final draft

“After the trip, we just couldn’t let it go. There
was something meaningful about that holiday and
it just felt like the next step we needed to take for
our future. We spent the next six months figuring
out our business plan, and then we resigned
from our respective employers. Jayne was Head
Brewer at Mountain Goat at that time and I was
in product development in Woolworths. It was
probably the scariest thing I’ve done in my life. ”
Twelve months after their trip, they launched the
Golden Ale in October 2011, their crowd-pleasing,
debut beer with honey and citrus aromas. “We
didn’t have the finance and funding to build the
brewery from the get-go so we started off as a
contract brewer, which means we used other
breweries to brew our beer. Things started
taking off shortly after. People liked our beer.
Our distribution was slowly growing and we
were getting lots of enquiries from people. So
we added our second beer, the Sunset Ale, to
our portfolio in 2012.” These regular releases,
alongside the Taco Beer, pack plenty of flavour
and have collected trophies and gold medals alike
from the Australian International Beer Awards.
“It was in 2014 when we took our big step and
built our own brewery. It was going to be near
Jayne since she lives in Melbourne and handles
all things brewing. We had always been operating
in both states, where brewing is made in
Melbourne and our brand is managed in Sydney.
We found a site, went through all the red tape of
council approvals, zoning and work that needed
to be done to get a blank site up and running.
That marked the beginning of building our first
brewery, a dream that we’d always wanted.”
Their branding of Two Birds is not only colourful
and quirky (as are the women themselves), but
a symbolic representation – a recurrent analogy
for two people who have and will continue to soar
to new heights. “We recently rebranded because
after five years, it started to look dated and tired.
The colours are the same and the logo hasn’t
changed either, but we just added a bit more
depth and a bit more storytelling. We worked
with our designer in Sydney to make sure the
illustrations explain the story, where the beer
comes from, and what the idea means for us.”
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