Year Book 2021

VALERIE ROWE-MITCHELL
EMERALD BUSINESS
ADVISORS
Putting the shine into business success
FOR VALERIE ROWE-
MITCHELL’S CLIENTS AT
Emerald Business Advisors,
getting feedback
throughout the year on
how their business is
performing is something
of a departure from the usual clientaccountant
relationship.
So often relegated to a once a year catch
up on the books, Valerie appreciates that
often the accountant-client relationship
can be one-off and transactional.
“So when I set up Emerald I wanted
to establish on-going, constructive
relationships with my clients. I wanted to
ensure they feel comfortable contacting
me any time throughout the financial
year, even if just for a quick bit of advice,”
says Valerie.
With a lifetime’s accounting and business
experience behind her, she established
Emerald early last year, shortly before the
country went into lockdown.
What appeared to be the worst of times
to start a new business soon proved the
best. “People were experiencing a lot
of uncertainty, a new world really for
business, and we were able to provide
assurance, expertise and insights to help
them navigate that tough, stressful time.”
Today that range of advice continues,
with clients able to call on Valerie to
discuss all aspects of business, and tap
into resources including seminars and
workshops on specific areas of business.
Emerald clients can pay monthly
instalments tailored to their businesses’
needs, providing as much or as little ongoing
advice and accounting services as
they may need.
This ensures a “no surprises” approach to
help them budget for financial services.
It also ensures they feel comfortable
contacting Valerie as a valued advisor
when contemplating business decisions
throughout the course of the year.
Valerie’s extensive experience both in
her Russian homeland and for 20 years
here in New Zealand as an accountant
have given her broad insights to a wide
range of businesses, software systems
and industries.
“We are working particularly hard to
help clients build their level of financial
literacy, and understanding cash flow is
so critical now. From there we can work
with them to build real wealth into their
business. It is a real pleasure to be able to
work alongside our clients, seeing them
grow personally, and professionally,
achieving their goals, and often
stretching beyond them.”
07 579 5777
WWW.EMERALDBUSINESS.CO.NZ
48 | YEARBOOK 2021