Food & Beverage Asia December 2020/January 2021

NEWS 5
Rising food consumption drives Cargill’s expansion of cold-water swelling
starch production in Indonesia
Cargill has planned to double its coldwater
swelling starch production capacity
at PT Sorini Agro Asia Corporindo, its
sweetener plant in Pandaan, Indonesia.
The expansion is aimed to better serve
food manufacturers, particularly in the
convenience and foodservice categories.
Furthermore, the Pandaan expansion
complements existing lines in North
America and Europe to further strengthen
Cargill’s cold-water swelling starch
manufacturing capabilities worldwide.
Franck Monmont, managing director of
Cargill starches, sweeteners & texturisers
Asia, said: “Since the start of our coldwater
swelling starch line in Pandann three
years ago, we have provided customers in
the region with shorter delivery lead times,
increased supply reliability, and more costcompetitive,
Asia-focused specialty starch
products. Along with our announcement
of a US$100 million investment to build a
corn wet mill and starch dryer at the same
site, this latest development reaffirms
Cargill’s confidence in Asia as a leading
food and beverage market, as well as our
long-term commitment to support both
Asian and global consumption needs as a
food ingredients company.”
Derived from plant origins, cold-water
swelling starches are regarded as an
instant starch solution that give textures
to end products, while offering improved
Dressings and sauces contain starch to provide
mouthfeel and texture
viscosity, better dispersibility, and more
flexibility in processing. They can be used
for sauces and dressings, snacks, bakery
goods, as well as bakery fillings and cold
prepared dairy products.
The expansion is expected to be completed
in May 2021. ■
Givaudan refreshes FlavourVision consumer trend programme through
COVID-19 lens
Givaudan has refreshed its FlavourVision
consumer trend programme to reflect the
impact of the COVID-19 pandemic. The
FlavourVision update is poised to serve
as a tool to help Givaudan’s customers
decipher and understand how consumer
With restrictions progressively eased, consumers
start to value physical human connection between
each other
behaviours and product development
in the food, beverage and nutraceutical
industries may be affected.
In the 2020 edition, the company
identified six shifts that have the potential
to shape a new normal in the long term.
For instance, the Human Connection trend
highlights the intensification of consumers’
need to interact with others, and the
priority given to finding ways to do so.
Technology and social media have been at
the centre of facilitating connection, and
have given businesses the opportunity to
forge more authentic, human relationships
with consumers. As restrictions gradually
begin to lift, people will be increasingly
selective about who makes it into their
trusted inner circle.
The other DelightFULL trend notes that
COVID-19 has shifted the focus from
the out-of-home experience economy to
novel, indulgent and comforting in-home
experiences – and foods. Furthermore,
people have turned to nature for a sense
of escape, and brands have responded by
evoking nature through sensorial cues in
their products and services. Economically
and otherwise vulnerable groups in both
developed and developing markets, on the
other hand, are focused more on safety
and survival than indulgence, comfort and
escape.
The 2020 refresh also pointed out six
other shifts, with a broad range in scale
and scape that are expected to outlast the
pandemic, shaping the new normal. From
home as sanctuary and hygiene and health,
to an insistence on increase corporate
accountability, these shifts are expected to
impact daily life in the future. ■
FOOD & BEVERAGE ASIA DECEMBER 2020 / JANUARY 2021