17.08.2020 Views

Jeweller - August 2020

• Tech’s appeal: Understanding your customers’ e-commerce expectations • Balance of power: Review of retail leases and negotiation in the post-covid environment • Market update: new and bestselling products from leading suppliers

• Tech’s appeal: Understanding your customers’ e-commerce expectations
• Balance of power: Review of retail leases and negotiation in the post-covid environment
• Market update: new and bestselling products from leading suppliers

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Upfront<br />

#Instagram hashtags to follow<br />

Alpha Order<br />

#chainbracelet<br />

#jewelleryblog<br />

Stranger Things<br />

44,251+ POSTS<br />

#chunkyjewelry<br />

145,628+ POSTS<br />

#menswatches<br />

Weird, wacky and wonderful<br />

jewellery news from around the world<br />

42,899+ POSTS<br />

486,930+ POSTS<br />

Crashed up<br />

#diamond<br />

15.8 MILLION POSTS<br />

#estatejewelry<br />

215,639+ POSTS<br />

#goldnecklace<br />

492,008+ POSTS<br />

HISTORIC GEMSTONE<br />

The Black<br />

Orlov<br />

The Black Orlov, set<br />

in a diamond brooch<br />

and necklace<br />

The 67.5-carat Black Orlov diamond is<br />

famous for its alleged ‘curse’. It was<br />

once part of a much larger stone called<br />

the Eye of Brahma, which – legend has<br />

it – was stolen from an Indian temple<br />

before surfacing in Russia in the early 20th Century.<br />

#rosegoldjewelry<br />

98,500+ POSTS<br />

#sustainablejewelry<br />

125,835+ POSTS<br />

#vermeil<br />

65,625+ POSTS<br />

Two of its owners – Princess Nadia Vygin-Orlov and US jeweller<br />

JW Parris – committed suicide before the diamond was cut into<br />

three pieces in an attempt to break the curse. Renamed the<br />

Black Orlov in the princess’ memory, the stone was set in a<br />

brooch of 108 diamonds, suspended from a diamond necklace.<br />

It was purchased by jeweller J Dennis Petimezas in 2004 and has<br />

been displayed in several museums since.<br />

Celebrity Style<br />

4 US actress Joey King has modelled<br />

a beautiful range of jewellery during the<br />

digital press tour for her latest Netflix<br />

film. Her stylist Jared Eng selected a<br />

particularly eye-catching set of hoop<br />

earrings by Alexander McQueen for the<br />

LA online premiere.<br />

Image credit: Instagram/jaredeng<br />

4Talk about turning ‘crash’ into<br />

treasure! US brand Crash Jewelry<br />

creates jewellery from parts of<br />

wrecked luxury vehicles. <strong>Jeweller</strong><br />

Christi Schimpke crafts necklaces,<br />

earrings, cufflinks, and bracelets<br />

using metal sourced from her<br />

husband’s LA car repair workshop,<br />

combined with precious gemstones.<br />

Pieces made from Porsche,<br />

Ferrari, and BMW cars are<br />

her bestsellers.<br />

Million-dollar mask<br />

4An Israeli jewellerhas been<br />

commissioned to create a<br />

COVID-19 protective face mask<br />

valued at $US1.5 million. Isaac<br />

Levy, jewellery designer of the<br />

brand Yvel, says the 18-carat white<br />

gold mask will be fitted with an<br />

N99 filter, and be covered in 3,600<br />

white and black diamonds.<br />

“I am happy that this mask gave us<br />

enough work for our employees to<br />

be able to [keep] their jobs in very<br />

challenging times,” Levy said.<br />

Digital Brainwave<br />

An Instagram<br />

spokesperson said<br />

the company is<br />

exploring options<br />

to monetise Reels<br />

for businesses,<br />

though details are<br />

yet to be finalised.<br />

4Instagram has introduced a new feature,<br />

Reels, which enables business and personal<br />

accounts to create short-form videos. The<br />

15-second clips mimic the format of the<br />

popular social media app TikTok. The clips<br />

can be annotated with captions and and<br />

edited with fun visual effects.<br />

While advertising is yet to be integrated into<br />

the Reels feature, it is still useful for brands<br />

to create engaging and entertaining content<br />

for followers. However, business accounts<br />

are currently unable to use music or branded<br />

content tags, and cannot pay to have their<br />

Reels promoted.<br />

Jewel Watch<br />

4Louis Vuitton presents a new<br />

unisex jewellery collection, LV Volt<br />

(as modelled by French artist Sharon<br />

Alexie, above), which reshapes the<br />

fashion house’s signature letter logo as<br />

a recurring motif.<br />

Bite the dust<br />

4New York City publication<br />

Brooklyn Paper reports that a<br />

mugger stole a man’s gold teeth<br />

after ambushing him in his car<br />

earlier this month. The victim told<br />

police that his assailant held him<br />

at gunpoint and stole a ring and<br />

cash as well as the false teeth.<br />

While unusual, the crime is not<br />

unprecedented; in 2016, a man<br />

was assaulted on the street in<br />

San Francisco’s Financial District<br />

before two robbers stole his gold<br />

teeth and mobile phone.<br />

VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />

Published by Befindan Media Pty Ltd<br />

Locked Bag 26, South Melbourne, VIC 3205 AUSTRALIA | ABN 66 638 077 648 | Phone: +61 3 9696 7200 | info@jewellermagazine.com<br />

Publisher & Managing Editor Angela Han angela.han@jewellermagazine.com • Assistant Editor Arabella Roden arabella.roden@jewellermagazine.com<br />

Advertising Toli Podolak toli.podolak@jewellermagazine.com • Accounts Paul Blewitt finance@befindanmedia.com • Subscriptions info@jewellermagazine.com<br />

Copyright All material appearing in <strong>Jeweller</strong> is subject to copyright. Reproduction in whole or in part is strictly forbidden without prior written consent of the publisher. Befindan Media Pty Ltd<br />

strives to report accurately and fairly and it is our policy to correct significant errors of fact and misleading statements in the next available issue. All statements made, although based on information<br />

believed to be reliable and accurate at the time, cannot be guaranteed and no fault or liability can be accepted for error or omission. Any comment relating to subjective opinions should be addressed<br />

to the editor. Advertising The publisher reserves the right to omit or alter any advertisement to comply with Australian law and the advertiser agrees to indemnify the publisher for all damages or<br />

liabilities arising from the published material.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!