Plean Turasoireachta Béal Átha

ActiveMe Tourism Media and Heritage Services
2 Market Research
Destination Béal Átha an Ghaorthaidh
2.1 Introduction
The key market research for Ballingeary has primarily been gained from the statistics, recent tourism
reports and other sources including:
• Fáilte Ireland Research
• Tourism Ireland Research
• Cork Tourism Strategy ‘Visit Cork’
• CSO – Central Statistics Office
• Local Tourism Groups and Businesses
These have been reviewed and presented below is an overview of the both the domestic and overseas
visitor numbers, revenue and economic factors used to compile this Marketing Plan. Please note that
some of the most recent detailed statistics are from 2016 www.failteireland.ie. Please note Tourism
Ireland statistics combined visitors to Ireland and Northern Ireland.
Ballingeary is blessed with large inland mountain ranges, lakes, rivers, winding scenic roads and green
fields. Located in the heart of West Cork near the border between Cork and Kerry, this destination can
exploit the existing visitor numbers in each county. Information from Fáilte Ireland gives an indication of
the volume of domestic and overseas visitors to Ireland and the counties of Cork and Kerry. An
accurate indication of the total number of visitors to Ballingeary can only be identified by undertaken
new custom surveys and other methods such as traffic counters and more.
2.2 Tourism in Ireland 2016 – Fáilte Ireland – Overseas Visitor Numbers
Where do Irelands Tourists come from and how much do they spend? In 2016, the Domestic Tourism
market, at nearly 10 million trips, is comparable to the total visitors from entire overseas tourism
markets of Britain, US, Germany, France and others, as shown below.
Numbers (000s) 2014 2015 2016 € 2016 € / visitor 2017
Britain 3,007 3,346 3,632 €1,110m €303 3,440 (-5.2%)
Mainland Europe 2,490 2,880 3,102 €1,658m €534 3,273 (+5.5%)
Germany 624
France 494
Spain 370
Italy 326
Netherlands 222
Poland 176
Belgium 127