TCS Brand DNA

TRIPLE CROWN SPORTS | VOLLEYBALL
VOLLEYBALL
In 2012, Triple Crown invited a couple dozen
directors of the country’s top club volleyball
clubs to sit down together and explore what
worked and what was missing from the
club tournament experience. The sport was
growing, but there were sanctioning bodies
and allegiances that kept certain clubs from
ever seeing each other on the schedule, or at
minimum kept the sides apart until the end-ofseason
championship run.
By listening to the market and fulfilling the
“Switzerland” role by maintaining a neutral
stance in all interactions, the TC NIT has
emerged as an early-season testing ground
where the absolute best teams can compete,
learning more about themselves as well as the
opposition they very well may face later in
the year. The format pits the strongest teams
against each other from the start; club coaches
love how they don’t have to wait until the
semifinals or finals to critically gauge and test
their team’s skills.
Once the best clubs decided to prioritize the
TC NIT, hundreds of college coaches from
coast-to-coast beat a path to the event. From
the most revered Power Five conferences
to the small but passionate schools in lower
divisions, the recruiting possibilities at the TC
NIT were undeniable. The event now includes
an instructional day where players work
individually with college coaches, and there’s
an unsigned junior/senior workout that again
puts promising and available talent right in
front of college coaches.
After pilot tournaments (2012-13) in Virginia,
the TC NIT ran for four years in Salt Lake City
before moving to Kansas City in 2019 – in
that year, more than 575 teams suited up,
playing on 77 courts in and around the Kansas
City Convention Center. Going forward, TC
Volleyball has expanded its staff, which means
new tournaments are on the horizon.