final draft

Success certainly didn’t happen overnight. It took
many years of hard work and just as many years
of learning from my mistakes. I started in 2004
under a completely different name. I only had
25 products with an initial investment of $3,800,
where I sold these products at the Royal Sydney
Easter Show. In 2006, I signed my first lease for a
56sqm premises in Ingleburn. To make the rental
repayments, I had to take on a night shift cleaning
role. The company later started to do extremely
well and even started manufacturing its own
brands. In 2010, AMR Hair and Beauty Supplies
was officially established under that title. After
having to continuously expand our warehouses,
I could feel and see all the hard work paying off.
There’s always a feeling that I need to accomplish
more, no matter how rapidly the company is
growing.
I have always considered branching out in other
areas, but my focus is around hair and beauty.
I’m still young so there is plenty of time for
expansion, not only within the company, but also
in other sectors. My focus now is expanding AMR
and trying to bring in new lines for consumers.
Future growth within the company is anticipated,
so we are trying to expand to more locations
across Australia, to provide faster shipping times
for customers.
One piece of advice that I would give to my
younger self would be to never give credit terms
to customers, no matter how big they are. I had
to learn this lesson the hard way a few times. It
nearly caused a one million dollar loss for the
company, which would have forced liquidation.
I would also remind myself to steer clear of
negative people who don’t share the same vision
as me. It has one of the greatest impacts on your
business and can cause misdirection in achieving
your goals. If you are met with resistance, I
find the best way to push past the negativity
is to prove them wrong. Their disapproval can
sometimes end up being the greatest form of
motivation.
Ultimately, you need to take risks, even if they
sometimes outweigh the good. Be prepared to
fail, but also be prepared to pick yourself back up
again and find another way. You learn from these
mistakes and they help you to never make them
again. Failing is part of the learning process and
is what will help you succeed in the end.
amr.com.au
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