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Panels & Furniture Asia July/August 2020

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

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<strong>July</strong> / <strong>August</strong> <strong>2020</strong>, Issue 4 | <strong>Panels</strong> & <strong>Furniture</strong> <strong>Asia</strong> NEWS | 9<br />

BIESSE LAUNCHES INTERACTIVE DIGITAL PLATFORM – A NEW<br />

WAY TO LEARN ABOUT TECHNOLOGICAL INNOVATION<br />

BIESSE is launching the Digital Arena, an<br />

innovative digital platform that enables<br />

live demonstrations and educational<br />

webinars, to present advances in<br />

technology, innovation and R&D, as well<br />

as software and training activities.<br />

"We are facing a cultural shift that will<br />

impact our marketing strategies and the<br />

way we use communications channels,<br />

which is why we have revisited our<br />

strategy to better serve customers all<br />

over the world," stated Raphaël Prati,<br />

corporate marketing communications<br />

director.<br />

“The platform will serve as our ‘digital<br />

site’, a virtual Campus that is the digital<br />

equivalent of our real world showrooms<br />

and campuses, a place for customers<br />

Biesse’s new Digital Arena, an<br />

innovative digital platform that enables<br />

live demonstrations and webinars<br />

to go when they want to learn more<br />

about the solutions we offer through our<br />

technological or internal tours,” Prati<br />

continued.<br />

“The Digital Arena is an interactive portal<br />

that will host digital events by Biesse,<br />

Intermac and Diamut. Visitors will be<br />

able to log in and attend webinars and<br />

participate in live demos. It's a single<br />

digital location dedicated to wood,<br />

advanced materials, and the glass and<br />

stone processing industries – a place for<br />

inspirational content and for prompting<br />

dialogue and trading ideas.” P

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