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7. Target group
You know your customers and market, so describe them. First
find your core business, then expand. Calculate your market
into money.
BAD example: Our customers are dog owners.
GOOD example: Our customers are small and medium size dog
owners, living in big cities of USA, lonely or in a relationship
(mostly not married/no kids), age: 25-40. There are ca 30 million
potential users of our app in the USA with an annual
market turnover of 0,5 billion USD.