Travel with Indomie - Concept Proposal
This concept proposal is made for a school project
This concept proposal is made for a school project
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PROJECT OVERVIEW
Idea
The idea is to let people experience travelling to different cities in
Indonesia in the comfort of their own home by using 4 out of the 5
basic senses that humans have.
By associating Indomie’s different culinary flavors with its city’s
tourism spots, it is hoped that consumers are able to get a
wholesome travel experience. This project will also encourage
people to actually travel to those holiday destinations once the
restrictions of traveling is lifted.
Objective
To promote tourism in Indonesia by giving consumers the complete
travel experience in the comfort of their own home.
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