Spectrum Marketing Calendar 2022

LOCAL PUBLICATIONS DIRECT MAIL CREATIVE PRINTING SIGNAGE 

2022 MARKETING CALENDAR 

LOCAL PUBLICATIONS DIRECT MAIL CREATIVE PRINTING SIGNAGE

BE FRONT & CENTER 

WITH A 

COVER AND 

COUPON 

• Your message is guaranteed to mail to your target market 

• Added Legitimacy and get more for your marketing dollar 

• Your message remains highly visible for 30 days for a greater response 

• With targeted zones, hit the areas that are most likely to respond to 

your message 

DECEMBER 

1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 

FEBRUARY 

1 

2 

3 

4 5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

27 

21 

28 

22 

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25 

26 

JANUARY

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

2 3 4 5 6 7 8 

WEEK 2 IN-HOMES 

9 

10 

11 

12 

13 

14 

15 

WEEK 1 • INSERT/OUTSERT/DAC 

DESIGN APPROVAL DEADLINE 

WEEK 1 AD DESIGN 

APPROVAL DEADLINE 

16 17 MARTIN LUTHER 18 19 20 21 22 

KING JR. DAY 





23 

24 

25 

26 

27 

28 

29 

30 31 


95 Eddy Road, Suite 101 

Manchester, NH 03102 

spectrummonthly.com 

“Spectrum Marketing has been a tremendous partner for Lupoli Companies. 

Their direct mail programs provide strong ROI and their sales team 

is always responsive and strategic when helping us plan promotions. 

I highly recommend them!” 

Lupoli Companies, Lowell, MA 

Spectrum Marketing Companies Customer for 6 years 

WEEK 1 : Bedford, Manchester, Hooksett, Merrimack, Nashua, Derry, Londonderry, Hudson, Pelham, Litchfield, Windham, Concord, Hopkington, Bow 

WEEK 2 : Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury

POWERFUL 

LOCAL ADVERTISING 

SOLUTIONS 

• Easy to fit into your budget 

• Hit the areas that are most likely to respond to your message 

• Include as little or as much as you want with different ad sizes to choose from 

• Because of the variety of ads in the publication, readers pass your ad multiple times 

looking for different services, giving your message the frequency it needs to succeed 

• Quantifiable return on your advertising investment 

JANUARY 

1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

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28 

29 

30 

31 

MARCH 

1 

2 

3 

4 5 

6 

7 

8 

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10 

11 

12 

13 

14 

15 

16 

17 

18 

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27 

21 

28 

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23 

30 

24 

31 

25 

26 

FEBRUARY

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

LUNAR NEW YEAR 

2 

GROUNDHOG DAY 

3 

4 

5 


6 7 8 9 10 11 12 





13 

14 

VALENTINE’S DAY 

15 

16 

17 

18 

19 





20 21 

PRESIDENT’S DAY 

22 23 24 25 26 


27 

28 





Thank you Spectrum for all you do for our company! We’ve used 

other services who send out coupons in the mail and we must 

say that none have ever shown the return that Spectrum coupons 

produce. You really go above & beyond and that’s the reason we 

keep advertising with you. We love how you change it up and keep 

our ads noticeable! We always love the final product! 

Stewarts Septic, Haverhill, MA 

Spectrum Monthly Advertiser for 3 years 


GET UNMATCHED 

EXPOSURE WITH OUTSERTS 

• Attached to & wrapped around the cover so your message can’t be missed 

• Your business, brand and message stand out 

• Your message remains highly visible for 30 days for a greater response 

• Target the areas that are most likely to respond to your message 

• Consumers can easily pull off and take with them ensuring higher redemptions 

• Glossy stock so your products will look great 

• Double-sided with lots of room for your advertising message and strongest offers 

FEBRUARY 

1 

2 

3 

4 5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

APRIL 

1 2 

3 4 5 6 7 8 9 

10 11 12 

17 18 19 

24 25 26 

13 14 15 16 

20 21 22 23 

27 28 29 30 

MARCH

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

2 

ASH WEDNESDAY 

3 

4 

5 


6 7 8 9 10 11 12 

13 

DAYLIGHT SAVINGS 

14 

15 

16 

17 

ST. PATRICK’S DAY 

18 

19 





20 21 22 

23 

24 

25 26 





27 

28 

29 

30 

31 






I have been utilizing Spectrum Marketing for the last seven years for so many of 

my marketing needs. Linda Williams has been my main contact person for quite 

a few of those years. Linda makes my life so much easier. I let her know what I 

am looking for and with a few emails back and forth I will sign my proof and in a 

very timely manner they are hand delivered. I have used them for signs, menus, 

barriers, and gift card holders. I am always satisfied with the entire process. 

Ignite & Hooked, Manchester, NH 

Spectrum Marketing Customer for 7 years 


INSERT YOUR BUSINESS INTO 

CUSTOMER’S MAILBOXES 

• With options up to 11x14, Inserts are visible outside of the publication with lots of space for your 

product shots, offers and supporting elements to make your message compelling 

• Your business, brand and message stand out giving you high impact 

• A fraction of the cost for solo direct mail without the limitations, giving you more exposure 

and increased ROI 

• Target the areas that are most likely to respond to your message 

• Determine what the best style is for your message with a gloss 

or uncoated option 

MARCH 

1 2 3 4 5 

6 7 8 9 10 11 12 

13 

20 

27 

14 

21 

28 

15 

22 

29 

16 

23 

30 

17 

24 

31 

18 

25 

19 

26 

MAY 

1 2 3 4 5 6 7 

8 

15 

22 

29 

9 

16 

23 

30 

10 

17 

24 

31 

11 

18 

25 

12 

19 

26 

13 

20 

27 

14 

21 

28 

APRIL

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

APRIL FOOL’S DAY 

2 

3 

BEGINNING OF 

RAMADAN 

4 

5 

6 

7 

8 

9 


10 

PALM SUNDAY 

11 

12 

13 

14 

15 

GOOD FRIDAY, 

TAX DAY 

16 

PASSOVER 





17 

EASTER 

18 

19 

20 

21 

22 

EARTH DAY 

23 





24 

ORTHODOX EASTER 

25 

26 

27 

28 

29 30 





Spectrum’s marketing helped us grow from $100,000 yearly gross to 

our current $700,000 in just 5 years. We are at capacity now with 6 

trucks and 6 licensed spray techs. We’re evaluating our future goals 

and growth plan. Spectrum will definitely part of our expansion plans. 

Golf Course Lawns, Raymond, NH 




THE 

BEST KEPT SECRET 

IN DIRECT MAIL 

• Delivered in the mailbox separately so your message is seen by 100% 

of your target market 

• Lowest USPS postage cost available so you get more for your 

marketing dollar 

• Targeted to hit the areas that are most likely to respond to your message 

• You can easily track, measure and assess the results 

• Your campaign can be enhanced with Spectrum MailPlus and its’ 

7 digital technologies for increased response, dashboard tracking 

and attribution – It’s direct mail PLUS digital! 

APRIL 

1 2 

3 4 5 6 7 8 9 

10 11 12 

17 18 19 

24 25 26 

13 14 15 16 

20 21 22 23 

27 28 29 30 

JUNE 

1 

2 

3 

4 

5 

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7 8 9 

10 

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12 

19 

26 

13 

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27 

14 

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28 

15 

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29 

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18 

25 

MAY

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

EID-A-FIR 

2 

3 

4 

5 

CINCO DE MAYO 

6 

7 


8 

MOTHER’S DAY 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

ARMED FORCES DAY 





22 

23 

24 

25 

26 

27 

28 





29 

30 

MEMORIAL DAY 

31 





Spectrum has really helped us increase our sales. Working closely 

with our area sales rep. Sam helps us with our strategies, review 

which market we would like to improve in & implementing a solid 

marketing plan. Our sales have almost doubled over the previous 

year. Thank you Sam and Spectrum, we look forward to continue 

to work with you in the future. - Boyd, Danny and Jarret 

Innovative Roofing, Derry NH 



REINFORCE YOUR 

COMPANY’S 

BRAND 

• Basic business collateral is extremely important for business image 

• Spectrum ensures all printing and communication materials are consistent 

• Our printing and graphic design services can help create, establish & manage your brand 

173 South River Road | Suite 5, Bedford, NH 03110 

603-647-2278 | bedfordfamilydental.com 

Creating Beautiful Smiles 

DentalArts 

of Bedford 

MAY 

1 2 3 4 5 6 7 

8 9 10 11 12 13 14 

15 16 17 18 19 

22 23 24 25 26 

29 30 31 

JULY 

20 21 

27 28 

1 2 

3 4 5 6 7 8 9 

10 

17 

24 

11 

18 

25 

12 

19 

26 

31 

13 14 15 16 

20 21 22 23 

27 28 29 30 

Christopher Platt 

Owner 

chris@solidadvantage.com solidadvantage.com 

JUNE 

10D Manchester Road 

Derry, NH 03038 

ph: 603.216.6300 

fax: 603.216.6308 

REMODELING KITCHENS, BATHROOMS AND OTHER INTERIOR SPACES SINCE 1991 

802-585-0579 

elevatemovementcollective.com

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

2 

3 

4 


5 

6 

7 

8 

9 

10 

11 


12 

13 

14 

FLAG DAY 

15 

16 

17 

18 





JUNETEENTH 

19 20 21 22 23 24 25 

FATHER’S DAY 





26 

27 

28 

29 

30 






We’ve been working with Tara for nearly 10 years. She’s taken 

the time to learn the ins and outs of our 60-year old family 

restaurant business. Tara always brings innovative, cost-effective 

solutions to help us fulfill our on-going mission to be a proactive 

member of our community. -David 

China Blossom, North Andover, MA 



KEEP READERS COMING BACK 

FOR MORE 

• Keep readers & returning customers updated on changes to your business including promotions, 

changes in hours, renovations or new equipment in our annual “Meet Your Merchants” issue 

• Connect with readership as you tell your business success story 

• Keep customers in the know that you are open and here for them 

• Added legitimacy and get more for your marketing dollar 

No one brings 

you better offers. 

Look for 

Spectrum 

Exclusives. 

No one brings 

you better offers. 

Look for 


Exclusives. 

JULY, 2021 • VOL. 30 • ZONE 27 • HAVERHILL WEST • RICHARD PEASE, BRIAN MIKOL & KEVIN LASH, PUBLISHERS 

5 

12 

19 

26 

7 

14 

21 

28 

6 

13 

20 

27 

1 

8 

15 

22 

29 

JUNE 

1 2 3 

7 8 9 10 

14 

21 

28 

15 

22 

29 

16 

23 

30 

17 

24 

AUGUST 

2 3 4 5 

9 10 

16 17 

23 24 

30 31 

11 12 

18 19 

25 26 

4 

11 

18 

25 

6 

13 

20 

27 

$50 

GIFT CARD 

P.I. Design Glass 

100% Financing 

JULY 


CONSTANTLY PIZZA 

NY-style slices AND 

free delivery? With 

offers like these, it’s 

no wonder Constantly 

Pizza is a NH “must” 

for lunch and dinner! 

Voted Best Pizza in 

the Concord area by 

Spectrum , Hippo, 

Concord Monitor, NH 

Magazine & Parenting 

Magazine. Constantly 

Pizza also received 

The Pinnacle Award 

from the Concord Chamber of Commerce 

and The Champion Award from Riverbend. 

Since 1990, owners John and Dave 

Constant have been creating delicious 

pizzas such as Thick Crust and New York 

Style, and specialties like the Big John – an 

enormous 24” party pizza! Their menu is 

full of gourmet and specialty subs, too, like 

the Chicken Cordon Bleu or the Italian 

Stallion. Just one bite is never enough when 

it’s from Constantly Pizza! 

Constantly Pizza 

39 South Main St. Concord 

108 Fisherville Rd. Penacook 

When you dine in or take out at Constantly 

in Concord, you will find an unbelievable 

HAPPY 4TH OF JULY 

God Bless America! 

Fully Licensed & Insured 

Follow us on Facebook for specials 

selection of homemade 

cannolis, tiramisu, 

lobster tails, and 

more. Many brought 

fresh from Boston’s 

finest bakeries! These 

desserts make a perfect 

end to any meal. 

In addition to John 

and Dave’s two great 

locations they also 

feature an extensive 

catering menu for 

any of your special 

occasions. Check out the full menu at 

ConstantlyPizza.net and see their Sunday 

through Wednesday Specials today! 

Constantly Pizza is offering great deals on 

top of their already low prices that you won’t 

want to miss! Open 7 days a week, find 

them at 39 S. Main Street in Concord or 108 

Fisherville Road in Penacook. Give us a call 

for FREE DELIVERY at 603-224-9366 

(Concord) or 603-227-1117 (Penacook). 

Junk 

Removal 

Starting 

at just 

$35 

BUSINESS NAME: _______________________________________________________________ PAGE#: _________ 

Make sure to fill out 

the info & mail to: 

SPECIAL EDITION 

MEET 

ATTN: CONTEST 

SPECTRUM MARKETING 

COMPANIES 

YOUR 

MERCHANTS 

95 EDDY ROAD, SUITE 101, 

MANCHESTER, NH 03102 

Drawing will be held 

June 30, 2021. 

This special issue 

features stories and 

photos of local 

businesses. 

SPECTRUMMONTHLY.COM 

298 MAIN STREET, HAVERHILL, MA | 978-521-5757 | WWW.GIORB.COM 

$25 

ENTER TO WIN A 

GIFT CARD 

FROM 

we work in “rain, snow, sleet, or shine” 

See inside for details. 

YOU POINT TO IT, WE REMOVE IT! 

Sometimes we even buy your junk! 

CALL US FOR 

MORE DETAILS! 

ENTER TO WIN A 

50 FROM 

$ 

50 

Find the Flamingo Float like 

this hidden in one ad, 

and write down the name 

of the business ad 

and page # below. 

www.trashcanwillys.com 

$42 

GIFT CERTIFICATE 

______________________________________________________________________ 

NAME 

______________________________________________________________________ 

ADDRESS 

______________________________________________________________________ 

CITY STATE ZIP 

______________________________________________________________________ 

PHONE 

______________________________________________________________________ 

EMAIL 

Winners are eligible once every 6 months. Entries must be completed in fu l to qualify. Winner must be wi ling 

to have their name and photo published in Spectrum and on social media. Must be 18 years old or older to 

win. Employees or families of Spectrum Marketing Companies or their affiliates not eligible for entry. 

603-490-2177 

42 OFF 

July Clean-Up Special 

OFF 

Any Service of $90 or More 

*With this Spectrum coupon. Cannot be combined with other offers. One coupon per home. 

298 Main Street 

Haverhill, MA 

978-521-5757 

TV’s - Furniture - Random Junk - Pianos - Hot Tubs - Sheds - You Name It We Take It 

Monthly • 95 Eddy Road, Suite 101 • Manchester, NH 03102 • PH 603-627-0042 PAGE 7 

Home 

Home 

of 

of 

the 

the 

WORLD’S 

WORLD’S 

LONGEST 

LONGEST 

Mini 

Mini Golf 

Golf Hole! 

Hole! 

F A M I L Y F U N P A R K S 

9 Bailey Rd., Chichester, NH 

53 Hackett Hill Rd., Hooksett, NH 

Z17/18 

$3 off 

ANY TWO 

LARGE PIZZAS 

With coupon only. Cannot be combined. 

Must mention when ordering. Expires 8/15/21

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

2 

3 

4 

INDEPENDENCE DAY 

5 

6 

7 

8 

9 


10 

EID AL-ADHA 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 





24 

25 

26 

27 

28 

29 30 

31 








I own the largest quilt shop in NH with over 10,000 bolts of fabric in stock. I know that if it were not 

for Spectrum Monthly publication with my sales rep Steve Rifkin, we would not be as successful as 

we are. I would certainly recommend Spectrum Monthly (and Steve) to any business looking to be 

more successful…it certainly has worked well for me. - Liz S. 

Bits ‘n’ Pieces, Pelham, NH 




30+ YEARS 

E X P E R I E N C E 

LC 

SUMMER SIZZLE- 

THE HOTTEST READERSHIP 

CONTEST AROUND! 

• Engages readership with an enticing contest 

• Increases foot traffic to advertisers in August because the game requires 

readers to visit participating businesses 

Spectrum Marketing Companies 

Company Logos 2020 

• Readers have the ability to win over $ 2000 worth of cash and prizes 

• Business owners are entered to win $ 1000 credit when they participate 

• A fun format that is proven to be successful year after year 

Logos on white/light background 

CONGRATS KAYLEE!! 

SEPTEMBER 

1 2 3 

4 5 6 7 8 9 10 

11 12 13 

18 19 20 

25 26 27 

JULY 

1 2 

3 4 5 6 7 8 9 

10 

17 

24 

11 

18 

25 

12 

19 

26 

13 

20 

27 

14 

21 

28 

15 

22 

29 

16 

23 

30 

31 

14 15 16 17 

21 22 23 24 

28 29 30 

Symbol Search 

Symbol Search 

$ 

2,000 

HERE’S HOW IT WORKS: 

• Visit any 5 of the participating businesses listed on 

the right side of this page. 

• Find the symbol listed on the counter card at that 

participating business location. 

• On the back of the form, write the name of the 

business next to the corresponding symbol. 

ONE WINNER WILL RECEIVE 

000 

5 symbols = 1 chance to enter 10 Symbols = 2 chances to enter 

20 symbols = 3 chances to enter All symbols = 5 chances to enter 

IN CASH 

& PRIZES 

Once you find 5 symbols, fill out 

the entry form to the right and 

the business names/symbols 

on the back and mail to: 

AUGUST 

ATTN: SIZZLIN’ SYMBOL CONTEST, 

SPECTRUM MARKETING COMPANIES 

95 EDDY ROAD, SUITE 101 

MANCHESTER, NH 03102 

Enter as many times as you want. 

CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE 

FRA PES SUNDAES 

Participating Businesses 

Derry, NH Manchester, NH Derry, NH Londonderry, NH Derry, NH Hudson, NH 

Pets Choice 

FOODS • SUPPLIES • SPECIALTY ITEMS 

Pets Plus 

SERVING YOUR PET’S NEEDS SINCE 1997 

Apple Hill 

Farm 

Make sure to fill out the back of this form AND the information below then mail to: 

MOTORSPORT 

TIRE & AUTO 

Merrimack, NH Merrimack, NH Merrimack, NH Londonderry, NH Merrimack, NH Nashua, NH 

Nashua, NH Nashua, NH Nashua, NH Manchester, NH Derry, NH Manchester, NH 

Windham, NH Londonderry, NH Manchester, NH Concord, NH Concord, NH Nashua & Hudson, NH 

Manchester, NH 

CP SIDE 1 

since 1940 

WA FLE CONES 

Final Visual 

LOCALLY 

OWNED & 

OPERATED 

BEKTASH 

SHRINERS 

BINGO 

Nashua, Salem, Epping, 

Bedford & Portsmouth, NH Manchester & Salem, NH Windham, NH Pelham, NH Concord, NH 

More coupons 

SHE WON OVER $2000 

IN CASH AND PRIZES!! 

& thank you to all of our readers who participated! 

Sales Rep: 

jhilker 

JAMH 

Tue. - 01/12/2021 - 11:58:24 AM 3281035395 

$19 95 Oil 

23 Point Inspection Includes: 

• Brake Check 

• Top Off Fluids 

• Battery Check 

• Winter Season Check 

10 OFF 

Change 

Bits ‘n Pieces 

Quilt & Fabric Shoppe 

Concord, NH Derry, NH Londonderry, NH Penacook, NH Manchester, NH Manchester, NH 

Advertise with Valpak of New Hampshire, (603) 965-2145 ©VPDMS, Inc. 2/2021. Open more great neighborhood deals at valpak.com! 3281035395 

Includes Emissions (NH Pass or Fail) 

One coupon per vehicle. O fer expires 3/31/21 at participating 

Meineke locations. Not valid with any other o fers or wa ranty work. 

Must present coupon a time of estimate. No cash value. 

THIS IS A FINAL VISUAL OF YOUR AD. COLORS & Trim DISPLAYED HERE WILL NOT MATCH THE PRINTED AD EXACTLY. 

Queen City 

Cabinetry 

ATTN: SIZZLIN’ SYMBOL CONTEST - SPECTRUM MARKETING COMPANIES - 95 EDDY ROAD, SUITE 101, MANCHESTER, NH 03102 

This is not an opportunity to make changes. Thank you for choosing Valpak® Direct Marketing Systems, Inc. (“Valpak®”). 

From Simple to Stunning 

Name ____________________________________________________________________________________________________________________________ 

Address _______________________________________________________ City ________________________________State________Zip ______________ 

Phone ______________________________________________________ Email _______________________________________________________________ 

Entries must be completed in full to qualify. All entries must be post marked by Aug. 31st. Winner will be notified on Sept. 7th. Winners are eligible once every 6 months. 

Winner must be willing to have their name and photo published in Spectrum and on social media. Must be 18 years old or older to win. 

Employees or families of Spectrum Marketing Companies or their affiliates not eligible for entry.

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

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31 




Spectrum Publications has increased the volume of leads to 

our business. 1 out of 10 calls came in response to our ad. Our 

marketing representative Eileen Powers has been absolutely 

wonderful to work with. We look forward to working with Eileen 

for many years to come. 

Scott’s Roofing, Derry, NH 




TAKE AD 

B 

DRIVE YOUR BUSINESS 

WITH DIRECT MAIL 

• Proven to be one of the most effective forms of marketing to drive immediate response 

• Ensure the best response by identifying the right prospects and lists to deliver results 

TAKE ADVANTAGE OF OUR: 

• Award winning creative services 

• Dedicated direct mail experts 

• Cost-saving postal logistics 

AND, OUR ADD ONS: 

• Spectrum Mail Plus 

• 7 digital technologies integrated 

into your direct mail campaign 

• Detached Address Cards (DACs) 

EXPIRE! 

BENEFITS 

AUGUST 

MAIN STREET OPTICS 

BUY 1 PA 

THE SECON 

see store for de 

1 

2 

3 

4 

5 

6 

123 Main Street • Yourtown, ST 12345 

555.125.0000 

www.mainstreetoptic.com 

7 

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OCTOBER 

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SEPTEMBER

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

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4 5 LABOR DAY 6 7 8 9 

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25 26 ROSH HASHANAH 27 28 29 30 






I have been continuously advertising with Spectrum Marketing since May 2018. 

When I was first approached by my sales representative, Sam Cormier, I was 

very skeptical that this type of advertising would work. I really made her work 

for the account. She was very persistent, but also very respectful. Advertising 

with Spectrum has dramatically increased my sales. I advertise in their monthly 

publication, as well as doing an occasional cover. 

Costello’s Famous Roast Beef and Seafood, Haverhill, MA 



WE KNOW YOUR MARKET 

AND WHAT’S WORKING 

• Let prospects & current customers know of all the new services you offer 

• Make it a direct mail piece and target areas that are most likely to respond to your message 

• Add offers to add incentive for your customers to return or invite friends 

• Take advantage of our award winning creative services to grab attention 

SEPTEMBER 

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NOVEMBER 

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OCTOBER

SUNDAY 

MONDAY 

TUESDAY 

WEDNESDAY 

THURSDAY 

FRIDAY 

SATURDAY 

1 

2 

3 

4 

5 

YOM KIPPUR 

6 

7 

8 


9 

10 

INDIGENOUS 

PEOPLE’S DAY 

11 

12 

13 

14 

15 

COLUMBUS DAY 

16 17 18 19 20 21 22 





23 

24 

DIWALI 

25 

26 

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28 

29 



30 HALLOWEEN 31 






Since Tokyo steakhouse opened in 2018, Tara has been extremely 

helpful to us growing. Marketing is not my strongest talent so I consider 

her to be an important part of the Tokyo family. I appreciate the 

flexibility that you provided while dealing with Covid-19, including quick 

response to changes as we needed to react to a changing environment. 

Thank you for being an important part of the Tokyo family! 

Tokyo Steakhouse, Salem, MA 




HIT HOMES RIGHT BEFORE BLACK FRIDAY WITH OUR 

HOLIDAY SHOPPER 

• Distributed to an exclusive affluent audience 

• In homes just before holiday shopping commences 

• Unique format engages and increases readership 

• An extra touch to consumers during a heightened time of 

advertising and messaging 

• Part of the proceeds are donated to New Horizons Shelter & Food Pantry 

OCTOBER 

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of Exeter, Salem, & Bedford 

Dental Arts of Exeter 

Dr. Sameer Dogra • Dr. Thomas Suranyi • Dr. Sonia Nagi 

4 Epping Road, Exeter, NH 03833 

(603) 772 - 3020 

DentalArtsofExeter.com 

Dental Arts of Salem 

Dr. Sameer Dogra • Dr. Tresa Mathew 

12 Stiles Road Unit 205, Salem, NH 03079 

(603) 898-9180 

DentalArtsofSalem.com 

Dental Arts of Bedford 

Dr. Sameer Dogra 

173 South River Road #5, Bedford, NH 03110 

(603) 647-2278 

DentalArtsofBedford.com 

Happy Holidays 

from us to you! 

Receive ONE 

Complimentary 

Cosmetic Consultation 

for veneers, zoom whitening, 

or invisalign 

New uninsured patients only. 

Expires 1/15/22. 

New Patient 

$ 

99 Special 

COMPREHENSIVE EXAM 

AND X-RAYS 

Not including prophy. 

Valid on your first visit. 



Dr. Sameer Dogra Dr. Tresa Mathew Dr. Thomas Suranyi 

Complimentary 

Implant Second Opinion 

Get a free consultation from Dr. Sam 

Dogra or Dr. Thomas Suranyi. Learn 

your options & get all your questions 

answered. Just bring your x-rays 

with you on your first visit. 



NOVEMBER 

We Have A Lot To Be Thankful For, 

The Future Is Bright. 

PLUS a 

FREE 

B12 shot 

$900 off $ 500 off 

a package 

of Emsculpt NEO 

6 cycles of “Reduce Fat - Build Muscle” 

With this Spectrum coupon. Expires 1/1/22. 

Not to be combined with other offers. 

Purchase a $100 

$15 Spa Cash Card FREE 

* Download a FREE $50 Gift Card from our 

website and check out our Black Friday Specials! 

Restrictions apply. With this Spectrum coupon. 

Expires 1/1/22. Not to be combined with other offers. 

$11.95 a unit 

New patients only. With this Spectrum coupon. 

Expires 1/1/22. Not to be combined with other offers. 

387 EAST DUNSTABLE ROAD, NASHUA, NH 03062 | NEXT TO SKY MEADOW COUNTRY CLUB | 603.417.6608 | THEMEDICALSKINCLINIC.COM 

Use this QR code to view our 

Black Friday Specials! 

$50 off 

gift card, get a 20 % off 20 % off 



VOTED 

BEST SPA 

BY THE 

NASHUA 

TELEGRAPH 

your 1st diamond glow 

treatment 



your first service 

With this Spectrum coupon. Expires 

1/1/22. No to be combined with 

other offers. 

your first CBD 

massage 

With this Spectrum coupon. Expires 

1/1/22. No to be combined with 

other offers. 

385 EAST DUNSTABLE ROAD, NASHUA, NH 03062 | NEXT TO SKY MEADOW COUNTRY CLUB | 603.888.7900 | THESKINANDBODYSPA.COM

SUNDAY 

MONDAY 

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INSERT/OUTSERT/DAC 

DEADLINE FOR HOLIDAY SHOPPER 

DAYLIGHT SAVING 

6 7 8 ELECTION DAY 9 10 11 VETERANS DAY 12 

TIMES ENDS 

HOLIDAY SHOPPER AD DESIGN 



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THANKSGIVING BLACK FRIDAY SMALL BUSINESS 

SATURDAY 





HOLIDAY SHOPPER 

IN-HOMES 

27 

28 

CYBER MONDAY 

29 

30 




Thank you Kim & Spectrum Monthly! My ad has been so 

successful, I have had 12 new clients so far. This is the best 

black friday we’ve ever had. I have sold more gift cards than 

any other year. 

Kriss Cosmetics, Manchester, NH 

Spectrum Monthly Advertiser for 2 weeks (new client last holiday shopper) 



MARKETING STRATEGY 

IT’S TIME TO SCHEDULE YOUR 2023 

WITH YOUR SALES REPRESENTATIVE 

NOVEMBER 

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JANUARY 

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HANUKKAH BEGINS 

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CHRISTMAS EVE 





CHRISTMAS DAY 

25 26 HANUKKAH ENDS 27 28 29 30 

31 

NEW YEAR’S EVE 





For many years Linda Williams and Spectrum has been our 

go to for print media advertising. Whether it is the FEZ-tival 

of Trees, BEKTASH BINGO or one of our special events, Linda 

and Spectrum are the BEST and most cost effective print 

advertising medium in the area. - Lloyd S. Doughty, II 

Bektash Shriner’s, Concord, NH 



THE POWER OF SIGNAGE 

• One of the most powerful communication tools available 

• Helps distinguish your sale/ marketing campaign as unique 

• Improves closing ratios 

• Increases sales and response on offers 

• Reinforce your brand in the customer’s mind 

DECEMBER 

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FEBRUARY 

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JANUARY 

JANUARY 2023

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WEDNESDAY 

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FRIDAY 

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NEW YEAR’S DAY 

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Eileen at Spectrum Monthly has been a joy to work with this year! She’s very 

communicative, professional, and most of all responsive to our changing 

advertising goals & budget constraints. We’re looking forward to a great 2022 

together with Eileen & Spectrum! 

Solid Advantage, Derry, NH 

Spectrum Monthly Advertiser for 5 Years 



We Are Local. 

Powerful Local Advertising Solutions 

LOCAL PUBLICATIONS 

DIRECT MAIL 

CREATIVE 

PRINTING 

SIGNAGE 

Toll Free 866.434.6245 | Local 603.627.0042 

95 Eddy Road, Suite 101 Manchester, NH 03102 

spectrummonthly.com

Spectrum Marketing Calendar 2022

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