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Panels & Furniture Asia May/June 2020

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

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<strong>May</strong> / <strong>June</strong> <strong>2020</strong>, Issue 3 | <strong>Panels</strong> & <strong>Furniture</strong> <strong>Asia</strong> FLOORING | 39<br />

TherraWood is perhaps best known for its unique wood<br />

polymer composite (WPC) material, which is solely<br />

manufactured by the company at its manufacturing<br />

facilities in Corlu, Tekirdag, 100km west of Istanbul.<br />

WPC is a unique blend of PVC, high quality wood fibre and<br />

other proprietary components, creating a cost-effective,<br />

durable and safe material that resembles the appearance<br />

of wood for both residential and commercial outdoor<br />

recreational areas. With WPC, TherraWood produced a range of<br />

outdoor solutions that include decking, siding, fence, pergola<br />

and railing.<br />

On what makes WPC outperform similar materials from<br />

other competitors, Van Wassenhove shared that “one of the<br />

differences is that we are using PVC as a component, while<br />

many other manufacturers are using PE and PP. PVC is a<br />

harder component compared to PE or PP, hence we are able to<br />

offer hollow profiles for some products such as WPC-coated<br />

hollow aluminium railings, combining strength, durability and<br />

lightweight into one.”<br />

Besides, products made from WPC require low maintenance and<br />

are resistant to decay, insects and UV damage. Coupled with<br />

anti-slip and splinter-free properties, the composite material<br />

can be used to make safe structures for outdoor environment.<br />

The products also come in a range of elegant colours. “The main<br />

component for the decking’s top coat is rice husks, which can<br />

prevent water penetration.”<br />

For the environment conscious consumers, products created<br />

from WPC are 100 per cent recyclable and FSC certified.<br />

“We have always been using the same supplier providing us with<br />

cut-off, therefore we know the quality of the pine wood used is<br />

always the same,” said Van Wassenhove.<br />

MOVING INTO SOUTHEAST ASIA<br />

A prominent brand in the Middle East, 50 per cent of<br />

TherraWood’s productions are exported.<br />

“Our biggest market is in the Middle East region, followed closely<br />

by Europe and Northern America. For <strong>Asia</strong>, we still have to invest<br />

more in marketing our products. We are actively looking for partners<br />

that will distribute and promote our materials in Southeast <strong>Asia</strong>,”<br />

said Van Wassenhove.<br />

TherraWood is currently operating at an annual capacity of<br />

6000 metric tons and has 65 employees, including production

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