The Good Life – July-August 2021

On the cover – Jason Aamodt: Life as a Butcher. Local Hero – Andrew Nathan: Serving Veterans with a Purpose. Summer Recipes, Go Karts, Tattoo Sunscreens and more in Fargo-Moorhead’s only men’s magazine.

On the cover – Jason Aamodt: Life as a Butcher. Local Hero – Andrew Nathan: Serving Veterans with a Purpose. Summer Recipes, Go Karts, Tattoo Sunscreens and more in Fargo-Moorhead’s only men’s magazine.


Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.


Raising Well-Rounded Humans<br />


One of the main roles I serve in within our family is as<br />

Chief Transportation Officer to all of my son’s various<br />

activities. I serve in this capacity year-round and the pay<br />

is abysmal. While the absolute last thing I want to do is<br />

get up at 6 am on a Saturday morning for practice, I find<br />

that the benefits far outweigh the costs.<br />

I’m striving to raise a well-rounded mini-human so he’s<br />

involved in pretty much every activity we can find. Soccer,<br />

basketball, football, church activities, art classes and swim<br />

lessons dominate the evening hours and weekend time<br />

slots. We have yet to enter the traveling sports team phase<br />

of youth sports participation, but I’m told its…hectic.<br />

I constantly remind myself, as I’m running out to my car<br />

during practice because we forgot his water bottle, that<br />

this will all pay off when he lands a sports scholarship one<br />

day, only to be reminded by a quick Google search that only<br />

about two percent of high school athletes receive sports<br />

scholarships…time to double down on music lessons?<br />

While sports remains king, I think that it is extremely<br />

important for kids to experience as many different<br />

interests as they can while growing up, before settling<br />

into their chosen passions. Music and theater play just as<br />

important a role in the overall development of our kids<br />

as sports. I was what some would refer to as, “hyper,”<br />

growing up and this resulted in my parents, in lieu of overmedicating<br />

me, putting me in every activity they could<br />

find. Thankfully, Fargo was and continues to be a great<br />

environment in which to explore all types of activities.<br />

Coming as a surprise to absolutely no one, my son is<br />

exactly like I was when I was a child and I am eternally<br />

grateful that this area continues to invest in its youth by<br />

offering a literal buffet of child-age activities. Below is a<br />

list of some of the activities we hope to participate in this<br />

summer.<br />

FM Rugby Club<br />

My son began asking if he could play, “football without<br />

pads.” It took me a minute to realize what he was referring<br />

2 / THE GOOD LIFE / urbantoadmedia.com

to and then it dawned on me: rugby! Thus our rugby<br />

journey began. FM Rugby Club is a great option, offering<br />

rugby programs for all ages.<br />

Red River Valley Lacrosse Association<br />

Lacrosse programs are booming in the US and the sport<br />

is now more accessible than ever! Fargo is home to<br />

several local lacrosse programs, many of which provide<br />

the gear and equipment needed to play.<br />

Code Ninjas<br />

It's like playing video games…with a purpose! If your child<br />

is like is anything like mine, then electronics, tablets, and<br />

video games are all the rage. While YouTube and Fortnite<br />

are reign supreme, there are lots of coding programs and<br />

activities that combine the aspect of gaming with coding<br />

and computer science. Code Ninjas offers great childlevel<br />

coding experiences by making coding fun! Check<br />

out their website for a list of classes and programs,<br />

including Parents Night Out (I highly recommend)!<br />

Trollwood Performing Arts SchooL<br />

As a former theater geek, I could write an entire novel on<br />

the impact that Trollwood has had on my life, however,<br />

I do have a word count on this article. Suffice to say,<br />

Trollwood continues to offer the very best of theater,<br />

dance, and art through a combination of stage plays,<br />

theatrical classes, art classes, and an ever-growing list of<br />

offerings. Regarding more information, your best bet is<br />

to take your family to one of their summertime full-stage<br />

productions. <strong>The</strong>y are excellent! <strong>The</strong>n, visit their website<br />

and get your child involved.<br />

Elevate Rock School<br />

Music is extremely important in our family. Thankfully,<br />

the FM area is home to a host of musical opportunities<br />

for busy families. Elevate Rock School, which opened in<br />

2011, is located in Fargo and offers a full list of music<br />

lessons from beginner to advanced. Classes are available<br />

for almost all ages and they even offer a fully licensed<br />

daycare.<br />

In closing, I’d like to bring up a few universal parenting<br />

truths regarding bringing your child to various activities:<br />

– <strong>The</strong> parking always sucks.<br />

– Your child’s practice will always be at the earliest<br />

session on Saturday mornings.<br />

– Your child’s mouthpiece will always go missing, five<br />

minutes before you leave for practice.<br />

– Yes, you will be forced to sell pizzas door to door. Grin<br />

and bear.<br />

While these annoyances and inconveniences are<br />

rampant, overall, I think that its absolutely worth it in<br />

order to help your child grow and excel.<br />

As I mentioned, there are SO MANY great children’s<br />

programming options. Take a minute, check them out,<br />

and we will see you there! Cheers! •<br />

urbantoadmedia.com / THE GOOD LIFE / 3

JULY-AUGUST <strong>2021</strong><br />

VOLUME 9 | ISSUE 1<br />

2 24<br />

fathers - dad life<br />

raising well-rounded humans<br />

rocky mountain<br />

grilled t-bone steaks<br />

6<br />

10<br />

12<br />

16<br />

18<br />

wouldn't it be...Nice?<br />

Nice Barber CompanY<br />

oven fried catfish with radish,<br />

Asparagus & citrus salad<br />

red river kart club<br />

tattoo sunscreens<br />

protect your ink<br />

on the cover<br />

fargo's meat jesus<br />

jason aamodt<br />

co-owner of meats by<br />

john & wayne dishes on<br />

life as a butcher<br />

26<br />

30<br />

having a beer with<br />

owner & licensed<br />

funeral director<br />

jim boulger<br />

local hero<br />

serving veterans<br />

with a purpose<br />

andrew nathan desires<br />

to leave everything on<br />

the line<br />

4 / THE GOOD LIFE / urbantoadmedia.com

<strong>The</strong><br />




Urban Toad Media LLP<br />

www.urbantoadmedia.com<br />


Dawn Siewert<br />

dawn@urbantoadmedia.com<br />


Darren Losee<br />

darren@urbantoadmedia.com<br />


Jeff Benda<br />

Meghan Feir<br />

Paul Hankel<br />

Ben Hanson<br />

Krissy Ness<br />

Alexis Swenson<br />

Emma Jean Vatnsdal<br />


Darren Losee<br />

darren@urbantoadmedia.com<br />


yumpu.com/user/thegoodlife<br />


facebook.com/urbantoadmedia<br />


@urbantoadmedia<br />


@urbantoadmedia<br />

<strong>The</strong> <strong>Good</strong> <strong>Life</strong> Men’s Magazine is distributed six times a year by<br />

Urban Toad Media LLP. Material may not be reproduced without<br />

permission. <strong>The</strong> <strong>Good</strong> <strong>Life</strong> Men’s Magazine accepts no liability for<br />

reader dissatisfaction arising from content in this publication. <strong>The</strong><br />

opinions expressed, or advice given, are the views of individual<br />

writers or advertisers and do not necessarily represent the views<br />

or policies of <strong>The</strong> <strong>Good</strong> <strong>Life</strong> Men’s Magazine.<br />

urbantoadmedia.com / THE GOOD LIFE / 5

Nice Barber Company is bringing small town America back<br />

to the service industry, one shave at a time<br />



When the COVID-19 pandemic hit the U.S. in early 2020,<br />

very few thought much of it. Sure, there were a select<br />

group of individuals who knew the possibility of what<br />

could happen to the country in the upcoming months, but<br />

one thing was for certain — life as we knew it was about to<br />

change, possibly forever.<br />

What followed was months upon months of new<br />

guidelines and rules, mandates and ordinances, all<br />

designed and redesigned to keep communities safe<br />

through something nobody quite knew how to handle.<br />

And while the fear of the unknown continued to grow, the<br />

hustle of everyday life seemed to come to a standstill.<br />

Offices began setting up at home. Morning commutes<br />

went from taking 15 minutes to drive across town (if<br />

you’re lucky), to sliding into the office chair as the clock<br />

strikes 8 a.m., after traveling a few feet from the kitchen to<br />

the living room. Online shopping became king, as words<br />

like “social distancing” and “masking” became ubiquitous<br />

and everyone began to really recognize what six feet was.<br />

Sounds like the perfect time to set up shop in the service<br />

industry, eh?<br />

Branden Ashmore thought so too. And after Fargo-<br />

Moorhead residents came out from behind their screens,<br />

there was no better time than the present to help them<br />

look their best.<br />

Through the smell of freshly-brewed beer and cedar<br />

planks, Ashmore has created a haven of manliness within<br />

the southeast corner of the newly-formed, hallowed halls<br />

of Fargo Brewing Co., and business has been Nice.<br />

“I’ve had many different jobs,” said Ashmore, co-owner<br />

and master barber of Nice Barber Company in Fargo, N.D.<br />

“But my most frequent and last job, I was a bartender.”<br />

Years of long nights and even longer weekends, with little<br />

time to see family and friends was taxing on Ashmore.<br />

Not only that, he was also dabbling in photography at the<br />

time, shooting weddings, concerts and motorcycle rallies<br />

— helping ensure his time card was never clocked out.<br />

“I just got burnt out to the point where I just wanted time<br />

to hang out with family and stuff like that again,” he said.<br />

“And my uncle used to always tell me that I’d make a great<br />

barber, but I was like ‘I will never run my fingers through<br />

a man’s hair for a living.’”<br />

6 / THE GOOD LIFE / urbantoadmedia.com

urbantoadmedia.com / THE GOOD LIFE / 7

"My uncle used to always tell me that I’d make a great barber, but I was like<br />

‘I will never run my fingers through a man’s hair for a living." - Branden Ashmore<br />

As silly as the thought of running his fingers through a<br />

man’s hair for a living sounded right away, Ashmore says<br />

the more he thought of it, the more it made sense — a<br />

service industry job, whether it’s bartending or barbering,<br />

is no different from another service industry job.<br />

Nice.<br />

Ashmore completed his training at Moler Barber College<br />

in September 2019, and began working at Everett’s<br />

Barbershop in downtown Fargo shortly thereafter.<br />

<strong>The</strong>n COVID hit. Workers stayed home and haircuts<br />

became scarcer and scarcer.<br />

“We were laid off for three months, and we’re sitting at<br />

home,” Ashmore said. “And the next thing you know, we’re<br />

back to work. We’re busy for two, three weeks, then we<br />

started plateauing. I was the newest barber over there<br />

too, everyone else was established, so I was getting<br />

two, three, four haircuts a day — if I was lucky — and it<br />

kind of made me think about, well, what if? What if this<br />

8 / THE GOOD LIFE / urbantoadmedia.com

ainchild that Jade Nielsen and Ian Johnson and I<br />

had talked about was worth trying out? I really didn’t<br />

have any intentions of leaving Everett’s, it just kind of<br />

happened. I just had to try to take the chance.<br />

<strong>The</strong> shop opened along with the grand opening of<br />

Fargo Brewing Co. on April 20, <strong>2021</strong>. Ashmore says<br />

business was booming the first few weeks, but has<br />

started to settle down now that they’ve gotten into the<br />

groove of things.<br />

“It’s pretty consistent,” he said. “We have highs and<br />

lows because, you know, we’re a new shop.”<br />

But even though Nice Barber Company is a new shop,<br />

Ashmore and his fellow barber, Scott Ehresman,<br />

want to bring in that something that harkens back to<br />

“the good old days.” Less like going to the dentist, and<br />

more like visiting an old friend down at the hardware<br />

store in small-town North Dakota.<br />

“We’re all Midwestern, small town people,” Ashmore<br />

said. “And Nice was kind of created because —<br />

especially with this pandemic and how everybody<br />

started treating each other, you’re trying to be distant<br />

from everybody, everything started feeling really cold.<br />

<strong>The</strong>re was no feel of community or togetherness or<br />

anything.”<br />

After a bit of brainstorming, Nielsen, Johnson<br />

and Ashmore kept coming back to the same idea:<br />

‘Wouldn’t it be nice?’<br />

“<strong>The</strong> word (nice) just kept popping up in everything<br />

we talked about,” he said. “We wanted to bring that<br />

sense of unity and community to a business and it<br />

just worked. At first we were kind of hesitant on it, but<br />

the more and more we thought about it, it just made<br />

perfect sense. I mean, we’re here, we’re a business,<br />

but we’re here to become a staple of the community.”<br />

Nice Barber Company is located inside Fargo Brewing<br />

Company. Stop in for a beer and a visit — the shop is<br />

open from 9 a.m. to 7 p.m., Monday through Friday. •<br />

urbantoadmedia.com / THE GOOD LIFE / 9

10 / THE GOOD LIFE / urbantoadmedia.com

Serves 4<br />


<strong>The</strong> Red River of the North is home to over 70 species of fish, but my 5-year-old<br />

daughter and I love to catch and eat the whiskered warriors known as channel<br />

catfish. With spring officially here, it was time to turn in those winter soups and<br />

heavy casseroles and bring back a perfect light salad to pair with some fresh fillets<br />

from the one that didn’t get away.<br />

Ingredients:<br />

4 (4 to 6-ounce) skinless catfish fillets<br />

1 egg, beaten<br />

1/2 cup Panko bread crumbs<br />

1 ½ teaspoon Old Bay seasoning<br />

16 asparagus spears, cut into long, thin strips<br />

1/3 cup orange slices<br />

1/3 cup pink grapefruit slices<br />

2 green onions, chopped<br />

2 radishes, sliced thin<br />

2 Tablespoons mayonnaise<br />

1 Tablespoon honey<br />

¼ teaspoon poppy seeds<br />

¼ teaspoon dry mustard<br />

1/8 teaspoon each salt & pepper<br />

Zest and juice from half of 1 orange<br />

Directions:<br />

Preheat oven to 4250 F. Spray baking sheet with cooking spray. In a shallow dish, stir<br />

together the bread crumbs and Old Bay seasoning. Dip catfish fillets in egg, then<br />

place them into bread crumb mixture and coat liberally; place on greased baking<br />

sheet. Bake for 15 minutes. Meanwhile, make the salad. In a bowl mix together<br />

asparagus, orange, grapefruit, green onion, and radish. In separate small bowl<br />

make your dressing by combining mayonnaise, honey, poppy seeds, dry mustard,<br />

salt, pepper, and zest & juice from half of 1 orange. Whisk together, pour over<br />

salad, and toss well. When fish is done, take out of the oven, place one fillet on a<br />

plate and garnish with ¼ of the salad. Repeat with remaining<br />

plates and serve immediately.<br />

Jeff Benda is an avid outdoorsman and family man who spent 25 years in the restaurant<br />

and catering business. He now focuses his time as a home cook and professional wild<br />

game recipe creator. He hopes that by sharing and celebrating the food he creates<br />

with fish and wild game, he can highlight the great contribution so many hunters<br />

and anglers have made to conservation in this country, and reflect the freedom we<br />

have to enjoy America's great outdoors. For more recipes, visit his website:<br />

www.wildgameandfish.com or follow him on Instagram: @wildgameandfish<br />

urbantoadmedia.com / THE GOOD LIFE / 11



For more than 12 years, Red<br />

River Kart Club has been<br />

hosting drivers young and old.<br />

<strong>The</strong>ir youngest members begin<br />

at age five. However, this club<br />

accepts drivers of all ages,<br />

some being as old as 70 years.<br />

This club can be a feeder<br />

program where the kids can go<br />

onto drive modified or sprint<br />

cars.<br />

Located on the Red River Valley<br />

Fairgrounds, in the northwest<br />

corner, you will find the track,<br />

paved in asphalt, which is onetenth<br />

of a mile.<br />

When this program began,<br />

there weren't nearly as many<br />

drivers as there are today; a<br />

lot of it had to do with cost.<br />

"My nephew raced karts at the<br />

Red River Valley Fairgrounds<br />

many years ago, and it didn't<br />

seem like a lot of kids were<br />

involved in it at that time. It<br />

was getting expensive. We<br />

were looking for different<br />

avenues to be able to save<br />

people money," said Nick<br />

Skalicky - President of the<br />

Red River Kart Club. "At that<br />

time, there was a different<br />

engine package that came out,<br />

that really catapulted us, and<br />

was very affordable to have.<br />

So now the karters coming<br />

in, even at age five, are buying<br />

the nicer karts that have all<br />

the adjustments - so they can<br />

run that same kart throughout<br />

their whole career."<br />

Six years ago, Red River Kart<br />

Club became a non-profit. It is<br />

not about making money but<br />

providing a club for kids to<br />

race and have the whole family<br />

involved. What is even better<br />

is the community support. It<br />

Located on the Red River<br />

Valley Fairgrounds, in the<br />

northwest corner, you will<br />

find the track, paved in<br />

asphalt, which is one-tenth<br />

of a mile.<br />

12 / THE GOOD LIFE / urbantoadmedia.com

is a pleasure to see companies<br />

donating funds and equipment<br />

that go directly to keep the club<br />

up and running.<br />

In addition to speaking with<br />

Skalicky, I had the pleasure of<br />

talking to Jeremy Clark. Clark has<br />

two boys in the Red River Kart<br />

Club, Alex, 10, and Andrew, 8.<br />

"We have been racing for years,"<br />

said Clark. "Alex has over 100<br />

feature wins, and Andrew has<br />

more than 30 wins."<br />

Clark used to race when he was<br />

younger, but you can see that the<br />

passion never left, and it has been<br />

instilled in his boys.<br />

When it comes to getting prepared<br />

for a race, you better believe this<br />

is a family affair.<br />

"<strong>The</strong> boys have their list of things<br />

they need to check and clean<br />

during the week, and they work<br />

on getting the trailer loaded the<br />

day of the race," mentioned Clark.<br />

"<strong>The</strong>y check their own tires and<br />

are responsible for taking them<br />

on and off. Additionally, they each<br />

have their own tote, and it is their<br />

responsibility to make sure they<br />

have all their gear in there, and if<br />

it is not in there, they don't get to<br />

race."<br />

urbantoadmedia.com / THE GOOD LIFE / 13

<strong>The</strong> responsibility that this sport<br />

incites is no joke. Aside from the<br />

boys making sure they have fulfilled<br />

their part, mom and dad also have<br />

a laundry list of things to get done<br />

before each race. Whether that is<br />

making sure everyone is organized<br />

and fed to working on the karts after<br />

work to ensure they drive safely and<br />

accurately.<br />

"It is definitely a family sport; it's not<br />

like any other sport where you can go<br />

drop them off at practice." Laughed<br />

Clark. "You are probably more<br />

invested than they are."<br />

Clark gave the boys a leg up by building<br />

a track on their property. Furthermore,<br />

the precision, ability, and overall<br />

intelligence it takes to operate these<br />

vehicles cannot be overlooked."It has<br />

been a lot of fun," said Clark. "And they<br />

boys really enjoy it."<br />

14 / THE GOOD LIFE / urbantoadmedia.com

It is important to mention this is<br />

not a male-dominated sport."<strong>The</strong>re<br />

are a lot of girls who have gone on<br />

to be very successful," mentions<br />

Skalicky.<br />

<strong>The</strong> Red River Kart Club has<br />

produced many racers that have<br />

gone on to drive modified or sprint<br />

cars. Many can be found racing at<br />

the RRV Fairgrounds, Norman<br />

County Raceway, or Buffalo River<br />

Speedway. "I have had kids that<br />

have won national titles that<br />

have come out of the kart club,"<br />

exclaimed Skalicky.<br />

It is incredible to see a club excited<br />

about the youth in their community.<br />

Family and community mean the<br />

same thing when you are a part of<br />

the Red River Kart Club.<br />

"<strong>The</strong> good life to me means –<br />

seeing the kids grow from where<br />

they started with us and watch<br />

what they chose to do with their<br />

life, whether that be racing cars or<br />

not," said Skalicky.<br />

"We try to teach them life lessons<br />

about competitiveness; even<br />

though it is a singular sport, it is<br />

still a team sport." •<br />

urbantoadmedia.com / THE GOOD LIFE / 15

tattoo sunscreens<br />

protect your ink<br />

protect your skin and your ink with these sunscreens<br />

Keep your new tattoo out of the sun and<br />

direct sunlight. Allow your new tattoo<br />

to completely heal before applying<br />

sunscreen.<br />

<strong>The</strong> sun is a<br />

tattoo's worst<br />

enemy.<br />

<strong>The</strong> most best thing you can do to<br />

protect your tattoos is to stay covered<br />

with loose clothing and avoid direct<br />

sunlight. New tattoos are open wounds,<br />

and sunscreens can cause irritation if<br />

they are not fully healed.<br />

16 / THE GOOD LIFE / urbantoadmedia.com

Things to look for when<br />

choosing a sunscreen:<br />

• Application Method<br />

(spray or lotion)<br />

• SPF - Sun Protection Factor<br />

• UVB and UVA Protection<br />

• Water and Sweat Resistance<br />

• Moisturizing<br />

1. Neutrogena ® Ultra Sheer ®<br />

Dry-Touch Sunscreen Broad<br />

Spectrum SPF 100+<br />

Goes on easily and absorbs<br />

quickly for an invisible, lightweight<br />

feel on your skin.<br />

Formulated with Helioplex ®<br />

Technology, it offers superior<br />

broad spectrum protection<br />

from aging UVA rays and<br />

burning UVB rays.<br />

$15.99 | neutrogena.com<br />

2. Banana Boat ® Ultra Sport<br />

Clear Ultramist ® Sunscreen<br />

Spray SPF 100<br />

Provides powerful protection<br />

that absorbs quickly and<br />

won’t run into your eyes. This<br />

lightweight, clear spray is<br />

designed expressly for sport<br />

enthusiasts and other active<br />

folks who need sunscreen<br />

staying power in the sun!<br />

$11.99 | bananaboat.com<br />

• Reapply sunscreen every two<br />

hours, no matter the SPF.<br />

• Wait at least six weeks<br />

before applying sunscreen<br />

to a new tattoo.<br />

• Protect your ink with SPF 50<br />

or higher.<br />

• Keep extra sunscreen in your<br />

car and office for on-the-go<br />

coverage.<br />

3. Panama Jack ® Continuous<br />

Spray Sunscreen - SPF 100<br />

Escape Everyday ® ... Our<br />

Panama Jack continuous<br />

sunscreen sprays delicately<br />

combines antioxidants with<br />

moisturizing oils and a tropical<br />

fragrance in a reef-friendly,<br />

broad spectrum UVA/UVB<br />

formula. With SPF 100, this<br />

Panama Jack water resistant<br />

(80 minutes), UVA-UVB<br />

sunscreen lotion is best for use<br />

by very fair/extremely sensitive<br />

skin types that tan slowly and<br />

burns easily.<br />

$13.00 | panamajack.com<br />

4. Coppertone ® Sunscreen<br />

Lotion Sport SPF 50<br />

Designed to stay on strong<br />

when you sweat, this highperformance<br />

sunscreen<br />

protects you from the sun with<br />

a durable and water-resistant<br />

formula (80 minutes) that<br />

leaves a light, breathable<br />

feeling on your skin.<br />

$11.99 | coppertone.com<br />

urbantoadmedia.com / THE GOOD LIFE / 17


Co-owner of Meats by John & Wayne<br />

Dishes on <strong>Life</strong> as a Butcher<br />



People always say, You know, he's quite the<br />

character. With no detectable filter or lack of selfconfidence,<br />

there may be no more of a character<br />

in town than Jason Aamodt, known by his proteinloving<br />

groupies as "<strong>The</strong> Meat Jesus." It's a fitting<br />

moniker for the co-owner of Meats by John and<br />

Wayne, one of Fargo's most beloved butcher shops<br />

that have been serving up hand-cut and homeprocessed<br />

selections of beef, pork, poultry, fish<br />

and wild game since the mid-2000s.<br />

"It was a friend of mine and long-time customer<br />

that walked in one day and threw that name at<br />

me… Meat Jesus," Aamodt recalled. "It just stuck.<br />

I was like, 'That's it!' That's what I'm going to<br />

brand myself as from here on out."<br />

Aamodt originally had dreams of getting into the<br />

broadcasting business, and with a background<br />

in advertising and marketing, he knew the<br />

importance of branding. While John and Wayne<br />

— the original founders of the company — had<br />

little interest in that side of the business, it came<br />

naturally to Aamodt… as did his natural hard work<br />

ethic.<br />

<strong>The</strong> 'Third Wheel' Grabs the Mic<br />

Aamodt was the "third wheel," as he described it<br />

when he first got hired, and he was only supposed<br />

to be part time. But the day he showed up, the<br />

other employee quit, and Wayne said "Well, looks<br />

like your full-time... starting now." As the saying<br />

goes, he never looked back, working his way up<br />

over about 15 years to become a third owner in<br />

the business.<br />

With a knack for self-promotion, Aamodt would<br />

preach to anyone and everyone within shouting<br />

distance about Meats by John & Wayne. To this<br />

day, he says, they find it hard to pay for advertising<br />

considering how steadily they grew almost purely<br />

on word-of-mouth referrals.<br />

"John and Wayne always wanted a place for regular<br />

people who wanted good meat for a good price<br />

with different selections," Aamodt said proudly.<br />

"<strong>The</strong>y created the old school butcher setup.<br />

Made everything in house, cut in house, beef<br />

was ground in house from full muscle meat.<br />

Everything that goes into our processed<br />

products, we're throwing in ourselves."<br />

Soon enough, though, the Meat Jesus<br />

was tapped to get the word out to new<br />

audiences.<br />

"Wayne handed me the golden<br />

microphone when we finally decided to<br />

advertise," Aamodt said. "To watch it<br />

grow from then to now... the wordof-mouth<br />

and then moving into<br />

being the spokesperson, it's been<br />

magic."<br />

Insider Tips & Tales<br />

When you've got the butcher's<br />

uninterrupted attention leading<br />

into peak grilling season, you get<br />

unvarnished access to the insider<br />

tips. With zero hesitation, Aamodt<br />

declared both his favorites, as well as<br />

18 / THE GOOD LIFE / urbantoadmedia.com

urbantoadmedia.com / THE GOOD LIFE / 19


Favorite cut?<br />

"New York Strip.<br />

Dude, it's got the<br />

right amount of<br />

marbling, just fatty<br />

enough to stay juicy,<br />

and you get to eat it<br />

all without risking the<br />

giant heart attack…"<br />

the top customer picks he sees week in and week<br />

out. But not before a quick story on the injuries<br />

he's seen over the years.<br />

"Dude I've seen people's hands get caught<br />

in saws, cuts that down to the bone, hands<br />

in slicers, guys run over by cows," he said.<br />

That one needed a bit more context: "So<br />

my first job in this business was at a plant,<br />

and one day a guy in the slaughterhouse<br />

got trampled by a cow. And this dude<br />

was as big as the cow."<br />

So maybe the best tip? Keep your blades<br />

sharp, but your eyes even sharper. On to<br />

the meat of the story...<br />

"Favorite cut? New York Strip," he said.<br />

"Dude, it's got the right amount of<br />

marbling, just fatty enough to stay juicy,<br />

and you get to eat it all without risking the<br />

giant heart attack… as much!"<br />

What about the most popular product walking<br />

out of the shop every day?<br />

"Ribs, without a doubt. Still to this day, we take<br />

the most phone calls on ribs," Aamodt said. "It's<br />

the Wednesday special — been that way since<br />

the beginning. That was the thing that started to<br />

bring people in. Everything else is popular, but<br />

those are what people call for on Wednesdays.<br />

We cook two 250 pound batches a day now!"<br />

And speaking of ribs, here's a tip you can put<br />

to use immediately to improve your BBQ game:<br />

always divide your cook into two. "If I buy one<br />

rack, I always cut them in half and do one with<br />

sauce and one without," Aamodt explained. "With<br />

ribs, you can smoke, grill, bake… they're so versatile.<br />

In the end, they're always kind of the same, but always<br />

awesome and very forgiving for less experienced cooks."<br />

20 / THE GOOD LIFE / urbantoadmedia.com

urbantoadmedia.com / THE GOOD LIFE / 21


Meat Jesus Prep Tips:<br />

BEEF<br />

I'm very impatient, so I'm a season right before I go on<br />

the grill kind of guy. <strong>The</strong> biggest piece of advice is just<br />

to pay attention to the grill, and to your meat. You've<br />

spent a lot of money on that meat, so don't ruin it.<br />

PORK<br />

Pork fat is so lusciously good. People forget about it<br />

too much. Everyone is all about burgers and steak, but<br />

don't forget about that lovely pork chop. <strong>The</strong>y're easy.<br />

It's clean. You don't have to cook well-done anymore.<br />

Pork is safe. You can have some juice and not be<br />

worried about it as much anymore.<br />

and summer. I like to just put a big pad of butter and<br />

some salt, pepper, garlic in foil, let it cook, and simmer<br />

in that butter. Deep-fried shrimp? Who doesn't love it?<br />

Salmon is a low and slow. <strong>The</strong> fat in salmon is like a<br />

ribeye, you want it to melt down and keep that salmon<br />

moist.<br />


Buffalo jerky is totally phenomenal. I'd never tried it<br />

until I had started here. That said, my favorite wild<br />

game that I've gotten to eat is moose. It's easy to dry<br />

out, though, so keep an extra close watch on it. •<br />


I love the bone. <strong>The</strong> bone-in chicken — thighs and<br />

legs — with BBQ sauce just rock. My go-to chicken<br />

dish is legs and thighs on the grill. I grew up on<br />

that. Chicken breast is so versatile, and I do love<br />

homemade chicken tenders with your own breading<br />

and hot sauce like boneless chicken wings. Also,<br />

get yourself some Two Gringos 'Chupacabra Rub'… I<br />

cut up any and all leftovers, throw that on and turn<br />

it into fajitas.<br />

FISH<br />

I'm a local river and fish guy. I grew up on Devils'<br />

Lake. That's what we did. Walleye and perch, winter<br />

"<strong>The</strong> biggest<br />

piece of advice<br />

is just to pay<br />

attention to<br />

the grill, and<br />

to your meat.<br />

You've spent a<br />

lot of money on<br />

that meat, so<br />

don't ruin it."<br />

- Jason Aamodt<br />

22 / THE GOOD LIFE / urbantoadmedia.com

urbantoadmedia.com / THE GOOD LIFE / 23

ocky mountain<br />

grilled t-bone steaks<br />


This recipe tastes great over the campfire or on your grill at home.<br />

Pepper-rubbed T-Bone Steaks are served with flavorful Charro-style beans.<br />

24 / THE GOOD LIFE / urbantoadmedia.com



• 2 beef T-bone Steaks (1 inch thick)<br />

RUB<br />

• 1 tablespoon black peppercorns<br />

• 1 teaspoon green peppercorns<br />

• 1 teaspoon pink peppercorns<br />

• 1/2 teaspoon garlic powder<br />

• 1/2 teaspoon Himalayan sea salt<br />

• 1/4 teaspoon white peppercorns<br />

• 3 juniper berries<br />


• 1/2 pound pancetta, chopped<br />

• 1/2 cup diced onion<br />

• 2 teaspoons minced garlic<br />

• 1 can (15-1/2 ounces) pinto beans, drained and rinsed<br />

• 1 can (10-1/2 ounces) no-salt added Mexican-style<br />

diced tomatoes<br />

• 2 fresh poblano chile peppers, fire-roasted, seeded,<br />

peeled and chopped<br />

• 1/2 cup reduced-sodium beef broth<br />

• 1 medium jalapeno pepper, diced<br />

• 1 tablespoon chili powder<br />

• 1 teaspoon ground cumin<br />

• 1/2 teaspoon roasted ground coriander<br />

• 1/2 ounce 70% dark chocolate, broken into pieces<br />


1. Combine Rub ingredients in a spice grinder. Pulse on and<br />

off until grind has sand-like consistency. Set aside.<br />

2. Cook's Tip: You may substitute 1/8 teaspoon ground white<br />

pepper for 1/4 teaspoon white peppercorns.<br />

3. Preheat large cast iron skillet on medium-high heat for 5<br />

minutes. Add pancetta; cook 7 to 10 minutes until crisp,<br />

stirring occasionally. Using a slotted spoon, remove pancetta;<br />

set aside. Pour excess oil from pan. Return same skillet to<br />

heat; add onion and garlic. Reduce heat to medium; cook 3<br />

to 5 minutes until onions are translucent, stirring often. Stir<br />

in pancetta, beans, tomatoes, poblanos, broth, jalapeno, chili<br />

powder, cumin and coriander. Reduce heat to low; simmer 15<br />

to 20 minutes, stirring occasionally. Add chocolate during last<br />

5 minutes of cooking; stir until combined.<br />

4. Meanwhile, press Rub evenly on steaks. Place steaks on<br />

grid over medium, ash-covered coals. Grill, covered, 11 to 16<br />

minutes (over medium heat on preheated gas grill, 15 to 19<br />

minutes) for medium rare (145°F) to medium (160°F) doneness,<br />

turning occasionally. Remove bones and carve steaks into<br />

slices. Serve with Charro Beans.<br />

5. Cook's Tip: To broil, place steaks on rack in broiler pan so<br />

surface of beef is 3 to 4 inches from heat. Broil 15 to 20 minutes<br />

for medium rare to medium doneness, turning once. Rest 5 to<br />

10 minutes before slicing off of bone.<br />

urbantoadmedia.com / THE GOOD LIFE / 25



Jim Boulger isn’t your typical<br />

36-year-old guy. Hot dogs are his<br />

favorite cuisine. In high school, he<br />

jammed to movie soundtracks in his<br />

car. He also works at a funeral home.<br />

As the fourth-generation owner and<br />

licensed funeral director of Boulger<br />

26 / THE GOOD LIFE / urbantoadmedia.com<br />

Funeral Home in Fargo, Boulger has<br />

continued the legacy his ancestors<br />

started in 1897. Starting at the age of<br />

12, Boulger mowed the lawns of his<br />

father’s business, which eventually<br />

led to accompanying his dad on<br />

transfers and vacuuming the carpets<br />

and cleaning bathrooms in the<br />

funeral home (tasks he still does to<br />

this day).<br />

He wasn’t always certain he<br />

wanted to meander the funereal<br />

path of his predecessors, so he<br />

attended St. Thomas and earned<br />

a business management degree

<strong>Good</strong> <strong>Life</strong>: If you were to rename<br />

the word “coffin,” what would<br />

you call it? I heard one guy call it<br />

“a to-go box for the Lord.”<br />

Jim Boulger: Maybe an underground<br />

condominium.<br />

GL: If any animal could be as big<br />

as a horse, what animal would<br />

you choose?<br />

JB: An English bulldog. I own<br />

one and her name is Blanche.<br />

If she were bigger, it would be<br />

incredible.<br />

GL: Would it be intimidating to<br />

have her extra large?<br />

JB: No, you talk to her and she<br />

rolls on her back. Is that possible<br />

as a horse?<br />

GL: I think so.<br />

JB: Do they sleep standing up?<br />

GL: I think they can sleep standing<br />

up, but aren’t they usually like,<br />

“Ehhh,” and they kind of sleep<br />

shifted to one side of their hip like<br />

this?<br />

JB: I bet they make that sound too.<br />

As a kid horses never scared me,<br />

but now I’m old and they freak<br />

me out. Thinking about what I do<br />

for a living, people die in really<br />

strange ways, so that’s always my<br />

fear; I don’t want to be the funeral<br />

Meghan, attempting to<br />

recreate—from memory—<br />

the stance of a sleeping<br />

horse. She got it wrong.<br />

HA-HA!<br />

before graduating with a degree in<br />

mortuary science from the University<br />

of Minnesota.<br />

Fourteen years later, as we sat<br />

outside of Brewhalla in the heat<br />

of one of the hottest Fargo June<br />

evenings in memory, no regrets were<br />

in sight. We chatted about how being<br />

a funeral director is a good fit for him,<br />

how it certainly isn’t for everyone,<br />

how much he enjoys working with<br />

his dad, and what kind of animal he’d<br />

love to have transform into the size of<br />

a horse.<br />


director that was kicked in the head by a horse. Every time<br />

I’m doing something where I’m like, “Is this normal because<br />

if I die right now…”<br />

GL: If you could make up a national holiday, what would it<br />

be and how would you want people to celebrate?<br />

JB: My favorite food on the face of the earth is a Chicago hot<br />

dog. It has to be done right. So mine would be National Hot<br />

Dog Day.<br />

GL: What was the most scarring movie you ever watched<br />

as a child?<br />

JB: Oh, I can 100 percent tell you it was “Poltergeist.” To this<br />

day, I still sleep with a cover over my head with a little spot<br />

for breathing. I wish that wasn’t true, but it is. Everywhere I<br />

go I do it. My wife is like, “You do it so quickly,” and I’m like,<br />

“I’ve been doing it for 30 years.” My feet cannot be out of<br />

the bed because somebody will grab them. I’m convinced. I<br />

sleep with three comforters. I need to be cocooned.<br />

To this day, I still sleep with a cover over my<br />

head with a little spot for breathing.”<br />

GL: I definitely did that too with just a little breathing hole<br />

for my nose, so we have that in common. I don’t remember<br />

when I forced myself to stop.<br />

28 / THE GOOD LIFE / urbantoadmedia.com

JB: I got a lot of crap in college from my buddies and<br />

I think they took a picture of me once, but I’m like,<br />

hey—I’m still here and I’m not haunted.<br />

GL: What’s your heat tolerance for spicy foods?<br />

JB: Absolutely nothing, but I’ll eat it and suffer. I<br />

remember the first date I went on with my wife. We<br />

were in St. Paul and I was trying to impress her, so I<br />

went to this Thai place acting like I knew what it was.<br />

I was sweating and she was like, “You look like you’re<br />

miserable,” and I was like, “I am, but I’m enjoying it.”<br />

I’ll never forget that. And now I’m 36 and on stomach<br />

medication. What’s going on? Am I 70?<br />

GL: In the event of an EMP where we lose all electrical<br />

power, what would be one of the old-school skills<br />

you would offer to people, besides your current<br />

occupation?<br />

JB: You’re asking me what talents I have, and,<br />

apparently, there aren’t a lot.<br />

GL: What skill would you decide to learn right away?<br />

JB: I’d have to learn how to make a fire right away. I<br />

order a lot of food, so I’d have to learn how to cook<br />

better. I can hunt and I’m a fairly good fisherman. I<br />

can negotiate fairly well, so if we’re bartering at<br />

that point I could do that. And I’m not squeamish<br />

on things, so if we need to do something, I’m okay,<br />

whatever that involves.<br />

GL: What’s one of your favorite memories as a kid?<br />

JB: My dad and I used to go to the Bitterroot<br />

Mountains in Montana and go fly-fishing every year.<br />

We’d spend a week or 10 days hiking and fly-fishing.<br />

We still do it. My dad’s getting a little older, but I want<br />

to keep going out there with him.<br />

GL: What does living the good life mean to you?<br />

JB: Having a family that loves and supports you,<br />

although the definition of “family” might not mean<br />

kids or a marriage to some people. <strong>The</strong> “good life” is<br />

doing what you like to do and being a good person<br />

while doing it. I like to think I make a difference. •<br />

urbantoadmedia.com / THE GOOD LIFE / 29


30 / THE GOOD LIFE / urbantoadmedia.com



Andrew Nathan Desires to Leave<br />

Everything on the Line<br />



Andrew (“Drew”) Nathan is an Employment Coordinator for the Fargo Veterans<br />

Affairs Department carrying out his personal life mission of serving others.<br />

After graduating college, Nathan enlisted in the Army. With three jobs to choose<br />

from, Nathan became an Intel Signals Analyst. His first assignment was serving in<br />

Korea for a year. Afterward, Nathan submitted his Officer Candidate School (OCS)<br />

packet and was selected for OCS in February 2001.<br />

During his Infantry Basic Officer Leader Course in Fort Benning, G.A., 9/11 took<br />

place. “Our Infantry Officer Basic instructors came out to tell us there was something<br />

happening. As infantry, we realized we were probably going to have to fight...in the<br />

Middle East. Training picked up exponentially after that,” said Nathan.<br />

Nathan was then required to complete further education. He passed Airborne School<br />

following his first attempt at Ranger School. Nathan was assigned to the 82nd Airborne<br />

Division as a Platoon Leader and was deployed to Afghanistan on January 2, 2003.<br />

Deployment<br />

From the moment their boots hit the ground, the 82nd was in continuous motion. <strong>The</strong>y<br />

were responsible for finding weapons and capturing high value targets, putting the soldiers<br />

in constant danger. Due to the well-established network within country, capturing high value<br />

targets was complicated—oftentimes the platoon would arrive mere minutes after the target<br />

escaped.<br />

“In February we were told we’d been assigned a big mission to capture a very high value target.<br />

We didn’t know who we were getting. We linked up with a 2nd Ranger regiment and a Navy Seal<br />

team for a joint operation. We were getting ready for a combat air mission,” said Nathan.<br />

<strong>The</strong> platoon jumped on the night of February 25th, 2003 to provide security and secure the landing<br />

zone for the Navy Seal team. “We came to find out that the Navy Seals had captured the high value<br />

urbantoadmedia.com / THE GOOD LIFE / 31



target. We found out later the target<br />

was Khalid Sheikh Mohammed,<br />

the mastermind behind the 9/11<br />

attacks,” said Nathan.<br />

Nathan finished deployment in<br />

<strong>August</strong> 2003 and entered Ranger<br />

School again. “It was career ending<br />

to not pass Ranger School. I ended<br />

up graduating in February 2004<br />

which was a big accomplishment of<br />

my time in the military,” said Nathan.<br />

Getting Out<br />

Soon after graduation, Nathan<br />

completed a tour in Iraq and<br />

returned to the States exhausted.<br />

Nathan’s decision to leave the<br />

military was a difficult, but sure<br />

one. “I loved the military, but I<br />

was burnt out, so I decided to get<br />

out. One of the things that had me<br />

decide to get out was that I got<br />

engaged. I had two combat tours<br />

32 / THE GOOD LIFE / urbantoadmedia.com<br />

and made my goal of becoming an<br />

Airborne Ranger, what more do I<br />

need to do?,” said Nathan.<br />

He returned to North Dakota and<br />

married his now wife, Fara. Still,<br />

leaving a life of service completely<br />

was out of the question for Nathan.<br />

Within three months of leaving the<br />

military, Nathan began drilling on a<br />

“weekend-warrior” basis with the<br />

North Dakota National Guard.<br />

“I had a really hard time. I was<br />

dealing with a lot of issues along<br />

with being newly married and<br />

starting a whole new job. I didn’t<br />

know what was going on with my<br />

own self. If you don’t get help right<br />

away and aren’t using the resources<br />

that are available, it can be quite<br />

damaging. I had a really tough time,<br />

but I got some help through the<br />

V.A.,” said Nathan.<br />

National Guard Service<br />

Nathan held multiple jobs within<br />

the ND National Guard, but<br />

missed combat. When he had the<br />

opportunity to deploy with the<br />

Minnesota National Guard in 2009,<br />

he transitioned to the MN National<br />

Guard to complete a deployment in<br />

Iraq from 2009-2010.<br />

Nathan was tasked with helping<br />

establish a bazaar in Basrah, Iraq.<br />

“It helped create inter-connection<br />

between soldiers and Iraqis. <strong>The</strong>re<br />

were camel rides, hookah bars, and<br />

a date palm tree—we called it ‘<strong>The</strong><br />

Oasis’. We were supposed to be<br />

turning the country over and now<br />

the Iraqis would have established<br />

this business center. I had a little<br />

part in that,” said Nathan.<br />

Following that deployment, Nathan<br />

returned to the ND National

Guard with the Air Defense Artillery<br />

battalion in Grand Forks. His<br />

battalion was called to complete a<br />

domestic deployment in Washington<br />

D.C. Resulting from the 9/11 attacks,<br />

there are defenses established to<br />

defend against any further attack on<br />

the National Capital Region. Nathan’s<br />

battalion was the first ND National<br />

Guard unit to take a tour in Washington<br />

D.C. from 2013-2014.<br />


“I was the Operations Officer for that. It<br />

was a pretty cool thing how everything<br />

came around; I was involved in<br />

Afghanistan fighting the war on terror<br />

and then defended domestic soil,” said<br />

Nathan.<br />

Following this deployment, Nathan<br />

transitioned to the Army Reserve at<br />

Fort Snelling, Minnesota. He began<br />

instructing a Master’s level doctrine,<br />

strategic planning, military history, and<br />

leadership to Captains and Majors.<br />

Rounding out his last five years in the<br />

ND National Guard, Nathan instructed<br />

Command Staff before retiring <strong>August</strong><br />

5, 2019 with the rank of Lieutenant<br />

Colonel.<br />

“In those 22 years, I sought every<br />

aspect of the military. I was fortunate.<br />

Not everybody gets these opportunities;<br />

I was just in the right place at the right<br />

time,” said Nathan.<br />

Patriot Assistance Dogs<br />

“I struggled really horribly with active<br />

duty to civilian transition although I<br />

was still a civilian. This part of me that<br />

was so ingrained in me for 22 years<br />

was gone. If you don’t bridge that or<br />

fill it with something else...that’s the<br />

wrong move. <strong>The</strong>re’s a void,” said<br />

Nathan.<br />

This led Nathan to a conversation with<br />

longtime friend Ray Pizarro who is a<br />

board member and former client of the<br />

Patriot Assistance Dogs organization.<br />

Based in Detroit Lakes, Minnesota,<br />

Patriot Assistance Dogs (PAD) provides<br />

highly trained, certified psychiatric<br />

service dogs to qualified U.S. Military<br />

veterans. <strong>The</strong> cost of training each dog<br />

is roughly $15,000-$20,000 and all<br />

donated monies go directly toward the<br />

dog and veteran selected.<br />

urbantoadmedia.com / THE GOOD LIFE / 33


Learn more about Nathan’s ride across North Dakota:<br />

https://app.donorview.com/R9YeR<br />

Nathan and Pizarro decided to<br />

fundraise for PAD through a bike ride<br />

across North Dakota. Adrenaline<br />

junkie Nathan trained for the three<br />

day ride for a year with a goal of<br />

raising $50,000. <strong>The</strong> inaugural<br />

ride was <strong>August</strong> 7-9, 2020. Nathan<br />

biked while Pizarro provided<br />

support along the route. Nathan’s<br />

son, Jerod, also biked intermittently<br />

and provided coaching, water, and<br />

nutrition.<br />

While the original plan was to bike<br />

along Old Highway 10, between the<br />

stretches of unpaved and nonexistent<br />

road, Nathan and Pizarro adjusted<br />

their plan to make I-94 their primary<br />

route.<br />

“<strong>The</strong> last 25 miles was a downpour<br />

and tornado warning; it was looking<br />

like I’d have to end the ride and<br />

not accomplish the mission. I was<br />

getting a lot of road rash and was<br />

ripped up pretty bad. I ended up<br />

getting a flat tire and had to use<br />

my son’s tire to finish. I was in an<br />

incredible amount of pain, soaking<br />

wet, tired, and hungry,” said Nathan.<br />

34 / THE GOOD LIFE / urbantoadmedia.com<br />

It was all worth it when the final<br />

tally came in at nearly $30,000<br />

raised to support PAD. “I’m doing it<br />

for the idea that dogs help Veterans<br />

with their Traumatic Brain Injury,<br />

Post-Traumatic Stress Disorder,<br />

general adjustments, getting into<br />

the civilian world, being a healthy<br />

individual, and repairing their lives.<br />

I’ve seen how much these dogs help<br />

Veterans,” said Nathan.<br />

This year’s ride is <strong>August</strong> 13-14,<br />

<strong>2021</strong>—two days to bike roughly 370<br />

miles for a goal of raising $75,000.<br />

Anyone is welcome to bike alongside<br />

Nathan by joining at I-94 exits, but<br />

he’s especially hoping for more<br />

bikers on the last 22 miles from<br />

Casselton to Fargo. In Casselton,<br />

there is a planned stop at the<br />

Memorial Bridge. Those 22 miles<br />

honor the 22 service members<br />

who die by suicide each day (US<br />

Department of Veteran Affairs).<br />

“If I can get a bunch of Boy Scouts<br />

that ride with me to the end that<br />

would be great. Boy Scouts earn a<br />

merit badge for biking different mile<br />

levels. I have high expectations for<br />

this year and am hoping to get more<br />

people involved,” said Nathan.<br />

Nathan’s service would be empty<br />

without the consistent backing his<br />

wife, Fara, and son, Jerod, offer. “My<br />

wife is a saint. She’s been through<br />

two deployments where I haven’t<br />

been around and has put up with a<br />

very crazy schedule with me being in<br />

the military. She supports me 100%.<br />

I wouldn’t be able to do what I do if I<br />

didn’t have my family and community<br />

behind me,” said Nathan.<br />

<strong>The</strong> <strong>Good</strong> <strong>Life</strong><br />

Nathan’s outlook is heavily informed<br />

by his faith.<br />

“<strong>The</strong> good life is being at peace with<br />

God and your fellow man. What<br />

are you doing to glorify God and<br />

help your fellow man? Especially<br />

in today’s world — everything’s so<br />

polarized. I’m not perfect at it, but<br />

I have a strong belief and purpose.<br />

I know that Jesus is Lord. Also, I<br />

enjoy a good single malt scotch,”<br />

said Nathan. •

urbantoadmedia.com / THE GOOD LIFE / 35

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!