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.Lorena AcostaPersonalBrand EvangelistFounder PRESENTBe Busy Being Awesome2016-2020Founder PRESENTWonderful DestinationsTrust and credibility play an essential part in the success level of any business.Personal branding becomes necessary for C-suites executives and board directorsIt is also a best business strategy. Companies can significantly strengthencustomer's trust by utilizing their executive's social presence. Covid-19 helped toincrease the growth of social media and influencer marketing. Personal brands arenow well recognized and essential while building social presence and reputationYour brand helps you to portray your public image andstays aligned with your career. Far sighted leaders unlockopportunities every day by demonstrating their values andcharacter and unknowingly they turn themselves into abrand that people admire .Their core values reflect in theirpersona and make them the brand that people love tofollow and admire . Personal branding gives you an edgeto stand out as a popular leader in your industryThe most successful people value the people around themand understand that a million minds are often better thanone. It’s about creating legacy .How do you want to be remembered when you are gone ?Have you touched lives ? Have you made a difference inthe lives of people as a part of your pay back to the society? Your primary goal has to be always helping others withyour brand. Now is time to share the experiences you'vehad and the knowledge that you’ve earned with your yearshard work It's about creating relationships and helping otherand your legacy to the younger generations. Your vision andconviction, your action, and your words need to be aligned. Itis vital for you to understand yourself, what values areessential for you. Self-reflection is wonderful and you mustalign your core values to make it a successful endeavor .Being Authentic is your mostvaluable assetAuthenticity is your most significant asset and a more potentdifferentiating factor while building your brand. Beingauthentic in business is a very powerful force when usedstrategically and mindfully. Stay unique. Be kind to thepurpose why you started building a brand, you will never makemistakes . Go that extra mile to do something that is not aPower Talk l Digitalising Future
Something that is unique andoriginal has a long life. Copiesdon’t last foreverVulnerability is one among many enablers that helpyou create a brand that people adore. It shows your sensitivityto stay adaptable and make changes with the changing needs andcircumstances. This makes you even more relatable. Storytelling isone of the most powerful tools to reach out to your audience. it'san art that takes time to master, but once you develop it, youcreate an indelible impact on your audience. It stays withthem for long. Your success journey with stop-overs is aneffective tool to stay in the mind of your audience and thisgive you a ticket of permanent residency in their hearts .Yourwin over your hardships is a reflection of your passion foryour work and the attention you have put in to create thebrand Well-crafted storytelling inspires them to take action asstories send out a valuable message .Storytelling builds trust,which is vital in business-to-business buying decisions.There's no better person to tell your story than you. The mostmindful stories came from the heartrepeat, that is not copy That is simply you. Something that isunique and original has a long life. Copies don’t last foreverTransparencyWhen you identify your core values, it's easier to shareyour story in a way that shows you care about others. Youshould feel completely natural, and it should resonate fullywith your audience. Values guide our behavior, providingus with a personal code of conduct Core values shape notjust who you are, but also the culture and character of yourcompany. Your values provide a strong sense of identityand give you a thread of continuity that weaves worthymoments into your stories.IntegrityThe brand's ability to influence does not come from onlystrong marketing initiatives from but also from substantialrespect for its values .Focusing on the branding part withoutconsidering the personal side won't help you. Sharing thingsthat we care about and living up to the promises we make,Not only makes you relatable but also trustworthy. Insteadof branding yourself as something you may or may not be, itmight be wiser to understand who you are and how you canstay true to yourselfThree things are required to be effective in personal brandingknowledge of self, Knowledge of the audience, and Service toyour audienceKnowledge of SelfAny C-suite executive with a strong personal brand can set the tonefor an organization and increase company credibility and revenue.Your brand can expand to places you would have never imagined.Consumers want personal branding from companies. I read not longago that people trust a company when their executives are active onsocial media. Consumers are more likely to buy when the CEO of thecompany uses social media. This is so because they can see, hear,understand and relate to the person behind the brand they adoreMake it personal, relatable, genuine, entertaining, useful, andrelevant. You become the brand ambassador more than any othermanager hired by your organisations to promote that brand. You arethe brand and the brand is youService to your audienceMost important part of your story and your brand is your customer.The story starts with you and ends with your customer. Inspire themto be part of your journey. They will look for you over other brands ifyou show them that you value them .Show them the product andservice revolves around them and represents them in totality .Keepinnovating to suit their changing needs ,desires and perspectives.Meet their expectations .Help them decide ,Help them look at lifefrom your perspective .Add freshness and soul to your brand .Weaveyour brand into their lives and that’s when you become their familyWhether you lead a company, climbing the corporate ladder, ordisrupting your industry, a strong personal brand thatdemonstrates your expertise will get you wherever you want to go. faster. At the same time, it will open doors for you and those youwork with And never forget, personal branding is the nucleus ofthe trust factorAs a Personal brand evangelist who has worked withprofessionals worldwide, I invite you to take this journey.www.powertalkwitharchanna.com 43
Page 1: 15 ROLE MODELSGLOBAL WOMEN in TECH4
Page 4 and 5: CONTENT03EditorialArchanna Gaarg44E
Page 6 and 7: Thomas VargheseCEO Aditya Birla Gro
Page 8 and 9: Thanks for your love!
Page 10 and 11: Evolving RiskLandscapeCOVID 19 has
Page 12 and 13: a concerted effort to focus on more
Page 14 and 15: PERFORMORPERISHWHAT’S YOUR RISK A
Page 16 and 17: EXCELLENCE INCORPORATE BANKING
Page 18 and 19: If such a study is done, believe me
Page 20 and 21: Trust with Trade Group LLCA UAE Com
Page 24 and 25: EmergingBusinesses ChallengesDIGITI
Page 26 and 27: ORGANIZATIONAL STRUCTUREGOVERNANCE
Page 28 and 29: ARTIFICIALINTELL IGENCEIt was in Su
Page 30 and 31: 15 ROLE MODELSWOMEN IN TECHWomen in
Page 32 and 33: Hwalani Board Member of Women in Te
Page 34 and 35: Romana Ibrahim WIT Angola Chapter A
Page 36 and 37: A SUCCESS RIDERThomas VargheseCEO,
Page 38 and 39: The art ofManish K. TyagiCommander
Page 40 and 41: ManagementA Behavioral Science• E
Page 44 and 45: Overcome thNegative WordElizabeth F
Page 46 and 47: In the same way, your teenager may
Page 48 and 49: GIGECONOMYThe future of workGig Eco
Page 50 and 51: Become aPOWER AMBASSADORContact us
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