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Aug 2020 - Bloem

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Jackie<br />

Ntshingila<br />

To PROVINCIAL MANAGER OF THE SMALL<br />

ENTERPRISE DEVELOPMENT AGENCY (SEDA) Free<br />

State, Jackie Ntshingila, being a woman means being<br />

compassionate, loving, supporting, nurturing and selfless<br />

while still being strong and very powerful.<br />

Seda was established through the National Small Business<br />

Amendment Act 29 of 2004 in the same year to implement<br />

the national government’s small business strategy. The<br />

agency is also mandated to design and implement a standard<br />

and common national delivery network that must uniformly<br />

apply throughout the Republic in respect of small enterprise<br />

development, integrating all government-funded small<br />

enterprise support across all tiers of government.<br />

“Seda’s vision is to be the centre of excellence for small<br />

enterprise development in South Africa,” Jackie says.<br />

In support of female-owned enterprises, Seda has<br />

the Women Enterprise Coaching Programme where female<br />

entrepreneurs are mentored to guide the growth of their<br />

business. “The programme assembles groups of 20 to 30<br />

business owners under the supervision of a coach/mentor<br />

who oversees their business operations and offers solutions<br />

and guidance. The goal of the programme is to increase<br />

turnover, retain and increase jobs, improve efficiency and<br />

effectiveness and assist the entrepreneurs to improve on<br />

compliance with statutory bodies.”<br />

“I love what I do as I find joy in helping and being of service<br />

to mankind. The job that I am in allows me to do that as it<br />

assists with entrepreneurship development. With my team,<br />

we have been able to push the Seda brand as an enabler in<br />

providing support to SMMEs in the Free State, even during<br />

the Covid-19 pandemic.”<br />

Jackie draws her inspiration from South Africa’s very<br />

own female icon who believed in persistence despite the<br />

odds. “Personally I am inspired by the late Winnie Madikizela<br />

Mandela. The woman was powerful, compassionate, brave,<br />

kind, and resilient. Winnie stood for what she believed,<br />

irrespective of all opposing forces.”<br />

Designing jewellery is about more than making a<br />

beautiful ring or necklace. It is also about the story of<br />

the piece. Ilze Stergos started M Design Jewellery by<br />

selling jewellery, then expanded the business to include<br />

repairing, remodelling, designing and manufacturing<br />

custom-made pieces of jewellery.<br />

“I love what I do because I get to meet the most<br />

interesting and fascinating people. When consulting<br />

with an in love couple to design their wedding bands, I<br />

become part of their story; when I help a young, modern<br />

lady to transform her family heirlooms into something<br />

modern and fun which she can wear with pride and joy,<br />

I share a bit of her family history. At the market days and<br />

ladies’ teas where I exhibit, my fiancé, Kenny, assists me. It<br />

becomes a joint venture between the two of us.”<br />

The <strong>Bloem</strong>fontein born and bred lady believes a<br />

woman should be strong, fierce, sensitive and selfless.<br />

Ilze’s business is centred on building good relationships<br />

and going the extra mile to give clients a bespoke<br />

experience. “At M Design Jewellery we are different<br />

because we work with passion and love. I build up<br />

relationships with my clients and often we become<br />

friends. I also go the extra mile by often personally<br />

delivering a piece of jewellery straight to their door once<br />

it has been repaired or manufactured.”<br />

The creative draws her inspiration from historical icon<br />

Anne Frank, especially when going through tough times.<br />

“I am inspired by Anne Frank, the young Jewish girl who,<br />

at age 13 kept a diary of her family’s time in hiding during<br />

the holocaust. She inspires me because even at the<br />

toughest times she kept her faith and remained positive,<br />

even on the difficult days. Her famous quote ‘I don’t<br />

think of all the misery, but of the beauty that still remains’,<br />

has rung especially true for me personally during the<br />

challenging times we are experiencing during Covid-19.”<br />

Ilze<br />

Stergos<br />

32 Get It <strong>Bloem</strong>fontein <strong>Aug</strong>ust <strong>2020</strong> getitmagazine.co.za/bloemfontein

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