Business 2021
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BUSINESS
BUSINESS AT MMC<br />
WHY MMC?<br />
F Flexible Curriculum:<br />
Our flexible curriculum allows you to tailor your degree to fit your personal, professional, and<br />
academic interests. Most of our students graduate in four years with double majors and/or minors,<br />
broadening their post-graduation options.<br />
F Small Classes:<br />
The average class size is 18, and professors actively engage with each individual student.<br />
F NYC is Your Classroom:<br />
You will be immersed in NYC with many opportunities for internships, site visits, and networking.<br />
WHAT IS SPECIAL ABOUT THE MMC CURRICULUM?<br />
F MMC’s <strong>Business</strong> programs mold global citizens and visionary thinkers and doers<br />
who shape the future.<br />
F The curriculum and co-curriculum provide multiple perspectives to help future<br />
leaders find creative solutions to problems.<br />
F We draw on the passion and talent innate in each student.<br />
F Our vast alumni network, representing a range of NYC industries and enterprise, actively<br />
mentors and inspires students.<br />
F NYC’s rich history as the capital of global business provides the perfect foundation to foster<br />
innovative thinking.<br />
www.mmm.edu/business | @MMCbiz<br />
OUR PROGRAMS<br />
BACHELOR OF ARTS<br />
Concentrations<br />
F Advertising and Promotion<br />
F Economics<br />
F Fashion Marketing<br />
F Leadership<br />
F Media and Arts Management<br />
F Social Entrepreneurship<br />
BACHELOR OF SCIENCE<br />
Majors<br />
F Entrepreneurship<br />
F Finance<br />
F International <strong>Business</strong><br />
F Management<br />
F Marketing<br />
MINORS<br />
F<br />
F<br />
F<br />
F<br />
F<br />
Accounting<br />
Economics<br />
Fashion Studies<br />
Management<br />
Music Industry<br />
BA IN BUSINESS<br />
Our BA in <strong>Business</strong> is a one-of-a-kind program designed for<br />
students who want to combine art, performance, fashion, or<br />
social good with business savvy. We offer six concentrations<br />
that prepare students for an array of successful careers,<br />
ranging from art, theatre, and nonprofit administration to<br />
marketing, management, and fashion.<br />
ADVERTISING AND PROMOTION Our program<br />
prepares you for a career as an influencer of consumer<br />
communication and behavior. Upon graduation, you’ll be<br />
fully equipped to take your career in any number of directions,<br />
including advertising, public relations, or digital marketing.<br />
ECONOMICS This globally-focused concentration is ideal<br />
for students interested in learning how companies and nations<br />
make economic decisions that affect consumers and citizens.<br />
Our graduates pursue advanced degrees, work in global<br />
industries, and serve international nonprofits.<br />
FASHION MARKETING This business-focused<br />
concentration will prepare you to understand the complexities<br />
of the fashion industry. Learn how to develop, market, and<br />
distribute fashion products to the right consumer, and how to<br />
establish a socially responsible and sustainable business. Your<br />
experience will be enriched by guest speakers, field visits to<br />
companies, and events.<br />
LEADERSHIP Learn to think critically about a business or<br />
industry’s responsibility to employees, customers, communities,<br />
and the environment. Internships and experiential learning will<br />
equip you to assume a management-track role in a business,<br />
nonprofit, NGO, or social service agency.<br />
MEDIA AND ARTS MANAGEMENT Leverage your<br />
passion for the performing arts or new media into a sustainable<br />
career in the arts. Under NYC’s bright lights, you’ll have rich,<br />
inspiring learning experiences. Take in performances, meet<br />
with company directors, and complete challenging internships<br />
at organizations both on and off Broadway and at other cultural<br />
institutions.<br />
SOCIAL ENTREPRENEURSHIP Engage in a handson<br />
program that puts technological and creative resources at<br />
your disposal to successfully start your own social enterprise.<br />
Whether your goal is an MBA, a job in venture capital,<br />
managing a community organization, or becoming a serial<br />
entrepreneur, you’ll develop the skills and experience to do<br />
good and do well.<br />
ALUMNI SPOTLIGHT<br />
“During my time<br />
at MMC, I interned<br />
at Clarins Group,<br />
Lolabean Jewelry,<br />
and at BAM<br />
Communications.<br />
The <strong>Business</strong> Division<br />
at MMC did more<br />
than just educate me and prepare me<br />
for post-graduation; they encouraged<br />
me to push myself to see my full<br />
potential and follow my dreams. I am<br />
forever grateful to have had such kind,<br />
intelligent, and supportive mentors.<br />
I applied and was accepted to three<br />
graduate schools in London: Imperial<br />
College London, King’s College<br />
London, and Queen Mary’s University.<br />
I will be attending Imperial College<br />
London, ranked the #2 Master’s<br />
program in Marketing in the world.”<br />
— Madison Fortner ' 20<br />
“Marymount<br />
provided me with<br />
an excellent cornerstone<br />
for my artistic<br />
endeavors, and<br />
business aspirations.<br />
The business<br />
faculty transcended<br />
the confines of<br />
the classroom setting and became<br />
cherished mentors long after I<br />
graduated.” — Doug Makuta '12<br />
Doug is an entrepreneur and musician who manages his<br />
own band.<br />
“MMC has really<br />
fueled my passion<br />
for the arts and my<br />
desire to become a<br />
leader in this industry.<br />
Interning opened<br />
my eyes to the<br />
management world<br />
of the performing<br />
arts industry. In my final year, I was<br />
the production management intern at<br />
SPIKE TV and was offered a full-time<br />
position upon graduation.”<br />
—Christina McDonald '15<br />
2 | WWW.MMM.EDU MARYMOUNT MANHATTAN COLLEGE | 3
FOCUS ON<br />
INNOVATION AND<br />
EXPERIENCE<br />
THE CLASSROOM<br />
Our focus is on experiential and<br />
collaborative learning. Hands-on<br />
projects will expose you to realworld<br />
issues to develop critical<br />
and creative thinking skills as<br />
well as problem-solving and<br />
technological skills.<br />
NEW COURSES The<br />
division faculty are continually<br />
expanding the range of<br />
offerings to guide you towards<br />
professional excellence.<br />
BS MAJORS<br />
We offer Bachelor of Science degrees in five different majors:<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
Social Media Marketing<br />
Marketing for the Arts<br />
Social Psychology of Dress<br />
Visual Merchandising<br />
Fashion Marketing & Branding<br />
Retail Management<br />
ENTREPRENEURSHIP Imagination is the key to innovation, but practical skills— like writing a business plan,<br />
securing investors, and establishing a growth strategy—are crucial to launching a new business. The entrepreneurship<br />
major will provide the foundation and skillset you need to develop your original ideas into successful new ventures.<br />
FINANCE Students who major in Finance will learn how to plan, problem-solve, and work with other members of<br />
an organization. A Finance degree from MMC will prepare graduates for a wide range of financial careers including<br />
accounting, banking, investment, risk management, venture capital, insurance, and real estate.<br />
MARKETING Marketing majors will learn how to identify the wants and needs of customers, groups, and<br />
organizations using a mix of creative and analytical approaches. Courses such as Consumer Behavior and Marketing<br />
Research will teach students what motivates consumers and will allow them to develop and test research questions.<br />
INTERNATIONAL BUSINESS In today’s world, it is important to understand how businesses can operate<br />
on a global scale. Whether you want to expand a business internationally or work with developing economies, this<br />
major will allow you to gain an in-depth understanding of how international markets function effectively in socially and<br />
culturally diverse environments.<br />
MANAGEMENT Management majors will learn how to lead others, from a small team to an organization. This<br />
major will provide a comprehensive grounding in all areas of business, set within the broader context of the liberal arts<br />
to develop business leaders with a global perspective and a commitment to social responsibility.<br />
ALUMNI SPOTLIGHT<br />
“The faculty here really<br />
strive to provide the best<br />
learning experiences and<br />
networking opportunities.<br />
During my senior year,<br />
I participated in the<br />
Bloomberg Trading<br />
Competition with several<br />
peers, gaining handson<br />
experience in trading and enhancing<br />
my understanding of the financial market.<br />
In addition, thanks to outstanding faculty<br />
support, I was accepted to the graduate<br />
program in Computer Science at Pace<br />
University. I can hardly express how much I<br />
appreciate everything MMC has given me.”<br />
— Yu Lu '17<br />
“During my internship at<br />
KIND, I was part of the<br />
digital marketing team.<br />
Through this internship,<br />
I learned how to create<br />
briefs for paid influencers<br />
outlining the expectations<br />
and guidelines for each<br />
monthly post in keeping<br />
with the strategic goal. I really enjoyed the<br />
team meetings, because I learned so much<br />
about the planning and organization it takes<br />
to execute a project.”<br />
—Yaritza Villegas '19<br />
Yaritza joined Columbia University for a Masters in Education.<br />
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MARYMOUNT MANHATTAN COLLEGE | 5
STUDY ABROAD<br />
Experience other cultures and<br />
learn how business is conducted<br />
in different parts of the world<br />
by studying abroad at one of<br />
our affiliated institutions or by<br />
participating in a faculty-led travel<br />
course. Our students have visited<br />
and studied around the world<br />
in countries including France,<br />
Ireland, England, China, and<br />
New Zealand.<br />
“My dual BA degree coupled with<br />
a minor in Asian Studies led me to<br />
an internship in the Chinese Works<br />
of Art department at Christie’s<br />
Auction House and a semester<br />
studying in China supported by the<br />
Eisner Scholarship. My coursework<br />
in Mandarin language and Chinese<br />
literature and history at MMC<br />
proved extremely relevant to the<br />
work I did as an intern and, after<br />
graduation, I accepted a permanent<br />
position with Christie’s New York.”<br />
—James Matson '14<br />
Students visit the London Eye (UK)<br />
as part of the faculty-led travel course<br />
Global Fashion <strong>Business</strong><br />
Sigma Deta Delta <strong>Business</strong> Honor<br />
Society Induction Ceremony.<br />
BUSINESS STUDENT ORGANIZATIONS<br />
F<br />
F<br />
F<br />
F<br />
Fashion Marketing Student Association<br />
Investment Club<br />
Marymount <strong>Business</strong> Association<br />
Sigma Beta Delta <strong>Business</strong> Honors Society<br />
INTERNSHIPS AND ALUMNI SUCCESS<br />
Our students have interned and been hired at many renowned businesses and organizations.<br />
Accounting / Finance<br />
International <strong>Business</strong><br />
Marketing / Fashion Marketing<br />
F Bank of America<br />
F Dolce & Gabbana<br />
F Balenciaga<br />
F Bank of New York<br />
F Ericsson Group<br />
F Cynthia Rowley<br />
F Bloomberg<br />
F Fendi<br />
F Giorgio Armani<br />
F Citibank<br />
F Google<br />
F Harper’s Bazaar<br />
F Goldman Sachs<br />
F Granberg AS<br />
F Madison Square Garden<br />
F JP Morgan Chase & Co.<br />
F Marc Jacobs International<br />
F NFL<br />
F Merrill Lynch<br />
F Zurich Insurance Co. Ltd.<br />
F Ralph Lauren<br />
F Morgan Stanley<br />
F The Row<br />
F New York Life Insurance<br />
Management<br />
F Vanity Fair<br />
F Oppenheimer and Co. Inc.<br />
F Ann Taylor, Inc.<br />
F Christie’s Auction House<br />
Media and Entertainment<br />
Entrepreneurship<br />
F Club Monaco<br />
F Columbia Records<br />
F Baked by Dan<br />
F Kirkland & Ellis, LLC<br />
F DreamWorks<br />
F Makuta Music<br />
F Macy’s<br />
F Foxwood Theatre<br />
F Ramona’s Model & Talent, LLC F Marcus & Millichap Real Estate F NBC Universal<br />
F Radically Good, LLC<br />
F Ron Shapiro Management<br />
F The Rachael Ray Show<br />
F The Web Studio, LLC<br />
F Thompson Hotels<br />
F The Dr. Oz Show<br />
F Vertical Search Works<br />
F Utilivisor<br />
F Sony<br />
F Yuve, Inc.<br />
F Viacom<br />
TOP GRADUATE SCHOOL ADMISSIONS<br />
The <strong>Business</strong> curriculum prepares students to pursue advanced degrees in diverse fields.<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
City University of London, Cass <strong>Business</strong> School,<br />
MSc in Finance<br />
Columbia University, Paul Milstein Center for<br />
Real Estate, MS in Real Estate Development<br />
Columbia University, Teachers College, Masters in Education<br />
Fordham University, Gabelli School of <strong>Business</strong>,<br />
MS in Strategic Marketing Communications<br />
Hult International School of <strong>Business</strong>, Masters in Finance<br />
Imperial College London, MSc in Strategic Marketing<br />
King’s College London, MSc in International<br />
Marketing, MSc in Digital Marketing<br />
London School of Economics<br />
The New School, MS in Media Management<br />
New York University, Arthur L. Carter Journalism<br />
Institute, MA in Journalism, <strong>Business</strong> & Economic Reporting<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
F<br />
New York University, Courant Institute of Mathematical<br />
Sciences, MS in Computer Sciences<br />
New York University, Robert F. Wagner Graduate<br />
School of Public Service, Master of Urban Planning<br />
New York University, Stern School of <strong>Business</strong>,<br />
MBA in Global <strong>Business</strong><br />
NY School of Interior Design, MFA in Interior Design<br />
Pace University, Lubin School of <strong>Business</strong>,<br />
MBA in Public Accounting<br />
Pratt Institute, MFA in Communications Design<br />
Queen Mary, MSc in Digital Marketing<br />
Syracuse University, College of Law<br />
Vanderbilt University, Vanderbilt Law School,<br />
Washington University in St. Louis, Olin <strong>Business</strong><br />
School, MS in Finance<br />
6 | WWW.MMM.EDU<br />
MARYMOUNT MANHATTAN COLLEGE | 7
BUSINESS<br />
Carson Hall, Room 517<br />
221 East 71 st Street, New York, NY 10021<br />
212-517-0631<br />
business@mmm.edu<br />
www.mmm.edu/business<br />
@MMCbiz • @NYCMarymount<br />
www.mmm.edu<br />
PLEASE RECYCLE