TCS Brand DNA
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TRIPLE CROWN SPORTS | VOICE + TONE
VOICE
Clear, direct, thoughtful and sincere. There’s no place for miscommunication.
We’re the best at what we do. That means our language is universal and true.
That means we speak with confidence. Anything more or less than that doesn’t
make the cut — ever.
TONE
Success is the sum of the smallest details. Every message we craft is
emboldened with trust for an audience who demands it. So, we speak with the
assurance, integrity and a determination that befits our great organization.
Because how we say things must always matter.
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