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RUSSIA<br />

by Vladislav Andreev<br />

<strong>The</strong> average size of a Russian apartment is 56.2<br />

square meters: an ironic statistic considering the<br />

country’s physical footprint and 11 time zones.<br />

<strong>The</strong>se small apartments are on average home to<br />

2.6 people. Two-thirds squeeze in a pet. <strong>The</strong> idea<br />

of working from home is therefore problematic, as<br />

many people simply don’t have the space. Only a<br />

minority, usually senior people, have the luxury of<br />

owning a dacha (an out of city residence) with a<br />

designated room in which to work.<br />

I’ve seen countless kitchens, bedrooms<br />

and living rooms in the backgrounds of video<br />

conferencing calls as most professionals are<br />

working from their 56.2 square meters alongside<br />

their partner, a homeschooled child, and cat<br />

or dog – perhaps with sound effects from a<br />

neighbor doing some drilling. This has affected<br />

the way people conduct negotiations. It’s close to<br />

impossible to be tough on a video call when your<br />

cat strolls in front of your camera, or your child is<br />

loudly demanding attention in the background.<br />

Hence the need for a more flexible negotiation<br />

style, with several key competencies becoming<br />

relevant. It’s become critical to be able to<br />

concentrate, and technical skills are also more<br />

important because you must control the steadiness<br />

of your signal and internet speed, and learn<br />

how to navigate the audio and video settings of<br />

your computer. It’s also crucial to have sufficient<br />

“conscious competence” not to show your entire<br />

screen when presenting, so the other side can’t see<br />

confidential information.<br />

Russians need to change and adapt to the “new<br />

normal” rather than ignore it and wait – not so<br />

different from other nations, but with the added<br />

complications of small-space living.<br />

FRANCE<br />

by Gabriel Man<br />

<strong>The</strong> initiatives the French government created<br />

to help companies survive Covid-19 included a<br />

partial activity scheme, solidarity funds and state<br />

guaranteed credits, and a relaunch plan of €100<br />

billion euros to jumpstart the reeling economy.<br />

In a bold statement, Bruno Le Maire, Minister<br />

for the Economy and Finances, declared, "We<br />

will meet the needs of all business leaders,<br />

without exception."<br />

French economic distress is echoed wordwide<br />

with the widespread cancellation of events; the<br />

tourism sector in the doldrums, particularly in<br />

places frequented by Chinese travelers; industries<br />

out of supply from China, and so on. <strong>The</strong> French<br />

organizations the hardest hit are scrambling<br />

to spread tax burdens and reschedule loan<br />

repayments, with entrepreneur-led firms calling<br />

upon the services of credit provider Bpifrance to<br />

help them stay afloat.<br />

<strong>The</strong> government also announced the virus<br />

would be considered a "force majeure” case for<br />

companies with public contracts, letting them<br />

off penalties in the event of a delay in delivery.<br />

As Le Maire explained, "We wanted to provide<br />

an immediate and powerful response for<br />

companies…we need to put the package in right<br />

away. Our responsibility is to ensure this impact is<br />

limited and economic activity can restart after the<br />

virus as soon as possible." He also called for action<br />

at European level, with fiscal stimulus measures<br />

from the states and the European Central Bank.<br />

Even so, loud voices claim the government<br />

could do more. While a hot topic for debate,<br />

particularly among opposition parties, as a<br />

negotiator it flies in the face of an established<br />

negotiation rule: “You will never win an argument,<br />

so don’t bother trying.” What the future holds<br />

for the French economy is uncertain, but wise<br />

commercial leaders will focus on available aid<br />

and make tough decisions necessary for survival.<br />

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