Plean Turasoireachta Béal Átha

ActiveMe Tourism Media and Heritage Services
Destination Béal Átha an Ghaorthaidh
2017 Traffic - N71 Glengarriff and Bantry Daily Traffic Flows (vehicles / day)
Average Traffic Flow over entire year 2017 6,000
Wed 15 th Feb 2017 (Low Season)
5,500 (commuters/general traffic)
Wed 17 th May 2017 (Shoulder Season) 6,382
Wed 19 th July 2017 (High Season) 7,690
Wed 16 th Aug 2017 (High Season) 7,323
Wed 20 th Sept 2017 (Shoulder Season) 6,050
Difference Between Low and High Season
2,190 (potential tourists per day)
For Comparison
N71 Ring of Kerry near Templenoe Wed 15 Feb 17 1,697
N71 Ring of Kerry near Templenoe Wed 16 Feb 17
3,318 (1,621 potential tourists)
N71 Ring of Kerry near Glenbeigh Wed 15 Feb 17 2,156
N71 Ring of Kerry near Glenbeigh Wed 16 Feb 17
4,225 (2,069 potential tourists)
This data is revealing. Although the Ring of Kerry is an extremely popular tourism route, it appears that
the N71 in Cork has more potential tourism traffic during the summer months. This suggests that a
significant number of tourists on the Ring of Kerry are on Bus Tours (i.e. 1 vehicle in the counts above).
It also reveals that the N71 in Cork could afford Failte Ireland one of the best opportunities to create
official Signed Loop Drives and Cycles off the Wild Atlantic Way and a signed Wild Atlantic Way route
from Macroom to Bantry via Ballingeary.
2.11 County and Regional Tourism Strategy Summary
The ‘Visit Cork: Growing Tourism in Cork – a Collective Strategy’ document was reviewed as part of
this plan and importantly, the recommended measures in this plan in so far as possible align with the
aims of this county strategy.
2.12 Key Tourism Experiences
The following key elements of a major Marketing plan are defined and sought by Fáilte Ireland and
Tourism Ireland for their promotional use both in the domestic and overseas markets:
2.12.1 Signature Experiences
Truly iconic experiences within an overall proposition (such as Ireland’s Ancient East and the Wild
Atlantic Way), that deliver on the proposition promise. Such experiences can be a combination of
products, activities, attractions and interactions that combine to enable visitors to forge deep
connection with the area. Signature Experiences may be story based, thematic or geographical in
nature, or a combination of all three, but they are of sufficient scale and appeal to serve as motivators
for visitors to come to a particular area within the wider proposition.
2.12.2 Supporting Experiences
Add value to signature experiences and really bring them to life for visitors. Supporting experiences
(primarily at the business level) may not have the sufficient individual power to attract international
visitors to an area in their own right, but they offer the necessary variety within a certain radius of the
Signature Experience and are key to engaging visitors in a seamless and immersive experience.
2.12.3 Ancillary Experiences
The wider tourism offering that must also deliver a memorable and pleasurable experience – for
example the interaction with local people.