

helps his business.<br />

As an 8 year member, our company has<br />

gone from strength-to-strength. We now<br />

have staff, 2 offices and have tripled our<br />

turnover built on the weekly referrals we<br />

receive from the group.<br />

Phil Simpson - Code Print<br />

Visit www.nottingham-bni.co.uk for more info!<br />

ARE YOU A LOCAL BUSINESS OWNER?<br />

Are you looking<br />

to grow your<br />

business?<br />

Would you like to be introduced to<br />

other local companies that can<br />

help you achieve this?<br />

We are a networking group that meets<br />

weekly, with the aim of finding each<br />

other business by referral.<br />

We’d love you to come and visit, to find<br />

out more about how referral marketing can<br />

help drive your business forward.<br />

Due to Covid-19 we are currently<br />

conducting meetings via Zoom. Get in<br />

touch and we can send you an invite.*<br />

Date: Thursdays 7.30 - 9.00am<br />

Cost: FREE**<br />

*We will return to face-to-face meetings at our<br />

usual venue in Arnold as soon as it is safe to do so.<br />

**Once face-to-face meetings resume, a cost of<br />

£10.00 will apply.<br />

For further information contact us at<br />

info@blu72.com<br />

To advertise call 0115 926 9777 or email: sarah@ngmagazines.org.uk 61

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