MEF Mobile Payments 2021 EXECUTIVE SUMMARY

More documents

Recommendations

Info

EXECUTIVE SUMMARY BACK TO CONTENTS HIGHER INCOME GROUPS PAY FOR MORE SERVICES High Medium Low Do you pay for the following via your mobile phone bill? (by income group, worldwide) 25% 24% 29% 28% 25% 28% 23% 32% 32% 33% 37% 40% As income rises, users are more likely to pay for services via their mobile bill. This is especially true for content subscriptions where 28% of lower income group users pay, compared to 40% of higher income group users. High Medium Low 0% 10% 20% 30% 40% 50% None of the above A bundle of services like these are already included in my mobile phone bill Content subscription services (e.g. Netflix, Spotify) Mobile apps that require a one-time payment to download them Do you pay for the following via your mobile phone bill? (by income group, China) 7% 9% 21% 35% 36% 37% 33% 44% 55% 56% 62% 61% 0% 10% 20% 30% 40% 50% 60% 70% None of the above A bundle of services like these are already included in my mobile phone bill Content subscription services (e.g. Netflix, Spotify) Mobile apps that require a one-time payment to download them • Three-quarters of high income users pay for some services via their mobile bill. Trend of increasing usage of mobile phone billing the more somebody earns, is particularly noticeable in China. • In China, as well as content subscriptions, high income users are also much more likely to pay for additional services compared to lower income groups. © 2021 Mobile Ecosystem Forum Ltd 12
% of respondents EXECUTIVE SUMMARY BACK TO CONTENTS WHAT DRIVES THE USE OF MOBILE PAYMENTS? 45% Why do you use mobile phone billing for payments? 40% 35% 30% 39% 37% 25% 20% 15% 10% 15% 15% 13% 5% 0% 6% It is more convenient It is cheaper It is the only way I can pay for the service It is faster It is safer than other channels No specific reason The clear main drivers for paying for services via the mobile bill are convenience and speed. Cost, and even security, are less important factors as to why this payment method is used. © 2021 Mobile Ecosystem Forum Ltd 13
Page 1 and 2: EXECUTIVE SUMMARY CONSUMER SURVEY M
Page 3 and 4: FOREWORD The year 2021 is a milesto
Page 5 and 6: C NTENTS FOREWORD EXECUTIVE SUMMARY
Page 7 and 8: EXECUTIVE SUMMARY © 2021 Mobile Ec
Page 9 and 10: EXECUTIVE SUMMARY BACK TO CONTENTS
Page 11: EXECUTIVE SUMMARY BACK TO CONTENTS
Page 15 and 16: % of Respondents PAYMENT FRAUD BACK
Page 17 and 18: EXECUTIVE SUMMARY BACK TO CONTENTS
Page 19 and 20: METHODOLOGY © 2021 Mobile Ecosyste
Page 21 and 22: MORE FOR MEF MEMBERS Full survey da
Page 23: APPENDIX © 2021 Mobile Ecosystem F

MEF Mobile Payments 2021 EXECUTIVE SUMMARY

Create successful ePaper yourself

Delete template?

Save as template?