POWER TALK

15 ROLE MODELS

GLOBAL WOMEN in TECH

41

INSIDE

ARTIFICIAL

INTELIGENCE

EVALUATING

RISK APETITE

BEYOND

LEADERSHIP

EVOLVING

RISK LANDSCAPE

CREATING

OPPORTUNITIES

EXCELLENCE IN

CORPORATE BANKING

BRAND BUILDING

HARNESSING

POSITIVITY

GIG ECONOMY

DIGITALISING

FUTURE

Reshma Ramachandran, award winner & innovative thought leader takes us through the challenges

businesses face today as they roulette a spin in the wheel of digitalization. The woman in power,

role model and Vice President Hitachi ABB, Swtizerland spills the beans…

EDITORIAL

Hello !

Today POWER TALK is two editions old. It

feels amazing and emotional to make it till

here with a clear vison, to live up to our

own expectations as we unveil this today. I

am in deep gratitude for all the readers and

the followers of Power Talk for their

contribution in amplifying the reach of our

e-magazine. Not to forget the immense

contribution of all our dear authors who

have supported us all along with their

lovely articles in this edition and the

previous one and this has indeed fueled our

aspirations to take POWER TALK to the next

level.

The wide spread reach of the first magazine

did make things a lot easier for this edition

to come together. This edition did bring in

a fun element with it while we are trying the

stitch things together. I am sure all of you

would like to know. 5 out of 6 six of us

wrote RISK as one of the top 3 topics we all

wanted to cover in this magazine. Finally

the topics we zeroed down on had

something for everyone to relish and enjoy,

a lot more than just a feeler on the topic in

focus, giving readers a very clear sketch

note on the crux of the topic.

It was a dream come true to have Thomas

Varghese and Ravi Krishnamurthy to be a

part of this magazine. This is not not even

a millionth of what I learnt interacting with

these stalwarts of the industry. Amazing

camaraderie that leaves one spell bound. 3

decades of leadership and still going strong

with the same passion or may be even

more. We still have leaders who sleep with

their shoes and thinking caps on.

Manish K Tyagi, a retired commander of

the Indian naval base doesn’t seems to

have retired really. It’s amazing to hear the

‘josh’ (passion) in his voice and force in his

words as he pens down instances from his

life for all of us to not only enjoy but also

understand the art of creating opportunities

and open locked doors of faith, courage

and strength we all are born with. Simply

take that step!

Life, business skills managing all is as much a science as it’s

an art. Krishnarao Buddha will take you through the

importance of product management and how it can risk

your business reputation if not taken seriously. Gopal Iyer

talks everything you need to know about GIG economy. He

will defog all notions you have regarding this forever

present so-called GIG economy that recently gained

momentum, thanks to COVID. One among many things

that got attention during this pandemic.

My international author and very dear friend Lorena

Acosta will take you through the art of creating a personal

brand that’s just as unique as you are and roar at world

with pride, humility and passion. Elizabeth Franklin, a

true angel writes about positive aura, positive thoughts

and a newer you. A must read article to bring in lot of

energy and good vibes around you

Not to be missed the article by the lady on the cover,

Reshma Ramachandran, as she spills the beans about

digital transformation and how life is going to be with

digitalization in the driving seat. Enjoy!

Rakesh Meher talks about Artificial Intelligence giving a

glimpse of something humongous that may really

transform things beyond we can imagine

Finally, the risk factor that started whole discussion. A juicy

nugget by Jitender Arora on the evolving risk landscape. A

well written article that fills all the empty pockets with

suffice information on all the why’s, what’s and how’s.

Abhijit Sanzgiri too shares his perspective on how the

corporates and the employees will find themselves trapped

in as digitalization over clouds everything.

Women-in-tech a global movement close to my heart

More power to you, Nasscom Foundation and Trust with

trade

As I wrap this up, my best wishes to you. Follow us, love us,

like us. Lots happening on Power Talk. Send your feedback

to me. I am just a call away. We will pop in again with the

New Year edition in Dec 2020. Until then Stay Lit !

www.powertalkwitharchanna.com 3

CONTENT

03

Editorial

Archanna Gaarg

44

Elizabeth Franklin

Self Management

Harnessing Positivity

MANAGEMENT

A behavioral science

Women’s & Youth

Ministry Speaker

Tennessee, USA

41Krishna Rao Buddha

EXPERT ADVICE

Product Management

Sr. Category Head Marketing

Parle Products Pvt Ltd

Mumbai, India

Gopal A.Iyer

GIG Economy

Skill Management

48

Senior Talent Leader

Fortune 500 Company

Bengaluru, India

Power Talk l Digitalising Future

TECHNOLOGY

42

Lorena Acosta

Brand Management

BE

YOU

CORPORATE

BANKING

22

Reshma Ramachandran

Digitalizing Future

Emerging Business Challenges

Group Vice President

Hitachi ABB Power Grids

Switzerland

Rakesh Meher

Artificial Intelligence

Segment Leader

Information Architecture

IBM Data & AI Group

Mumbai, India

30

Ayumi Moore

15 Global Role Models

Women in Tech

Global Movement

Founder & President

France

Founder

28

Be Busy Being Awesome

Florida, USA

17

Ravi Krishnamurthy

Excellence in Corporate Banking

President, SBL Life

Mumbai, India

5

Thomas Varghese

CEO Aditya Birla Group

Success Rider

A Dream Career

Mumbai, India

36

Leadership

10

Manish K.Tyagi

The Art Of Initiation

Commander Retired, India

TEDx speaker

Delhi, India

Risk

38

PANORAMA

14

Jitender Arora

Evolving Risk Landscape

Managing Director

Head of Business & Risk Management

Fortune 500 Company

Bengaluru, India

Abhijit Sanzgiri

Evaluating Risk Appetite

Senior Partner

A.P. Sanzgiri & Co

Mumbai, India


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RISK

PANORAMA

• Evolving Risk Landscape

• Evaluating Risk Appetite

Evolving Risk

Landscape

COVID 19 has taken terrible toll on human lives and business. The economies of world’s major countries have plummeted and it

will take long time to recover from this catastrophe. Closer home, the cases in India are still showing an upward and the

economy is in shambles. Although the lockdown has been lifted, majority of the workforce in IT and Financial Services sectors

and big organizations is still working from Home. We are perhaps witnessing the biggest Work From Home (WFH) experiment in

human history and this event will fundamentally reshape and alter the workplace of future.

While WFH has helped the organization to provide

uninterrupted delivery of services to their clients and customer

without any significant impact, it has either exposed

organizations to new risks or accelerated some of the already

known risks.

As the saying goes, “Don’t let a good crisis go waste”, this

article explores the evolving risk landscape due to COVID 19 in 2

areas of operational risk management i.e Information Security

Risk and People Risk, its impact on organizations and how

leaders and organization can proactively take steps to mitigate

and address these emerging risks.

Information Security Risk

With the advent of COVID 19, there are large number of

employees working from home or working remotely, this has

exposed the organizations to increased risk from Information

Security perspective. These risks have been in existence for

some time now and are on radar of every risk manager, but now

have the potential of posing an even bigger threat during the

current situation.

Unsecured Network, Devices and

Applications

Though many organizations had some form of remote

working and Work from Home (WFH) infrastructure in place

before pandemic times, but they were not fully prepared

for such a large scale WFH and for such prolonged period of

time. This meant that not only there were large number of

devices getting connected to the network putting pressure

on the remote network infrastructure but employees were

also increasingly using BYOD devices including mobile

devices on unsecured networks that are highly vulnerable

to Cyber threats.

Also, as employees were not able to meet Face to Face for

the meetings, which was the norm during pre COVID times,

there was a big spurt in use of collaborative tools, some of

them are not adequately secured and authorized by the

organizations.


Jitender Arora

Managing Director

Head of Business & Risk Management

Fortune 500 Company

PREVIOUSLY

Head Operational Risk

Credit Suisse, India

American Express, India

Fast Pace of Digitization and Technology

Adoption

Another factor that has played big role in this increasing risk

profile from Information Security perspective is the pace of

digitization and technology adaption that has accelerated

during COVID times, which means in some instances new

technologies were being implemented and adopted by the

organizations without adequate controls being followed

Increased Cyber Threats

Finally, During times like this, there is also increasing threat of

Cyber criminals and other bad actors becoming over active to

take advantage of the chaotic situation and capitalize on

confusion and uncertainty.

According to a new study from Cloud computing company

Lomart, During 2020, there has been a big uptick in the large

scale breaches. Amongst the most common type of attacks

seeing an uptick are ransomware (up 90%) destructive attacks

(up 102%) and island hopping (up 33%).

Organizations need to tackle these risk at a war footing as

data breaches and cyber-attacks can lead to big financial loss

as well as reputation and brand damage for the organizations.

According to Lomart, a typical date breach for a large

organization results in data loss of between 10 million and 99

million records and dings company’s value by 7.27 %.

Organizations should focus on

investing in Virtual Private

Network split-tunneling to

ensure better last mile

connectivity

What can Organizations do?

Invest in Secure IT Infrastructure

.

Organizations should focus on investing in Virtual Private

Network (VPN) split-tunneling to ensure better last mile

connectivity and improved performance, timely and

frequent roll out of security patches and updates for

Virtual Private Networks (VPNs) and implementing

Multi Factor authentication (MFA) for better security.

Enhance Security and Monitoring

Mechanism

There is also an effort by the organizations to provide secure

devices to employees and discouraging the use of mobile

devices for accessing the remote network. In some cases,

companies are also requesting employees to have a

separate secured router for office. There is also


a concerted effort to focus on more frequent Malware

scans, and using Data Loss prevention tools to prevent

unauthorized download and distribution of data.

Communication and Awareness

Last but not the least, Organizations should have a

concerted and, comprehensive communication and

awareness plan around Information Security is the key

to address some of these risks like eavesdropping,

shoulder surfing, phishing and unauthorized access to

data and information

People Risk

While Business Continuity & Resiliency and Information

Security risks have grabbed all the attention and

headlines after the onset of COVID 19, Organizations

are also realizing the potential impact of prolonged

working from home on employees. The initial

excitement and euphoria to work from home ( WFH),

with no commute time and spending quality time with

family has been replaced with feeling of frustration

because of sub- optimal WFH infrastructure, network

issues, no face to face interaction with colleagues, and

potential loss of productivity and increasing operational

errors

Employee Stress

The lines between work and home office are getting

blurred. A recent study by Harvard Business School (HBS)

covering 3 million people in 16 global cities found that the

average workday for employees increased by 8.2% i.e

approximately 50 minutes during the pandemic’s early

weeks. The study also show that employees also

participated in more meetings then they did before COVID

19 days. The same study also highlighted shifting to remote

working has replaced the usual 9- to- 5 routine with

workdays where majority of the employees are not able to

stick to a routine and combined with the sub optimal

infrastructure at home, it is creating stressful situation for

them.

“I don’t remember – do I work at home or I live at work “

SOURCE : New Yorker

Impact on Productivity and Errors

While the work days have become longer, some recent

discussion with industry leaders have also suggested that

the current scenario has had a negative impact on

productivity. According to recent news article in Bloomberg,

Jamie Dimon, CEO of JP Morgan, while speaking to analysts

observed that post pandemic, productivity numbers for the

employees at JP Morgan have dropped. “WHF style seems

to have impacted younger employees and creativity

combustion has taken a hit”

The issue is still being debated and organizations and

employees are stuck between hard rock and sea. Some

employees of big financial institutions in US, who

reported to work in office, recently have been infected

and tested positive for COVID 19. There is a realization

now that WFH is going to be inevitable for a long period

of time. This means organization have to take the

employee well -being very seriously and think of ways

and means to ensure employee health, engagement

and productivity is given the right attention it deserves.

Provide Tools and Resources for

Optimal WFH

Organizations should be working to ensure they provide

tools and resources for employees to work from home

comfortably. Many organizations have worked with Internet

service providers to provide high speed connections to

address last mile connectivity issues and to help employee

work in a secure environment rather than using mobile

devices.

Companies are also either providing lump sum money or

providing furniture- desk and chairs and appliances like UPS,

MiFi devices to be used as back up to the broadband

connection. Companies have also been providing peripherals

like Dual monitor, big screens keyboard, mice etc. to the

employees to ensure that the work environment is

replicated as much as possible and employees are

comfortable and productive

In a crisis employee

communication is often the thin

thread that holds everyone and

everything together

Conclusion

We are in living in unprecedented times and going through a

“black swan event”. Businesses are reshaping the way they

do things right from rewriting the customer playbook to

adopting new technology. Risk Management teams have a

big role to play in not only helping business manage through

these turbulent times but also to ensure that they are

proactively partnering with them to use this crisis as

opportunity to create a more operationally resilient model

and emerge out of this crisis stronger.


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PERFORM

OR

PERISH

WHAT’S YOUR RISK APPETITE ?

Nothing has changed but everything has changed. Risk is a

function of vulnerability, loss, damage, impairment or

injury. It is the uncertainty or the unpredictability that

makes risk an interesting & difficult topic at the same time.

The world is now clearly being looked as by the PRE-COVID

& the POST COVID era. Probability & impact. It is what can

go wrong something we did not see it coming. It is a

threat

Even before the closing stages of the PRE-COVID era in

2019, the global economy was slowing down. Business was

facing reduction in margins & many corporates were finding

it difficult to survive. Frauds were increasing in number &

amounts especially the cyber frauds. Governance issues

were cropping up & there was a general degeneration of

Ethics. Geo Political tensions were rising & climate change

was causing widespread disruptions globally. Social media

was being an integral part of everyone’s daily lives &

internet was all pervasive. Technology was making deep

inroads in terms of speed of innovation & speed to market.

Artificial Intelligence, Block Chain, Cloud computing (ABC)

were rapidly becoming a new normal. Business Continuity

Planning & Disaster Recovery were factored in risk

assessments. The world was exposed to Black Swan events

courtesy the 2008 Global crisis. However, risk assessment

though rigorously mandated by regulators as a compliance

with letter of law was still not completely followed in spirit

due to the costs involved.

This is where Covid19 virus struck & turned the world

upside down in 2020 The virus development is a classic case

of risk failure. When it first stuck in Wuhan late last year, no

one saw it coming which was a risk identification failure.

Once identified post the impact, no one could measure the

volatility & amount of destruction it would cause globally.

No one has been able to find an effective remedy yet (risk

treatment failure), nor contain the spread nor is the

Communication about it transparent .There is still some

mis-conception and post unlocking ,people are freely

violating the social distancing and masking norms

Risk is a function of

probability & impact

So, let’s look at the risk scenario change that

Covid19 has brought about

❑ It has made us realize that risks can come from any shapes

& sizes & strike with devastating effect. The speed at

which it can travel across globally causing wide-spread

damage alongside is now part of risk record books. Risk

identification will now be factoring even the blackest of

the black swan risks.

❑ Technology has still to make a lot of catch-up. Innovations

in health care industry will continue to get increased

funding.

❑ People can adapt with times & the lockdown phase proved

that people can live frugally with minimal basic needs to be

taken care of. If, this psyche remains apart from lack of

purchasing power due to dwindling incomes, it will lead to

closure of many business catering to luxury or discretionary

spending. Only the fitter amongst the fittest will survive.

Consolidation which was already happening across

industries will happen even quicker.

❑ Personal Health & Hygiene which was long neglected by

many will be in the limelight. Preventive immunity will be

the buzzword.

❑ The urgency of the necessity to have a service / product

which is addressing a pain killer problem will be the

criteria for demand. Value will be the sole deciding factor

with price & speed to market & reach to consumer, other

key factors.


Control Mapping

Identifying the efficacy of the current controls addressing the

risks (both the design & implementation) will be

comprehensively reviewed & re-looked afresh with a fresh

lens. Focus will be on pro-active, automated controls. Cost

will be a key criteria & hence prioritization would be must.

Redundant duplicate controls will be weeded out as

eliminate of waste, making processes simpler, smoother &

faster will be the new buzzword. Corroborative, deterrent &

corrective controls will continue to be even widely used.

There will be zero tolerance for ethical violations & right

things will have to be done right the first time. Human

Resource function will need to be more active to especially

handle skillset upgradation, work engagement, mental stress

along with delicately tackle termination, lay-off & pay-cut

issues.

❑ Unemployment levels will rise necessitating people to reskill

by upgrading current skill sets. Mental Toughness,

Collaboration, Grit, Resilience, Networking, Creativity,

Critical Thinking, Communication, Self-Awareness, Decision

making skills, Empathy will be in demand. Online or Digital

will be trending. Many business models will undergo a lot

of changes.

❑ Work from Home culture will continue for a long time.

There would be hybrid work models. Business Continuity

Planning will need to factor in long term disruption

scenarios & adapt appropriately. Data availability &

confidentiality will assume increased importance.

In all these scenarios, the risk function will

need to evolve with the times, being

strategically dynamic, flexible & adaptable to

the new changing normal. It will get increased

attention & focus that it rightly deserves

Risk Identification

Capturing the probability & impact of an event will be even

more pro-active, detailed, scientific, prudent, automated &

more comprehensive . The function will be more focussed &

specialized manned by people with a wide range of skillsets.

This process will now be even more pro-active, preventive

& continuously ongoing. The same will apply to risk

evaluation, analysis, measurement & monitoring. The

entire gamut of risks currently identified will be reviewed &

looked afresh being put to more stringent stress testing

norms. Risk Appetite & Risk Tolerance levels & limits will be

re-defined.

Abhijit Sanzgiri

Senior Partner 2015- Present

A.P.Sanzgiri & Co

Director- Simpliciter 2015- Present

Transaction Consultant Pvt Ltd

CFO 2014-2015

Aditya Birla Money Limited

Head –Internal Audit- 2010-2014

Aditya Birla Financial Services

Gap -Vulnerability Analysis

Solving or addressing the real threat or the main issue,

problem will be a pivotal exercise in all organizations.

Prudence, Conservatism, Scepticism will need fine balancing

for optimal results within overall business strategy. This will

be an ongoing exercise with no room for complacency at any

stage. Risk owners will need to stringently meet deadlines &

accountability will be non-negotiable. Each resource will

have to be pro-actively risk ready at all times

The basic philosophy of risk can & will never change. It’s the

focussed remediation or mitigation that will matter. Risk will

have to manage disruptions and in order to avoid disruption

“Perform or Perish will be the mantra”


EXCELLENCE IN

CORPORATE BANKING

S UCCESS

E XPERIENCE

A WARDS

Q

Ravi Krishnamurthy

President SBL Life

Corporate Governance

Where do you think is the investor looking ? Do you see a

shift from top-line and market share to other important

aspects of a balance sheet ? Could you share some

experiences from your leadership of SBILIFE and ICICI Bank

as listed entities ?

Investors are moving From Dividends and Profits to Long

Term Value. Investors seek Transparency. They seek an

insight into the internal Culture of an Organisation to

determine the future markets and its sustainability. How to

determine Culture ? In the key aspects of asset quality, How

companies fare on Ethics and Efficiencies of Customer

metrics. What is the Forward-Preparedness strategies to

markets, Culture of Ideation and Innovation for New

Processes and Products, Culture of Best Practices sharing and

embedding, Culture is embedded in lead metrics and events

surrounding these vital areas.

For instance, let us look at an innovative policy in one of my

assignments - to allow patent of ideas like scientists and

additional points for sharing the incubated idea across other

geographies. This created security of reward for the

originator and credits for disclosing to others which helped us

reap benefits of competitive ideation through incentivised

collaboration

33 YEARS

Camaraderie

The awards taught me that inspired

work places are a creation of

Competitive Collaboration, Culture

of Solution-oriented Conversations

and Spread of Success.

For example this policy led to many new best practices

and innovations in financial products. An ideation

experiment in late nineties when I was heading Cross

selling in a major private sector bank was to allow a

reverse sweep from a bank deposit into a MF on the

lines of extra money going into a FDR. Today SIPs from

bank accounts is normal. This was an idea in an

employee which we incubated and created a powerful

concept

Q

Corporate Lending

Economic Revival

You started your career in SBI as a corporate banker

and also assisted SME businesses /MSME businesses

in ICICI. Today at cross roads of economy, what do

you think are needed to aid business lending

activities? Are the initiatives on moratorium on loan

repayments etc adequate ?

Lending and the business eco system are linked. The

eco system has to change. Ease of doing business

decides the quality of loan assets and risk taking

willingness of banks. Largely, the

eco-system of timely vendor payments and the

velocity of cash flows in the demand-supply chain are

key factors. How to reduce the working capital cycle

is a study to be taken up.


If such a study is done, believe me, we will know

generic eco system issues and if these are resolved,

a number of genuine promoters companies and

their borrowings can be protected

Q

Leadership

for

Success

This was time I decided to undergo coaching for leadership as a

initiative This 12 week opportunity gave me the ability to get 360

degree feed-back on my strengths and weaknesses with feed-back

surprises. The awards taught me that inspired work places are a

creation of Competitive Collaboration, Culture of Solution-oriented

Conversations and Spread of Success. This helped me build

businesses/verticals in ICICI and SBILIFE with my teams.

You have a rare versatile experience across BFSI

and across Operations, IT and sales &marketing

in setting up businesses as start-ups and

establishing sustainability ? What advice would

you like to give to the managers and leaders of

sales forces in terms of leadership for success ?

Work has the three elements of doing, managing

and leading. When I joined SBI in 1983 as an 18 year

old, my predominant learnings were in the Art of

Doing Work. My assignments in SBI’s Credit

Department is among the fortunate experiences in

the Art of Doing, Preparing a lending proposal

helped me gather skills in systematic information

gathering, logical analysis and then taking bankable

risk based on both metrics and subjective

understanding of the business and the management.

I learnt the art of Micro to Macro and “ Brain to Key

Board”. Micro to Macro is how I learnt to get

information, connect the links and build the full

note. Brain to Key Board is how you visualise the

entire 50 page note and then straightway translate

to a typed note of words and sentences and financial

parameters.

Then as I moved up, the intertwined art of Managing

and Leading occupied me. In ICICI, when I was to set

up the Bank’s first Cross-sell Business, I learnt that

creating Purpose and the Big Picture is Precedence

to Creating skills. “ Why do I cross sell of third party

products ?” Once, we built the Purpose in the minds

of the teams, the seeds of the industry’s first Cross

selling capability in bank branches was laid

comprehensively and rock-solid,. This is the

sustainable way to create. Inspired self-leadership in

front line and their superiors for sustainable success

True leadership for success is a combine of Doing,

Leading and Governing,. I thank my seniors in SBI

and ICICI for building these abilities in me. As a

result, I have made my leadership smart simple and

sustainably appealing.

In 2009, we embarked on a quest for Ramakrishna

Bajaj National Quality Award and Asia Pacific

Quality Organisation awards which really shaped

my present role as leader.

The award journey taught us how to make our

company sustainable and future-ready with our

initiatives on leadership and governance, culture of

work, objectivity in evaluations etc.

Brain to Key Board is how you

visualise the entire 50 page note and

then straightway translate to a typed

note of words and sentences and

financial parameters

Q

Consumer

SBI LIFE 2004-PRESENT

My Sadhguru PRESIDENT is in me

totally ICICI inBANK charge 1994-2004 of how I

must be available to

society.

ASSISTANT GENERAL MANAGER

STATE BANK OF INDIA 1983-1994

CREDIT MANAGER

Behavior

Savings & Expenditure

Buying insurance has gone beyond the conventional tax-benefit

based decisions. The insurance industry booked more health

business than ever before in 2020 .How this industry needs to

outgrow the challenges of the COVID world with respect to

differentiation, being customer-centric, personalisation, and

scalability. How about Pandemic cover?

The consumer need for this was always there inherent

unexpressed. Now our insurance facilitator or advisor has to be

skilled to offer the solutions to clients to cover the financial issues

likely due to health or death . Both mortality and morbidity are and

will not happen to everyone who purchases an insurance product.

the beauty is insurance products offer also a return of investment


by bringing focus on the multiplier benefits of synergy

The value of “ Picking up the phone or walking a few

steps and talking to my peer “ was taught by my leaders

there. I practice this till date rather than writing emails.

With some ROI too as a benefit to the large majority. The vast

majority would be fortunate to escape morbidity or mortality

in the active span age of life where near and dear are

dependent on their income. To them, a return on investment

adds comfort to an insurance product

Time to make our distributors also providers of ideas and

solutions, to make them primary underwriters of the

customers profile than mere product sales men, and emerge as

conscious guardians of societal wellness. Insurance solutions

are the longest companions to customers life span. Hence the

element of high trust is obvious. As the industry reskills its

work force to ethical knowledgeable customized solution

offering, I see insurance a distinct part of every citizen s savings

portfolio. Insure every Indian is my dream. A financially secure

society is the surest way for economic and moral development,

The current pandemic has given one major one alert to

wellness covers and critical illness covers. It has opened up

ideations in insurers to specific critical illness covering

products from us which covers more than 30 illnesses.

Know your product, your customer and your duties to society.

These are the three pillars I see for our distributors to realise

this dream of insuring every Indian.

Q Organisation Building

You played a very crucial role in building businesses /

verticals from scratch- ICICI Bank Branch Banking, Cross

selling Business, then SBILIFE Operations wing and

rejigging for a qualitative scale up of SBILIFE insurance

sales business.? What are the key strategies that you

thing helped you overcome challenges?

❑ In one assignment, we had a natural competitive internal

environment. What we had to build was the ability to

collaborate without losing on the competitive culture,. It

was there I learnt about how to build the big picture of

what we want to be in the minds of the front line

employee’s mind, And we sowed the seed for what team

dash board is and how is it built from employee dash board.

And the multiplier value of inter departmental collaborative

work. I must saythat leaders are judged by ability to create

synergy among competing leaders and department heads

❑ In another we had a different challenge, Both

competitiveness was mediocre but collaboration was

also passive. Culture was still forming. Sense of love

and care for employees and competitive reward

culture paved the way for competitiveness, But then

we had the onerous job of converting passive

collaboration into an active energetic collaboration. I

recall how we went about creating the larger picture of

where we want to be in the minds of our teams and

the art of Crucial Conversations. How to converse,

debate, negotiate win- win ,build trust-worthy

collaboration – these skills occupied several formative

years of my journey in this wonderful role.

❑ I call “Spread of Success” as the key mode to develop

Organisational scale from individual competitive

performances,. For example we introduced metrics

like percentage of people successfully doing targets in

a leader s key metrics for his career progression,. This

changed the way potential performance was rewarded

and created the future leadership. In small

organisations, getting the right leaders who can scale

up is never easy. By giving credence to Spread of

success as a key parameter to assess career

progression, helped us reap broader success and

identify leaders who can develop broad based success.

Vulnerability, wit and intuition

combined with inclusive love for all

is what is a Full Lively Human Life.

Others call it Success. I call it Grace

Q Personal Dairy

How do you keep fit and agile and effervescent ?

Obviously my parents and my grandparents played important

role in building discipline and humility to learn. But one

water-shed moment : My doing the Inner Engineering

Programme with Isha, the Grace of my Guru from thereon. I

became a different person transformationally. From a

crippling illness in 2003, by 2014 I had run the Marathon

The initiation into the meditation and Yoga practices from

2004 shook me inside out. In five years even as I turned 45, I

ran the Mumbai Marathon thrice and trekked to Kailash and

the Velliangiri Seven Hills too thrice. Purposeful hobbies and

physical activities with mind practices generated a positive

energy in me and made me the leader I am today

Grace is the lubrication of life. Success is a mere coincidence.

Success is the ability to be on the peak yet accept our

vulnerability.

My Sadhguru is in me totally in charge of how I must be

available to society.


Trust with Trade Group LLC

A UAE Company with 4 decades of experience

In the UAE, we are working to achieve the goals of the Eight Principles of Governance and the

50 Year Charter launched by

His Highness Sheikh Mohammed bin Rashid Al Maktoum,

which include improving the quality of life, developing society and ensuring a brighter future for

generations to come.

technology

• Emerging

Business Challenges

• Artificial Intelligence


Emerging

Businesses Challenges

DIGITIZATION & DIGITALIZATION

Digital transformation is the most talked about buzzword in

today’s world. The hype around the word has accelerated

with the COVID pandemic taking over the world

unannounced.

What is digital transformation?

For the layman, the definition by Salesforce, describes it

best.

“Digital transformation is the process of using digital

technologies to create new — or modify existing —

business processes, culture, and customer experiences to

meet changing business and market requirements. This

reimagining of business in the digital age is digital

transformation.”

Like the traditional business transformation, success rate of

digital transformations is very elusive. A 2018 McKinsey

study has shown that success rate is as low as 16% compared

to a 30% success rate for business transformations. The

McKinsey study shows that even digitally savvy industries,

such as high tech, media, and telecom, are struggling. Among

these industries, the success rate does not exceed 26

percent. But in more traditional industries, such as oil and

gas, automotive, infrastructure, and pharmaceuticals, digital

transformations are even more challenging: success rates fall

between 4 and 11 percent

What are key pillars of digital transformation?

What are the first things that comes to mind when you hear

digital transformation? It is important to make the

differentiation between digitalization and digitization. Most

transformations have elements of both and to varying

degrees.

Digitization is simply moving from analog to digital. The

simplest example is that of an analog wristwatch and a digital

one. Both serve the same purpose of showing time however

the fundamental technologies are different. Or think about

the camera – do you even remember the analog cameras?

Most businesses have moved from paper record keeping to

digital records. There are several examples of digitization in

our daily lives that we may not even realize – postal letters to

email, from in person sales to e-commerce, newspapers to

news online, books to e-books.

Digitalization has a broader dimension. When information is

available in digitized format because of digitization, how and

what you do with the information to make a task or service

simpler is digitalization. As data capturing became easier with

advance in technologies, so did data storage and computing

speed & power

This paved the way not only for converting old ways into

new ways but also creating new ways of doing business.

Digital transformation of today focuses more on

disruptive ways of doing things rather than a mere move

from old to new.

What makes digital transformations hard?

Organizations are a collection of people meaning they

exhibit human behavior when it comes to change. And by

essence human behavior throws up the challenge

associated with any change transformation. Let us look at

the elements of digital transformation. most companies

want to protect their core and hence digital

transformation always starts with the core. What's the

challenge then associated with starting at the

core?

The 2 challenges that most organizations grapple with

well starting at the core is dealing with an unknown

diversification strategy and dealing with a skill set that is

based on the core trying to address the unknown and noncore.

A recent study by McKinsey showed that most

incumbents say they would only about 30% of their

available resources to non-core diversification.

While focusing completely on non-core may not be the

most viable way forward, focusing on protecting the core

while trying to diversify the non-core with minimal

resources is what eventually leads to the failure of digital

transformation. An ideal way forward would be to split

the core and non core in an ideal ratio of 50:50

The second and the most important challenge in any digital

transformation journey is fixing the leadership skills. As is

with traditional business transformation one of the

challenges associated with digital transformation is also to

stop doing what companies are generally good at doing.

Another dimension to the challenge is that most leaders

have typically grown within the organization and hence

have competences that led the organization to the current

successful stage ,this makes it more difficult to let go of

these competencies.

For true digital transformation to happen there must be an

attacking and not a defensive strategy. This also means not

only that decisions have to be taken around what needs to

be done but also strong and hard decisions around what

should be stopped doing at the organization. In this context

communication cannot be overstressed. leadership

approach that has delivered digital transformations are also

the ones that have consistently communicated both the

strategy as well as the desired outcome of the

transformation that an organization undergoes. It may be

worthwhile to note that even in communication when an

organization is undergoing

a digital transformation or

embarking on digital transformation it may be wise to move

away from traditional means of communication such as

emails, newsletters or even one way webinars to start a two

way communication from and to the leadership .

For true digital

transformation to

happen there must be

an attacking and not a

defensive strategy

Starting at the core is dealing with

an unknown diversification strategy

and dealing with a skill set that is

based on the core trying to address

the unknown and non-core

Yahoo ! HEReos Women Role Model 2020

How has digital transformations reimagined businesses?

when it comes to Successful digital transformation there

are a lot of organizations that probably comes to mind.

notable among the top are of course Google Apple

Amazon. now while these are definitely top companies

that has successfully leveraged the digital age there are

some that one might not think of as digital organizations

or even a sector or business where digital

transformations could have transformed a business. One

such organization is Nike. And what makes this journey

of Nike noteworthy is in its response to COVID19

pandemic will be centered around

You can read the full Nike case study herehttps://digital.hbs.edu/platformdigit/submission/nike-just-do-it-differently/

What is the future of digital transformation?

Digitalization and a digital way of living is here to stay, so it is

safe to assume that digital transformations for those

organizations that have already not started is the way to go

forward. Some of the future trends of digital transformations

ARTIFICIAL INTELLIGENCE

If you are not familiar with AI having made life easier think

Gmail. The auto text suggestions based on your vocabulary

and tone usage is the one that most of us use daily.

DRONES

Drones have found a way into most businesses and sectors.

Drone delivery by Amazon is one of the most talked about

Apart from the awe evoking fancy usage of drones, they

BLOCKCHAIN

Group Vice President - PRESENT

HITACHI ABB

VP & Head of Transformation – PRESENT

ABB

Director Project Management - 2013 - 2015

ALSTOM

Management Consultant – 2011 - 2013

ACCENTURE

FOUNDER 2008 - 2011

Costabu Consulting Services

Manager Corporate Strategy 2001 - 2008

Larsen & Toubro Ltd

will play a key role where human safety is put at risk for example

service of remote equipment.

Like AI another technology that most non-techies are relatively

unaware of is blockchain. Slowly but steadily gaining the

attention it deserves, Blockchain will play a vital role in data

privacy infield such as healthcare and finance.

Redefining Leadership For Successful Digital

Transformations

The center of digital transformation is not the technology. Out

of the five main drivers of digital transformations, 4 are around

people and culture and hence the epicenter of digital

transformation is people and culture.


ORGANIZATIONAL STRUCTURE

GOVERNANCE CULTURE

TALENT & COMPETENCE

TECHNOLOGY

Leadership has undergone significant overhaul since the age of manufacturing in the 1900’s to the age of customer that we

are living in today. While manufacturing and assembly lines focused on command & control, which in turn gave rise

hierarchical positioning of power, in todays world where customers are also producers and creators, leadership has evolved

into influencer-ship.

Curious & innovative

Strategic & empathetic

dexterity & diversity

Digital & tech savvy

The future belongs to those who creates it. More than ever before, it is therefore pertinent to unlock the full potential of

people to successful deliver the business value. And as we transform leadership to influencer-ship, the traits that will drive

successful transformation are one that integrates both the masculine and feminine traits that are inherently present in all of

us.

http://women-in-tech.org/

Women in Tech Global Challenge, an international Call for Projects, launched to reward

initiatives that have helped improve diversity and women empowerment in STEM at school,

at work, and in society in general. Instead of reinventing the wheel, we aim to identify the

innovative projects that already exist across the globe - success stories that can be

amplified, scaled-up and replicated

ARTIFICIAL

INTELL IGENCE

It was in Summer 2001 while wrapping up my last 2-3 exam papers, the only thing racing

my mind unsettling my zillions of neurons was when the exams will be over, and I shall go

and watch Stephen Spielberg's idiosyncratic masterpiece, A.I. (Artificial Intelligence). For a

student, right after his 10th board exams, it was nothing less than a 120 min roller coaster

ride into a fantasy world of David (the AI), where he dared to see the art of possibility;

little he knew that fantasy seldom becomes reality, isn't it or does it?

Rakesh Meher

Segment Leader

Information Architecture

2012 – PRESENT

IBM Data & AI Group, ISA

Senior Executive

Business Development

2009- 2012

Tata ELXSI

Design Consultant

2006-2008

Tech Mahindra

It would not be wrong to say that the

beginning of 21st century paved the

way for several experimentations in

the field of technology - 3D printing

going space, the evolution of 2G to 5G,

Big Data got bigger and bigger, "Data

Security" got a new price tag, and my

favourite the "Rise of AI". Undoubtedly

the seeds of the future already started

blooming in the present; at least in the

70 mm for a 15 years kid.

Notwithstanding, it's been almost 20

years watching that first glimpse of AI

in that silver screen, and still AI doesn't

cease to surprise me when I see the

depth of digital transformation AI has brought in various industries. As per the

definition, AI is an advanced field of computer science whereby computer

systems are powered and designed to exhibit or mimic or better the

characteristics associated with human behaviour; so much for David to seek

the love of a mother from the Blue Fairy in the A.I. movie. Nevertheless, let us

name a few notable ones:

❑ Elon Musk's self-driving car has brought a paradigm shift in the

transportation industry, where the AI-enabled car can sense the external


environment and make you reach your

destination without your hands on the wheel.

They say in the coming 10 years, this

technology will save 300,000 America lives on

the road

❑ Alexa & Siri revolutionizing the machine

interaction with humans to a whole new

level, which makes me think, "Am I a king

or an underling?"

❑ IBM's Watson with its built-in ML (Machine

Learning) and NLP (Natural Language

Processing) skills, helping customers

become more responsive and agile.

Moreover, it's helping them to understand

their data at scale & depth, creating a

sustainable advantage.

❑ With advanced RPA (Robotic Process

Automation) and Machine Vision

Technology, security firms are building

state of the art infrastructures to stop

thefts even before occurring; reminds me

of the movie "Minority Report".

A "Super AI being”, powerful enough to

take control of humanity; for better or

for worse

To understand it in detail, we need to first look at the

envisaged Darwinian evolution of AI.

REACTIVE AI

It can work on its own based on some pre-fed algorithms and

instructions, however, it can't make decisions based on

historical or predictive analysis. E.g Deep Blue, which can very

intelligently play chess with a human, but can't predict the

moves based on experience.

LIMITED MEMORY

Comprises of Machine Learning models that derive knowledge

from previously learned information fed into it, unlike Reactive

AI. E.g Autonomous vehicles that can use experience to inform

future decisions.

THEORY OF MIND

Airports using facial recognition technology to stop high-profile

drug rackets from moving borders to borders.

❑ In 2018, a paper published in the journal Annals of Oncology

mentioned that skin cancer could be more accurately detected

by an AI system (which used a deep learning convolutional

neural network) than by dermatologists. In general, the human

dermatologists accurately detected 86.6% of skin cancers from

the images, compared to 95% for the CNN machine. *source

Wikipedia

❑ Netflix for the first time used AI to recognize the very complex

set of patterns in understanding its subscribers' favourite

genres, and building content accordingly, which would be an

instant hit, that's what I call a smart use of AI to build an edge

for yourself in business.

❑ One of the major health care institutes, ICMR in India is using

AI-enabled CRM platform to help its customers get an

immediate response to all their COVID related queries without

making them wait in the annoyingly long queue. This is helping

citizens to stay aware and healthy maintaining a communal

harmony during the pandemic

However, have we ever wondered, despite AI has such a

potential to be so well-pervasive is yet so moderately adopted

in every sphere of life. With so many myriads of application of

AI in the advancement of digital transformation and the human

civilization, why in 2015, few AI experts like Stephen Hawking,

Elon Musk and dozens like them signed an "Open Letter"

advocating a regulatory framework to prevent certain potential

pitfalls; probably saw it as one of the cataclysmic digital

transformation forces in the world in coming years!!

This is where the AI understands that others have their own

beliefs, desires and intentions to impact their decision

making. I am sure my kid developed this when he was 4 years

old. Don't worry! This AI doesn't exist yet or maybe not

publicly known yet; grin.

SELF-AWARENESS

Machine with a self-awareness that understands its current

state and can use the information to deduce what others are

feeling. Again, don't worry, it doesn't exist, not that I know of

any. However, I have watched numerous movies like "I,

Robot", "Ex Mechina" to name a few, which are based on such

level of Artificial intelligence platform.

So, while the industry is still toying with the first 2 phases of

AI, what if we attain the next phase in the AI evolution? We

will certainly be regarded as Gods. But do we have Zeus's

bolt to strike it down the moment we realise the very

intelligence is magnified by the tools AI may provide at its

disposal?

I unequivocally agree with the fact that AI at its very core

powered by supercomputers in various blue-chip

organisations and laboratories, is an unfathomable force to

reckon with. It could and will provide incalculable benefits in

the ongoing digital transformation in all industries making us

more smart, intelligent, possibly may make this world a

better place to live. However, not being an alarmist, but in

all practicality, we also cant ignore the fact that AI could go

through a series of explosion of intelligence, and give rise to

a "Super AI being”, powerful enough to take control of

humanity; for better or for worse.

Till then we can keep enjoying Frank Sinatra playing in our

Alexa enabled stereo system in a pleasantly dimmed aurora

inside my Tesla; fascinating isn't it!!


15 ROLE MODELS

WOMEN IN TECH

Women in Tech is an international non-profit organization dedicated to closing the gender gap in the STEM (Science,

Technology, Engineering and Mathematics) sectors. With thousands of members in over 70 countries, the movement reaches

women worldwide through different programs focusing on education, entrepreneurship, science & innovation and social

inclusion. The goal is to see girls and women succeed in these career fields, along with their male colleagues. Today, women –

in-tech is in the midst of the fourth Industrial Revolution. If it is going to succeed, the level of women’s participation must grow.

Ultimately, women-in-tech want our daughters and grand daughters to live in a world where access to knowledge, innovation

and business opportunities are based on interest and ability, not gender. To achieve this goal, we must take action now. WIT’s

Vision is a world where every girl and woman has equal access to opportunities in STEM. In a rapidly changing world, science,

technology, engineering and mathematics have already had profound impact on our daily lives. WIT believes that girls and

women have much to contribute in these areas. By supporting them in their choice to pursue STEM education and careers, we

are standing on the cusp of a major global shift in how we teach, study, work, do business and more. WIT’s Mission is to close

the gender gap in the STEM sector by helping girls and women embrace science, technology, engineering and mathematics.

These subjects are not innately suited for one gender over another, and there is no rational reason why girls and women

should not pursue career options in STEM if they choose.

Lets meet the 15 powerful WOMEN IN TECH working towards building entrepreneurship, empowering

women and supporting them in their choice to pursue STEM education and careers

Ayumi Moore

Founder & President

Women in Tech

Ayumi Moore

Founder & President

Women in Tech -Global Movement

Founder & CEO

Social Brain

Our Mission is . to close the gender gap

in the STEM sector by helping girls and women

embrace science, technology, engineering and

mathematics. These subjects are not innately suited

for one gender over another, and there is no rational

reason why girls and women should not pursue career

options in STEM if they choose

Ayumi is also an entrepreneur.

She currently leads Social Brain, a human-scale,

award-winning digital agency

Ayumi regularly speaks at numerous conferences

and events around the world .Ayumi has

significant international experience advancing

women in innovation and technology,

leading diversity and inclusion programs

and organizing global events.


Carine de Meyere CCO Women in Technology - Global Movement

My motto is: Change starts with oneself. Be The Change You Wish to See In

The World. Carine is also the Venture Partner at GEDI- Investor Future Planet

Capital and Founder at Connecting Dots through people involved in IP Venture

Capital fund investing in Innovation, Research Centers and spin-offs from the world

top universities with investment focus on innovation in climate change, healthcare,

education, security and sustainable growth.

Melissa Slaymaker Ambassador Women – in Technology South Africa

Melissa started the Women in Tech chapter in South Africa with the objectives to

work with women and girls in South Africa to help bring about change, uplift women

in STEM through mentorship programs, workshops, virtual and physical events,

inspirational fire-side chats, and creating networking opportunities to connect

students, entrepreneurs, corporate and professional women in tech to achieve a

common goal of empowerment, upliftment, education, career development, whilst

creating a supportive global community. She has worked in the IT industry from a

Recruitment and Executive Search perspective for over 14 years.. She describes

her purpose as "connecting people"

Erika Reeves Board Member Women-in-Technology South Africa

She is also the Sales Director Gattaca PLC South Africa. Over 20 years’ experience

in the South Africa recruitment industry specialising in STEM recruitment solutions.

Currently managing the Cape Town office and responsible for providing the

strategic leadership for Gattaca PLC operation in Africa, through the Networkers

and Matchtech brands. Erika believes “Technology offers key career opportunities

for the future, whether in a technical or leadership type of role. The unique skills

women bring to this industry goes a long way to provide a different approach and

create more holistic solutions which benefits both companies and users“

Elina Valeeva is the Ambassador Women-in-Technology Russia

She is also the founder & CEO of Medivity. Chosen as the Young Transatlantic

Innovation Leaders Initiative. She aims to encourage and inspire women to start

tech companies that have a positive impact on the world, build a community of

women who support each other, and shape a better future with tech. One of our

projects is the first Soft Skills School. It gave women tools, motivation, and

courage to speak up for themselves, get promotions, and boost their careers.

Another successful project is the 4-week QA School. Over 3000 people took this

course online. Victoria, one of the students, got a job offer as a junior test

engineer after completing the course. Stories like Victoria’s keep us going.


Hwalani Board Member of Women in Techonolgy South Africa

She focuses on 4 primary areas that are a call for action: Education, Entrepreneurialism,

Social Inclusion, and Science & Innovation. The aim is to educate, equip and empower

women and girls with the necessary skills and confidence to succeed in STEM career

fields. She is also the General Manager of Absa Insurance Hwalani also co-founded

Shift inspiring sustainable design, an Eco Design programme that focused on

developing the youth in South Africa in partnership with organisations such as

Universities, SABS, Proudly South African, South African Governments Departments and

countries such as Sweden and Denmark. Financial Advisors (AIFA), a division of the

ABSA Group Relationship Bank

Dr. Narisa Chauvidul-Aw : Ambassador of Women in Technology – Thailand

Dr.Narisa is the Founder & CEO of KogoPay. KogoPay is a fintech start up AI Driven

mobile payment app. As the ambassador of WIT, she feels that we expect technology

to work seamlessly within our lives, making everyday existence easier, more

comfortable and more intelligent. How can we not include women in this journey if

this unlocks at least 50% of our understanding? As a recent debate around ‘who we

honor’ abounds, we need to ensure that women are duly recognized for their

achievements. I encourage everyone to join or support the many female business

groups springing up both in the UK and around the world. Let’s build a new future, full

of opportunity for us all.

Peace Mitchell Ambassador Women in Technology Australia

Peace is the Managing Director of Women’s Business School, an online accelerator

and created have created an incredible online community of 50,000 women focusing

on building relationships and providing opportunities for women to be celebrated

and connected to supportive and like-minded women. I’m passionate about

supporting and encouraging more women to find their purpose and to create careers

that enable them to balance work and family through tech. Peace believes that

investing in women is the best way to change the world and has worked with all

levels of government to create change. Changing local government legislation to

create more inclusive town-planning; calling for a national conversation on women

entrepreneurs and partnering with the state Government to provide $1 million for

small business owners.

Candyce Costa is Ambassador Women in Technology UK

Candyce is a digital marketing consultant. She supports in creating effective strategies

applying Digital Marketing Tools and Social Media Channels in a comprehensive way.

It could be exploring how an app or a sales funnel could increase your sales rates or

your brand awareness or which channels would work better for your company in a B2B

environment. Chief Disruptor & Founder Disrupt Marketing for Female Tech Leaders

digital magazine is focusing on tech and digital powerful women around the globe


Katerina Trajchevska Women in Tech Ambassador New York

Katerina is co-founder and CEO of Adeva, a remote network of engineers and

designers that partners with companies to scale their engineering teams on demand.

She’s a remote work advocate and a strong believer that the future of work is not

about where you work from, but what you deliver. Katerina aims to contribute to

creating equal opportunities for developers everywhere, no matter their location,

race, or gender. Katerina stands for equality, inclusion, and giving back to the

community, both personally and professionally. She’s a Women in Tech Ambassador

and actively takes part in various programs and initiatives for women in technology

Isabel Velarde Women in Tech Ambassador Peru

As Founder & CEO of INNOVATION HUB CONSULTING, Isabel is focused on digital

transformation, omnichannel marketing, innovation, partnerships, and the overall

growth of the business. She has 16+ years of work experience as a Brand Strategist &

Marketing Consultant working with leading companies across diverse industries,

with strengths in Digital Transformation and Agile Marketing Campaigns. She enjoys

the planning, fast-paced team environments in which people want to take risks and

do amazing work.

Jenyfer Maisonneuve WIT Israel Chapter Ambassador

Jenyfer is the Founder of LELA Communications, a digital marketing agency. After

her Masters in International Business at Sciences Po Paris, she started her career at

L'Oréal Paris, and then transferred to L'Oréal Canada. In 2012, she stepped into the

digital world with Lise Watier Cosmétiques, where she successfully launched them

on the ecommerce map. In 2013, she co-founded LELA Communications,

specializing in Digital Marketing Consulting. Meanwhile, she became an

Ambassador for Montreal Symphonic Orchestra's (OSM) Young Professional Group

up until 2014 and Co-President of the #1 ecommerce event in Montreal up until

2017. She is a creative, innovative, passionate and solutions-oriented entrepreneur,

specialized for more than 8 years in eCommerce and digital marketing for retail,

tech and corporate event sectors with an emphasis on business growth

Sidney Madison Prescott WIT USA East Coast Chapter Ambassador

Sidney Madison Prescott is a Senior Leader at Spotify, heading up the Intelligent

Automation Center of Excellence in New York City. Previously, Sidney held the role

of Vice President of Intelligent Process Automation (Robotic Process Automation,

Machine Learning & Artificial Intelligence) at BNY Mellon. After spending the past

few years in the cognitive automation space, Sidney has excelled at delivering

projects resulting in seven-figure return on investment for global Fortune 250

companies. In May, Sidney was awarded the coveted "Top 50 Tech Visionaries"

award by Interc


Romana Ibrahim WIT Angola Chapter Ambassador

Romana Ibrahim is a Portuguese entrepreneur, Ambassador for Women in Tech

in Angola, and elected “Founder of the Year 2018” by Portuguese Women in

Tech. With a track record of success in the companies she has founded and

managed, Romana is now dedicated to her new project in the InsurTech area

through the success of Keep Warranty, where the purchase of insurances is

made in a digital and easy way. Described as focused, aspirational and

disruptive, Romana is also an international speaker in technology and high

finance forums

Mandi Gunsberger WIT Business Development Lead

Mandi founded Babyology, Australia's largest digital publisher for parents. With a

social media following of 1.2 million Facebook fans. Mandi launched the business

alone in her living room in 2007 and built it into a publisher with a team of almost

25. Babyology was successfully acquired late 2017 with a Facebook reach of up to

5 million people per week. Babyology was named as a finalist in the NSW Telstra

Business Awards and Mandi was named one of Australia's Top 50 Female

Entrepreneurs Under 40 and was included in the book 'Inspiring Rare Birds', which

showcases inspiring women entrepreneurs in all fields. Mandi recently launched a

NFP website called Shutdown Shoutout, a compilation of amazing businesses that

are going above and beyond during Covid-19. This is a time when human kindness

matters and we want to hear about any businesses making people’s lives easier

right now during this pandemic. Mandi is back in Australia after spending 2019

with her family in Tuscany. She is a board director, advisor, speaker and is working

on a few new projects.


Leadership

and beyond

• Success Rider

Thomas Varghese

• The Art of Initiation

A SUCCESS RIDER

Thomas Varghese

CEO, Aditya Birla Group

30 yrs

of LEADERSHIP

and BEYOND

Passion: The only emotion that can

ensure sustained efforts for perfection .

Music & Photography for me

Resilience: Persistence in the face of

adversity, possible only when one has

immense self-confidence and dedication

Success: Accomplishment after giving something the best you could

Holiday: Even cell phones run out of charge, we are only humans. So

taking a break is needed once in a while to be able to keep delivering our best

Family: People who stand with you

through thick and thin, they’re the anchor

that people need to succeed in life

Goals: Short term ones to keep you on track

long-term ones to keep you going

Love: Loving yourself, your family and your work is the only

way to live a happy life

First Scholastic Achievement: Getting into IIT

The proud look in parents’ eyes, and our joy in seeing that look..

Hobby: Something that leaves you more energized and happy

mentally I have picked up cooking as a critical hobby and have

aspirations of becoming a Master Chef

First Job: Translation from academics to the real world, with dreams to

make it big Was very happy & proud to be selected as a Sr. Management

Trainee of DCM Ltd. This was my dream job

Ambition : Wanted to be a

cricketer but after Joining IIT

Delhi this ambition went for a toss

First Promotion: I replaced a 58 year old veteran

having huge FMCG companies exposure .I was a fresher promoted

as Regional manager at SRF Ltd

Team: The whole is greater than the sum of its

parts(Theory of Gesthalt)

Collaboration: Only when we work well with

others, can we produce something remarkable

Awards: Affirmations that someone is always noticing the good you do

School: I was a naughty boy in school and used to keep my hair long My

principal the legendary Padma Stree Hari Dang put chewing gum in my hair forcing

me to cut it very short .Ironically we became great friends in last few years of his

life

Innovation: New ideas that can be practical

Growth: Learning and applying what you learn continuously


The art of

Manish K. Tyagi

Commander Retired, India

TEDx speaker

Stand up Comedian

An established Host

Corporate Consultant & Trainer

An adorable daughter of my friend would always make

me narrate a story in which her Dad & me were caught

in a lift with ghosts & how her Dad was scared. And she

wanted it in repeat mode. Chuckled out loudly, every

time, at the same punch line. That’s the power of

humor.

Why did she love this story? I could see her fascinated,

visualizing the entire scene in her mind. A constant grin

indicated that she was excited & experiencing every

second of this story and although she knew the

punchline, she wanted me to say it, in my style. I can

safely say that she was emotionally, intellectually or

aesthetically involved in the story.

I served the Indian Navy for 23 years & quit as a

Commander in 2012. And be it a TEDx conclave or an

address at a college, everyone wants to hear the story as

to how an engineer, who was a Commander, went on to

become a Stand up Comic at the age of 47 years. But

then, out at sea, I always had stories to tell to my men. I

guess my sense of humor was directly proportional to the

crisis & funnier my stories got, easier it became for all of

us to tide over the situation.


As Mark Twain said, "Humor is the great thing, the saving

thing after all. The minute it crops up, all our harnesses

yield, all our irritations, and resentments flit away, and a

sunny spirit takes their place." The world is probably going

through its worst phase during this pandemic with huge

financial losses, loss of jobs, increased stresses & mental

health related issues, not to forget precious lives being lost

to COVID related infections. During these times, a story

laced with humor works as a sedative to the soul & mind.

As individuals we can create as much as we want. Being in

Armed forces one is always on their toes to stay alert and act

in the moment. Its about life and many lives that dream to

breath that warmth of being alive and stay in that warmth of

a secured life that we share with one another. Being

innovative is no science. If you don’t have it, develop it and

that’s what would keep you alive.

Let me take you back to a tenure of mine as a young

lieutenant in Goa, sometime in 1994-1995. I was the officer in

charge of a small workshop, which was meant to assist

warships that came to Goa. I noticed that most of my

predecessors chose this place as their final posting before

retirement ,and hence ,the workshop and its machinery were

in a state of neglect. I saw an opportunity in all this because

ships berthing in Goa always needed some basic repairs and

every time a defect was raised, they were either directed to

Goa shipyard or asked to get the defects attended to in

Mumbai.

Now the innovative me decided to pay a visit to the engineer

officer of the ships which berthed at Goa and appraise them

of the facilities available at workshop. Being an engineer

officer myself, I knew that every ship, due to this vintage,

needed some minor repairs and assistance in manufacturing

small components, which were tough to get done during the

operational cycle. This was the start of creating an

opportunity. A small unit such as this, was back on the map of

Initiation…

the Navy and some ships from Mumbai started looking at

Goa as a location for getting berthed for minor maintenance

routines. The seniors onboard were often surprised when I

visited them and offered them the services of my workshop.

This was something which most of us were not used to

because, back in Mumbai it wasn’t easy to get minor repairs

done on a ship. Here the dynamics were different, more so

because ships visited the port for 24 to 48 hours only.

Within 2 years of my taking over and implementing these

changes , GOA was a changed placed for visiting ships . It

was back on the map of Indian Navy with 98% increase in

productivity and more people getting employed. I look at it

like “The Rebirth of the Base Workshop, Goa”. A complete

change from the past because of that step of initiation,

which I decided to take. When you do things that you really

want to do... you surprise yourself and many others in the

process. Everyone makes an effort to do what is expected

out of them. That’s ordinary! Extraordinary people do the

unexpected things and that’s what I believe in. Be that

extra ordinary person. Create a healthy ecosystem around

you. There was this particular occasion when I was called

upon to attend to a major defect on a visiting warship at

anchorage, at 5:30 am in the morning. We managed to

rectify the defect, much to everyone’s surprise. It saved the

navy the hassle to send back the ship to Mumbai. Most

importantly, we were doing something we were passionate

about and enjoyed every bit. A door of opportunity we

created was now bearing fruits. With the right support

system around it, a strong team to implement it, we made

it happen. Remember no one asked me to follow this style

of working. Nor one stopped me either and as we chugged

along, rectifying tricky defects, everyone began to notice us

as a very important asset .

This workshop was no more a mere posting for the to be retired

officers. Many seniors came from Mumbai to visit this workshop

Now, that’s what I call a classic example; of innovation and

creativity and working on opportunities. When you tap on

opportunities for yourself, you also create opportunities for

others and that’s what builds a ecosystem. This is what we need

in today's time. If you do not have any ecosystem, have the

courage and create an ecosystem around you. For that you

need to make a start, you need to have that sense of initiation

It was a different generation,where the concept of creativity

and innovation was very limited. But then, there were many

who brought a change.

Keep the passion alive in you .When you do things with passion,

you give your work life. Hardwork speaks for itself. It’s always

the thirsty who goes to the well, and not the other way round. I

am sure we all have heard about design for failure. Many

mistake this concept. Its not about the possibility of you failing,

but about creating an option and systems well in advance to

bring back things on track. Don’t be afraid of taking that first

step. Its okay if you don’t hit the right notes the first time, you

will make it eventually because your passion will drive you to

keep at it. Learn to please yourself. Pursuing passions and

passionately working towards your goals help you to do that.

You break the barriers of pleasing aunts and uncles. Learn to

meet your own expectations. Take that First Step.

When someone asked me, ‘What’s your target for 2020?’ I said,

‘Revised. As in, stay alive’.

Stay safe, Stay sane, Stay happy, Stay healthy.


Management

A Behavioral Science

• Expert Advice

Product Management

• BE YOU

Brand Management

• Overcoming Negative Thoughts

Self Management

EXPERT

ADVICE

UNDER ESTIMATING

THE IMPORTANCE OF

PRODUCT MANAGEMENT

can be RISKY

Product Management is an extremely important function in any organization. It involves managing the complete functions

of the product right from conceiving the product idea to packaging, pricing, profitability, distribution & promotion along

with quality and cost control. All above functions require the product manager and the product team to co-ordinate with all

other functions in the organization like Research & Development, Quality Assurance, Sales, Production, Procurement,

Logistics and Supply Chain, Finance, IT and more.

Let’s understand each of these functions briefly.

Krishnarao Buddha

Parle Products Pvt. Ltd

2 Decades with Parle

Sr. Category Head - Marketing

Product Portfolio Management & Product Development

Consumer Need gap and Market Potential identification for New & existing Products through data analysis

for achieving objectives of Brand Market Share, Growth and Profitability

Pricing and Profitability Management

Devising Pricing strategy and review pricing for brands periodically to ensure fair profitability for each

brand and maintain good price value equation at all the times for brands.

Demand Management and Production Control

Drawing up long term and short term Brand volume growth – Region-wise, category-wise using sources

like Nielsen’s Retail Audit and qualitative sources like market visits and sales feedback.

Advertising & Promotion Effectiveness

Developing effective advertising campaigns with the purpose of creating awareness and increasing brand

equity. Devising of Communication & Creative Strategy & planning of brand budgets and consumer offers.

Marketing Strategies and Plans

Developing long term marketing strategies integrating brand positioning, brand strategy, pricing strategy &

promotional strategy.

Quality and Costs Improvement

Pursuing quality complaints with Quality Control function and Production units and ensuring prompt

corrective action & improving quality of existing products.

For more on Product Management .Reach out to Krishna : https://www.linkedin.com/in/bkrishnarao/


.

Lorena Acosta

Personal

Brand Evangelist

Founder PRESENT

Be Busy Being Awesome

2016-2020

Founder PRESENT

Wonderful Destinations

Trust and credibility play an essential part in the success level of any business.

Personal branding becomes necessary for C-suites executives and board directors

It is also a best business strategy. Companies can significantly strengthen

customer's trust by utilizing their executive's social presence. Covid-19 helped to

increase the growth of social media and influencer marketing. Personal brands are

now well recognized and essential while building social presence and reputation

Your brand helps you to portray your public image and

stays aligned with your career. Far sighted leaders unlock

opportunities every day by demonstrating their values and

character and unknowingly they turn themselves into a

brand that people admire .Their core values reflect in their

persona and make them the brand that people love to

follow and admire . Personal branding gives you an edge

to stand out as a popular leader in your industry

The most successful people value the people around them

and understand that a million minds are often better than

one. It’s about creating legacy .

How do you want to be remembered when you are gone ?

Have you touched lives ? Have you made a difference in

the lives of people as a part of your pay back to the society

? Your primary goal has to be always helping others with

your brand. Now is time to share the experiences you've

had and the knowledge that you’ve earned with your years

hard work It's about creating relationships and helping other

and your legacy to the younger generations. Your vision and

conviction, your action, and your words need to be aligned. It

is vital for you to understand yourself, what values are

essential for you. Self-reflection is wonderful and you must

align your core values to make it a successful endeavor .

Being Authentic is your most

valuable asset

Authenticity is your most significant asset and a more potent

differentiating factor while building your brand. Being

authentic in business is a very powerful force when used

strategically and mindfully. Stay unique. Be kind to the

purpose why you started building a brand, you will never make

mistakes . Go that extra mile to do something that is not a


Something that is unique and

original has a long life. Copies

don’t last forever

Vulnerability is one among many enablers that help

you create a brand that people adore. It shows your sensitivity

to stay adaptable and make changes with the changing needs and

circumstances. This makes you even more relatable. Storytelling is

one of the most powerful tools to reach out to your audience. it's

an art that takes time to master, but once you develop it, you

create an indelible impact on your audience. It stays with

them for long. Your success journey with stop-overs is an

effective tool to stay in the mind of your audience and this

give you a ticket of permanent residency in their hearts .Your

win over your hardships is a reflection of your passion for

your work and the attention you have put in to create the

brand Well-crafted storytelling inspires them to take action as

stories send out a valuable message .Storytelling builds trust,

which is vital in business-to-business buying decisions.

There's no better person to tell your story than you. The most

mindful stories came from the heart

repeat, that is not copy That is simply you. Something that is

unique and original has a long life. Copies don’t last forever

Transparency

When you identify your core values, it's easier to share

your story in a way that shows you care about others. You

should feel completely natural, and it should resonate fully

with your audience. Values guide our behavior, providing

us with a personal code of conduct Core values shape not

just who you are, but also the culture and character of your

company. Your values provide a strong sense of identity

and give you a thread of continuity that weaves worthy

moments into your stories.

Integrity

The brand's ability to influence does not come from only

strong marketing initiatives from but also from substantial

respect for its values .Focusing on the branding part without

considering the personal side won't help you. Sharing things

that we care about and living up to the promises we make,

Not only makes you relatable but also trustworthy. Instead

of branding yourself as something you may or may not be, it

might be wiser to understand who you are and how you can

stay true to yourself

Three things are required to be effective in personal branding

knowledge of self, Knowledge of the audience, and Service to

your audience

Knowledge of Self

Any C-suite executive with a strong personal brand can set the tone

for an organization and increase company credibility and revenue.

Your brand can expand to places you would have never imagined.

Consumers want personal branding from companies. I read not long

ago that people trust a company when their executives are active on

social media. Consumers are more likely to buy when the CEO of the

company uses social media. This is so because they can see, hear,

understand and relate to the person behind the brand they adore

Make it personal, relatable, genuine, entertaining, useful, and

relevant. You become the brand ambassador more than any other

manager hired by your organisations to promote that brand. You are

the brand and the brand is you

Service to your audience

Most important part of your story and your brand is your customer.

The story starts with you and ends with your customer. Inspire them

to be part of your journey. They will look for you over other brands if

you show them that you value them .Show them the product and

service revolves around them and represents them in totality .Keep

innovating to suit their changing needs ,desires and perspectives

.Meet their expectations .Help them decide ,Help them look at life

from your perspective .Add freshness and soul to your brand .Weave

your brand into their lives and that’s when you become their family

Whether you lead a company, climbing the corporate ladder, or

disrupting your industry, a strong personal brand that

demonstrates your expertise will get you wherever you want to go

. faster. At the same time, it will open doors for you and those you

work with And never forget, personal branding is the nucleus of

the trust factor

As a Personal brand evangelist who has worked with

professionals worldwide, I invite you to take this journey.


Overcome th

Negative Word

Elizabeth Franklin

Author and Inspirational Speaker

Goodwill Initiatives Organizer

Minister of Time

America's Top 2000 Women

Women's and Youth Ministry

Speaker

30 years with and for children

Most of you, at some point in life, have heard or experienced negative or critical

words. Often, as parents, we speak negative things that we do not mean in haste

or we critique our children’s work to push them toward excellence so they can

succeed. Even if meant well, those negative words lodge in the minds of your

children and teenagers. Then, every time they face a choice in life, the effects of

those words can influence the way they respond, for better or for worse.

Ultimately, to change the behavior of an unruly teenager, we must first change

what they believe about themselves with words.

If a child or teenager hears negative or critical words from

those around them often enough, he or she starts to believe

them. That means the first step is to examine your own

words as a parent, then move to what the child is

hearing from a teacher, a coach, or their peers. Even if

you speak positive words to the child, negative words from

others can still influence them. If a child or teenager allows

those words to have any power whatsoever, those words

become reality. If those words stay lodged in a child or

teenager’s heart and memory, the words continue to have life

and can continue to cause havoc many years later.

I am a motivational speaker for children and young people, and

I rarely find even one child or teen who has not experienced

condemning, critical, negative, failure words spoken over them

at some point in life. Whether it was a parent who constantly

said, “You’re lazy. You’ll never amount to anything.” or a

teacher who said, “You’re going to fail.” Sometimes that

negative talk comes right out of their very own mouths as they

speak against themselves, “I’m never going to be good

enough! I’m going to fail Algebra! I’m not good at anything!”.


e Effect of

s and Thoughts

Whatever the source, negative words are toxic to success, and they

are far more prevalent than you might realize

How can you help your teenager overcome thoughts that linger from

negative words?

He or she cannot replace a bad thought with a good thought. Thoughts do not

overcome thoughts. Only words overcome thoughts. First, you must help your

teenager find and identify their negative thought patterns. Have them stop and

notice what they thinking about right now. Then, have them set a reminder on their

phone for several times during the day that alert goes off, they need to do the same

thing, so they are constantly taking account of what they are thinking. Once they

identify negative thoughts, ask them which ones they want to change. It may help to

pick a specific one or two to work on at a time

Then, once they identify their negative thought patterns, which one or two they

want to start changing, help them develop positive affirmations that are the

opposite of these negative patterns. Then, when they catch themselves using these

thought patterns, they simply need to speak their positive affirmations out loud and

stop the negativity.

He /She cannot replace a bad thought

with a good thought. Thoughts do

not overcome thoughts. Only

words overcome thoughts

Why does this work?

It is rather simple. Did you know that your subconscious mind believes EVERY

SINGLE WORD that you speak about yourself as if it is the absolute truth? When you

speak words, your subconscious mind goes to work to CAUSE THE WORDS IT HEARS

YOU SPEAK ABOUT YOURSELF BECOME YOUR NEW REALITY. It doesn’t understand

the difference between words that were meant to be a joke and words that were

meant to be true. When your child or teenager speaks negative thoughts about themselves out loud, their subconscious mind

goes to work to make it happen. It becomes a vicious cycle. Teach your child or teenager to speak in a way that will not

sabotage their future success. Replace statements like, “I will never understand this!” with “I may not understand this yet, but I

will with enough time!”

Now, these habits must persist. Saying an affirmation once will not correct your teenager’s thoughts and feelings. It is a

PROCESS to learn how to capture every single negative thought until it no longer has any power to rule your mind. It takes

DISCIPLINE to choose your words carefully so that every single word reflects how you want your life to end up. The tongue is

like the rudder of a ship—whatever your teenager says will steer the course of their life

Let’s look at another effect of critical or negative words on your teenager. I once heard Zig Ziglar tell a story about elephants.

Have you ever noticed at the circus how they restrain elephants? They hold an elephant by putting a small chain around its leg,

which is attached to a peg in the ground. It is obvious this small chain could not stop an elephant, so why does it stay there?

When the elephant was young, the trainers attached a very heavy chain and peg that was strong enough to hold it. The

elephant pulled and tugged with all its might and could not get away, so it learned to accept it and gave up fighting against it,

even after it was much bigger and strong enough to run away if it wanted


In the same way, your teenager may have felt held down by negative, critical words he or she heard at a younger age, and those

same words still hold them back today. Just like the elephant, your teen decided it was pointless to struggle against the words and

gave up trying to escape them, even though they have matured and could escape if they wanted. Whether they decide to move

beyond those words or keep letting them hold them back is almost entirely up to them.

when you speak words, your

subconscious mind goes to work to

cause the words it hears you speak

about yourself become your new reality

that garbage of negative words stays in

your heart and mind until you choose

to remove it or refuse to believe it

anymore.

Don’t let your child or teenager be chained to negative, critical words for the rest of his or her life. Just like the elephant, many

are “chained” to words from the past that was strong enough back then but cannot hold them now. Unfortunately, these

childhood hurts and words of discouragement that they accepted as truth as a child still restrain them from going forward. You

may have heard the saying garbage in, garbage out, but in truth, that garbage of negative words stays in your heart and mind

until you choose to remove it or refuse to believe it anymore.

It’s time to break off those elephant chains that have held your teenager back. It’s going to take time to retrain their brain to stop

negative thinking. It’s going to take effort to train their mouth to speak the direction they want their life to take. However, once

they learn and master these skills, they will become unstoppable, creating their future.


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GIG

ECONOMY

The future of work

Gig Economy and how corporates need to embrace Gig Work

Gopal A Iyer

Sr. Talent Leader

Fortune 500 company

Sr. Global Mobility Manager

2015 - 2017

TARGET

It's a known fact that the world we live in is a VUCA

World, a world that is Volatile, Uncertain, Complex, and

Ambiguous. The Future of Work is already here. The way

we live and work, today is very different from how it was

10 years ago. Workforce too has evolved dramatically; the

impact of COVID has changed the definition of work itself.

These disruptive changes have given rise to several

workforce models for organizations that include Virtual

Talent, Agile workforce, Hybrid Talent, and Talent Clouds;

And newer models of working for people include Remote

working, gig working, and solopreneurship.

According to the EY Contingent workforce study, nearly 50%

of the organizations have seen a rise in the contingent

workforce in the last five years. This number will only

continue to grow as the companies have shifted from

experience-based hiring to skill-based hiring practices.

The future of work has already changed with digitalization

and technologies growing at an unprecedented rate. There is

an acute pressure on companies to deliver best in class

services, and therefore, the adoption of technology is almost

a non-negotiable. There has been a rise in technology jobs

last year in India, and projected to reach 7 million by 2023.

Secondly, COVID-19 has been an accelerant

in digitization and a contributor to many new digital

businesses. Be it technologies that allow touch-free

experience or technology that predicts and prevents any form

of pandemics like these. The urge to keep our businesses and

ourselves safe will only continue to grow. This pandemic has

changed the way we look at things that include even the way

we work now. With every bit of digital innovation coming our

way, the digitization will only reshape the future of work.

COVID-19 also caught a lot of industries and industrialists offguard.

Globally, most countries resorted to Locking down

their countries, which was the first response to control the

virus's spread. However, it came with a huge economic price.

Demand and supply of goods and services became erratic

during the lockdown and even post lockdowns. Consumption

patterns today are impacted due to the economic impact of

the COVID-19. Most businesses aren't able to build a

predictability model beyond 18 - 24 months—most of the

industries under tremendous pressure to develop operations

workforce models that are agile and include a hybrid model

that will consist of Gig workers, workers, and passion economy

workers.


People have already started to upskill and focus on taking

up gigs while in lockdown. Additionally, accepting that this

is the "Next Normal."

Although COVID-19 has fuelled gig work, there are other

reasons why individuals are opting for gig work.

❑ Flexibility is one of the biggest enablers of gig work.

Individuals find it more productive to travel less and

work from home at their convenience today. COVID-

19 has formalized "Remote Working.“

❑ Work-life balance: One of the growing concerns in

recent times has led to increased gig work is the lack

of work-life balance. Especially for mothers who are

unable to balance work and family. Even mothers

returning from maternity leave find it easier to work a

gig than a full-time job.

Hybrid workforce models also mean organizations can derive

benefits from finding high-performing talent, cost-savings,

reducing infrastructure cost, and higher productivity.

Hybrid workforce models are more inclusive and create a new

collaborative culture between full-timers, gig workers, freelancers,

virtual/remote workers, and independent consultants.

However, organizations should have a strong strategy and

vision to be more open culturally to gig workers than merely

resorting to this model as a knee-jerk reaction to the current

COVID-19 crisis.

Be it for a highly skilled professional or a mother who wants to

return to the workforce. Be it an independent freelancer who

wishes to pick up a new gig or be it differently-abled people who

want to kick start their careers, Gig Economy is open for all.

Gig Workers – The growing tribe of freelancers:

Contracting/Subcontracting or Gig Working isn't new. However,

the recent popularity of Gig workers is due to the rise of the

'Platform Economy,' one that allows a triangular relationship

between three parties; The platform, the Gig Worker, and The

Client.

The platform, designed to deliver a best in class experience, works

to connect people with demand (the customer) to people that

provide supply (the worker). Artificial Intelligence (AI) and

Machine Learning (ML) powered platforms strive to make the

entire process completely digitized, compliant to all the laws of

the land, and provide the users a seamless experience.

COVID-19 - the biggest disruptor in recent times, has also enabled

or, in some cases, even pushed people to 'Reimagine their careers.'

Switching to a more fluid way of working and fall back on multiple

gigs/work options than relying on one job seems to be the new

mantra.

❑ Well-Being: Focus on Mental & Physical Well-being

has become a top priority for many people during

COVID-19. One of the studies suggested that almost

77% of the global workforce is experiencing stress

that affects their physical health, and 48% of people

have trouble sleeping because of stress. Due to the

flexible nature of the job, people can focus more on

their physical wellbeing.

❑ Work experience and higher exposure: Gig work

allows people access to best-in-class experience and

exposure. Platform-based projects enable people to

work on projects from clients across the world. Global

Projects enrich one's knowledge and help people

develop skills like Trans-disciplinary thinking, crosscultural

empathy, and better EQ. More gigs only mean

a growing portfolio of experience. It will further

diversify skill sets.

❑ Better Rates: The level-playing-field on platformbased

economy allows people with niche-skills and

better credibility or star ratings to demand a higher

pay rate per hour vs. a traditional professional.

Summary

Gig economy is transforming the way we work. For

businesses, digital imperative is pushing for new and more

flexible ways to create and meet demand.

For the workforce, the gig economy is creating a new set

of expectations and attitudes to work.

However, both businesses and people have to shift their

mindsets to adapt to the "Next Normal" where Gig

Economy would continue to grow to create more

opportunities for people with increased flexibility, choice,

and more significant opportunity for tomorrow's

workforce.


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