Spectrum Marketing Calendar 2021

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DIRECT MAIL DATA CREATIVE PRINTING SIGNAGE

2021

CALENDAR

We Are Local.

Powerful Local Advertising Solutions


The Visual Communication Experts

SIGNS are one of the most powerful communication tools

available. Nothing communicates what’s important to a

business more than the effective use of signs. Whether you’re

communicating internally to your employees or supporting your

current promotion on a showroom floor, signs can improve your

results.

Don’t just scatter a few posters that blend into the background,

IMMERSE your business in the messages you want to

communicate. Let Spectrum’s sign specialists help you start

making more IMPACT.

spectrummarketing.com

603.627.0042

We

Are

Visual.


ANUARY

3

10

17

24

NOTES:

S

31

4

11

18

WEEK 1

INSERT/OUTSERT/DAC

25

M T W TH F S

MARTIN LUTHER

KING JR. DAY

WEEK 2

INSERT/OUTSERT/DAC

5

12

19

26

6

13

20

27

DECEMBER

INAUGURATION

DAY

S

M

7

14

21

28

WEEK 1 DEADLINE

WEEK 2 DEADLINE

T W TH F S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

31

1

8

15

22

NEW YEAR’S DAY

2

9

16

23

29 30

FEBRUARY

S

M T W TH F S

1 2 3 4 5 6

7 8 9 10

11

12

13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Dare to be DIFFERENT

Consumers receive dozens of pieces of direct mail

every month. You must create a unique impression

that captures their attention immediately.

Spectrum knows how to make the

most of every “MAIL MOMENT.”

From special die-cut shapes and

scratch-off seals to oversized mailers that can’t

be ignored, Spectrum will capture your market’s

attention and capture more sales for your business.

spectrummarketing.com

603.627.0042


EBRUARY

7

14

21

28

VALENTINE’S DAY

NOTES:

S

1

8

15

WEEK 1

INSERT/OUTSERT/DAC

22

M T W TH F S

PRESIDENT’S DAY

WEEK 2

INSERT/OUTSERT/DAC

2

9

16

23

GROUNDHOG DAY

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

3

10

17

24

JANUARY

S

M

T

4

11

18

25

WEEK 1 DEADLINE

WEEK 2 DEADLINE

W TH F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15

17 18 19 20 21 22

24 25 26

31

27

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

16

23

28 29 30

5

12

19

26

MARCH

CHINESE

NEW YEAR

S

M

1

T

2

6

13

20

27

7 8 9 10

W TH F S

3 4 5 6

11

12

13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Get In Your Customer’s Mailbox for Less!

Spectrum Monthly can get your next promotional flyer into

the mailboxes of thousands of local households for less.

Ride inside the Spectrum Monthly publication and benefit from

an extended shelf-life that is significantly longer than traditional

newspapers. Oversized inserts can also allow your piece to

burst out and grab the attention of every recipient.

MORE SPACE, MORE HOMES,

MORE RESPONSE!

spectrummonthly.com

603.627.0042

We

Are

Local.


ARCH

7

14

21

1

8

15

22

28 PASSOVER & 29 30 31 32

NOTES:

S

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

2

9

16

23

3

10

17

DAYLIGHT SAVINGS ST. PATRICK’S DAY SPRING EQUINOX

PALM SUNDAY

M T W TH F S

24

FEBRUARY

S

4

11

18

25

WEEK 1 DEADLINE

WEEK 2 DEADLINE

APRIL FOOL’S :

M T W TH F S

1 2 3 4 5 6

7 8 9 10

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

11

12

13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28

5

12

19

26

APRIL

S

M

6

13

20

27

T

W TH F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28

29 30

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Drive Your Business with Direct Mail

Direct mail has proven to be one of the most effective forms

of marketing to drive immediate response and measurable

results. Spectrum understands that direct mail is part art and

part science.

Our team of graphic designers handle the artistic elements and

can create a piece that represents your business and products

or services effectively. Spectrum’s marketing professionals can

help you refine your offers to ensure the best response and

identify the right prospects and lists to deliver RESULTS.

spectrummarketing.com

603.627.0042


PR I L

4

11

18

S

EASTER SUNDAY

LAST DAY OF PASSOVER

5

12

19

M T W TH F S

PATRIOTS DAY

WEEK 1

INSERT/OUTSERT/DAC

25 26 27 28

WEEK 2

INSERT/OUTSERT/DAC

6

13

20

RAMADAN STARTS

7

14

21

1

8

15

22

29

APRIL FOOL’S DAY

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

TAX DAY

WEEK 1 DEADLINE

WEEK 1 IN-HOMES

WEEK 2 DEADLINE

2

9

16

23

30

GOOD FRIDAY

3

10

17

24

NOTES:

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

MARCH

S

M

1

T

2

7 8 9 10

W TH F S

3 4 5 6

11

12

13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

MAY

S

M

T

W TH F S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23

30

24

31

25 26 27 28 29

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Capture your local market with Spectrum Monthly

Keep your business at the fingertips of your local market

with Spectrum Monthly’s powerful geographically zoned

publications. No other form of media has the shelf-life of

Spectrum Monthly, which consumers retain as a resource

ALL MONTH LONG.

Include coupons to generate measurable response, links to

your website for those looking for more information and

offers that position you ahead of the competition.

spectrummonthly.com

603.627.0042

We

Are

Local.


S

M T W TH F S

MAY

2

9

16

ORTHODOX EASTER

3

10

17

23 24 25 26

NOTES:

MOTHER’S DAY

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT

OUTSERT

DAC

30 MEMORIAL DAY 31

4

11

18

5

12

19

CINCO DE MAYO

APRIL

S

M

6

13

20

27

T

WEEK 1 DEADLINE

WEEK 2 DEADLINE

7

14

21

28

W TH F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28

WEEK 2 IN-HOMES

29 30

JUNE

S

M

1

8

15

22

29

T

1

6 7 8 9 10

W TH F S

2 3 4 5

11

12

13 14 15 16 17 18 19

20 21 23 23 24 25 26

27 28 29 30

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


HUGE mailers with HUGE results

Your direct mail campaigns compete with every other piece

of mail in the mailbox. Don’t get lost along with the ordinary.

Stand out with oversized direct mail pieces up to 11” X 14”

DELIVERED FLAT.

Nothing will grab a consumer’s attention like one of our GIANT

mailers when they arrive. Carry more offers, more information

and deliver it all with more IMPACT. Oversized mailers are one

of the best kept secrets in direct mail.

spectrummarketing.com

603.627.0042


JUNE

6

13

20

7

14

21

27 28 29 30

NOTES:

S

FATHER’S DAY

SUMMER SOLSTICE

M T W TH F S

FLAG DAY

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

1

8

15

22

2

9

16

23

MAY

S

M

T

3

10

17

24

WEEK 1 DEADLINE

WEEK 2 DEADLINE

W TH F S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23

24

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

25 26 27 28 29

4

11

18

25

JULY

S

M

T

5

12

19

26

JUNETEENTH

W TH F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28

29 30

31

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

30

31

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


MAXIMIZE Your Marketing Campaigns IMPACT!

Instead of just sending out a traditional solo direct mailing,

Spectrum Mail Plus reaches your target audience on multiple

channels simultaneously using seven digital technologies.

With these technologies Spectrum Mail Plus creates

omni-channel direct marketing combined with

digital advertising that increases your ROI.

Increase Campaign Results by 23-46%!

spectrummarketing.com

603.627.0042


JULY

4

11

18

INDEPENDENCE DAY

5

12

19

25 26 27 28

NOTES:

S

M T W TH F S

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

6

13

20

7

14

21

JUNE

S

M

1

8

15

22

29

T

1

WEEK 1 DEADLINE

WEEK 2 DEADLINE

6 7 8 9 10

2

9

16

23

30

W TH F S

2 3 4 5

11

12

13 14 15 16 17 18 19

20 21 23 23 24 25 26

27 28 29 30

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

AUGUST

S

1

M

2

3

10

17

24

31

T

3

8 9 10

W TH F S

4 5 6 7

11

12

13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Get Unmatched Exposure with Outserts

Place your company’s message in front of thousands of

prospective customers and make an impression for an entire

month. With a Spectrum Monthly outsert, you’ll hold one of the

most valuable positions available.

Wrapped on the front and back covers of your selected

zones, consumers see your message repeatedly throughout

the month. This type of repetition is the key to success in any

form of advertising and will help build your sales and brand

awareness DAY AFTER DAY.

spectrummonthly.com

603.627.0042

We

Are

Local.


UGUST

1

8

15

22

2

9

16

23

29 30 31

NOTES:

S

M T W TH F S

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

3

10

17

24

4

11

18

25

JULY

S

M

T

5

12

19

26

WEEK 1 DEADLINE

WEEK 2 DEADLINE

6

W TH F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

29 30

31

13

20

27

SEPTEMBER

S

M

7

14

21

28

T

W TH F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28

29 30

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


MOLLY DOCKTER

Owner/Operator

(801) 979-7761

pomonaproduceutah.com

pomonaproduceutah@gmail.com

pomona_produce

Reinforce Your Company’s Brand

Your basic business communication forms are as

important to your image as any other form of advertising.

Spectrum’s printing and graphic design services

can help manage your brand and keep all of your

printing and communication materials CONSISTENT.

spectrummarketing.com

603.627.0042

We

Are

Creative.


EPTEMBER

5

12

19

6

13

20

26 27 28 29

NOTES:

S

M T W TH F S

LABOR DAY

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

7

14

21

ROSH HASHANNAH

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

1

8

15

22

FALL EQUINOX

AUGUST

S

1

M

2

2

9

16

23

30

T

3

8 9 10

YOM KIPPUR

WEEK 1 DEADLINE

WEEK 1 IN-HOMES

WEEK 2 DEADLINE

3

10

17

W TH F S

4 5 6 7

11

12

13 14

24

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

OCTOBER

S

M

T

4

11

18

25

REMEMBRANCE DAY

W TH F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15

17 18 19 20 21 22

24 25 26

31

27

16

23

28 29 30

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Reach Your Customers with

a Seasonal Mailing!

We’ll take your customer/prospect list and create a

customized and unique “MAIL MOMENT” sure to

“RING” in the sales! We have a variety of designs to

choose from. You pick the outside, choose the text

for the inside then pick your delivery method. It’s a

simple, easy way to let your clients know that you’re

thinking about them during the holidays.

spectrummarketing.com

603.627.0042


CTOBER

3

10

17

4

11

18

24 25 26 27

NOTES:

S

HALLOWEEN

31

M T W TH F S

COLUMBUS DAY

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

5

12

19

6

13

20

SEPTEMBER

7

14

21

28

WEEK 1 DEADLINE

WEEK 2 DEADLINE

1

8

15

22

29

2

9

16

23

30

S M T W TH F S

S M T

1 2 3 4

1 2

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28

WEEK 2 IN-HOMES

29 30

NOVEMBER

7 8 9 10

W TH F S

3 4 5 6

11

12

13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


We hope you’ll join us this weekend!

Dear Diana,

Welcome to the neighborhood!

Wherever you are in life, you have a purpose. At Mecklenburg

Community Church we want to help you become the person

you were made to be. In light of current events, all weekend

services are offered online only, but the experience is richer

than ever.

Get Personal With Your Customers

Personalizing direct mail raises response rates and

increases your return on investment. Use information in

your customer files to personalize your next campaign

with information that is more relevant and more powerful.

Spectrum can help design HIGHLY PERSONALIZED

mailings driven by variable data that gets you the results

you need. IMPACT.

spectrummarketing.com

603.627.0042


OVEMBER

7

14

21

1

8

15

22

28 29

CHANUKAH BEGINS

30

NOTES:

S

DAYLIGHT SAVINGS

ENDS

M T W TH F S

WEEK 1

INSERT/OUTSERT/DAC

WEEK 2

INSERT/OUTSERT/DAC

CYBER MONDAY

2

9

16

23

ELECTION DAY

HOLIDAY SHOPPER

IN-HOMES

WEEK 2 DEADLINE

3

10

17

24

OCTOBER

S

M

4

11

18

25

T

DIWALI

WEEK 1 DEADLINE

THANKSGIVING

5

W TH F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15

17 18 19 20 21 22

24 25 26

31

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

27

16

23

28 29 30

12

19

26

HOLIDAY SHOPPER

DEADLINE

BLACK FRIDAY

DECEMBER

S

M

6

13

20

27

T

SMALL BUSINESS

SATURDAY

W TH F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28

29 30

31

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


Take advantage of the

best kept secret in direct mail

Detached Address Cards (DACs) enter the mailbox as a

separate mail piece and hold the resident addressing for

delivering our publications. This leaves the rest open for

advertising any message you wish.

The best part of all is the cost per piece is significantly less than

any other solo-mailing available. Get in front of more consumers

and take advantage of this POWERFUL MARKETING TOOL.

spectrummonthly.com

603.627.0042

We

Are

Local.


ECEMBER

5

12

19

NOTES:

S

6

13

20

M T W TH F S

WEEK 1

INSERT/OUTSERT/DAC

26 KWANZAA BEGINS 27 28 29

WEEK 2

INSERT/OUTSERT/DAC

7

14

21

WINTER SOLISTICE

1

8

15

22

WEEK 1 DEADLINE

WEEK 2 DEADLINE

NOVEMBER

S

M

1

T

2

2

9

16

23

7 8 9 10

3

10

17

24

30 31

W TH F S

3 4 5 6

11

12

13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

WEEK 1 IN-HOMES

WEEK 2 IN-HOMES

CHRISTMAS EVE

NEW YEARS EVE

JANUARY

S

M

4

11

18

25

T

CHRISTMAS DAY

W TH F S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23

30

24

31

25 26 27 28 29

WEEK 1: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack

WEEK 2: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury


We Are Local.

Powerful Local Advertising Solutions

LOCAL PUBLICATIONS

DIRECT MAIL

CREATIVE

PRINTING

SIGNS

Proud publishers of Spectrum Monthly Publications for 30 years

Toll Free 866.434.6245 | Local 603.627.0042

95 Eddy Road, Suite 101 Manchester, NH 03102

spectrummarketing.com

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