Plean Turasoireachta Béal Átha

ActiveMe Tourism Media and Heritage Services
Destination Béal Átha an Ghaorthaidh
5.8 Measure 7 - Suggested Visitor Experience and Holiday Itineraries
With 60-80% of tourists planning their holiday online, you have the opportunity to influence their chosen
destinations and their holiday itinerary online by developing suggested Visitor Experiences, Holiday
Itineraries, Maps & Top 10 Lists based on:
• Type of Visitor (Domestic or Overseas)
• Type of Group (single, couple, family, elderly)
• Interests (Culture, Attractions, Heritage, Activities)
• Time Available (How Long is their trip/holiday – 4 days, 1 week, 10 days, 2 weeks and more)
• How to give them info (Online, Printed, App, etc)
In year one, it is recommended to develop one 3 day itinerary to give the visitor an inspiring and
authentic experience of Ballingeary linking various locations, stories, attractions, activities, businesses
and service providers in and around Ballingeary. The group workshop questionnaire has already
collected potential ideas for these itineraries. Where possible, you should align with and piggyback on
Fáilte Ireland’s Wild Atlantic Way which puts local and interesting stories at the core of how suggested
itineraries are presented. Engaging with the local community for their input and feedback is essential
for buy-in to the marketing plan, projects and the sustainability of Ballingeary. A sample of Visitor
Experience Itinerary ideas may include ‘In the footsteps of Finbarr’ and ‘Heritage, Food or Literary
Trails’.
It is also recommended to create suggested maps and holiday itineraries would include Ballingeary as
one of several destinations on a 1-2 week itinerary, as highlighted in a sample map below.