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STARTING CONVERSATIONS

“In diversity there is beauty

and there is strength.”

- Maya Angelou

Breaking Down to Build New:

Clean Pallete for Artists

Grandview Park Water Towers

20

Beauty

20

Volume 2, Issue 4


Welcome to Siouxland Magazine

Stacie Anderson, Owner

It’s in these pages that we hope to educate

and inspire, even more importantly,

to create a community that thrives on

connecting with one another. At our

core, we all want to connect. When we

seek to understand, by listening more

intently, we find that our relationships

deepen and our community strengthens

as a result. With our appreciation for

the power of connection through

meaningful conversations, it only made

sense to name our business Empowering

Conversations.

Siouxland Magazine | BEAUTY / 3

It all starts with a conversation; with a desire to learn; to see things from another perspective; to

seek truth. The truth is, we have more in common than we have differences. Well, maybe it would

be more accurate to say, what brings us together is stronger than anything that divides us.

We would never want to marginalize our differences. We love the words of Audre Lorde,

“It is not our differences that divide us. It is our inability to recognize, accept, and celebrate

those differences.” We are unique in vast and complicated ways. It’s our hope that we can

come together with our unique strengths, perspectives and ideas to build a community with a

powerful narrative of “us.”

Through this humble publication, we will start having conversations. This is an ambitious and

beautifully optimistic attempt to shine light on all the things that make our community strong,

but also discuss, in a productive and compassionate manner, the challenges we face.

We are doing our small part in building a cohesive community by creating conversations

that refocus our attention on our similarities. We are bringing people together; replacing

judgment with understanding. Perspective is powerful.

We want to hear from you. At Siouxland Magazine, we feel it is imperative to understand what

the community wants and needs. Share your vision and dreams for Siouxland.

We want you to lean into the conversation and participate in the discussion.

connect@empowering-conversations.com

or on Facebook @siouxlandmag

E m p o w e r i n g

Conversations, LLC

siouxlandmagazine.com


BEAUTY

Converse

22

In the Eyes of the Observer.........................................................................................8

The World Is A Canvas....................................................................................................10

10 Under 40.......................................................................................................................................13

Starting Conversations.................................................................................................14

Why The Conversation Needs To Continue…..................15

Beauty Instead Of Ashes ..........................................................................16

Listen .........................................................................................................................................18

A Beautiful Day.........................................................................................................21

Balance

explore

Amber’s Top 5 Keys To Ageless Beauty...........................................36

Being Beauty......................................................................................................................................38

Ask The Therapist.......................................................................................................................4 0

Doctor’s Prescription: Forest Bathing, The Art of Slowing

Down.................................................................................................................................................................43

I Am A Frayed Knot.............................................................................................................46

Gazing Into The Beauty Of The Night Sky...................................49

“Our ability to reach unity in diversity will be the beauty and test of our civilization.”

– Mahatma Gandhi


“Beauty begins the moment you choose to see it.”

– Connor Chalfant

Inspire

Grow

The Seasons of Beauty.................................................................................................22

Beautiful Perspective.........................................................................................................24

Exactly Like Nothing Else...............................................................................................26

Organic Beauty............................................................................................................................28

The Beauty Of The United States Of America.............31

Share The Beauty........................................................................................................................33

Siouxland’s Beauty: Luscious Green Space,

Historic 4th And Our People................................................................................35

enjoy

Siouxland Food Trucks.......................................................................................................50

Summer Beauty 2020: It’s The Little Things................................52

Visit Le Mars, IA..............................................................................................................................54

At our core, we all want to connect. When we seek

to understand by listening more intently, we find that our

relationships deepen and our community strengthens as

a result. That’s what our Siouxland Magazine is all about!

We can’t wait to talk to you and truly connect with you and

your audience. If you’re interested in learning more about

how to advertise with us, download the media kit on our

website at siouxlandmagazine.com. Always feel free to

reach out to us via phone, email or Facebook.

We promise to not disappoint. We’re creating a magazine

you won’t want to put down.

Want to be included in our July issue?

Contact us soon!

Deadline to reserve space is

August 3rd!

Media Kit at siouxlandmagazine.com

JOIN US! You won’t want to miss...

Siouxland Magazine’s Facebook Lives,

weeknights @ 7:30 pm.

ON THE COVER

Photography by Britton Hacke Photography.


Yesterday.

Today.

Tomorrow.

A Station for You.

A Station for Everyone.

Join the Conversation.

Britton Hacke Photography

On Facebook and @britton_hacke_photography on Instagram

Running a senior special now through August.

$50 off any booking.

Limited spots.


Editors Note

What doesn’t break you, only makes you stronger.

Have you ever thought, “I am strong enough already!”? I mean,

seriously, have we had enough already?

From the pandemic to racial injustice, the world seems to be spinning

out of control. Each event heightening our stress levels and pulling us

further apart. Unfortunately, I mean that both figuratively and literally.

I don’t know about you, but I miss people.

The separation has made it all too clear how important people are

in my life. There is something about living in the reality of loss that

deepens the understanding.

I think it’s interesting the themes that were set in place at the beginning

of the year, as I look at it now. Going into March with the theme of

Question, May focused on Failure, and July centered on Beauty, it all

seems a bit surreal.

We have been forced to really look closer at our individual impact

on the world. It pushes us to question the systems and organizations

we have in place. And it’s time to ask even more questions… better

questions.

We have to look at what is failing. It’s time to break down what isn’t

serving us and build new. The process can be, and most likely will be,

painful and uncomfortable. But it’s how we ensure a strong future.

We have all been brought to the table to take a hard look at where

we have been and consider where we are going. It’s a time to come

together with curiosity and start asking questions, encouraging

innovation, and building communities where people can thrive.

Everything we are going through is rough, but it’s revealing its

beauty. It isn’t always going to be obvious, but that’s where stillness

and gratitude come in. We need to focus our attention on what is

important, what is beautiful, and what is right in front of us.

As always, I encourage you to lean into the conversations. Many of

them will be difficult. No longer should the conversation be about “us

versus them”, but instead, about “we”. It’s time we ask why the room

separates into two sides, when usually our deepest wants and needs

are very similar. Can we honor each other with our appreciation for

our uniqueness? Can we come together to create a safer and more

beautiful world?

Let’s find the beauty in everything and everyone around us. You are

beautiful.

Siouxland Magazine | beauty / 7

Siouxland Magazine is owned and published by Empowering Conversations, LLC. All materials contained in this magazine (including text, content, and

photographs) are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published, broadcast or

modified in any way without the prior written consent of Empowering Conversations, LLC or in the case of third party materials, the owner of that content.

You may not alter or remove any trademark, copyright or other notice from copies of this content.


Beauty

appreciation

exquisite

genuine

In the Eyes of the Observer

By Stacie Anderson

“Beauty is in the eye of the beholder.” We

undoubtedly have unique lenses that we view the world

through and we feel the gravitational pull towards

different people and objects.The enormity of our

world allows for so much pleasure and opportunity to

appreciate the beauty that surrounds us.

Unfortunately, too often the pace that we take doesn’t

allow for us to fully appreciate what’s right in front of us.

There is something about slowing down and taking it all

in, when we allow our eyes to settle on an object and see

it in its true essence. The slowing down and intensifying

of our gaze, allows the senses to sharpen. Colors become

more vivid and textures more dramatic. And we haven’t

even begun to talk about the other senses. Yes, beauty

takes on many forms.

In a time that for most has become increasingly stressful,

it is restorative to ground ourselves in beauty. When was

the last time you found yourself immersed in a moment?

When time just stood still?

I’d like to encourage you to indulge in sensory

experiences. Stir the slumber of your inner observer.

Notice how the world opens. Just observe.

The amount of beauty we could witness

would greatly be increased if we each

became an observer.

In the past few months, many of us have had more time

at home. Our yearning to expand our time out in nature

has greatly increased. We are again, feeling connected

to the Earth. The symphony of birds singing seems like a

backstage pass to the divine. The perfume of lavender and

hydrangeas dances through the air as the breeze cools sun

kissed skin. The red, sweet juice of ripe tomatoes enlivens

the taste buds. The beauty is bountiful.

All of this beauty and it’s sweet release is accessible to

each of us. In its awe, we can feel the lightness, the load

is lifted. We are renewed and inspired. We are creative

beings searching for greater expression and opportunities

for deeper connection.

All of this beauty is mirrored in community. It’s the

relationships that we hold that give us the same heightened

experiences. Life becomes more joyful when shared. There

is so much beauty, so much rapture, in coming together.

People need people.

It’s in moments of breaking bread together, diving into

meaningful conversations, or belly laughing over shared

memories that we lose ourselves in beauty. We feel whole

and alive.

Our focus becomes magnetic. My hope is that you seek

beauty. You pursue it with every ounce of energy you can

spend only to find in its achievement it fills you beyond.

Stacie Anderson is the owner of Siouxland Magazine and a

Certified John Maxwell Speaker, Trainer and Coach.

Photo credit Breezy Struthers Drake.


authentic

confident

original

Beautiful Quite and Unrushed Mornings

By Cyndi Hanson

Beauty is not something I’ve given a lot of

thought to. Maybe it’s because I’ve never really felt

beautiful myself, maybe it’s because I am more attuned

to my auditory sense than visual, maybe it’s because I

wake every morning unable to see clearly more than a

few inches from my face. I don’t know exactly why beauty

isn’t something I think about. But when prompted to do

so, I recognize the beauty in this world.

As I think about the year 2020, I’m not sure beauty is the

adjective that is first to mind. And yet, it is appropriate.

There has been beauty in the year 2020. As I woke

up one morning with my blurry vision reaching for my

glasses, I found irony in the fact that 20/20 is what we

use to describe perfect vision and this year, 2020, is

one in which so much of our vision of the world has

been challenged and begun to change. Maybe we

are developing perfect vision through the disruption

of COVID, economic unrest and overdue attention to

injustice.

The beautiful points of this year for me have been quiet,

unrushed mornings. I intended to keep my same schedule

despite working at home for several weeks. When my

alarm would go off at 6 a.m., I would find myself awake and

listening to the quiet, calm, nothingness of the morning. A

beautiful time of reflection, thoughtfulness and prayer.

Where have you found beauty in 2020? Log onto the

Siouxland Magazine Facebook page and share it with us.

Dr. Cyndi Hanson is an avid learner who asks questions - of herself

and of others. Her work as the Executive Director for Northeast

Community College’s Extended Campus in South Sioux City

provides her opportunity to learn much, explore needs and

collaborate with many to answer questions and ask more.

Like us on

Facebook

and

Instagram

Check out our digital magazine at siouxlandmagazine.com


Siouxland Magazine | BEAUTY / 10

Grandview Park water tower

The World Is A Canvas

By Cyndi Hanson

The world is a canvas for Paul Chelstad and Nic

Lucart. Self-described street artists, the pair have enjoyed

the opportunity to create and share their works with the

huge crowds at Saturday in the Park over the last 20+ years.

They are among the many who have painted the former

water tower in Grandview Park.

Paul shares that he learned about graffiti art when was in

New York City in the early 1980s. “A friend moved from Brazil

at the beginning of 80s and he was doing street graffiti in

Sao Paulo. The night he got to New York, through a mutual

friend, I was asked to go with them to stencil. It had never

occurred to me at all because I worked on canvas, but I was

like yeah that would be fun. Once, we got stopped by the

police. We had painted these huge musical instruments in

Little Italy that were so elaborate. They were so impressed

by his stencils that they let us go.” Paul shared with a smile.

Nick’s exposure to street art started here in Sioux City.

“When I was young, I grew up by a train track, so I always

saw graffiti on that. I always had an infinity for it. Then as I

got a little bit older, I got immersed in the hip hop culture.

Graffiti and hip hop go hand in hand, right along with the

skateboard thing. The very bright, illustrative, flashy, look at

me kind of things.”

So how did the two become committed artists for the

Grandview Park water tower? “When I got back to Sioux

Nan, Nick and Paul


Siouxland Magazine | BEAUTY / 11

Nick and Paul with blue mask artwork

City, I saw it and recognized the potential.” Chelstad said. “I

talked to Dave Bernstein, then he and I went to City Council

to ask permission to paint it. They said sure – we’re going to

tear it down but go ahead and paint it.”

The timing was a bit of serendipity. Saturday in the Park was

happening soon, and it was a great opportunity to invite the

public to participate. “Originally Sioux City Paint decorating

donated and we painted it blue. Then people could come

up and paint on it.” Chelstad noted. Lucart added, “It’s been

an annual thing. We’ve always made a point of cleaning

it up before Saturday in the Park. It’s kind of like the SITP

gallery.”

Paul with Abe

The two shared mutual appreciation for the roles they

have played in expanding street art in Siouxland. Both

have contributed, collaborated, and supported artists as

appreciation for the work has grown. “People will miss it

when it’s gone.” Lucart noted, in reference to the Grandview

Park water tower – which actually is being torn down this

summer.

“Everything in this place just came together perfectly,”

Lucart commented wistfully. Summarizing the crux of street

art – including the water tower. Chelstad added “It’s all

organic. It’s alive and ever changing.”

The beauty is that street art is a freer form of expression,

according to the men, and much of the joy comes from the

process of painting. Lucart said, “As I’ve gotten older, it’s

become therapeutic for me.” The water towers have been

a gathering place for artists in the tri-state area to have a

creative outlet and build life-long friendships.

Dr. Cyndi Hanson is the Executive Director for Northeast Community

College’s Extended Campus in South Sioux City.

Photo credit Paul Chelstad on top of page 10. Photo credit Britton

Hacke Photography on bottom of page 10, page 11 & 12.

BB King


Siouxland Magazine | BEAUTY / 12

Water Tower Artists and Volunteers

Derrick & Ryan Ames Chris Jensen

Mike Berger

Tiffany Jensen

Jeff Booth

Mark Kochen

Jim Bravo

Nic Lucart

Paul Chelstad

Collin O’Sullivan

Water tower STIP alien

Paul Engle

Priscilla Forsyth

Char Frenchman

Stephan Giannini

Beth Harms

Bob Harms

Christy Hubbart

Ben Pratt

Loraine & Kate

Roge-Jones

Carmel Sonic

Aimee Washburn

Nan Wilson

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10 Under 40

Siouxland Magazine is proud to host the 9th annual 2020

“10 Under 40” competition! The highly anticipated issue

comes out in September, featuring young professionals in

Siouxland who are making a real difference in our community.

Nominations will be open starting July 1 and the form can be

found on our website at siouxlandmagazine.com.

STARTING CONVERSATIONS

Siouxland Magazine | BEAUTY / 13

THRIVE 20

19

Volume 1, Issue 5

10 11 UNdER 40

Here is what we look for in Siouxland’s 10 Under 40. Look around to your co-workers, employees,

bosses, friends, colleagues, and think about who meets the following criteria:

• Under the age of 40 as of December 31, 2020 (Yes, you may have to ask, but he/she will be

honored you are thinking of them for an award!)

• Is a business owner or high executive/manager/director (or has experience in this area) within their

organization (this can be a large corporation, small business, or non-profit organization).

• Must be in their current position, or have had experience in a managerial role for at least one year.

• Lives and works in the Siouxland area (approximately a 60-mile radius around Sioux City.)

Has a history of displaying:

• Vision and Leadership

• Innovation and Achievement

• Growth/Development Strategy

• Community Involvement/Contribution

• Consistent display of excellent character and ethics

A quote that I reflect on often is from Simon Sinek, “Working hard for something we don’t care about

is called stress. Working hard for something we love is called passion.” It’s not every day that one gets

recognized for their hard work, volunteering effort, and love for a non-profit, let alone be honored

as a “11 under 40” recipient. I’m still speechless and humbled that I was given such a recognition,

especially among such young, impressive, deserving professionals in the community. What we have

in Siouxland is genuinely beautiful (no wonder why we were recognized in the top 10 of Most Livable

Small Cities). It’s motivating and empowering, as you read each story, each recipient’s passion pours

out onto the page and comes to life. There is good in the world. There is good in our backyard, and

it’s been a privilege to be part of the conversation! Thank you, Siouxland Magazine, for spotlighting

the 11 of us in the community and bringing our stories to the table.

– Katie Kruse


converse

curious

Cultivating Meaningful

Powerful narrative of “us”

truth seekers

Starting Conversations

By Stacie Anderson

It’s here, we are starting conversations

focused on issues that matter to our readers

and that impact our community. We invite

everyone to take a seat at the table and share

their unique perspective. We are diving into

difficult conversations, approaching seemingly

unanswerable questions, with a commitment to

embrace possibilities. We are allowing things to

unfold by trusting in the process, leaning into the

conversation with an insatiable curiosity.

We will not shy away from difficult conversations just

because the answers aren’t clear or because they may

be uncomfortable. It is our inherent responsibility to

make every effort to lighten the loads of others and

leave the world a better place than how we found it.

Questions to Start the Conversation

1. What can you do to support the People of Color in our community?

2. Do you think we were taught well about race and culture?

3. Who taught you about race and culture?

4. Why is it important for everyone to work towards ending this injustice?

5. What can you do to be actively anti-racist instead of just being not racist?

6. How would you define white privilege?

7. What are some examples of white privilege? Where do these privileges come from?

8. How is racism embedded into the social structure?


strengthening our community

Conversations exploring perspectives

coming together

open minded

focused on common good

It’s not our intention to persuade anyone, nor is

it our intention to necessarily arrive at a solution.

It is our desire to get the conversation rolling, to

hold space for ideas to manifest, to encourage

full participation, and facilitate in this process that

moves us forward.

Certainly we want to see a positive impact in our

community from these discussions. It is our hope

that our readers will continue the conversations,

create momentum, and implement strategies that

make sense for their neighborhoods, organizations

or any other facet of their lives.

I approach the conversation on racial injustice,

understanding the sensitivity, with slight

hesitation. And yet, it is a conversation that we

must have. We can’t hold our tongue simply

because we are afraid of getting it wrong.

We need to be brave and vulnerable. To put

ourselves in uncomfortable conversations to

begin to understand at a deeper level what our

neighbors are feeling and experiencing. We

must put people first.

At this time, it is so important to listen. To

try and understand this issue from multiple

perspectives. From here the solutions will

get easier. I’d encourage you to engage in

conversations and ask questions. Open your

hearts and minds. Stay curious and committed

to each other.

Why The Conversation Needs To Continue…

By Ike Rayford

In light of everything

going on, as the president

of the Sioux City Chapter

of the NAACP, folks are

asking what can I do? They

are wanting to have a real

conversation because I believe

people are finally seeing there

is a real problem in America,

quite possibly the world, yes

even right here in Sioux City. The Ike Rayford

conversation needs to continue

because we need to truly understand the depths of

racism, hate, and injustices. We know the conversation

needs to continue, but what exactly is the conversation?

In my opinion it can start with questions…and these

questions are from me to you the reader:

Why does the term “white privilege” upset you?

Because when I say it, I’m not diminishing the struggles

that you might have had as a person, honestly we share

in those struggles, but when it comes to race I don’t have

that privilege that has benefited you, without you really

realizing it.

Why is it okay to fly the Confederate flag in the

United States, especially here in Sioux City? It is

really offensive to almost every black person alive, not all,

but most.

Why is holding police officers accountable for

their action a bad thing?

Take body cameras, this should not be an “us versus them”

issue, but a tool to support all involved in any encounter

law enforcement might have with the community. We all

believe in accountability and we are all held accountable

for our actions and that should extend to all.

These are just a few questions I have and believe me, I

have more, but maybe you have some questions for me.

Let’s talk, let’s continue the conversation!

Ike Rayford is the President of the Sioux City Chapter of the

NAACP.

Photo credit on page 14 Britton Hacke Photography.


Siouxland Magazine | Converse / 16

Unity in the Community gathering

Beauty Instead of Ashes

By Cyndi Hanson

It was a time of increased

awareness of deaths

of black people by law

enforcement. Nationwide,

anger increased, community

protests and riots began to

happen. It was 2016.

In response, Monique Scarlett

approached Sioux City council

woman Rhonda Capron, Human Monique Scarlett

Rights Commission Director

Karen Mackey and Police Chief Doug Young with the idea

of establishing Unity in the Community. She, along with

Cliff J Coleman, saw the urgent need to bring communities

of people together in love, peace, hope, and prayer. That

idea was greeted with enthusiasm and fully embraced.

communication and interaction that didn’t used to be there.”

This interaction between law enforcement and citizens in

social settings, community picnics and educational forums

sets Sioux City apart from many other cities in Iowa. People

across the state recognized the progress made in Sioux City

and bestowed the organization with the Iowa Humanities

Award.

“We consistently engage in roundtable discussions,

public forums, town hall discussions and annual citywide

community connection block party picnics with

A non-profit organization, Unity in the Community’s mission

is “keeping peace, hope, love and prayer in the lives of

our community which will embrace the partnerships and

support of citizens and law enforcement at all times.” The

organization is one of the vital components of community

policing strategies of the Sioux City Police Department.

When asked to identify one of the biggest successes of Unity

in the Community she said “bridging the gap that used to

exist between citizens and law enforcement. Now there is


the Sioux City Police Department and Woodbury County

Sheriff’s Department.” Scarlett notes. “In good times and

in bad, we have a role. In bad times, we offer support and

encouragement. In good times, we provide education and

relationship building.”

“Keeping peace, hope, love and prayer in the

lives of our community which will embrace

the partnerships and support of citizens and

law enforcement at all times.”

Siouxland Magazine | Converse / 17

While the COVID-19 pandemic has meant the cancellation

of the annual Dale Street Park Block Party in July, the group

is still planning a fall Educational Forum. “My mom always

said for people to make informed decisions they need

information.” Scarlett said. “That’s the goal of the educational

forums, to provide information and perspective. I’ve seen

eyes opened because of the conversations there.”

“. . . .to bestow on them a crown of beauty

instead of ashes, the oil of gladness instead

of mourning, and a garment of praise instead

of a spirit of despair.”

– Isaiah 61

Unity in the Community welcomes volunteers and

engagement of any member of the community. For more

information visit their Facebook page, email mzscarlett1@

gmail.com or call Monique Scarlett at 712-574-1745.

Dr. Cyndi Hanson is the Executive Director for Northeast Community

College’s Extended Campus in South Sioux City.

Photos contributed by Unity in the Community.

Scarlett recently stated “It’s time for the social media

commentators to become participants. Stop sitting around

your computer putting words on the screen, and start

participating in your neighborhood and your city. If you

want to see change, be part of it.” The interactions of the

organization are crafted with love, hope, and prayer. The

organization’s foundation on faith is critical to the founders.


Siouxland Magazine | Converse / 18

Siouxlanders protesting in downtown

Listen

By Britton Hacke

I call this exhibit Listen.

As a society we don’t do enough of that. It seems

we’re always waiting for our turn to talk or respond.

I know I’m guilty of it. Shortly after the George Floyd

incident I saw a local Siouxland rapper Fetty Fred

post a photo with the duct tape. I think I had maybe

seen one shot on Instagram as well, and I loved it.

I thought it was a powerful image. Immediately I

knew I wanted to do a series of shots where people

could tell the viewer something without using their

voice. Without being interrupted. What I want

people to take away from this is to just pause for a

moment and listen. Of course I have my opinions

on what’s going on in our country, as do you I’m

sure. Ultimately this is how these people in the

photographs feel, their voice is valid no matter

how you or I or anyone else feels. And that makes

their feelings valid. So please just listen.

Britton’s artwork is on display at Hardline Coffee.

Britton Hacke is a local Siouxland photographer.

Photo credit Britton Hacke Photography.


Siouxland Magazine | Converse / 19


Siouxland Magazine | Converse / 20


A Beautiful Day

By Tony Michaels

I’ve come to terms with the certainty I will never

become a professional golfer.

This happened on my last trip to Floyd Park Golf Course

in Sioux City. After going par-par, I erupted for double

digits on that one hole that runs parallel to Highway

75. I’m happy to report I didn’t hit a single vehicle that

day. That would require me hitting my driver off the tee

box; which sadly, did not happen. No danger of hitting a

sports car on the tee box.

Siouxland Magazine | Converse / 21

Looking back on that golf excursion, there was plenty of

beauty and I realized that I am a very fortunate individual.

That day began with me working on the radio chatting

about new movie releases with Sioux City Journal editor

Bruce Miller and my co-host Candice Nash. We received

a record amount of text messages to the studio and we

gossiped about Jason Aldean’s new house that comes

equipped with a two story closet with a spiral staircase

and champagne bar. Oh, and there’s a lazy river around

the house! It was a fun Friday at work.

At 9:01am, I realized I had no meetings or pressing

duties, so I took half the day off as a spur of the moment

vacation. In a Ferris Bueller type internal voice I said “how

can I possibly be expected to handle work on a beautiful

day like this”. I drove off in my Ferrari…uh, 17 year old

gas guzzling SUV.

When I arrived home, I made a tee time with Logan at the

Floyd Golf club house for 11:15am. I excitedly awoke my

snoozing teen from a deep slumber and he agreed to

be my playing partner despite golf not being his favorite

activity. That; of course, is Fortnite.

Those two hours on the golf course were exactly what

I needed. Laughing. Talking. Soaking up the sun. I

didn’t utter a single curse word the entire round. The

Jesuit priests at my high school would be so proud. The

activities of the outing probably wouldn’t make a good

movie screenplay, but “Tony Michaels’ Day Off” was

perfect.

Tony and Beau.

every penny that day. Paired the frozen pizza with a frosty

beer and a sunset.

Life Moves pretty fast. If you don’t stop and look around

once in a while, you could miss it. And you could miss

all the beauty of a Friday skip day at work. Text me your

favorite Ferris Bueller line at 712.274.1057

Tony Michaels has been with KSUX since 1997.

He serves as morning show host with Candice

Nash and is one grateful dude.

Photo contributed by Tony Michaels.

Paid advertisement.

More wow MoMents

We made a stop at my favorite taco place for a late lunch

and the entire family goofed off and hit plastic golf

balls off a mat in the backyard during the afternoon. My

golden retriever was in doggy heaven fetching every

single one. More laughter from all. Well, the dog didn’t

laugh. But, she was smiling with her eyes…a skillset we

have all mastered during pandemic time.

I spent WAY TOO much money on a fancy smoker about

a year ago. With 12 months of expertise under my belt,

I can grill up and smoke a frozen pizza like nobody’s

business. It’s all about the rotating and fluffing of the

crust. Adjusted cost of the grilled frozen pizza with

purchase of digital WiFi enabled smoker? $43. Worth

kchev.com


Inspire

Lessons learned from stories in our community.

Mercedes Ivener, owner of Honeysuckle Hollow Floral Design. www.honeysucklehollowflorist.com

The Seasons of Beauty

By Cyndi Hanson

One of the beautiful things about living in Siouxland

is the seasons we experience. It’s not always easy to

appreciate in January or even August, when we experience

the extremes. But it does provide us the opportunity to be

reminded that life is cyclical. And if we look carefully, with

attention to detail, we will find beauty in each and every

season.

Mercedes Ivener, owner of Honeysuckle Hollow Floral Design,

describes the incredible beauty in nature as therapeutic and

something we should all seek to include in every season of

our lives. Mercedes came to appreciate nature and flowers

organically. Her mother and grandmother were Master

Gardeners; both grandmothers had flower gardens that

were the pride of their respective neighborhoods. She grew

up in those gardens as well as exploring the mountains of

Colorado hiking and backpacking that included attention to

the native plants and wildflowers.

“I did the unthinkable though, I cut the flowers from the

gardens and brought them inside. I’m not sure why my

mother, aunts and grandmothers allowed it. They never

did that – they appreciated the beauty of the garden in the

outdoors. But I wanted to see the life cycle of that flower

right in front of me. Right on that table.” Mercedes recalls.

She started a vase collection at 5 years old that continues

today. She remembers being the only one in the family to

bring the flowers indoors. That appreciation for a piece

of nature indoors became vital as she entered her young

adult years. After graduating law school, she found herself

completely indoors for the vast majority of each day. Often

times going to work in the dark and coming home in the

dark, left her feeling emotionally drained.

“Then I was asked to take on the Juvenile Justice cases at

the firm.” Mercedes explained. “When I started going

out to visit families, homes and schools, I started to find

greater meaning in what I was doing.” Within a few years,

she opened her own firm, specializing in juvenile law on a

part-time basis while she balanced raising her own children.

For more than fourteen years, she belonged to the world of

law. “I loved juvenile justice,” she said “the social workers,

lawyers, and advocates who work for these children are

incredible people. They care deeply about the people they

serve.” Caring deeply though, isn’t without risk. Years of

reading case files, deposing individuals and visiting homes,

led Mercedes to experience secondary effects of trauma.

“I made a New Year’s resolution to do some sideline,

some cottage business, involving something creative,” She

explains. “I needed it for my mental health. I thought about

it for a little while and decided once a month I would host an

open house featuring unique flowers. I’d invite a few friends

over to show the flowers, talk about garden-style designs,

and immerse in nature.” She admits, that it being January in

Iowa, may have sparked her yearning for flowers!


non-profit

community

family

small business

people

So she began in February, inviting friends to her home. Once

a month she would order fresh and unique flowers, fed by

the desire for natural beauty to invade the heavy world of

law. Some of her first attendees were other lawyers, who

also had a craving for nature in their workspaces. And by

Mother’s Day (yes 3 months later) she realized this was too

big for her home. At that point the floral open-houses literally

invaded her strip mall law office on Singing Hills Boulevard.

“I remember that Mother’s Day,” she says with a smile, “I had

ordered these coral peonies that were gigantic and people

were enthralled by them. I had so many orders, the peonies

were literally throughout the entire house. I had to keep the

house at 58 degrees in May to keep them fresh. That’s when

my husband said, it’s got to go out of the house.”

The renewal she found when working with flowers, helped

her continue her law work. She really did enjoy making a

difference in lives of children. But that year she had two

especially difficult cases. Waking up in tears because the

details could not be compartmentalized was when she

realized she needed to step away from law. “Being a busy

professional, having a family, taking care of everyone, you

can forget to take care of the things that are innately you.

I innately like harmony. Law is inherently about conflict. I

realized that I needed to test that fluffy notion my parents

had often expressed. ‘If you do what you love you’ll be

successful.’”

“I really thought about it, some of the most interesting

people I know have had different experiences in life, they’ve

worked different careers, they’ve made changes.” Mercedes

explains. “I knew I didn’t want a retail shop. At this time the

notion of studio florists and event florists was just emerging.”

Through open-house events she began to build a client

base, that blossomed into monthly subscriptions and event

engagements. Before she knew it this business was growing

faster than a thistle in July. She loved it, immersed herself

in it. And then the toll on her family became known, this

devotion to the business had left little time for being a mom.

“So we pulled back the reins.” She says. “It was really hard

to slow down the business knowing it had this incredible

momentum, knowing I might be able to open a retail space

and hire employees.” But in the end, what she really wanted

was harmony in her life. Balance, just like you find in nature.

And so the focus became events only. The “flower house”

located at 3725 Jackson St, provides a space to meet with

brides and event planners but doesn’t permit retail sales.

The space is perfect for growing and arranging, while also

providing living space for those hectic pre-event long nights

and early mornings of design.

This season of being an event florist has provided

opportunities to connect with new and different people.

“I love being able to use local growers.” Mercedes notes.

“Flower growing in the United States has started to thrive

again. I’ve had the opportunity to meet and support local

growers. But knowing we have months without fresh

flowers here, I also get to order different products from

anywhere in the world and try them out.”

Mercedes has enjoyed watching her own style continue to

grow and evolve as she learns more about floral arranging.

She likes to share knowledge with others and stresses the

importance of involving nature in your life. The workshops

she conducts now, are about bringing nature indoors.

“Looking at nature in detail does something inside you.”

She says, explaining that paying attention to the colors,

shapes, textures and life cycles is incredibly beautiful.

“What I really want is for people to see, really see, the

beauty that is all around them.”

Mercedes recollection of rediscovering her creativity is

validation that there is beauty in pursuing your calling. She

talks about the changes in her life as tough, but positive

experiences. She sees the beauty in each step she’s taken.

“I have no regrets” she said frequently. It is impossible

to walk away from the conversation without recognizing

how embracing each moment, each season life brings is a

beautiful way to live.

Could it be true? “If you love what you do, you’ll be

successful.” It sounded kind of fluffy. “Being a busy

professional, having a family, taking care of everyone, you

can forget to take care of the things that are innately you.”

Some of the most interesting

people I know have had

different experiences in life,

they’ve worked different

careers, they’ve made

changes. People who make

Siouxland special are doing

what they are good at,

what they are passionate

about, they are pursuing

their calling. Pursuing your

calling is a gift.

Cyndi Hanson is the Executive Director for Northeast

Community College’s Extended Campus.

Photo credit Jenni O Photography (top two photos on left

page and photo above) and Sarah Ann Photography (left

page far right photo).


Siouxland Magazine | Inspire /24

New Perspectives visits the fire station in Sioux City

Beautiful Perspective

By Cyndi Hanson

One of the most beautiful things in life is new

perspective. One of the most beautiful things in life

is new perspective, when we look at something or

someone with new appreciation and new understanding.

New Perspectives, Inc. in Sioux City is built on looking

at differently abled individuals with appreciation and

understanding. Their mission - “Enhancing the lives of

people with intellectual and developmental disabilities

through innovative, individualized programs and services,

and helping them to be as self-sufficient as possible.”

The organization traces its roots back to 1922, when a

group of Methodist women created the Harriet Ballou New

Hope Center (HNBHC) that provided day-care services to

children with disabilities, the first of its kind in Siouxland.

In the 1960’s, the focused changed from children to adults

and HBNHC became Work Activity Company (WACO).

For over three decades, WACO provided sheltered work

services that created opportunities for adults to earn a

paycheck, no matter the barriers.

In June of 2000, the name was changed from WACO

to New Perspectives, Inc, which aligned more with our

mission. Executive Director Jolie Corder explained, “As

we began to look at the future of rehabilitation and what

our organization could offer, it became apparent changes

were needed to provide the type of community services

people desired. We felt the name, New Perspectives,

more accurately depicted our philosophy as we entered

A group outing to the library

into the 21st century. Our mission is to change peoples’

perspectives to focus on the ability of a person, not their

disability.”

New Perspectives, often referred to as NPI, provides two

major services to its members, Community Employment

Program and the Life Enrichment Center.

The Community Employment Program assists members

in finding employment that utilizes their skills and

abilities and provides value to employers. By utilizing

job coaches who first learn about the individual to be

served, the program can approach employers with ideas

for partnership. The job coaches meet with the member


to discuss their goals, interests, and abilities. Then they

begin formulating a plan to prepare for employment. The

coaches work with local businesses to identify needs they

have that align with the member goals. Once a position

is identified, the job coaches accompany the member to

the jobsite and provide one-on-one job coaching until

they have learned the job and are comfortable with it.

Regular check-ins with the member and the employer

provide opportunity for the job coaches to provide

further coaching if needed. “Our members take great

pride in their jobs.” Corder said. “They know they are

doing something that is valued and appreciated and

earn a paycheck too!”

Employers interested in partnering with

NPI will find we are truly PARTNERS, we

work hand-in-hand with our members

and the employer to be sure everyone is

satisfied with the job.

The community-based employment has been a shift

from previous focus on site-based employment, where

NPI would contract services to be done at their 310 S.

Martha Street facility. “Like anything, the change took a

little time for us all to adapt to, but it is great knowing

that more of the community gets to understand and

appreciate the abilities of our members since they

are out in the community.” Corder added. “These are

beautiful people who bring so much joy to my life, it

would be selfish of us to keep that to ourselves. Now

co-workers, customers and bosses out in the community

get to develop new perspective about individuals with

intellectual disabilities.”

You might wonder how COVID has impacted Community

Employment. “Some of our members were furloughed

right away when their businesses either closed or

reduced operations. Some have not been able to

continue because of quarantine expectations at their

residences, but others have continued their jobs. I know

all are anxious to return as soon as they can.” Corder said.

The second major activity of NPI is the Life Enrichment

Center (LEC). The LEC promotes the enrichment of daily

life skills and offers opportunities to socialize beyond the

home environment. While the LEC has a schedule each

day, the schedule is built with the focus on individual

choice. “We usually have a number of activities people

can choose from.” Corder said. “We honor the adulthood

and encourage them to choose what is interesting.” That

choice option is balanced with some dedicated time

to discuss things such as current events, social skills,

and personal safety. “As we prepare to reopen after our

mandated pandemic closure, we will be spending a lot of

time talking about hygiene, safety, and wellness.” Corder

notes. “This was happening before we closed, and I’m

sure many have continued those conversations at home.

It will be a challenge when we begin. We have all missed

each other so much in the 2-1/2 months we have been

Friendships are made at New Perspectives

closed. It will be really difficult to avoid hugs.”

The staff of the LEC have stayed in contact with members

while they have been closed – staging a mask-wearing

photo shoot for a postcard, making phone calls, and

driving by homes. “The employees work here because

they love the members. They miss them and are

concerned for their wellness too.” Corder notes.

In addition, to on-site activities NPI has a strong tradition

of meaningful engagement in the community as a

component of their Life Enrichment services. Members

often have choices of educational, leisure or recreational

activities both in Sioux City and the surrounding area.

“Our busses go almost every day.” Corder said. “We want

to provide opportunities to see things and do things as a

group. The interaction is incredible.”

One of the initiatives NPI had been working on prior

to the pandemic was developing a robust volunteer

program. “We could do so much more, both internally

and with excursions if we had more people to assist.”

Corder said. “We’ve identified some one-time volunteer

needs as well as some longer term, or regular interval

needs as well. Once we establish our new normal, we’ll

reboot that effort.” Some of the ways volunteers could be

helpful at NPI include: chaperoning excursions, teaching

or assisting with classes such as crafting, cooking or

life skills, helping with social media, marketing and

fundraising, and chatting with members during lunch.

“NPI is a happy place to be.” Corder said matter-of-factly.

“There is nowhere else I can think of that you are greeted

unconditionally with an authentic smile every time you

walk into member serving areas. It fills your soul with

beauty.”

To learn more about New Perspectives Inc

go to npi-sc.org

Cyndi Hanson is the Executive Director for Northeast

Community College’s Extended Campus.

Photos contributed by New Perspectives.

Siouxland Magazine | inspire/25


Siouxland Magazine | Inspire /26

Magnificent street view of the Warrior Hotel

Exactly Like Nothing Else

By Cyndi Hanson

Have you ever considered your autograph? The

uniqueness? What it says about you? How you are the

only one with that specific autograph? I hadn’t. Until I

had a conversation with Lila Plambeck, Director of Sales

& Marketing, for The Warrior Hotel. The Warrior Hotel is

one of the newest additions to the Marriott Autograph

Collection. The Autograph Collection hotels are signature

experiences – each completely unique. They feature

landmark buildings and surprises of service. Like works of

art, each property has an ‘autograph’ setting it apart from

every other.

The historic structure is being made modern, into what

Plambeck calls a “Hipstoric ” location. “We embrace the

history and add modern elements to create a wonderful

experience.”

Homage is paid to the past – for example, The Flamingo

Room, was an upscale private room in the past and will

remain that way. War Eagle Lanes was a bowling alley

across the street in the 1900s. Today it is in the building,

featuring private lanes for small gatherings and publicly

available lanes for anyone to use.

Plambeck explained, “Each hotel is required to identify

their signature. What are the unique elements that

make this property distinct? How do we incorporate that

throughout the experience for our guests? For The Warrior

Hotel, their mark is a bird.”

Senior Vice President of Sales and Marketing, Harry Lunt

expanded that thought. “The Goldfinch is the state bird

of Iowa, a staple of the Midwest prairie landscape and

you will find these throughout the Warrior Hotel. The

visual dramatics of the architecture is carried inside and

incorporated in many ways. The Goldfinch celebrates the

best of Sioux City and the best of Iowa.”

The Warrior Hotel has a long history in Sioux City, but for

the last 40 years sat shuttered with the occasional dream

of restoration being wished. That dream is a reality in 2020.

Ballroom rendering


Hospitality Services is to enhance communities. That is

more than a hotel; more than a building; it’s ingraining

ourselves into the community in all we do.”

The ballroom has an adjacent “slipper

room” for bridal parties to prepare prior to

the ceremony. The ballroom opens onto

two terraces more than doubling the size

of the space for celebrations.

Siouxland Magazine | inspire/27

Bar rendering

The 148 rooms at the Warrior Hotel include 98 in the

Warrior building and another 50 in the Davidson building

next door. Each room features top notch amenities

including Toto Washlets, in-mirror bathroom TVs, and

state of the art HVAC systems that circulate air only

within the room. Air does not circulate from common

areas or one room to another – a feature that is extremely

beneficial in this time of COVID.

Wordmark

“We strive to create more than a hotel.

We want to activate a community when

we open a property.” Harry Lunt, Sr VP

Innkeeper Hospitality Services.

Brand Colors

E M E R A L D

The Warrior Hotel’s unique autograph is represented

throughout the hotel and via promotional materials. The

hotel’s crest features two goldfinches and the crowns

resemble the design on the grand staircase.

The perimeter of the building’s first floor will include a

coffee shop and storefront rental space. “I’m asked all the

time if Fuji Bay will be coming back,” Plambeck says with

a smile, “we certainly hope so, we have a spot almost

exactly where they were before. We envision boutique

shops and unique local offerings completing that

storefront space.” In addition, there is a full service spa

Primary

and top-notch dining will be available at Woodburys on

the second floor. “We’ll have our own chef and feature

dry-aged Midwest raised steak – a nod to Sioux City’s

stockyards past.” Says Plambeck.

I V O R Y

M I D W E S T

R E D

When asked about opening, Plambeck explains “luckily

construction was not impacted by the pandemic, so

we’ve stayed on schedule. We are now moving furniture

into some of the rooms and plan to open the hotel in

PMS 195 U

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PMS WARMGRAY 1 U | 80% TINT

August. We are hiring and putting the finishing C43 touches M68 Y60 K51

C75 M54 Y61 K42

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on everything. The rooftop bar will be a little further

R91 G 58

in

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the timeline, but we still hope for later fall.”

Guest room

And hiring, Plambeck says, has been going well. “I’ve

The guest experience at The Warrior Fonts Hotel ( Print is & full Webfont of ) actually had people walk up and say – can I work there?

surprises from the heated sidewalk – always free from You don’t even have to pay me. I just want to be in there!”

ice and snow – to the door greeter, the Tesla charging She is amazed at how many people have approached

station, Victorian birdcage, and beautiful grand Dstaircase

I N C O N D E N her S E to D share | B memories O L D of their prom, an aunt’s A L E Gwedding

R E Y A S A N S

leading to the check-in desk. “There are some additional or other special events held at the Warrior Hotel. “I can

surprises we hold pretty close to the vest, A we B Cwant D E Fvisitors

G H I J K L M Ntell O Pthe Q community R S T U V Wis X really Y Z excited to A have B C D it E Fopen G H Iagain.

J K L M N O P Q

to have that experience of discovery.” Lunt said.

And I am as well!” she adds.

a b c d e f g h i j k l m n o p q

1 2 3 4 5 6 7 8 9 0

The goal of the hotel is to be more than a place where Cyndi Hanson is the Executive Director for Northeast

1 2 3 4 5 6 7 8 9

travelers stay. “We want to be the place where locals Community College’s Extended Campus.

hangout. Where they stop on the way home from work or

Use : Primary Font // Headers

plan a team bowling night or just hangout on the rooftop Renderings

& Body

contributed

Copy

by The Warrior Hotel.

Use

Street

: Secondary

view

Font // B

bar.” Plambeck said. “The philosophy of Innkeeper photo credit Suzanne Allen. Guest room photo credit by Shane

Brand Applications

Monahan Photography.

Suppor


grow

Don’t fear failure. Embrace it. It’s where the learning happens.

Necklace made with Gray Fireball Edison pearls

Organic Beauty

By Kira Corea

Short description of your business:

Ohana Pearls is an online store specialized in handmade

pearl jewelry and pearls. Ohana means family in Hawaiian

Language. We custom make pearl jewelry for special

occasions such as weddings, birthday presents, anniversaries

and graduations. The pearls are also combined with other

gemstones. Every piece is designed and crafted in our studio

located in Sergeant Bluff, Iowa. Our collection of cultivated

pearls includes Japanese Akoya Pearls, Freshwater Pearls,

Tahitian Pearls and South Sea Pearls. In our necklaces every

pearl is knotted with silk thread.

What motivated you to start your business? What

drives you each day?

I have always been amazed with the beauty of pearls. These

gemstones are so mysterious, elegant and timeless. Through

history, they have been a symbol of wealth and sophistication.

Jewelry making runs in my family. My grandfather was a

master jeweler in his hometown and he also used to make

only handmade pieces for his customers. The first piece I

made was a pair of earrings and I realized I wanted to learn

more, so I started learning about pearls and making pearl

jewelry in 2000. Officially, Ohana Pearls started in Iowa in

November of 2016. What drives me every day is that I can be

an example of hard work and perseverance to my family and

that I can grow a business that can benefit my community.

What’s unique about your business?

Every piece is handmade with a particular know-how that

has been inherited, every design is unique and made with

beautiful pearls specially selected, including Japanese Akoya

Pearls, Freshwater Pearls, Tahitian Pearls and South Sea Pearls.

I am a Chemical Engineer with a Master’s in Environmental

Science and I have been involved with science for long time,

so for me pearls are the perfect combination of beauty, class

and science.

I am a certified specialist by the Cultured Pearl Association

of America, we want to offer to our customers the best skills,

knowledge, and service when we sell our jewelry. We are very

proud to say there is no other business like ours in Iowa and the

Midwest that offers the products and the savoir -faire we offer.

Every piece made is exclusive.

What’s the biggest challenge you’ve had to overcome

as you’ve grown your business?

I found several challenging aspects of the business. The first one

was conceiving the business idea and choosing the business

name. The second challenge was structuring the business

since there are many steps involved. Currently, as the business

is growing, the biggest challenge has become finding the best

marketing and sales strategy.

What has been your greatest reward?

When I see my customers wearing the jewelry made for them.

The first time I saw a friend with one of my creations at her

wedding, it was just amazing, I could not believe it. Every piece

is made with so much love and passion. Just knowing our

customers are going to wear and celebrate a special occasion

with one of our pieces means the world to me.

How have you benefited from the startup community in

Sioux City and the region? What resources did you use?

When I started, I didn’t realize how much the Small Business

Development Center (SBDC) could help. I got an appointment

at the SBDC and I talked to the Regional Director, Todd Rausch

about the idea and he just loved it and told me it was a good

idea, he guided me and provided me with useful information


personal growth

leadership

determination

business development

influence

like how to prepare the business plan, register the business, etc. The

SBDC has helped in every step of the process. I still receive information

about seminars and online courses to help to grow my business. Take

advantage of the resources they give you at no cost.

Why is it important for the community to support startups and

small businesses? What more can be done to help them?

Small business and business owners are an important part of the

community in which we live and work, we are a source for jobs.

Supporting small business by consuming their products and services

and consuming local is important. Recommend our businesses to friends

and family members. Small businesses rely on word of mouth and good

recommendations.

What is one thing you know now that you wish you knew when

starting your business?

I wish I had a clear picture of the road map that needs to be followed to

start a business as well as all the guidance the SBDC offers, it would have

saved me so much time, money and headaches.

What advice would you give to someone looking to start a

business?

Just start with a list of ideas. Looking for the why is essential. Why would

you like to start a business? Set your goals and review them often. Use the

resources and the assistance the SBDC offers and other online resources.

Coursera, EdX are also great resources for entrepreneurial online courses.

But the main piece of advice I would give to anyone is that no matter

what obstacles you find do not lose motivation. This is an overwhelming

process but working on one small task every day will lead you to finish

big projects. Perseverance and motivation are extremely important.

How can the community continue to help your business?

Visit our website www.ohanapearlsbykira.com and our Facebook page at

ohanapearlsbykira or email us to pearlsohana@gmail.com. Recommend

us to your friends and family, that is the best you can do for us. We value

the word of mouth recommendations.

What are some future goals for your company?

Increase and diversify the way we market our product in order to expand

our sales.

Offer more products for brides and bridal parties.

Have a physical location for the business, like a little boutique.

Obtain a Pearl Specialist Certificate by the Gemology Institute of America.

We also want to explore new designs made with American mine gems,

which are so rare and beautiful.

Thank you for reading about our company, we are looking forward to

serving you!

Kira Corea is the owner of Ohana Pearls.

Photo contributed by Kira Corea.

IAWESTCOAST.COM I 866.537.6052

Entrepreneurs and small business owners now have

access to an information specialist who can assist you

in finding solutions to your most pressing questions by

facilitating connections to the right people, data, and

resources.

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IASourceLink is the premiere business resource in Iowa

for entrepreneurs and small business owners. Free

business webinars, expert advice, and a searchable

directory of organizations that assist Iowa businesses can

all be found on IASourceLink.

IOWASBDC.ORG I 712.274.6454

Do you need free, confidential and customized business

counseling? Contact SBDC for advice on developing a

successful business plan.

SIOUXLANDEDC.COM I 712.279.6430

Siouxland Economic Development Corporation offers

financial assistance programs and services to assist

small and medium sized businesses in getting started or

expanding.

MAKERSPACESIOUXCITY.ORG I 712.251.6050

MakerSpace Sioux City offers shared space for hobbyists,

inventors, artists and innovative people to come together

to create and teach through hands-on learning.

SPRINGBOARDCOWORKING.COM I 515.809.0052

Springboard Coworking offers shared office space in

downtown Sioux City for entrepreneurs that combines

the best elements of cafe culture with a productive,

functional, and affordable work environment.

ISUSTARTUPFACTORY.ORG I 515.294.7444

ISU Startup Factory is designed to help businesses bring

new products to the market and work with companies to

make them attractive to outside capital investors.

VENTURENETIOWA.COM I 515.471.1300

VentureNet Iowa connects ideas to resources,

management, and investors, to create jobs and build

businesses in Iowa. If you have a business idea in the

areas of Biosciences, Advanced Manufacturing, Value-

Added Ag, or Information Technology, you may qualify

for assistance through VentureNet Iowa.

Did you use one of these great resources? We

want to share your story! Visit our website at

siouxlandmagazine.com, fill out the form and connect

with us today!


Siouxland Magazine | Grow /30

Human Beings, Being Human (BE x DO = HAVE).

By Linda K. Krei (ActionCOACH ExcelEDGE)

What a beautiful place to “BE”! Isn’t that an

interesting Mindset to BE nurtured? It may be a personal

challenge these days. Yes, Human BE-ings. Yet in our

busyness, we often act as if we are only exhausted

Human DO-ings. Start with Self.

Might I suggest a simple guiding formula: BE x DO =

HAVE.

All elements are important, yet what if we would take

this time to pause, focus, reflect, and simply choose to

BE?

Choose to BE; to see ourselves and others from within;

to protect time to gain clarity on what it means to truly

BE….to see the BEAUTY thereof.

In what areas are you interested in becoming

even more effective as a leader?

Invest in yourself. Engage a business coach

to learn more about characteristics and

traits of truly effective leaders and together

determine how you gain a wonderfully inspiring

boost of confidence, foresight, and

determination to realize that you, too, can

experience that winning leadership strategy.

Contact Coach Linda today for a complimentary

session!”

Be Present. Be Intentional. Be Grounded. Be Anchored.

Be Confident. Be Real. Be Empathetic. Be Sensitive. Be

Flexible. Be Clear. Be Positive. Be Faithful. Be Devoted.

Be Aligned. Be Authentic. Be Innocent. Be Transparent.

Be Engaged. Be Courageous. Be Resilient. Be

Relentless. Be Loyal. Be Purpose-Driven. Be informed.

Be Reflective. Be Simplistic. Be Connected. Be Visible.

Be Vocal. Be Healthy. Be Rested. Be Spirited. Be

Renewed. Be Refreshed. Be Committed. Be Accessible.

Be a Vessel. Be Pure in Heart. Be a Friend. Be a Dreamer.

Be Encouraged. Be Supportive. Be Together. Be Love.

Be Loved. Be Still. Be Me.

What if we would choose to BE where there is no fear;

No Fear of Failure or of Success; No Self Sabotage. To

find from within that place to align our head and heart

to (BE) so our Hands and Feet know what to (DO) that

we may achieve our desired results (HAVE).

Encourage the heart. Dream. Find the courage. Follow

your dreams and your passion. Gain wisdom from the

discovery of who you are and from discovery of the

world around you. Discover what is important to you.

Care for self in body, mind, and spirit…and know that it

is not Selfish-Care.

Human Beings, Being Human: Redefined by YOU to

abundantly BE, and DO and HAVE. What a beautiful

place to “BE”!

As an award winning, globally

recognized, Certified Executive

Business Coach and Facilitator,

Linda would love to help you take

your leadership to the next level.

Contact Coach Linda Today!

Linda Krei, ActionCOACH Excel Edge

712.251.7189

E: lindakrei@actioncoach.com

https://lindakrei.actioncoach.com


Siouxland Magazine | Grow/31

The Beauty of the United States of America

By Todd Rausch

I am overwhelmed by the beauty of our land and

our people. We live in a great nation. A nation full of

opportunity and potential. A nation that is made for free

people and free enterprise. A nation that is the most

diverse nation in history as far as free people go.

I have been in 38 different states in my lifetime and 9

different nations. I have seen America from coast to coast

and from North to South. I have lived in 6 different states.

I can honestly say that the majority of Americans I have

met are decent, hardworking, hospitable people.

I have worked with immigrants from well over 12 countries

and 4 continents. These are fine outstanding people who

see America as a land of opportunity and freedom. I have

seen some of them who came here literally with nothing,

achieve the highest levels of success, and hire many

people giving them jobs and a decent living.

Our country has magnificent natural beauty. From its

coast to its mountains, to the deserts, to the plains.

Each has its own distinct beauty. The greatest beauty in

America though is its people.

The greatest thing in America is watching people achieve

their dreams. To go from an idea into a business that meets

the needs and wants of other people. This is indeed to

me the great American dream and I love to see it come

to reality. Watching the faces of those who take the risks

sometimes of everything they have to open a business and

to see it succeed and prosper. That is a truly beautiful thing.

As the Regional Director of the Siouxland Small Business

Development Center, we’ve been able to help people of

every background succeed equally. What I want you to

remember and think back on is the beauty of our nation

and the freedoms we have. Our ability to support small

businesses owned by every member of our community.

Happy 4th of July!

Todd Rausch s the SBDC Regional Director at Western Iowa

Tech Community College. He is a veteran and has owned 5

businesses. He is currently only able to work with people via

Zoom, phone, or email due to the CV19 restrictions.

Photo contributed by America the beautiful open source.


SHARE

THE

BEAUTY

Snap a photo and share with us the

beauty you find in downtown Sioux City.

Be sure to tag Downtown Partners or

use #downtownsiouxcity.

We can’t wait to see you find.

downtownsiouxcity.com


Share the Beauty

By Grace Nordquist

I’m sure you’ve heard the

saying, “Beauty is in the eye

of the beholder.” While this

saying is true in many ways, I never

really thought about it in reference

to a city.

After recently graduating from

Morningside College and calling

Sioux City home for the past two

years, I decided to continue calling

it home for the foreseeable future after accepting the

Development Coordinator position at Downtown Partners.

Just a few months ago, I was sitting in my living room, just a

block away from campus, applying for jobs online in places

like Des Moines, Omaha, and Sioux Falls, but something

kept pulling me back to Sioux City. I wasn’t quite ready to

leave just yet.

Growing up in a small town with a population of just

over 1,000 people and a county that did not even have

a stoplight, Sioux City felt large to me. While it is bigger

than I was used to, it still has a small community feel that I

appreciate. To me, it is the best of both worlds.

I’m sure this won’t come as a surprise, but many college

seniors, and other young members of the community, often

don’t want to stay in Sioux City. I hear things like “There’s

nothing to do here.” or “Iowa is so boring.” But once again,

beauty is in the eye of the beholder.

I’ve always been someone who likes to explore cities;

trying new restaurants, visiting museums, admiring murals,

enjoying the beauty of outdoor spaces (often capturing

the moments on my phone and posting them to social

media of course), and more. Since starting my new job at

Downtown Partners in May, I realized I have only touched

the surface of exploring Sioux City and the beauty it has to

offer.

While it may be boring to remain in your own corner of

the city or the confines of your humble abode, I encourage

everyone, not just young Siouxlanders, to explore Sioux

City. You may stumble across a downtown restaurant

you’ve never tried, or notice a mural that hasn’t caught your

eye before, or simply enjoy the riverfront view, a downtown

park, or even admire the new festoon lights along the

corners of 4th Street.

When you do decide to venture out, snap a photo and

share the beauty of Sioux City with the #downtownsiouxcity

or tag Downtown Partners social media pages in your post.

We would love to see how you find Sioux City beautiful.

Downtown Partners is a non-profit organization that

works with stakeholders to create a vibrant, expanding

downtown. To learn more about Downtown Partners and

to stay up to date with downtown projects and events,

visit www.downtownsiouxcity.com.

Photo credit Natalia O’Hara Photography.

Siouxland Magazine | | Grow/33 / 39


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Siouxland Magazine | | Grow/35 / 39

Stone Park

Siouxland’s Beauty: Luscious Green Space, Historic 4th

and Our People

By Mae Macfarlane

The idea of beauty is

conceptual. Is it physical?

Spiritual? Philosophical? To me,

beauty is what we surround

ourselves with. In Sioux City, there

are so many opportunities to find

beauty.

We are lucky to have spaces

in Siouxland where we can go

and admire beauty, all while still

maintaining social distancing. The location of Sioux City is

a perfect combination of farmland, luscious green forests

and flowing rivers. There are so many ways to spend time

absorbing all of this beauty.

One of my favorite things to do in Sioux City is to drive out

to Stone State Park, find one of the many viewpoints, and

sit on a bench that looks over the tri-state area. I grew up

going to camp at the Dorothy Pecaut Nature Center and

learned to have an appreciation and love for Stone Park. It

is somewhere I feel most at peace, and I think many others

that have explored the park feel the same way.

Another beautiful aspect of Sioux City is the Historic

Fourth area of Downtown. I enjoy walking next to the local

restaurants and shops. Looking at the murals and thinking

about the history in that space. And of course the familiar

faces.

Sioux City is a small enough town that anywhere you go,

you’ll know at least one person, and although sometimes

you’re in a rush and don’t have time to talk, it’s beautiful to

see people you’ve known your whole life.

While we live in a scenic place, and there are always

changes being made to make it better, the best part about

Sioux City is the people. Having lived here my whole life, I

like to think that I know the people here pretty well. I know

my former high school and elementary school teachers. I

know old friends’ parents and grandparents. I know most

of the people that work at Hy-Vee! That’s what makes

living here great.

People are what make a place great, not just the physical

aspects of the city that we love. It’s the sense of community

that comes from Sioux City that I think is the most beautiful

thing in my life. While we live in a world of confusion and

anxiety, we can rely on the idea that we have each other,

and while we shouldn’t be together physically right now,

we are always together. We are from Sioux City!

Mae Macfarlane is a 2018 graduate of West High School

in Sioux City and currently attends the University of St.

Thomas in St. Paul, Minnesota. She is majoring in Communication

and Journalism and works with her school’s

news organization, TommieMedia, as a reporter. As the

City’s summer Social Media Intern, Mae will create content

for the city’s social media and an ongoing content

plan for the rest of the year. She looks forward to learning

more about how city government works and the exciting

things that are happening in Sioux City.

Photo credit Anne Westra.


alance

Inside and out.

Amber’s Top 5 Keys to Ageless Beauty

By Amber Sherman

“Beauty is not in the face; beauty is a light in the heart”

– Kahill Gibran

We often think of beauty as purely a physical

phenomenon; however, it is our mental and

spiritual beauty that truly defines who we are.

The desire to live a beautiful and healthy life is not only

natural, it is a good and noble pursuit. Inner beauty

and that inner glow is our birthright, which we all have

access to. But, how do we gain access, what are the

keys to unlocking that inner ageless potential? Here are

my top five beauty factors that will lead you to a state

of “beyond beautiful”, to a state of superior health and

vitality from the inside out.

1) Eat for Beauty – Beauty truly is an inside job.

Have you ever heard the phrase, ‘You are what you

eat’ or ‘garbage in, garbage out’? These are very true

statements. One of the most important things you can

do to enhance your beauty routine, is to evaluate your

diet. Eating a plethora of processed, chemical laden

foods, that include things such as pesticides, herbicides,

fungicides, MSG, artificial flavors, and artificial colors

can wreak havoc on your body. These ingredients cause

inflammation and acidity in the body, which in turn can

create an environment primed for beauty disruptors,

such as dark circles, skin rashes, and bloating. My

recommendation is to incorporate a rainbow of raw fruits

and vegetables that provide enzymes and vital nutrition

to the body, which enhance the immune system and

provide hydration. Additionally, adding superfoods

and super herbs will allow you to take that inner glow to

the next level. Some of my favorites are: Burdock Root,

Aloe Vera, Dulse, Maca, Horsetail and Nettle (see local

purchasing options below).

2) Remove Toxins – I have a theory that we should

never put anything on our skin that we cannot eat. This

is because our skin absorbs at minimum 60% of what we

put on it within 26 seconds. We cover our bodies with

products labeled “natural” that actually contain many

dangerous ingredients. Of the 82,000 chemicals used

in beauty and cosmetic products, most of these include

carcinogens, reproductive toxins, hormone disruptors,

and pesticides. On average, women in the United States

use 12 personal care or cosmetic products a day, which

can contain 168 different chemicals. Add this to the

toxins in our the food we eat, in the air we breathe, and

the water we drink; and we’ve got a toxic cesspool that is

aging us more rapidly than we realize, and robbing us of

our inner glow.

3) Get Moving – We all know that exercise is beneficial

to the body and helps to keep us fit and agile as we age.

Research has shown that two forms of exercise are the most

important to focus on: aerobic exercise, or cardio, which

gets your heart pumping and sweat flowing, and strength

training, which helps keep aging muscles from dwindling

over time. Additionally, yoga is tremendous in its ability


eathe

clarity

nutrition

flexibility

to keep muscles limber and strong, and it is one of the

best exercises you can do for breathwork. Carving out

time each day for these activities and creating a ritual will

keep you fit and glowing as time progresses.

4) Cultivate Healthy Relationships – Healthy

relationships make us happy, and when we are happy,

we are in our most beautiful state. When we feel loved

and connected, we feel whole. So, how do we cultivate

these relationships? Here are a few of my tips:

• Communication. This is crucial. Learning how to

express your feelings and in turn, be an active listener

can be one of the most important life skills you gain.

• Trust. In relationships, trust may be the most important

factor. If you are in a partnership that lacks trust, you will

never be able to truly feel whole with that person.

• Thoughtfulness and Generosity. What I mean

here is emotional generosity. This can be just checking

in on someone on a regular basis to show you care. It

can also be in the form of gift giving, verbal appreciation,

or a thoughtful gesture.

• Compromise and Fairness. All relationships

should have some feeling of reciprocity. People who

consistently take from others and expect people to give

without lifting a finger are people who don’t have many

friends or any relationships of real substance. So, check

your relationships and be sure that you are giving and

taking equally.

5) Reduce Stress – It is well documented that chronic

stress, which most of us suffer from to a degree, causes

rapid aging, makes us gain weight, undermines our

immune system, shortens our life span, and can even

damage our brain. From a beauty perspective, it

wreaks havoc on our appearance, showing signs such

as premature gray hair, puffy eyes, fine lines, and rashes

or hives. Additionally, stress causes things such as

hormone imbalances, compromised immune systems,

sleeplessness, and aches and pains. None of these

things sound very beautiful to me, so it is imperative to

incorporate some stress-busting solutions into your life!!

Here are a few of my recommendations: spend time in

nature, walk barefoot on the earth (10 minutes minimum

per day), practice yoga & meditation, get a massage, and

work to find a community of loved ones that make you

feel supported.

The desire to cultivate and appreciate beauty greatly

enhances one’s propensity to heal, to love, and enjoy

life’s experiences. Above are some of the tools we

need to cultivate this beauty on all levels, so I hope you

enjoyed reading and will consider implementing some

of these practices into your life. Cheers!!

Calendula and Rose Infusion

Recipe from Next to Nature Blog

https://www.nexttonaturehealth.com

Ingredients:

1 cup calendula flowers

1 cup rose petals and buds

9 ounces grapeseed oil (great for your skin too)

16 ounce mason jar

1 small cut square of cheese cloth

Directions:

Place flowers in wide

mouth mason jar, slowly

pour grapeseed oil over

flowers covering them

with close to an inch

over the flowers. Date

4-6 weeks for infusion.

Wait patiently until that

date. Strain flowers, place

in another jar for easy

use. Store in dark space

while infusing and for

application.

This infusion is chalk full of Vitamin C and Vitamin

E, which stimulate collagen production and deeply

moisturize the skin. Rose has been used for years

for its incredible skin benefits, including: hydration,

antioxidants, redness remover, and wrinkle

combating abilities. Calendula petals help skin

look smooth, radiant and dewy-fresh.

Check out Next to Nature (4242 Gordan Drive) to

purchase all of these lovely ingredients!

Amber is a Certified Yoga

Teacher, Reiki Master and

Regenerative Detoxification

Specialist.

Photo credit Britton Hacke

Photography.

Resources:

Derhally, Lena Aburdene. ‘6 Ways

to Cultivate Better Relationships for

More Happiness’, May 23, 2016.

The Huffington Post.

Wolfe, David. ‘Eating for Beauty’,

August 6, 2007. Sunfood Publishing.

Local merchandiser for superfoods

and super herbs: Next to Nature

(4242 Gordan Drive, Suite 210)


Siouxland Magazine | Balance /38

Sawyer upward facing bow pose

Being Beauty

By Meghan Nelson

The poet, Maya Angelou, said “It is time for parents

to teach young people early on that in diversity

there is beauty and there is strength.” Even though

I know this is true, it doesn’t always feel this way because

it is like the camera is always on with someone watching

and judging…and I keep falling short. I can’t ever seem

to fit my body in the box my world is giving me—as a

woman, a wife, a mom, and a professional. The fact that

my clothes don’t ever fit no matter how many sizes I try on

is a sign: the beauty I seek will never come from anything

or anyone beyond.

Yoga did not teach me this truth, but it’s helped me

experience its reality.

I am not alone. Yoga is everywhere, its images and

aesthetics bought and sold and commodified a million

times over. Yoga is a billion-plus dollar industry and

growing, and yet in the West, way too often the ancient

practice that espouses nonviolence and contentment

and truth and surrender to a higher power is wrenched

and molded into Instagram posts of supermodel yogis

in tight-fitting expensive clothes in jaw-dropping

landscapes—all pretty inaccessible and unhealthy for

most practitioners. There are as many variations of a pose

as there are people. No two people are the same. No two

sides of the same person are even symmetrical.

Translation: There is no standard. No definition. No

singular model. Just a field to practice on.

My own practice began in college when I was seeking a

low-impact mode of exercise to maintain flexibility and

stability, focus and strength.

But there’s a reason they call it a practice. It doesn’t

always translate; the message doesn’t always stick. That

feeling that comes so naturally on my mat can be so

elusive as soon as I step off it. The world sucks me back

in—poor self-esteem, negative body image, not being

good enough. The 12th century poet, Rumi, writes “Let

the beauty we love be what we do. There are hundreds

of ways to kneel and kiss the ground.” One of my great

wishes has always been to find the beauty and solace in

mySELF off my mat as much as I do on it.

So, I’ve continued with this practice of yoga for my mindbody-spirit

throughout adulthood, throughout three

pregnancies as my body was stretched and tugged from

carrying, birthing and breastfeeding. And although it

may not have been apparent in the spit-up all over my

clothes and hair, my practice on the mat is what kept me

feeling beautiful.

But it was different after the birth of my third child, my

beautiful daughter. Maybe because she was a girl, or


maybe because she was born with Down syndrome. I

knew she would face physical challenges of having low

tone, being at risk for obesity, having an intellectual

disorder, speech impairments, different shaped ears or

eyes, and increased risk for all sorts of other conditions. I

feared that she would be a target for bullying, she would

be misunderstood, she would be under-valued or not

recognized as an equal to other children her age.

The stories we tell ourselves.

I was given the book, Yoga for the Special Child by Sonia

Sumar, and my daughter Sawyer and I began practicing

together when she was 3 weeks old. Not only did I want

to bond with my daughter on the mat through living in

the moment with mindful movement, but I wanted to

help her establish a healthy practice that would keep

her strong and whole, and filled with love, beauty and

positivity.

Siouxland Magazine | Balance /39

Then I reached out to an old classmate who had a

daughter with Cerebral Palsy. I asked if I could teach

yoga to her daughter, Megan, who was wheelchair

bound. I knew Megan’s needs on the mat would differ

greatly from my own daughter’s. Part of making yoga

accessible for different populations is to address

everyone’s unique needs, desires and interests and

allow for each individual to be autonomous in their own

practice, making it their own.

CJ in a yoga session

Megan quickly found

many benefits from her

yoga practice, which is why

she has been a dedicated

student for over four and a

half years. It is her practice.

If you have a body, if you

are breathing, you can

do yoga. With the proper

supervised clinical and/or

therapeutic supports, it is

accessible to all.

Brain injury. Mental illness.

Chronic disease. Joint

failure. Addiction. Vertigo. Sawyer meditating

Trauma. As Leonard Cohen

says, the cracks are “how the light gets in.” Our resilience

gives us our shine.

We’re all fighting our own battles, seeking our own

truths. Somewhere in the midst of it all, I hope we can

find our chances—to practice loving, living, being our

truest selves. What could be more beautiful?

Amy Focht (mom) supporting Megan Focht (15 year old

daughter) in dancer pose- opening shoulders, chest

and front of hips which helps with lengthening these

muscles that have tightened from prolonged sitting.

Dr. Meghan Nelson is a licensed physical therapist and

professional yoga therapist with a passion for using yoga as

medicine for optimal health, injury prevention, and overall

health and wellness. Meghan is co-owner of Lumin Therapy,

which provides integrative healing of the mind, body, and

spirit through the practice of physical therapy, yoga and

mindfulness.

Photos contributed by Dr. Meghan Nelson.


Siouxland Magazine | Balance /40

Ask yourself, where is my experience already represented and how can I pass the mic to

someone who isn’t?

Ask the Therapist

By Jackie Paulson

Send your

questions to the

therapist.

I typically respond to a reader’s question in this

column. However, considering the current affairs in the

world and in light of the recent (although certainly not new)

experiences of violence and death towards Black people in

our country, I felt I needed to use this platform to highlight

the importance of anti-racist work and uplift the voices and

perspectives of Black people. All lives cannot matter until

Black Lives matter.

It is hard for me to understand how this is even debated;

however, if you have even made it this far in reading my

column today, I thank you. Especially if you are a White

person, it is incredibly uncomfortable (to say the least) to

look at the pain of the past and how it has continued to

oppress and kill human beings, even today. And although

dismantling racism can be a confusing, painful and

overwhelming process; be empathic of the centuries of

pain and trauma that is and will continue to need to be

processed by the Black person and that with each look

inward and action outward in the name of equality for all

that we can do/have now, is perhaps, one less our children

will have to have in the future.

This is a period in time in which all of the ways we still need

to look at our shadowed past as a country, particularly

as it is related to Black people and African Americans

is coming to the forefront. These times are pivotal in

creating change. I hope that all of us are taking the time

to consider how we contribute to continued oppression

and racism in our country. The issues that are needing to

be addressed, including racism and inequality, are very

sensitive and delicate topics - as they should be! They

are regarding people’s lives and people’s children. It is

about addressing the painful and traumatic past that still

has a rippling affect through generations today. Initially,

I had submitted my column to Stacie addressing “having

difficult conversations”. And although this is important

wisdom to share, I realized that I was missing a pivotal

first step and that is LISTENING.

We must educate ourselves and come into conversations

with as much perspective, wisdom and understanding as

possible so that we do not do more harm. You may not

initially agree with everything you see, hear, or explore

here but persist. If something triggers a reaction in you,

that is the place to start. What you are resistant towards is

where the healing and reconciliation needs to take place.

Please, go and have conversations and remember that

one of the most influential ways you can make a change

in our country is to do your inner work. So for today’s

column, I am offering a list of resources for you to access

so that you can begin the journey towards anti-racism

and true equality for all where everyone can feel safe and

free in this country.


Please know this is just a short and initial list of resources.

I hope you will begin the journey with an open mind

and an open heart. Words do little to describe the

amount of depth that one must go to dismantle their

own subconscious racist and oppressive paradigms. It

is lifetime work and a daily practice. If you are feeling

hopeless and in despair about the current happenings

in our world, one of the greatest remedies is TAKING

ACTION. Find a way to DO something about the pain

in this world, standing up for those who are hurting and

doing the work to make real and lasting change so that

everyone is truly FREE and EMPOWERED in this life. If

you can feel like a meaningful part of the changes we

are experiencing, then you will surely find hope in your

own heart.

Films + TV Series:

13th (Ava DuVernay) – Netflix

Just Mercy (Destin Daniel Cretton)

The Hate U Give

When They See Us (Ava DuVernay)

BOSS: The Black Experience in Business,

PBS Documentary

Slavery By Another Name: The Re-Enslavement of

Black Americans From the Civil War to World War II,

PBS based on book by Douglas Blackmon

Siouxland Magazine | Balance /41

Books:

Heavy: An American Memoir

by Kiese Laymon

How To Be Anti-Racist

by Dr. Ibram X. Kendi

Stamped from the Beginning: The Definitive History

of Racist Ideas in America

by Dr. Ibram X. Kendi

Me and White Supremacy

by Layla F Saad

So You Want to Talk About Race

by Ijeoma Oluo

White Fragility: Why It’s So Hard for White People to

Talk About Racism

by Robin DiAngelo PhD

Privilege: Power and Difference

by Allan Johnson

America’s Original Sin: Racism, White Privilege, and

the Bridge to a New America

by Jim Wallis

We Were Eight Years In Power

by Ta-Nehisi Coates

This Will Be My Undoing –

by Morgan Jerkins

Why I’m No Longer Talking To White People

About Race

by Reni Eddo-Lodge

Videos:

How to Have a Voice and Lean into Conversations on

Race

by Amanda Kemp

A Conversation with Black Women on Race, Op-Docs

The New York Times

The Enduring Myth of Black Criminality

by Ta-Nehisi Coates via The Atlantic

How Racism Makes Us Sick

by Robin DiAngelo

Organizations to follow on Social

Media:

Antiracism Center

The Conscious Kid

Equal Justice Initiative (EJI)

United We Dream

Audre Lorde Project

NAACP

RAICES

You can submit your “Question to the Therapist” by

visiting jackiepaulson.com and send your question

through the contact page. Please put “Question to the

Therapist” in the subject line.


Siouxland Magazine | Balance /42

Jackie Paulson is a Licensed

Mental Health Counselor and

Registered 500 Hour Yoga

Instructor. She has over a decade

of experience in the helping field

and offers holistic therapies that

combine an east meets west

approach to therapy.

Jackie specializes in working with adults who

may be experiencing a wide array of concerns;

including, relationship difficulties, sexuality and

intimacy, depression and anxiety, trauma, grief

and loss, addiction, and other life transitions and

adjustments. Her training in mindfulness based

stress reduction, somatic work, existential theory

and depth psychology all enhance the investment

of your time in session with her.

Ultimately Jackie offers a humanistic approach and

Her overall hope is to empower individuals to seek

and connect into their own deep and sacred wisdom

that resides within them. Jackie believes that each

person has an innate ability to heal themselves

and journey through any experience with the right

support. You can sit with Jackie in her therapy office

located on Historic 4th street in downtown Sioux City.

She accepts BC/BS and other private pay options.

712-276-STEM

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Doctor’s Prescription: Forest Bathing, The Art of Slowing Down

By Nesrin Abu Ata

I don’t know about you, but with COVID and

social distancing, I notice that I have been

spending a lot more time outside in nature,

and that is how I discovered forest bathing.

The practice of forest bathing, also called forest

therapy, involves no bathing and is not led by a

therapist. It originated in Japan in the 1980s, and is

known as shinrin-yoku which means “taking in the

forest.” It is the practice of moving slowly in nature

using all the five senses. It feels and looks a lot like

standing around, so to speak. While it may seem easy

to do, it turns out to be harder to do in practice, as you

start to notice your thoughts the more you slow down.

Siouxland Magazine | Balance /43

When I started moving slowly in nature, I started to

notice my own thoughts: am I moving too slowly?

What will people think who pass me on the trail? Am

I doing this right? However, the more I slowed down,

and stopped to notice different plants and animals,

the more I became aware of the smells and sounds

around me, and the more I was able to appreciate the

present moment and my own breath. Doing forest

bathing has helped me move from doing more, to

more being, which has been enjoyable.

Some of the benefits of forest bathing include

relaxation, less stress, connections with nature,

insights to take home, improved mood, improved

vigor, reduced fatigue and feelings of awe. Research

is showing that being in a natural setting is good

for mind-body health. It can lower blood pressure,

lower cortisol levels and improve concentration and

memory. A chemical released by plants and trees,

called phytoncides, boosts the immune system.

So, what are you waiting for? Start your forest bathing

therapy today and find what it is like for you!

How to Go Forest Bathing

• You can choose anywhere in nature, it can be a park,

a forest

• Make sure you have left your phone behind

• elax all your muscles

• Walk aimlessly and slowly

• Let your body be your guide, letting it lead you where

it wants to take you

• Follow your nose

• Take your time

• Savor smells, sounds sights of nature, let the forest in

• Slow down, stop often. This is not a hike

Dr. Abu Ata is board certified in both

family medicine and psychiatry, and

is also a yoga teacher. She practices

integrative psychiatry, which includes

the mind and body integration, nutrition

and movement. She is in private practice

at Mind; Alchemy PLLC and can be

reached on drnesrinabuata@gmail.com,

or phone at 712-454-8981.

Photo credit Dr. Abu Ata.


Who are we?

A little over two-years ago, Keith and Neleigh Ranschau

first heard about OsteoStrong from some friends and being

conscious of the need to treat the body right for it to perform

in everyday life thought they would take a look. After speaking

with and meeting with corporate and center owners decided

that this was definitely something that they wanted to bring

to Northwest Iowa; Sioux City being a perfect place to start.

They invited Nick Andersen to come work with them and to

begin building a center and a team that was going to be

able to deliver the top-notch technology of OsteoStrong to

the individuals of the Sioux City tri-state area. They are now a

team of 6 who each use their unique gifts and talents to help

their members reach their health, wellness, and performance

goals.

What is OsteoStrong?

OsteoStrong is an unequaled, patented system that peaks

performance, fracture resistance, and pain reduction

by triggering the body to rebuild bone and strengthen

connective tissues in one, 10-minute session per week. It does

this with four machines that allow the user/member to safely

load their bones with the impact-level forces necessary to

trigger osteogenesis, or the regrowth of bone tissue. It is a

well-known fact that gymnasts, due the high impact forces

put on their bodies, have some of the strongest bones in the

human population. But the landings required to safely achieve

this require an extremely high degree of precision and skill.

OsteoStrong allows the user to attain these concentrations of

impact-level forces in a safe and controlled environment.

We’ve been open for a year now, what

have we learned in the last 12 months?

When anyone starts a business, they do so with a lot of faith…

hoping that what they are bringing to their city is going to be a

benefit to the people there. When Keith and Neleigh opened

OsteoStrong in May of 2019 their goal was to be able to help

these three groups of people: First, those who had low bonedensity

issues who wanted to safely and effectively rebuild

their bones…this was a first priority. Second, they wanted to

be able to reach out to those in the mid-point of their lives

who wanted to fight the effects of aging on their muscles and

bones…who were aware of the body’s capacity to stay healthy

and young when you trigger its amazing abilities. Third, they

wanted to work with athletes who are eager to throttle their

performance up to the highest level of strength, speed, and

injury-resistance.

Going into it, the team was only able to anticipate what they

had been told by other OsteoStrong owners. Deep-down they

wondered, “is this really going to do what we have been told

it’s going to do?” “Can we really go to sports teams, surgical

centers, bone-health centers, and individuals and tell them that

we have something that is going to RADICALLY improve the

health, lives, and performance of those who use it?” That is

intimidating to say the least! It takes a lot of faith to do and

say something like that. But that is EXACTLY what they did.

They hit the ground running to educate those in our area about

what OsteoStrong provides. They met with many of Sioux City’s


medical centers to ask questions, present what they do, and

see if what they offered fits into their convictions regarding

medical science and treatment. They invited athletes to

come try the system and to see for themselves if their

energy levels and performance levels reached new highs.

They asked those with osteoporosis to come use the system

and begin patiently waiting with to see their DXA results

after 12 months using OsteoStrong.

They are 12+ months in and can now say for themselves that

what they were told to expect is what they have experienced.

The first 5 DXA’s have come in with 4 of them having bonedensity

INCREASES and 1 of them showing no more loss…

all of these being huge wins for these individuals whose

ability to resist fractures is a matter of living independently

and with FREEDOM for as long as they possibly can. Of

the handful of school-age and adult athletes that have

used OsteoStrong so far, the team has gotten nothing but

positive testimonies about greater strength and endurance,

on and off the field or lane. And for those who have used

it to pursue greater, pain-free performance and anti-aging?

The stories come in every single week of huge reductions in

pain, a longer golf game, energy to play with their kids and

grandkids, and a greater confidence that they are building

a health savings account within themselves that God-willing,

they will be able to draw off of for the next 3-4 decades.

The Sioux City team is quick to point out that OsteoStrong

has not worked out for everyone. Some tried it at the

prodding of a friend or relative and came for the first month

of sessions only to decide to try something else. Some thought

that the price per session was too high for what their health

goals were. But for those who have decided that their

health and well-being is worth the price of one latte a day,

they’ve stuck with it and after a few months of dedication

to themselves are reaping the results, many of them beyond

what they thought possible. YOU ARE WORTH IT.

How do I try it?

You can call the center located at Lakeport Commons by

calling 712-522-5675 to take advantage of one of their

no-charge introductory sessions. Call them today and try

for yourself the system that is helping individuals all over

the world reclaim their bone health and supercharge their

performance. The OsteoStrong Team is eager to serve you!

712-522-5675

5001 Sergeant Rd. Suite 265, Sioux City, IA 51106


explore

Get dirty.

Pole beans on a glorious bamboo trellis

I Am A Frayed Knot

By Lisa Cox

Learning to lash like a Boy Scout had me

swearing like a sailor in the middle of my

garden…I am embarrassed to admit this. I was a

Girl Scout counselor. I am an ISU Master Gardener and

a NATA BOC Certified Athletic Trainer. I can do things

with tape people only dream about. However, if I have

to take the frap in hitch and wrap around the spar three

more times it might just finish me off quite neatly.

Growing up as the sister of three Eagle Scouts I thought

that this skill would be easy. If a 13-year-old boy can

get a Pioneering badge with it, a 45-year-old woman

with an education should be able to tie a simple knot,

right? This elementary fastening was supposed to

bring structure, support, and beauty into my garden.

No more bush beans for me, I would be harvesting

pole beans from a vertical trellis made from glorious

bamboo. I chose a red paracord to give it pops of color

from afar and delighted in researching the bamboo

trellis designs.

Like Thoreau, “I went into the ‘garden’ to live

deliberately…to learn what it had to teach…” This

month, I was schooled in lessons of beauty and

support. For years, I had been wanting to do this

network of poles and vines. Not only does it seem like

an efficient use of space, but it also is visually quite

stunning. Getting down to logistics, it appeared quite

simple. Make tripods, make crossbars, assemble, and

plant beans.

The lashing steps took place in the make tripods,

fasten crossbars, and assemble steps. During these

stages, my paracord frayed and the structure was

unstable. I tried zip-ties; they were too loose. Poles fell

on my head. To add to my frustration, I even received

a bamboo splinter through my gloved hand. Through

each new challenge I fought and persevered.

In previous articles we have written about the resiliency

of gardeners and gardening. Every time we have

something wither on the vine, we glean something

new. During this project, I had to take a step back and

ask myself, what could I do differently to get a better

outcome? What I didn’t tell you is that I was working

on an incline. My garden is not on stable ground.

However, it is growing where it is planted, similar to

numerous families here in Siouxland. My answer was

I needed to ask for help. Like many, this is not an easy

thing for me to do.

Having the right support can produce the outcome

needed and the beauty we seek. After my decision

was made to ask for assistance, I trudged up the


fresh air

get outside

protect

active

play

retaining walls and knocked

on my husband’s home office

window. He, too, has been

working from home due

to the Covid-19 pandemic.

Obligingly, Dan changed into

work clothes and together

we proceeded to set up our

trellis. This year, Dan and I

have definitely overplanted

our beans with the intent to

donate into the food pantries

knowing that more families

will have a need to use this

resource of fresh produce.

Currently in Siouxland, there

are many families that are

on unstable ground due to

the Coronavirus. The beauty

of the Up From The Earth Paracord and ring

system is that community

members can Plant, Grow, Share or receive assistance at any

of the 30 donation sites around the Sioux City area. I might

have taken a lashing at the beginning of this project, however,

learning more about relationships and the network of support

our community has to provide is truly extraordinary.

To learn more ways you can be part of the Up From the Earth

movement check out our webpage at:https://upfromtheearth.

wixsite.com/siouxland and our Facebook page at: https://

www.facebook.com/upfromtheearth

Other vegetables and herbs you can plant mid-summer:

• Basil

• Beans (bush and pole)

• Beets

• Brussels sprouts

• Chinese cabbage

• Carrots

• Kale

• Kohlrabi

• Leeks

• Radish

• Squash (winter)

• Turnip

Lisa Cox is a former high school teacher who continues to seek

understanding of the impact of food insecurity affecting students

both in the classroom and after the bell. She is active in DKG, the South

Sioux Cooperative Learning Garden, and the Sioux City Garden Club.

Photos contributed by (left) Lisa Cox and (right) Steve Albert.

https://www.thespruce.com/planting-vegetables-and-herbs-injuly-2540000

This year the

Sioux City Farmers Market is

taking a new approach.

Stop.Shop.Go.

Stop at the market, shop for

local products, and go home.

Please exist the market as

quickly as possible.

Here are

9 Things To Remember

when stopping at the market

this year.

1. No Pets Please.

2. Wear A Mask.

3. Send One Person To Shop.

4. Stay 6 Feet Apart.

5. Use Hand Sanitizer Often.

6. Wash Hands Often.

7. Don’t Touch Food or

Products.

8. Wash Produce.

9. Please Shop & Exit.

Plan your trip to the market by

making a list of products you need

and by watching our Facebook Page

to see what vendors will be at the

Market that day.

Reach out to vendors directly to see

what they will be selling that day.

Visit our website

for information on how to

contact vendors.

www.farmersmarketsiouxcity.com


Move forward

with safe

treatment options.

Life is still about being in motion. If pain is holding you

back, treat it safely at CNOS. We offer virtual visits, and if

surgery is needed, the protection of a safe environment

with thorough screening processes. Feel good about

moving forward. And even better about your options.

CNOS.NET | 605-217-2667


Siouxland Magazine | Explore / 49

Class in front of Star Lab

Gazing into the Beauty of the Night Sky

By Olivia Parks

Stargazing is often seen as a romanticized pastime

and many take advantage of how readily available

it is to everyone. After sunset, taking a few steps

outside, enters you into a world of science at a glance

into the sky, allowing you to explore math, astronomy,

the environment, and mythology all from your backyard.

When in science class, many children are asked about

their favorite thing to talk about in science, aside from

dinosaurs, lots of children will pick space and schools will

use that interest as a gateway to introduce topics such as

gravity, forces, energy, light, color, and building scientific

hypotheses. Unfortunately, that curiosity of Space is left in

the classroom for children unless they are encouraged by

their family to explore the night sky at home.

Children question lots of things as they start to explore

their surroundings, these questions act as a catalyst

for their brain to build observational and analytical

skills as they age. From a young age, children will start

questioning why they can’t go outside once it is dark

outside, why does it get dark outside, and what lights up

the sky in the morning and at night. They wonder how

every night the Sun hides and the moon glows bright, and

how only some stars are seen in the skies during certain

times of the year. This is where most children will get an

introduction to the sun, moon, moon phases, the solar

system, stars, constellations, and space travel or satellites.

Though this may seem to intimate to many parents

who don’t feel prepared to guide their child’s interest

in space, some key things may make it easier for the

parents to help ignite curiosity and not snuff it out. Start

by helping children identify the similarities and differences

between the sun, moon, planets, and stars building on math

concepts like counting stars, identifying shapes, learn about

distances, and tracing patterns you can make a fun activity

that will build children’s interest to learn more. It is great to

take a marker board out with your family to start drawing

constellations and reading the stories of mythology to boost

literary interest and memorization of patterns.

Parents can be active in their child’s exploration of the

stars and help instill an understanding of environmental

awareness. Something that your entire family will notice

is that night lights, especially in urban areas, create light

pollution and that light pollution prevents us from being

able to observe much of the night sky’s beauty. This light

pollution will also cause harm to many other parts of the

planet’s ecology. Light pollution will affect migratory birds

causing them to become confused and break from their

flight pattern, cause sea turtle to avoid beaches that are

brightly lit, impact insect populations by causing them to

be mesmerized with lights and starve and cause nocturnal

animals to have abnormal biological rhythms due to not

knowing when the sun rises or sets.

Stargazing benefits many families by bringing them together

at the end of the day and enjoying relaxing time to focus on

your family and watching your children’s minds float off into

space.

Olivia Parks, AmeriCorps 4-H Environmental Education

Naturalist, Dorothy Pecaut Nature Center.

Photo contributed by Dorothy Pecaut Nature Center


enjoy

You only live once.

Siouxland Food Trucks

Louis Bros family style BBQ

Quincy Louis started Louis Bros family style BBQ with just a

small smoker,a table and a canopy. It has grown in the past

couple of years with the purchase of a food truck and a lot of

family support. They have received many excellent reviews and

are very thankful to their customers. Their

goal is to someday open a restaurant.

Everything Calzones

Todd and Kathy Cleveland own Everything Calzones, a mobile

pizzeria specializing in calzones and pizza by the slice. The

crowd faves include the Philly cheesesteak calzone, the

pepperoni calzone, the loaded cheese pizza, the chicken

bacon ranch pizza, and the Meat-tastic pizza (pepperoni, Italian

sausage, ribeye steak bacon). They make their own sauces, use

local bakery dough, and bake their creations on-site in a big

oven in their food truck. Last year, they catered a wedding and

made calzones, pizzas, and ribeye Italian sausage spaghetti,

along with a super fresh salad bar and house-made dressings.

They are hoping to do this full-time in the future, but for now

they’re open weekends!

Q&A with Andy Boesch, Creator of Siouxland Local Eats

By Kolby DeWitt

Kolby DeWitt

Siouxland Local Eats is a

Facebook group designed

to highlight local food in the

Sioux City area. Originally

created to help restaurants

survive during the COVID-19

pandemic, Siouxland Local

Eats continues to serve as a

place of discovery for those

looking for great local food

and beverage options.

1) What gave you the idea to start Siouxland Local

Eats? Siouxland Local Eats was created on March 17th,

2020. This was right after Iowa restaurants were required to

close for dine-in service and were limited to carryout only.

Being familiar with the restaurant industry I knew this would

be absolutely devastating to our local restaurants and that

they would need our support. So after talking with several

family members we decided to start a Facebook group,

originally called Siouxland Local Eats-To-Go, with the goal

of promoting the carryout options that these places were

offering in an effort to keep them afloat. I had seen some

restaurants begin to post here and there but thought it

would be good to have a collective for these postings in

one centralized place for easy access.


have fun

entertainment

culture

gather

relax

Leaf Grill & Wokery

The Leaf Grill & Wokery serves up a fresh twist on Asian Fusion!

We start with a Japanese noodle, wokked with all fresh veggies,

(local from our own county growers when available) and tossed

with our signature in-house finishing sauce. Our Thai Chicken

Basil is marinated and glazed with our hand-crafted Thai sauce,

and our Steak is Bourbon-infused with our special blend of

Thai spices. Blackened Alaskan Salmon is another favorite that

we offer from time to time. Pair our entrees with our own handcrafted,

fresh-squeezed lemonade refreshers that come in a

variety of thirst-quenching summertime flavors! Our family is

rolling to a community near you! We’re excited to meet y’all and

bring our fresh-wokked menu to the foodies of Siouxland! Bon

appetit! “Food is more than survival. With it, we make friends,

court lovers, and count our blessings!”

Tako N’ Madre

Alejandro Martinez and Francisco Lepe are the proud owners of

Tako N’ Madre food truck. This is the first summer introducing their

modern authentic mexican food with a twist! Francisco grew up

in southern California and always had a thing for food. California

is known for being unique with their food and always

inventing or making fresh ideas. They’ve been cooking

for some time now and thought that it was time for

Siouxland to experience their unique flavor. They are

not about hype, but definitely love people reacting

to their food. “Honestly, that’s the best feeling in the

world knowing customers are enjoying our food.”

They serve a variety of street tacos, shrimp and fish

tacos. And not to mention the Cali fries.

2) What has the community response been? And

the response from area restaurants? Community

response has been overwhelming! Sioux City loves

their local restaurants and businesses! The group

quickly went from being a place where businesses

could post their carryout options to a place where

customers also shared pictures of food from their

favorite restaurants and also ask for recommendations

on the best places to find certain types of food. This

created a place of discovery for the community as

well as a way to give back and support. I think most

everyone has really enjoyed it! Response I have heard

back from area restaurants is that it has really helped!

From restaurants, coffee shops, bars, caterers, and now

also food trucks, I think it has helped get the word out and

generate business through these difficult months!

3) What do you attribute the success to? 23,500+

members is extremely impressive! I definitely would

give credit to our community! We provided a way to support

local restaurants and everyone showed up big time! (We)

couldn’t have done it without everyone posting, sharing,

and most of all being intentional about supporting local.


Siouxland Magazine | Enjoy /52

Erika on the riverfront

Summer Beauty 2020: It’s the Little Things

By Erika Hanson

Register to

Appear in

Upcoming

Issue.

Q: What can I do to add fun to my 2020 summer

beauty routine? And where can I buy products

locally? – Debbie S.

In the slow-going resurrection of life-as-we-know-it,

when seeing friends and family is mostly at a physical

distance, and stores and restaurants continue to open

to limited capacity with restrictions, it’s the little things

that perk up our spirits.

for something bolder. Try: NYX Epic Wear Waterproof Eye &

Body Liquid Liner (Target: $9.99)

The best way to finish off your fresh eyeliner game? With

beautifully dark mascara that gives lashes lift and volume.

The absolute best drugstore find I’ve tried is Maybelline The

Falsies Lash Lift Mascara in Blackest Black (Walmart: $8.98).

Two coats give you a false lash look without the glue and

hassle and magnets and crying.

Mid-summer is the perfect time to revamp your beauty

routine and enjoy the last half of the season before

cooler temps return. And Summer 2020 presents its

own special challenges (and opportunities) to looking

fabulous. Fortunately, some of our local discount

retailers and drug stores have remained open, and

have lots of options. Let’s digest.

EYES

In the age of COVID-19, masks are everywhere. And

with the lower half of faces covered and concealed,

have you noticed how GORGEOUS everyone’s eyes

look? Play up yours with one of this season’s hottest

trends: white eyeliner. Graphic and airy all at once,

white eyeliner boosts the color of anyone’s eyes, but

without the smudgy melty mess of black eyeliner in

July. It’s like trading in your little black dress for a little

white one June through August. Apply it just like your

regular eyeliner, or take it a half-inch above the lash line

COLAB Dry Shampoo

HAIR

With so many meet-ups still happening via video, some

quick hair tweaks can give you the freedom to roll out of bed

without looking like you did. Dry shampoo was a crucial hair

tool before, but now it’s essential. Grab a can and give your


oots a few shots to build texture and volume, giving your

hair body to make ponytails and buns messier (in a great

way). My favorite dry shampoo? COLAB Dry Shampoo

in Original Fragrance (Target: $5.49). And get yourself

some Goody Jelly Bands in rosy neutral shades to hold

everything in place (Walmart: $3.84 for 4).

To help with that glow-y look? Start with Dr. Teal’s Pink

Himalayan Mineral Soak in the bath (Target: $4.89). And

a scoop of Vital Proteins Collage Peptides unflavored

powder in my coffee every morning gives my skin added

moisture and elasticity (Target: $24.99).

Siouxland Magazine | Enjoy / 53

Jelly Bands hair ties

NAILS

Although it’s still best to keep your hands to yourself,

there’s no reason your nails can’t shine. Try a quirky shade

for summer – Taxi Hopping by Expressie. The all-in-one

vegan formula features a spring-green-meets-warmyellow

vibe that pops on tanned skin (Walgreens: $9.00).

Which brings me to my next topic…

Expressie Taxi Hopping nail polish

EARRINGS

With neck-up dressing still a thing, why not add sparkle?

Personally, I’m dying to wear some bold earrings for

my next video call. Make sure they’ve got lots of color,

and give your co-workers a fun surprising jolt. A great

option? NOBO Pineapple sequin earrings. Can you find

a better way to scream summer? (Walmart: $3.88). Or, for

a less literal and more sculptural feel, try red-wrappedwith-rhinestone

SugarFix by Baublebar earrings (Target:

$12.99).

If this year has taught us anything, it’s to be thankful for

small energetic pick-me-ups that remind us – we are still

ourselves, we are still here, and it’s OK to celebrate tiny

joys while we face the day’s challenges. In fact, remaining

joyful makes the struggles more manageable. Find

beauty in your own life in any way that makes you happy

– even if it’s nothing more than dry shampoo.

SKIN

Get a safe tan this summer

with some at-home options.

I boost color with two rounds

of self-tanner, both from

Jergens. Use the brand’s Wet

Skin Moisturizer in the shower,

and follow-up with Jergens

Natural Glow + Firming Daily

Moisturizer. The combo gives

you color fast, but keeps it

natural because it builds daily

(both at Target: $8.69 each).

Pink Himalayan Mineral

Soak

Have a style challenge? Email Erika

at KingsFromAsh@gmail.com with a short

description (include a selfie if you’d like!)

and you could appear in an upcoming issue!

Erika Hanson is a lifelong Siouxland resident. Curious

about exploring the connection between outward

appearances and inner power, Erika is passionate about

making fashion fun, and fostering a spirit of inclusion

with no limits. You can find more of Erika’s love of style

on Instagram kings_from_ash.

Photo credit (left) Erika on the riverfront, Britton

Hacke Photography.


Siouxland Magazine | Enjoy /54

LE MARS

Ice Cream Capital of the World

IOWA

(712) 546-6416

10 Central Avenue NE

Le Mars, IA 51031

www.claussensonline.com

urban-eclectic home décor

vintage nds nds • unique gifts

cards • • custom framing

jennifer scholten

manager

manager

15 central ave sw

15

le

central

mars, ia

ave

51031

sw

le mars, ia 51031

712.548.4447

jobasgifts@frontier.com

712.548.4447

jobasgifts@frontier.com

urban-eclectic home décor

vintage nds • unique gifts

cards • custom framing

urban-eclectic home décor

vintage nds • unique gifts

jennifer scholten

manager

jennifer scholten

15 central manager ave sw

le 15 mars, central ia ave 51031 sw

le mars, ia 51031

712.548.4447

jobasgifts@frontier.com

712.548.4447

jobasgifts@frontier.com

jobasdecor.com

cards • custom framing

In July of 2012, four Le Mars organizations came

together and began work on a public art project

for Le Mars, Iowa. Since the Le Mars corporation,

Wells Enterprise Inc., makes more ice cream than

anywhere else in the world, the State of Iowa

legislature designated Le Mars the official “Ice

Cream Capital of the World”.

The Le Mars Area Chamber of Commerce, the

Le Mars Arts Center and the City of Le Mars

Convention and Visitors Bureau decided to do

a public art project. Thus, the almost six-foot tall

fiberglass ice cream cones took life.

Our goal was to capitalize on our community

designation. We have added colorful and

expressive art throughout our community of

9,826 people. Currently there are 55 cones, 1 cow

and 1 bulldog.

From public parks to the industrial park. From

schools to area businesses. There’s a wonderful

mix of artistic expression throughout Le Mars. The

100 Plymouth St West

Le Mars, IA 51031

712.541.6606

128 Central Ave SE | 712.546.4195

LeMarsBeautyCollege.com


Siouxland Magazine | Enjoy / 55

response we get is so positive and rewarding.

You continually see people taking pictures with

their family by the cones.

Come to Le Mars and enjoy delicious Blue Bunny

Ice Cream while you drive around and look at the

fiberglass ice cream cones.

Le Mars ...where life is sweet!

What are you

hungry for?

Order Online.

www.pspizzahouse.hungerrush.com

Shop the new online marketplace today at:

https://northwestiowa.shopwhereilive.com/

Additional businesses and products will

continue to be added, so stop back often.

ProLink

Julie Hurt ABR, CRS

REALTOR

Century 21 ProLink

41 Central Avenue NW

LeMars, IA. 51031

Cell: 712.540.7757

Office: 712.546.6833

Web: www.juliehurtc21.com

Licensed in Iowa

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