TCS Brand DNA

TRIPLE CROWN SPORTS | BRAND PILLARS
BRAND PILLARS
GREAT EVENTS GREAT ASSOCIATES GREAT ACTIONS
A SHOW OF GREATNESS
Our athletes demand the best
of themselves and so do we.
Therefore, our success depends
on doing the big things and the
little things not only the right
way, but the best way. Because
our events must astound, and we
must deliver.
The event must be great. And
we’ve mastered this approach
to ensure an experience unlike
any other.
THE ELITE ROSTER
We live for showcasing the
greatness of sports on a national
stage. We are ex-athletes who
understand the dynamics of the
world we’ve created because
we’ve grown up within similar
competitive environments with
our skills on display.
So, we’re committed to ensuring
our community — the players,
families, coaches and support
personnel — gets the best from
us at all levels.
THE CROWD GOES WILD
All combined we make
unforgettable memories. In
victory, defeat and the moment’s
in between, greatness is always
top of mind.
Because when the event is over,
we want everyone to know
that what’s next will be just
as remarkable as every other
experience.