2014 CIOPORA Chronicle

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CIOPORA Members Aris® BallFloraPlant 0-C, 91-M, 76-Y, 0-K (red) 100-C, 0-M, 91-Y, 6-K (green) Beijing Hengda CADAMON Deutschland E.G. Hill co. inc Become a member of CIOPORA CIOPORA is an international, non-governmental organisation representing the interests of breeders of asexually reproduced ornamental and fruit varieties worldwide. CIOPORA has currently 117 members including individual breeders, breeding companies, IP lawyers and royalty administration services. Top priority of CIOPORA is the constant development and enhancement of systems of Intellectual Property Protection for plant innovation, which include Plant Breeders’ Rights, Patents, Plant Patents and Trademarks. CIOPORA acts as a strong voice of the industry in regard of IP protection. The association enjoys the observer status at the Community Plant Variety Office (CPVO) and the International Union for the Protection of New Varieties of Plants (UPOV). The Board invites you to join CIOPORA’s global member community. The persons eligible for membership are defined in the CIOPORA’s bylaws. Each member candidacy is subject to approval by the CIOPORA Board. More information about membership: www.ciopora.org. Contact us: info@ciopora.org Tel: +49 (0)40-555-63-702 or Fax: +49 (0)40-555-63-703 6 www.FloraCulture.eu | CIOPORA Chronicle June 2014
From the President Innovation bridges gap between tradition and future Andrea Mansuino. This year, the Ciopora Chronicle features Alice in Wonderland on its front cover. You may ask why? Named after the young protagonist of Lewis Carroll’s book, the Alice-in-Wonderland syndrome is a disorienting condition that affects human perception. Sufferers may experience size distortion of other sensory modalities that make them believe that the world around them is bigger than reality. We, breeders, seem to suffer from this syndrome sometimes. We dream with our eyes wide open, we watch reality and see it differently, often bigger or more colourful. We have visions and work hard to make them a reality, sometimes only with our imagination to guide us. CIOPORA was founded in 1961 in Geneva. I am proud to say that my father co-signed the bylaws that established the specific rules of guidance by which the newly formed association was to function. I am equally proud to be the fourth generation of the Mansuino family of plant breeders who have worked tirelessly for decades developing innovation, with an inexhaustible passion and drive. I fully agree that breeding, propagating, growing and trading flowers is a business. But innovation, in whatever business and area of human interest, cannot only be motivated by economic targets. As there cannot be economic development without research and innovation, I believe that there cannot be innovation without a vision, without inspiration, passion, culture, tradition, emotions, intelligence, and love. Innovation has its roots in tradition, because it changes what already exists into something new and, possibly, something better. Innovation looks into the future, because it only takes shape after the creator has developed a clear vision, and worked hard in order to make it real. I vividly remember how enthused my father, aunts and great-uncle were about new colours and flower shapes, showing me black and white pictures of new carnations and small-flowered roses that boasted much more colour than the best 3D screen images of today. I was a child, but from that moment on I had decided that my destiny was to follow in my family’s footsteps, to keep dreaming and working for dreams to come true. Times have changed. For today's plant breeding is not about beauty alone. The breeders are also interested to know whether a new variety can be considered clearly distinguishable from another one, thus deserving own protection even if the colour on the back of a leaf is somewhat greener or thorns are slightly more curved. Nowadays, innovation consists of snatching away a gene from a cabbage and plugging it into a daisy. Have times really changed? Maybe not. Ornamental plant breeding continues to be a world of highly visionary entrepreneurs. Still, many breeding companies (whether small or big) do believe that innovation is the expression of a vision and needs to be rewarded and protected. There is a reason why children at school still study history. Because they learn how to shape their future thanks to experiences and visions of their ancestors. >>> CIOPORA Chronicle June 2014 | www.FloraCulture.eu 7
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2014 CIOPORA Chronicle

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