Earthmovers & Excavators #375

MIGHTY MACHINES
Viva powers
Mighty Machines S2
Viva Energy to fuel
Season 2 of Mighty
Machines TV show
set to air on 10 Bold
from September 26
The show will
again be packed
with the best new
machinery reviews,
adventures and
more.
Leading Australian energy company Viva
Energy has been announced as the exclusive
broadcast partner of the second season of Bauer
Media Group’s hit TV series Mighty Machines.
Aired on 10 Bold in Australia and Prime TV in NZ,
and amplified across Bauer Media’s suite of print
and digital platforms, the 10-episode first season
proved a ratings success, reaching an average TV
audience of 264,000 in Australia alone.
Based on this success, Season 2 of Mighty
Machines will expand to 20 episodes when it airs
in Australia and NZ from Saturday, September 26.
Leveraging the talent of Bauer’s stable of
Australia’s leading transport and machinery
journalists, videographers and editors, Season 2
will again showcase the mighty men, women and
machines that underpin Australia’s vital transport,
construction and farming sectors.
Supplying a quarter of Australia’s fuel needs,
Viva Energy is the exclusive distributor of Shell
fuels and lubricants in Australia through its
network of more than 1,250 service stations.
Mighty Machines is an ideal vehicle for the
business to showcase its market-leading
products and services, especially the Shell Rimula
range of heavy-duty lubricants.
Viva Energy’s transport marketing manager,
Nick Lubransky, says the business is excited to be
partnering with Mighty Machines for the second
season in 2020.
“Our Shell Rimula range of heavy-duty engine
oils supports the machinery that appears in
Mighty Machines, so partnering with this great
Australian-made program was an ideal fit for our
business,” Lubransky says.
“Viva Energy is a crucial player in enabling truck
operators move freight across the country and
machinery operators function in the mining,
aviation and marine industries.”
Terry King, Bauer’s general manager of
publishing, adds: “We are thrilled to be working
with 10 and Viva Energy to bring Australians a
show highlighting the incredible machinery that
underpins Australia and New Zealand’s vital
transport, construction and farming sectors.”
He says the show will again be packed with
the best new machinery reviews, adventures
and more. In 2020 the Mighty Machines team
will travel to the far reaches of Australasia and
beyond, bringing their passion, adventures and
advice to the small screen.
The decision to produce an even bigger second
season was an easy one, adds King.
“We loved making this unique show and
Australians and New Zealanders clearly loved
watching it too. Each episode of Mighty Machines
reached over 300,000 TV viewers alone on 10
Bold and Prime TV – plus thousands more across
our print and digital platforms.,” he says.
Mighty Machines’ presenters are all expert
journalists from Bauer’s suite of transport and
machinery titles. The team’s authenticity and
expertise are central to its success, says King.
“Our talented journalists – including co-hosts
Harrison Hunkin and Cobey Bartels – draw on
decades of industry knowledge and experience
to deliver their insights through a highly-relatable
and entertaining lens. Equally, the machines are
the stars. There’s such diversity of machinery on
offer today, and we strive to highlight the unique
appeal of every machine,” he adds. For Season 1,
go to TradeTrucks.com.au/mighty-machines.
54 TradeEarthmovers.com.au