Travel with Indomie - Concept Proposal

TARGET AUDIENCE
PRIMARY - YOUNG WORKING ADULTS
Individual consumers (age 20-35 yo)
Time restricted people who can’t afford many holidays and have to
struggle with the choice of travelling before saving money or saving
money before travelling
Young working adults are usually backpackers when they travel.
Backpacking is known as a form of low- cost, independent travel,
and they only carry all necessary possessions in a backpack. It is a
form of youth travel, primarily undertaken by young people.
Why they travel?
- to experience something unfamiliar and leave with new skills or
knowledge
- to explore (culinary and new environments)
DEMOGRAPHICS
- Active on social media and is able to share and build momentum
around the campaign
- Seek experience and brands that are real and authentic
- Grow up surrounded with technologies
INSIGHT
- People rely on technology to entertain themselves
- People travel to immerse themselves in a completely different world