Panels & Furniture Asia July/August 2020
Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.
Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.
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<strong>July</strong> / <strong>August</strong> <strong>2020</strong>, Issue 4 | <strong>Panels</strong> & <strong>Furniture</strong> <strong>Asia</strong> NEWS | 9<br />
BIESSE LAUNCHES INTERACTIVE DIGITAL PLATFORM – A NEW<br />
WAY TO LEARN ABOUT TECHNOLOGICAL INNOVATION<br />
BIESSE is launching the Digital Arena, an<br />
innovative digital platform that enables<br />
live demonstrations and educational<br />
webinars, to present advances in<br />
technology, innovation and R&D, as well<br />
as software and training activities.<br />
"We are facing a cultural shift that will<br />
impact our marketing strategies and the<br />
way we use communications channels,<br />
which is why we have revisited our<br />
strategy to better serve customers all<br />
over the world," stated Raphaël Prati,<br />
corporate marketing communications<br />
director.<br />
“The platform will serve as our ‘digital<br />
site’, a virtual Campus that is the digital<br />
equivalent of our real world showrooms<br />
and campuses, a place for customers<br />
Biesse’s new Digital Arena, an<br />
innovative digital platform that enables<br />
live demonstrations and webinars<br />
to go when they want to learn more<br />
about the solutions we offer through our<br />
technological or internal tours,” Prati<br />
continued.<br />
“The Digital Arena is an interactive portal<br />
that will host digital events by Biesse,<br />
Intermac and Diamut. Visitors will be<br />
able to log in and attend webinars and<br />
participate in live demos. It's a single<br />
digital location dedicated to wood,<br />
advanced materials, and the glass and<br />
stone processing industries – a place for<br />
inspirational content and for prompting<br />
dialogue and trading ideas.” P