How to make a perfect one-pager
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4. Don’t use buzz-words, which
doesn’t give any idea, what you are
doing.
BAD example: We build a disruptive service in food delivery industry.
OK, but it doesn’t say anything about your idea. What is it, how, why, to
whom?
GOOD example: We build a mobile app for dog lovers, which helps
them urgently order pet food delivery from the nearest store.
OK, all clear.
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