POWER TALK
POWER TALK Oct-Nov 2020 published by Power Talk with Archanna Digitalising Future! This edition will take you through how digitalisation and artificial intelligence is on its way to create a never imagined 360 degree change in the ways corporates and people will start working. Our global authors also talk about not only the risks involved in the gamut but their perspective also throws light on how corporates can work towards creating a balance and make optimal use of this humongous change without it overwriting the human capital. Website: https://www.powertalkwitharchanna.com/ Linkedin: https://www.linkedin.com/in/archannagaarg YouTube: https://youtube.com/powertalkwitharchanna Facebook: https://www.facebook.com/powertalkwitharchanna Instagram: https://www.instagram.com/powertalkwitharchanna/ Twitter: https: //twitter.com/ArchannaGaarg?s=09e-
POWER TALK Oct-Nov 2020 published by Power Talk with Archanna
Digitalising Future!
This edition will take you through how digitalisation and artificial intelligence is on its way to create a never imagined 360 degree change in the ways corporates and people will start working. Our global authors also talk about not only the risks involved in the gamut but their perspective also throws light on how corporates can work towards creating a balance and make optimal use of this humongous change without it overwriting the human capital.
Website: https://www.powertalkwitharchanna.com/
Linkedin: https://www.linkedin.com/in/archannagaarg
YouTube: https://youtube.com/powertalkwitharchanna
Facebook: https://www.facebook.com/powertalkwitharchanna
Instagram: https://www.instagram.com/powertalkwitharchanna/
Twitter: https: //twitter.com/ArchannaGaarg?s=09e-
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EXPERT
ADVICE
UNDER ESTIMATING
THE IMPORTANCE OF
PRODUCT MANAGEMENT
can be RISKY
Product Management is an extremely important function in any organization. It involves managing the complete functions
of the product right from conceiving the product idea to packaging, pricing, profitability, distribution & promotion along
with quality and cost control. All above functions require the product manager and the product team to co-ordinate with all
other functions in the organization like Research & Development, Quality Assurance, Sales, Production, Procurement,
Logistics and Supply Chain, Finance, IT and more.
Let’s understand each of these functions briefly.
Krishnarao Buddha
Parle Products Pvt. Ltd
2 Decades with Parle
Sr. Category Head - Marketing
Product Portfolio Management & Product Development
Consumer Need gap and Market Potential identification for New & existing Products through data analysis
for achieving objectives of Brand Market Share, Growth and Profitability
Pricing and Profitability Management
Devising Pricing strategy and review pricing for brands periodically to ensure fair profitability for each
brand and maintain good price value equation at all the times for brands.
Demand Management and Production Control
Drawing up long term and short term Brand volume growth – Region-wise, category-wise using sources
like Nielsen’s Retail Audit and qualitative sources like market visits and sales feedback.
Advertising & Promotion Effectiveness
Developing effective advertising campaigns with the purpose of creating awareness and increasing brand
equity. Devising of Communication & Creative Strategy & planning of brand budgets and consumer offers.
Marketing Strategies and Plans
Developing long term marketing strategies integrating brand positioning, brand strategy, pricing strategy &
promotional strategy.
Quality and Costs Improvement
Pursuing quality complaints with Quality Control function and Production units and ensuring prompt
corrective action & improving quality of existing products.
For more on Product Management .Reach out to Krishna : https://www.linkedin.com/in/bkrishnarao/
www.powertalkwitharchanna.com 41
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