Travel with Indomie - Concept Proposal
This concept proposal is made for a school project
This concept proposal is made for a school project
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CASE STUDY 2
Coca-Cola
Coca-Cola's AR-activated cans aim to give consumers a more
immersive experience with brand-themed content, turning its
packaging into a source of entertainment aimed at appealing to
people of all ages.
Coca-Cola cans marked with scannable codes activate augmented
reality (AR) experiences that tell a narrative in 2019. Each story
centers on a minor conflict among animated characters who
exchange lighthearted banter before resolving their differences by
sharing a Coke.
Coca-Cola worked with Ogilvy Mexico and visual effects developer
Timber to create the AR campaign.
Change language