Plean Turasoireachta Béal Átha

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ActiveMe Tourism Media and Heritage Services7 ImplementationDestination Béal Átha an Ghaorthaidh7.1 GeneralWhether undertaken by the group, an individual or an outside consultancy, it will take a coordinator orpersonnel supports dedicated to Ballingeary marketing activities and community tourism coordination toroll out the Marketing Plan. It will require the following:• Support and leverage off the existing Tourism Marketing Strategy of County Cork• Work closely with the Tourism and Heritage Officers of Cork County Council• Work with key contacts from Failte Ireland, Tourism Ireland, The Heritage Council and more• Highlight potential opportunities to coordinate marketing activities of other local tourism groups,communities and businesses to reduce duplication of efforts and wasted resources• Work closely with the Rural Development Company and Rural Recreational Officer• Continue to identify and develop new tourism contentCommunity Tourism has been in existence for a long time but generally never acknowledged for theimportance and role it plays at grass roots level. This Marketing Plan aims to empower and promotethe unique rich fabric of local rural life and improve the tourism product for Ballingeary.Businesses and tourism groups will need co-ordinated supports on the ground in terms of training,marketing and promotional workshops with one-on-one mentoring an essential part of marketingdevelopment in more rural areas.Communication is vital to ensure the sustainability of Ballingeary and this Marketing Plan in the monthsand years ahead to ensure that there is continual momentum and that all involved to stay enthusiasticand engaged with the progress of the plan. If the people and businesses of the community feel a part ofthe Ballingeary Plan, the destination and community will blossom and grow together.Recommendations:• That clear channels of communication be established between all the participants• Regular updates should be shared through various mediums with the wider community. Thiswill encourage greater support and volunteering from the community• Continue to build and manage a database including all stakeholders to communicate effectivelyand share information• Seek to continually improved rural broadband and mobile phone coverage across Ballingeary• Continue to expand current offering of outdoor activities such as walking, cycling, fishing• Strive to grow local Food Tourism which is high on the Fáilte Ireland/Tourism Ireland agenda• Continue to promote authentic cultural opportunities through Irish Language & traditional music• Explore how Ballingeary can improve promotion through the local Tourist Offices
ActiveMe Tourism Media and Heritage ServicesDestination Béal Átha an Ghaorthaidh
Page 1 and 2: Clapper Bridge by Catryn Power - Co
Page 3 and 4: Table of Contents1 INTRODUCTION ...
Page 5 and 6: ActiveMe Tourism Media and Heritage
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