How to make a perfect one-pager

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7. Target groupYou know your customers and market, so describe them. Firstfind your core business, then expand. Calculate your marketinto money.BAD example: Our customers are dog owners.GOOD example: Our customers are small and medium size dogowners, living in big cities of USA, lonely or in a relationship(mostly not married/no kids), age: 25-40. There are ca 30 millionpotential users of our app in the USA with an annualmarket turnover of 0,5 billion USD.
8. Go-to-market and knowyour competitorsYou have to build a strategy, how you´ll get to your potential customer.BAD example: We´ll make ads in Facebook.GOOD example: We´ll write articles about our product to differentdog-lovers websites and offer a free trial-period. The cost will be ca 0,10USD per customer and we are planning to target 50 000 users.Most likely there are some competitors in every field. If there isn´t –maybe the customers are not ready, maybe the technology is not goodenough, maybe there are regulations which do not allow to offer thisservice etc. Mentors can help you in this point.
Page 1 and 2: GUIDELINESHow to make aperfect one-
Page 3 and 4: ience
Page 5 and 6: 2. Who?The main questions are: who
Page 7 and 8: 4. Don’t use buzz-words, whichdoe
Page 9: 6. The solution.This is it - how ar
Page 13 and 14: 10. Current statusWhere are you rig
Page 15 and 16: 12. Key milestonesTry to be realist
Page 17 and 18: Less text, morevisual content.Make

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