Travel with Indomie - Concept Proposal

WHY TOURISM?
Tourism in Indonesia is known as an important component of their
economy. As a result of the decreasing number of tourists coming in
because of the pandemic, Indonesia experienced an economic crisis.
This creates the opportunity to push creativity limit on how to
promote tourism spots in Indonesia while still following the safety
measures that are implemented.
INDOMIE
BACK GROUND
Indomie continuously brand themselves as a brand that has a high sense
of nationalism. Indonesia is known as a country with diverse cultures. In a
way, the message that Indomie is trying to convey is that while Indonesia
is very diverse in culture, the people are united and have similarities, one
of it being their taste in Indomie.