Food Labels 101 Masterguide

This is a claim, not a label.
No org. is dedicated to the
verification of this info.
NATURAL
THE LABEL:
WHAT IS IT?
Natural is a food claim found on
everything from processed foods
to produce to animal products.
At times it is presented like a
label, and sometimes it is simply
written. It is initially regulated
by the USDA, but after one year
goes unchecked.
OUR RATING:
15
THE GOOD:
THE BAD:
When regulated, means
minimally-processed.
Cannot contain artificial
ingredients or colors.
Only needs to be verified
once.
Does not mean GMO,
chemical, hormone, or
anitbiotic-free.
Does not protect animal or
worker rights.
THE WHY:
Does not mean
healthier food
SHOULD I BUY?
Largely unregulated
More about marketing
than making change
This food claim is more about marketing than making actual system change. It is
largely unregulated, meaning that it is an empty claim. When shopping, steer clear of
products that only boast this claim.
Food LEARN Labels MORE101
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Greener Pastures