Jeweller - November 2020

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COVID-19 Update 23 November Scheduled reopening of all NSW borders, including Victoria and New Zealand $4 billion announced to fund the Federal Government’s JobMaker Hiring Credit, which provides incentives for businesses to hire new employees aged 16–35 5.6% September retail turnover, compared with September 2019 * Australian Bureau of Statistics, 4 November 2020 “This year retailers need to prepare for the influx of online orders that may come their way, earlier than usual. In November, there is a continuum of big shopping events from Click Frenzy on 10 November to Singles Day, Black Friday and Cyber Monday. The entire month has unofficially been labelled ‘Black November.’” JENNIFER WESTACOTT CEO, BUSINESS COUNCIL OF AUSTRALIA “We need a highly-targeted, careful and gradual reopening of the national economy... Getting all of Australia’s domestic borders open again by Christmas would be a $3 billion gift to the nation.” PAUL ZAHRA CEO, AUSTRALIAN RETAILERS ASSOCIATION “The day after the Melbourne Cup is when the Christmas shopping season traditionally gets underway, and there is much to be optimistic about. Victorian retailers are open for business. Consumer confidence is at an eight-month high.” DR SHANE OLIVER CHIEF ECONOMIST, AMP CAPITAL “Australia has performed far better than many comparable countries in controlling coronavirus... This along with a bit of luck should result in a stronger, more assured recovery in the Australian economy.” 49% of Millennials and Gen Z consumers surveyed planned to buy fine jewellery during the holiday season * Platinum Guild International x 360 Market Reach survey Retail sales were up 6.8% in Q3 of 2020 – 4.4% above Q1, which was pre-COVID * Westpac Australia & New Zealand Weekly, 2 November 2020 43% of Australian shoppers plan to split their holiday shopping between bricks-and-mortar stores and online * Oracle Retail Survey/B&T Magazine Western Australia is the current ‘star performer’ of the retail sector * Power Retail, 4 November 2020 ABC, 13 October 2020 * GemFind CIBJO National Jeweler Watch replays of GemFind’s past webinars for more advice on creating an effective jewellery website and using digital marketing. 4Jewellery industry digital marketing firm GemFind is hosting a Christmas trading webinar entitled ‘Most Effective Digital Marketing Tactics for the Holiday Season’ on 10 November. Hosted by GemFind’s vicepresident of sales and marketing, Anthony Arechiga, the session will focus on strategies for standing out and improving e-commerce sales during the holiday period. The webinar is based on findings from a new PGI report which explored consumers’ post- COVID sentiments about jewellery. 4The next instalment of the World Jewellery Confederation’s Jewellery Industry Voices webinar series takes place on 19 November. ‘Jewellery as a Symbol for the Meanings of Life: Story-telling to Consumers in the New Normal of 2021’ features panellists from China, the USA, France and India and is sponsored by Platinum Guild International (PGI). From private viewings to Zoom rooms and more, the webinar will cover plenty of ground for connecting with customers. 4For even more Christmas sales advice, US jewellery industry publication National Jeweler is hosting a webinar on 17 November focused on holiday events. ‘Holidays 2020: How to Host the Right Event for Your Business’ will see jewellery consultants Kate Peterson and Kathleen Cutler discuss jewellers’ COVID-safe options. 18 | November 2020
Every holiday season is vital to your business, and this year, success has a new level of importance. As you meet the demands of this busy season, Stuller is ready to help with our robust in-stock inventory. Visit Stuller.com/Holiday. Items featured, left to right: 87325 and 124536 Stuller.com +1 337-262-7700
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Page 48 and 49: STRATEGY FEATURE Online Watch Sales
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