ASPHALTopics | Fall 2015 | VOL 28 | NO 3

MARCOM
MATTERS
by Abigail Wright Pereira
Marketing and Communications Director, OHMPA
A change would do you good…
Heading into the office one crisp September morning,
with the morning condensation still clinging to my
windshield, the song “A Change Would Do You Good”
by Sheryl Crow came on the radio. Throughout the day
the song ran on a loop in my head. On the drive home it
dawned on me that this song is apropos for the season,
for me as I return from maternity leave, and for OHMPA
as we embark on an exciting year with new leadership.
A lot of great work has been accomplished in the
past year thanks in part to the efforts of my colleague
Donovan Woods, who covered for me during my leave.
New features are being added to OHMPA’s website
including webinar videos that showcase highlights of
events and presentations. Additionally, a careers page
has been developed for construction and technology
students to post their resumes for member companies
to view. Adding new features such as these to OHMPA’s
website have consistently increased viewership of
www.ohmpa.org. From 2013 to 2014, OHMPA’s website
viewership went up by nearly 5,000 page views (the
number of pages looked at), from 76,442 to 81,310
pages views. That is a step in the right direction.
for 2016, we want to continue in the right direction
and find out from our members what changes they
would like to see that would bring them more value
and better engage them with the association. Therefore,
a member survey will be coming soon and we need to
hear from you.
We hope that five minutes spent on completing the
survey will result in better events, educational resources,
marketing, communications and overall value for your
membership. Of course we want to give you a little extra
incentive for your time, and so survey participants will
be entered into a draw. One lucky winner will receive
a $100 Shell gas card and free registration to the 2016
Fall Asphalt Seminar.
To reiterate Steve Smith in his Presidential Points column,
continual improvement matters not only for pavements
but also for the association. So help us on the path of
continual improvement and when you receive the survey
this fall, please let us know what changes “would do
you good”.
Back in 2013, a comprehensive membership survey
was completed to serve as a benchmark for OHMPA
membership, events, and educational, marketing and
communications initiatives. As we begin planning
FALL 2015 9