TCS Brand DNA

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TRIPLE CROWN SPORTS | TRAITS + VALUES + SIGNPOSTTRAITSTruthful | Empowered | Successful | High-Performance | Caring | Hardworking |Fighters | Kind | Reliable | Respectful | Fair | Family | Loyal | Quality | Legacy | Clear |Genuine | Humble | Accountable | Inspired | Teamwork | Top-tierVALUESFamily first | Respect of all | Humility | Work ethic | Positive change | Integrity |Deliver your message direct | Curious | Approachable | Problem solvers |Security and safety | Vacation / Sick time | People deserve chances | Recognition |Giveback | Daily journey | Customer CentricSIGNPOSTTCS logos | World-class sporting events | Excellent services | Sporting events |Event logos | Baseball | Fastpitch | Lacrosse | Basketball | Volleyball
POSITIONINGWHAT WE ARE ABOUT
Page 1 and 2: THE BRAND DNA
Page 3 and 4: WE’RE THE DESTINATION FOR ATHLETE
Page 5 and 6: BRAND PILLARSHOW WE SHOW GREATNESS
Page 7 and 8: VOICE + TONEHOW WE SAY IT
Page 9 and 10: TRIPLE CROWN SPORTS | VOICE + TONEW
Page 11: TRAITS + VALUES + SIGNPOSTOUR MEANI
Page 15 and 16: PERSONAWHO WE ARE
Page 17 and 18: TRIPLE CROWN SPORTS | ESSENCEOUR ES
Page 19 and 20: PURPOSETo create experiences that e
Page 21 and 22: TRIPLE CROWN SPORTS | EVENTSOUR EVE
Page 23 and 24: TRIPLE CROWN SPORTS | BASEBALLBASEB
Page 25 and 26: TRIPLE CROWN SPORTS | FASTPITCHFAST
Page 27 and 28: TRIPLE CROWN SPORTS | BASKETBALLBAS
Page 29 and 30: TRIPLE CROWN SPORTS | LACROSSELACRO
Page 31 and 32: TRIPLE CROWN SPORTS | VOLLEYBALLVOL
Page 33 and 34: TRIPLE CROWN SPORTS | COLLEGECOLLEG
Page 35 and 36: TRIPLE CROWN SPORTS | PHOTO & VIDEO
Page 41: BRAND ASSETSWHAT WE LOOK LIKE

TCS Brand DNA

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