TCS Brand DNA

TRIPLE CROWN SPORTS | BASKETBALL
BASKETBALL
Triple Crown has supported basketball events
of differing flavors for decades, deciding to
formally enter the girls club hoops space in the
mid-2010s with the purchase of Mid-Summer
Night Madness, a tournament series based in
the Pacific Northwest.
The mix of events has changed, as has the
brand, which today is known simply as Triple
Crown Basketball. As of 2019, the three events
are the Colorado’s Finest Exhibition, TC NIC in
Nashville, and Western Championships in
San Diego, all designed to appeal to top-level
girls teams from ages 14-17.
TC Basketball events deliver a first-class
experience, with shot clocks, four eight-minute
quarters and brackets carefully balanced to
ensure a valuable, competitive event.