Spain Property Guide Spring 2021

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WHY ENGEL & VÖLKERS By Michel Cruz Why should you choose Engel & Völkers out of the many real estate agents in Marbella? It’s a good question, because it is important which agent or agents you engage – be it in selling your property or in helping you find the ideal home or real estate investment. WHY ENGEL & VÖLKERS The first reason why you should engage Engel & Völkers to work for you is reputation. The best, most reputable agents with the finest properties for sale on the Costa del Sol are associated with a prestigious international real estate brand that adds global reach and instant recognition to the local knowledge, expertise and good name they have themselves built up over many years working in this market. Bearing the name of such an organisation is not easy, as only the best candidates are selected, so you can be assured of quality, service, know-how, integrity and, importantly, results. One of the most prestigious international brands of all, Engel & Völkers has been a success story since it was founded in 1977. Modern, dynamic and well-versed in today’s business and marketing practice, the company has enjoyed sustained, qualitative expansion. A BRAND THAT STANDS FOR QUALITY Engel & Völkers is highly demanding of the more than 400 agents that represent it in 32 countries around the world, but also offers them an unrivalledlevel of support. Only the best agents are selected, and they in turn select only the best, most highly skilled and experienced staff, who receive the highest levels of training and support in the industry. The agents likewise are expected to provide a consistently high standard of service and conduct, something that is monitored on a regular basis, but equally have access to a global network of 24 l SPAINPROPERTYGUIDE.COM
connected real estate agents. Combined, they bring together many thousands of the best properties across the world, not to mention buyers and vendors on a global scale. In the increasingly international luxury market this level of reach and impact is of great value. IT ALL STARTS WITH THE PROPERTY The process of proper real estate agency starts with the property – or better, with the homeowner, for it is they who instruct the agent to market the property on their behalf.This is when real professionals distinguish themselves, providing not only a courteous and efficient service, but also expert valuations that are a true, reliable indication of the property’s market value. Moreover, Engel & Völkers provides homeowners with a detailed valuation report that is technically underwritten – including detailed mention of the factors that influence the home’s value. It is this kind of know-how and transparent methodology that has made Engel & Völkers such a trusted and respected name in global luxury real estate. Having analysed the property and its setting in this way, they sit down with the homeowner and propose a marketing plan for a sales strategy designed specifically for your property. COMMITTED TO RESULTS E&V therefore do not simply list a home but commit themselves to produce results for vendor and buyer alike. With powerful marketing at their disposal, its agents feel confident to make such a serious commitment because they only take on those properties for which theyare convinced such results can be achieved. A marketing plan will typically include a full online marketing strategy, including wellwritten property and location-specific content, top quality imagery, video material and specifications that are optimised to attract the right kind of buyer. These quality inputs are also used in other marketing SPAINPROPERTYGUIDE.COM l 25
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Spain Property Guide Spring 2021

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