Northstar Brand Guidelines--02-09-2021

CORPORATE PHOTOGRAPHY
SELECTION OF CORPORATE PHOTOS
Be careful when selecting photos for use in any print or digital marketing materials.
• Ensure that the image can be easily understood by the audience. Example: Iimages on
billboards should be recognizable in literally one second as someone is driving past. No
artsy-concept photos should be used in these instances.
• Choose photos of people whenever possible. They are relatable.
• If a photo needs to be cropped, make sure the photo is not awkwardly cut off.
• Make sure the placement of a photo is balanced by other available space. A photo should
not be too large or too small for the space allowed.
Awkward cropping
Do not use a horizontal
photo where a vertical
photo would better fill
the space. And that poor
man...his head has been
cut off!
ß Awkward cropping
There is too much
fuzzy Christmas tree in
this photo, and...what
happened to the bottom of
the presents?
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