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August 2021 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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12 BAY OF PLENTY BUSINESS NEWS <strong>August</strong> <strong>2021</strong><br />

BROTHER INTERNATIONAL (NZ) LTD – GRAHAM WALSHE<br />

People centric<br />

agile leadership<br />

A<br />

people centric agile leader<br />

understands that people buy<br />

from people and in a market <strong>of</strong><br />

rapid change the need for agility<br />

to adapt and transform to the needs <strong>of</strong><br />

customers and employees is vital.<br />

The most successful people centric<br />

leaders will focus their entire attention<br />

on the real reason for their being, - the<br />

customer, and the single most important<br />

driver will be the leader’s ability to<br />

ensure customers become advocates.<br />

They do not measure success against<br />

competitors but instead concentrate all<br />

efforts on exceeding customers’ needs<br />

and expectations and measure success<br />

against this.<br />

People centric leaders will recognise<br />

that the number one asset in the<br />

business is their people, each individual<br />

employee who are valued recognised<br />

rewarded and empowered. Employees<br />

who embrace a clear vision, mission and<br />

core values that reflect the very essence<br />

<strong>of</strong> the business and its focus on people.<br />

Employees want to know their roles and<br />

importantly how their efforts contribute<br />

to the business fulfilling its purpose.<br />

Customers and employees are<br />

critically examining businesses and<br />

choosing them for their sustainability<br />

not only economically in terms <strong>of</strong> pr<strong>of</strong>it<br />

but their contribution to society and the<br />

environment. Customers and employees<br />

want authenticity, an ethical pathway for<br />

the business through the leadership to<br />

meet these goals and be able to align<br />

their own goals to see them met.<br />

The people centric agile Leader will<br />

embrace the Technology (ICT) revolution<br />

as the biggest enabler for transformation<br />

where the greatest certainty is the<br />

new paradigm <strong>of</strong> uncertainty. Leaders<br />

recognise the need to be agile and<br />

collaborative responding to this exciting,<br />

changing environment where use <strong>of</strong><br />

digital and e-commerce platforms<br />

speak directly to their customers and<br />

employees. Emerging Global trends prior<br />

to Covid have accelerated with stronger<br />

work life emphasis and balance and<br />

WFH(work from home) and LFH (Learn<br />

from home) mandated by this.<br />

The people centric agile leader will<br />

not just look at providing what they<br />

GRAHAM WALSHE<br />

Executive Chairman – FNZIM<br />

40 years as Chairman Brother NZ<br />

and Pacific, 13 years Brother Group<br />

Leader for Corporate/Marketing<br />

Asia Pacific Middle East Africa, 11<br />

years Deputy Chair Of PCF. Brother<br />

NZ team has won numerous<br />

Brother Global President awards for<br />

Management -Marketing.<br />

are required to do by the very good<br />

legislative laws that make and hold<br />

them accountable. These Leaders will go<br />

the extra mile for their customers and<br />

employees recognising that there are<br />

no traffic jams there and they will be<br />

rewarded for this with brand loyalty and<br />

long service.<br />

Significant opportunities exist in the<br />

Digital transformation, e-commerce-web<br />

design-people to people 1x1 marketing<br />

through social media, training and<br />

distance learning and many others.<br />

To be able to build business around<br />

sustainable economic social and<br />

environmental platforms will open the<br />

business out to growth opportunities that<br />

are rapidly expanding.<br />

The fastest growing group <strong>of</strong> socially<br />

responsible investors are people looking<br />

for companies like this so without being<br />

cynical – it is great for business all round.<br />

Psychological<br />

Safety:<br />

Why it Matters<br />

for Managers in<br />

Today’s Workplace<br />

FREE SEMINAR<br />

Tauranga, Friday <strong>August</strong> 20th, 9am-10:45am, Hotel Armitage<br />

To Register for Tauranga:<br />

www.eventspronto.co.nz/21TPS01<br />

Investment: FREE<br />

Programme Schedule:<br />

www.eventspronto.co.nz/dalecarnegie<br />

Contact Us:<br />

Dale Carnegie BOP Waikato<br />

Michael Shaw – 0275 429144<br />

Michael.shaw@dalecarnegie.com<br />

www.bop-waikato.dalecarnegie.com<br />

What You’ll Learn<br />

The difference Psychological Safety makes to:<br />

• Diversity, Equity & Inclusion<br />

• Organisational Agility<br />

• Employee Engagement<br />

• Staff Retention<br />

• Resilience<br />

How to Create Psychological<br />

Safety in your team<br />

SWIPEDON – HADLEIGH FORD<br />

Act with decisiveness<br />

What does it take to be an<br />

exceptional business leader?<br />

It goes without saying, in the<br />

last 18 months we’ve all been thrown<br />

significant challenges. For a number <strong>of</strong><br />

businesses, just navigating the year is<br />

celebration enough. These challenges are<br />

something we’ve observed on a global<br />

scale across our customer base, as we’ve<br />

worked alongside them.<br />

I’m not sure about being “exceptional”,<br />

but what’s become clear is that leading<br />

and growing a business is a journey that<br />

doesn’t stop until the last day you walk<br />

out the doors. I’ve personally grown<br />

exponentially since starting the business<br />

and the only thing I’m sure about is that<br />

I’ve got further to go.<br />

What tips do you have for other BOP<br />

business leaders?<br />

Leading truly is a journey, and one thing<br />

I’ve learnt is that you don’t have to know<br />

the answer to everything at the drop<br />

<strong>of</strong> a hat. Take your time to think things<br />

through and then, act with decisiveness.<br />

Thinking you “know it all” may work<br />

for the majority <strong>of</strong> the time, but it’s<br />

events that happen outside <strong>of</strong> ‘business<br />

as usual’ where organisations can<br />

be derailed and strategic plans are<br />

questioned.<br />

What are the big opportunities you see<br />

for new business growth?<br />

I’m biased, but I see a lot <strong>of</strong> opportunity<br />

for emerging tech businesses within the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>. Covid showed us we don’t<br />

need to be in-person to be productive.<br />

The tyranny <strong>of</strong> distance has disappeared<br />

and this presents exciting opportunities<br />

for all corners <strong>of</strong> the globe including and<br />

our piece <strong>of</strong> paradise.<br />

New Zealand has been reliant on the<br />

primary export sector for a long time<br />

and until recently it’s been a highly<br />

successful, but concentrated approach.<br />

Shifts in shipping costs, the labour<br />

market, environmental concerns and<br />

HADLEIGH FORD<br />

CEO – SwipedOn<br />

Hadleigh Ford is the founder and<br />

CEO <strong>of</strong> SwipedOn, a leading visitor<br />

management solution. SwipedOn<br />

is used in 7,000 locations, in<br />

74 countries globally. In 2018<br />

SwipedOn was acquired by UK listed<br />

SmartSpace S<strong>of</strong>tware. Hadleigh<br />

stayed on as CEO under the public<br />

company. He is also a Master<br />

Mariner and former Harbour Pilot<br />

with a lengthy seagoing career.<br />

scarcity <strong>of</strong> land have posed significant<br />

challenges to this sector and raised<br />

questions around our sole reliance on it.<br />

Technology on the other hand is<br />

<strong>of</strong>ten referred to as a “weightless export”.<br />

At SwipedOn, up to 90 percent <strong>of</strong> our<br />

revenue is derived <strong>of</strong>fshore, allowing us<br />

to reinvest in the local economy. All we’ve<br />

needed are a handful <strong>of</strong> desks, some<br />

talented individuals and a lot <strong>of</strong> hard<br />

work to grow this organisation to what it<br />

is today. If you extrapolate this out across<br />

a number <strong>of</strong> international technology<br />

businesses that could be based in<br />

the <strong>Bay</strong>, the net positive is likely to be<br />

significant for the region.<br />

Here’s to continuing the hard work and<br />

a few more “weightless exports” leaving<br />

our shores (and keyboards!) soon.<br />

Ingham-Sears.<br />

Your authorised Mercedes-Benz retailer for sales, service<br />

and parts in Mt Maunganui and <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> region.<br />

www.mbinghamsears.co.nz

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