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Blue Chip Issue 78 - Jan 2021

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INTERVIEW<br />

partnerships with financial advisers, and more recently, we started<br />

to go back to these roots. And the people who work at Momentum<br />

Investments demonstrate this in how we engage with advisers and<br />

their clients. By building these lasting relationships with financial<br />

advisers, we can improve our understanding of the needs of both<br />

advisers and their clients. This enables us to enhance our services<br />

and solutions to truly address their personal needs.<br />

By building these lasting<br />

relationships with financial<br />

advisers, we can improve our<br />

understanding of the needs of<br />

both advisers and their clients.<br />

What would be the typical profile of a client considering a<br />

guaranteed product?<br />

There is no typical profile as it can differ vastly given the<br />

circumstances of the client – as it is personal. This is exactly where<br />

individual financial advice is valuable as it considers each client’s<br />

unique circumstances.<br />

However, guaranteed products typically resonate with clients<br />

who are on the lower end of the spectrum of risk tolerance or<br />

risk appetite. These clients often prefer investment solutions that<br />

provide more defined or predictable returns or proceeds.<br />

This does not mean that only risk-averse clients should be<br />

interested in guaranteed products. We believe that guaranteed<br />

income products like life annuities should form part of most<br />

retirees’ investment portfolio as it provides a portion of<br />

guaranteed income. This guaranteed portion can potentially<br />

be earmarked for the minimum income required during retirement<br />

for living expenses. This portion of a retiree’s income can<br />

therefore be secured with a life annuity, which will then be<br />

unaffected by changes in the markets or interest rates.<br />

Other types of guaranteed products can be used to diversify<br />

a client’s investment portfolio and give a different return profile.<br />

The important thing is to consider it in the context of a specific<br />

client’s needs and circumstances, which again brings us back to<br />

the necessity of individual financial advice.<br />

Historically, guaranteed products have often been regarded<br />

as somewhat opaque. How are your guaranteed products<br />

structured and what is guaranteed?<br />

The main purpose of structured products is to provide certainty<br />

in terms of benefits or investment returns. It attempts to ‘hide the<br />

wires’ of investment complexity, and it should provide simple and<br />

easy-to-understand investment proceeds. The investment outcomes<br />

of these products should therefore be transparent and clear.<br />

Our guaranteed products aim to deliver on exactly this – simple<br />

and predictable investment outcomes that provide more certainty<br />

to clients. The guarantee offered can either be in the form of a<br />

capital guarantee or a minimum return over a predetermined<br />

investment horizon. Alternatively, a life annuity – also a form<br />

of a structured product – can provide certainty on the level<br />

of income that a client can expect over the remainder of the<br />

client’s lifetime.<br />

Do you offer different types of guaranteed products, and if<br />

so, what would the different types be, and their benefits?<br />

There is a wide range of products, but I will focus here on two types<br />

of products. The one category is where the proceeds of the product<br />

are fully guaranteed and predictable. Examples of these solutions<br />

include guaranteed endowments and life annuities. Both products<br />

provide certainty on the benefits and proceeds that are provided<br />

to the invester – either a guaranteed capital return after a five-year<br />

period or a predetermined level of income that is payable for life.<br />

The second category is where a portion of the benefits are<br />

guaranteed, but the client can potentially still benefit from<br />

positive market movements over the lifetime of the investment.<br />

An example of this is Momentum’s Enhanced Growth Option<br />

product where we offer a minimum guaranteed return over a<br />

five-year period, even if markets do not perform over this period.<br />

A client can also potentially receive enhanced returns if markets<br />

do perform well over the investment period. These are therefore<br />

structured products that offer the best of both worlds – a minimum<br />

capital guarantee if markets perform poorly, but also potentially an<br />

improved positive return if markets do provide favourable returns.<br />

There is no such thing as a ‘free lunch’, so what are the<br />

additional charges that a client has to pay in a guaranteed<br />

product versus a conventional market-linked investment<br />

like a balanced unit trust?<br />

There are typically three types of fees on investment products –<br />

administration fees, advice fees and investment management fees.<br />

These are equally relevant for structured products and unit trusts.<br />

We believe in transparency of fee disclosures as it allows advisers<br />

and their clients to make informed decisions. We support the<br />

introduction of the Effective Annual Cost (EAC) disclosure in the<br />

industry as it requires product providers to illustrate the fees on<br />

investment products in the three categories explained above.<br />

I’m sure that you would agree that a financial adviser should<br />

never advise on something that they don’t understand. How<br />

do you ensure that financial advisers who put clients into your<br />

guaranteed products understand them fully?<br />

I fully support that advisers and clients should make informed<br />

decisions – including the choice of investment products. At<br />

Momentum, we conduct product-specific training that is a<br />

requirement before advisers can support the relevant product<br />

range. And because Momentum Investments believes in<br />

partnerships, we also make sure that our consultants and product<br />

specialists are always available to financial advisers should they<br />

need any support on specific aspects of our solutions – whether<br />

it is on our guaranteed product range, or any other solution that<br />

we offer. <br />

14 www.bluechipdigital.co.za

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