Europe's 10 Most Trusted Home Care Providers 2021

within the local community, who understands the
needs of the service users and the wider community.
“There is a sense of belonging, trust, and oneness at
Care Force which you do not find when staff is
recruited through agencies,” Michelle explained.
Another pivotal element in the company’s success is
the provision of both social and specialized care
services. The Care Force team has gone above and
beyond whenever needed to ensure a brilliant
rapport is created between a service user and
caregiver.
In addition to this, the company’s specialized care to
support service users suffering from Dementia and
Alzheimer’s has been a beneficial aspect to create
trust among the service users. More than providing
specialized care, Care Force has gone one step
ahead to ensure the support these individuals need
to thrive independently while living in their home
with tailor-made packages to cater to flexible
changes, needs, and preferences.
Coordinating care with compassion
Born and raised in Bromsgrove, Michelle
understands the local community and the needs that
exist within it. This has been her strength when she
started her career as career with Care Force in 1998
while studying at University.
Michelle left Care Force in 2007 and since then has
worked across several fields including public health
and the local council mainly within the Housing
sector. Her experience while aiding specialized and
vulnerable client groups including young people,
women, and men escaping domestic abuse and
homeless adults filled her with compassion all the
while understanding the varied needs of people.
Michelle returned to Care Force in 2014 stepping
into the newly created role of Care Coordinator in
the same year. In January 2020, she became the
registered manager leading the Care Force team
with her experience, expertise, compassion, and
vision to provide the best person-centered care
services. “I am extremely proud of the team at Care
Michelle Coates, Registered Care Manager
“
If you are looking to
invest in something
meaningful that
allows you to give
back to the community
at large, then this is
the way forward
“
19 | May 2021 | www.insightscare.com