Plean Turasoireachta Béal Átha

ActiveMe Tourism Media and Heritage Services
Destination Béal Átha an Ghaorthaidh
• If required, Brand Identity Guidelines should include name, mission statement, vision and
brand logo/motif, typography, imagery, permitted brand use and incorrect brand use.
5.3 Measure 2 - Social Media
It is recommended that a Ballingeary page/profile be set up on social media platforms such as
Facebook, Twitter, Pinterest, Instagram, Tripadvisor, Google, YouTube and more.
This will be the ‘live’ showcase of the destination on the domestic and international stage. A number of
key items include
• All social media must consistently carry the Ballingeary Logo/Brand Identity
• Appoint administrators to manage each platform
• A strategy needs to be considered and planned for the number of weekly/daily posts, style of
posts and tone of posts. Social media is not ‘free’ as it requires time and effort to manage.
• Work with, and piggyback on the social media platforms of local business, newspapers and
more by sharing posts, tagging business/people, using hashtags and more.
• To connect to more people and consider creating your own and using hashtags such as
#loveballingeary #cork #westcork #ismaithliom, #wildatlanticway #heritage #history #walking
#cycling #lee #fishing #nature #birdwatching and there Irish equivalents to spread the word
and be more easily found on social media searches and filter that match peoples interests
• You must also consider the different the types or themes of posts to be publicised weekly. For
example you could post about Walking each Wednesday or Fishing on Friday.
• A strategy needs to be in place to respond to messaging and comments posted to pages
• Prepare a step by step guide for all Ballingeary community and business about how to use
Facebook and more and share content
• Arrange grant–aided one-to-one training for social media
• To reduce the work load and save time is it advised to use a social media tool like ‘Hootsuite’
to manage various platforms and schedule future posts. Due to restricted budgets, it is also
advised to link various platforms, so if you post on one platform, it will automatically post on all
other platforms.
• Also consider using AirBnB Experiences, Yelp Listings and more
• Register with travel forums and facebook pages (i.e. ‘Ireland Travel Tips’) to give advice to
tourists planning their holidays and promote West Cork and Ballingeary